We’re delighted to confirm that IDC will be speaking at our next IIAR meeting in London on its reach and influence with the end-user community. Please do hold the date (Wednesday 15th October from 5.00 – 7.00pm) for this exclusive and insightful session. (more…)
Following the Progressive Digital Media Group’s acquisition of CurrentAnalysis Inc in July 2014, Simon Pyper (CEO Progressive Digital Media Group) and key members of his team, kindly agreed to provide a Webinar for IIAR Members. This well attended webinar took place on the 5th September and provided a great overview of their combined strategy, synergy… Read More →
We’ll hold a webinar to discuss our latest IIAR Best Practice Paper: Analyst Relations and Industry Analysts –The 7+7+7 Golden Rules of Engagement byLudovic Leforestier & Caroline Dennington Date: September 11th, 2014 Time: 4pm BST, 5pm CET, 11am EST, 8am PST Location: IIAR Webinar – Register here AR Pros and the Industry Analysts work on the basis… Read More →
Wrap-up of @NetScout vs. @Gartner_inc re #MagicQuadrant pieces by @DuncanChapple @stiennon @DavidFCarr #archat
Subject: IIAR – EMEA Service Providers AR Virtual Chapter Date: 9th September 2014 Time: 4pm BST, 5pm CET, 6pm EET Location: IIAR Webinar Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold… Read More →
As the day drew to a close and the sun set over London, over 100 hundred of the UK’s leading analysts and AR professionals were busy drinking, talking and enjoying the spectacular views of St Paul’s Cathedral, the Shard and the city skyline. If you weren’t able to come along to this year’s IIAR Summer… Read More →
What does analyst influence mean to you? If you’re in AR, how do you get it, and how do you measure it? If you’re an analyst, how do you know whether you have it? “Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how… Read More →
IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc. Date: 5th September 2014 Time: 4pm BST, 5PM CET, 11am EST Location: IIAR Webinar – Register HERE Summary: On the 30 July 2014, the Board of Progressive Digital Media Group Plc, the provider of high quality premium business information to the consumer and technology markets, confirmed… Read More →
By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn) Gartner has its ‘listening hat’ on at the UK AR Regional Briefing Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and… Read More →
[GUEST POST] by @drnatalie from @ConstellationRG on Key Requirements for Vendors When Briefing Software Analysts #archat
[GUEST POST] The Final Countdown… or how to survive attending MWC 2013 By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy
IIAR is delighted to let you know that our next UK Forum will be held on March 7th at 4pm GMT in London (near Victoria)!
Dave Noble / Intelligen AR (@IntelligenAR, LinkedIn) recently posted a good insight on his blog at looking in to the financial results of Gartner and Forrester. To go directly to the article click this link. If you ever wanted evidence that success in the analyst business is about more than good research, then the latest… Read More →
@evanquinn on why gatekeeper AR is risky, why PR mindset doesn’t work, who does AR well and more!
@constellationrg just announced a partnership with ITR -time to stop & have a look at those firms.
Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney! The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research… Read More →
Guest post by Duncan Chapple (@duncanchapple) We recommend six steps for firms wanting to get more value from analysts: Audit, Benefits, Options, Goals, Portfolio design, Negotiate.
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection A client of mine was talking to a Gartner analyst recently and learned, to his delight, that the analyst had given a particular prospect a clear steer in his direction. “They’re a mid-sized company and they asked for my advice on… Read More →
By: Duncan Chapple, Consultancy Director at Loudhouse This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst… Read More →
Summary of @tpohlman @forrester briefing at the @iiar London Forum #playbooks
On the trail of the Analyst Relations Professional of the Year #archat
Register for IIAR Webinar on 16/4 re. @gartner_inc #magicquadrant book by @stiennon w/ @bethtorrie #archat http://wp.me/p9yEt-4gB
When? DAY: 4th April 2014 TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York) Agenda – Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input. Abstract from Paper – The relationship between industry… Read More →
Capgemini Group – Industry Analyst Relationship Manager – USA Location: NA, Capgemini location, ideally Dallas/Texas or Boston, MA Position: Full-time Grade: Manager reporting to Global Analyst Relations Manager The relationship manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate… Read More →
The Technology Research Market … and where it fits in the bigger picture Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for… Read More →
Last minute tips for @CeBIT by @MrNesJo and @YveKaupp with insights from @pascalmatzke #archat
The IIAR will be in attendance at the AR Luncheons at IDC Directions 2014 on the 11th of March in Santa Clara, CA and the 19th of March in Boston, MA. Please come by the IIAR table and say hello to John Gallagher (IIAR Member and US West Coast Coordinator) of Brunswick Group in Santa Clara… Read More →
Teradata – Public and Influencer Relations Manager, International Teradata International is looking for a senior Public Relations Manager to manage all media and influencer relations for the International region, while the International region covers Europe, Middle East & Africa and Asia Pacific. The PR Manager is responsible defining, driving and managing the overall public and… Read More →
The @IIAR announces its German chapter, led by @YveKaupp #archat
Date: 19th March 2014 Time: 4pm (UK Time) Location: IIAR Webinar (more…)
We’re very sad to hear that Claus Egge has passed away. Claus was a lovely man and a great analyst. For those who knew him, the world is now a poorer place. Our sympathies go to his family, friends and colleagues. If you would like to send a message, his colleagues at Rainmaker Files have… Read More →
Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting… Read More →
This week on Thursday 26th July at 11am ET / 8am PT Ovum’s top management team will once again be making themselves available for your Q&A on the future of Ovum. This will be a similar session to the one run in the UK in May and is a chance for you to hear directly… Read More →
Our next IIAR Forum in London is going to be a very special one! We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession. Please mark your diaries: Thursday… Read More →
The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in. Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed… Read More →
Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission. Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise. See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →
Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the… Read More →
Roundup from the #forrester #itfeu12 (and #svme12 #sfe12 #iofe12 #ciofeu12) by @lludovic and @cdennington. What do you think of playbooks?
Mark McGregor is Principal Analyst for MWD Advisor’s BPM programme with a Six Sigma Black Belt and certified PRINCE2 practitioner. He recently joined the company having previously worked for Bloor Research as Research Director. You can find out more about Mark via his twitter feed and on LinkedIn or alternatively read the latest from the MWD blog…. Read More →
The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris. It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former… Read More →
The head of regional influencer communications for EMEA will define and executing on a traditional industry analyst program across EMEA, as well as developing a strategy and execution plan for communicating with and leveraging key bloggers, pundits and other influencers to create positive momentum, perception and buzz about Microsoft.
Senior Manager, IT Influencer Relations PURPOSE AND OBJECTIVESAs a part of Global Communications, IT Influencer Relations is responsible for driving the strategy, communications and overall relationships with leading IT industry influencers (primarily made up of industry analysts). (more…)
Job Description IDC Government Insights EMEA is seeking a Research Manager to provide insightful guidance, analysis, and consulting on the public sector industry in Europe. (more…)
Tata Consultancy Services (TCS) is seeking to strengthen its European marketing team with an Analyst Relations Director, Europe. TCS is a leading global IT Services provider, headquartered in Mumbai with over 160,000 current employees and US $ 6 billion in global revenues. The successful candidate will join a dedicated team of AR professionals that handle… Read More →
Microsoft is looking for a talented, enthusiastic analyst and influencer relations professional to lead communications programs for Microsoft’s flagship product — Microsoft Office.
Infosys is hiring a European based AR Manager to work in our Canary Wharf, London office supporting our European AR efforts along with some of our business units. minimum 2 years of AR experience in EMEA in-house experience and outsourcing industry experience preferable Please send CV to [email protected]
Burson-Marsteller’s Technology Practice has an opening at the Senior Associate level (5-7 years exp). This is a high profile position with major global clients, providing significant opportunity to not only gain visibility with senior level executives, but also gain new skill sets by working as part of a dynamic, worldwide team of colleagues. The Senior Associate would be… Read More →
Senior Analyst position to focus on OSS/BSS and related software and operations in industry.
Specialist Industry Analyst Relations at Convergis, based either in the UK or in Ohio.
Industry Analyst Relations Manager – Telecommunications/IT Software – Cambridgeshire