IIAR Election Results – The New 2015 Board

The IIAR is delighted to announce the election results of its new Board Members for 2015. Following a transitional board meetings in January the new board will be effective for 12 months.   Debleena Paul (@Debleena_Paul, LinkedIn) Industry Analyst Relations Lead at SapientNitro Europe: Location, UK. Yvonne Kaupp (@YveKaupp, LinkedIn) Analyst & Sourcing Advisor Relations at T-Systems International. Location,… Read More →

IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

On Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It… Read More →

Liberty Small

New! US-based IIAR Networking Events in November and December

Analyst Relations:  it can be rewarding, exhilarating, frustrating and – despite the fact that we’re often talking with analysts and spokespeople – it can be lonely, too.  Especially when you’re the only one at your company who does what you do . . . or even knows what you do! As AR professionals, we are… Read More →

IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner) When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Register Here – To attend please REGISTER <<HERE>>, now Successfully negotiating your contract with analyst firms and gaining best… Read More →

IIAR Christmas Party – 9th December 2014

There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries. This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday… Read More →

IDC_Blue_Logo

New Portfolio of Decision Making Methodologies from IDC

October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK… Read More →

IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection (more…)

Sven Litke / KEA

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed… Read More →

Examining The New Gartner Interactive Magic Quadrant

Gartner has recently announced that an enhanced version of the Magic Quadrant will be released  on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional? Here comes MQ 2.0 The Gartner MQ has not really changed its physical appearance since its original introduction…. Read More →

IIAR Webinar: Best Practices in Measurement (11th July)

The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June. The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best… Read More →

IIAR Webinar: Best Practices in Measurement (to be rescheduled in July)

Owing to technical issues, the Best Practices in Measurement webinar will be rescheduled to a date in July. The IIAR would like to extend its apologies to those who tried to join the session today and also to the session moderator, Rebecca Bergman, Analyst Relations Manager at Digital Reality and David Taylor, author of the… Read More →

IIAR Best Practice Webinar on Sourcing Advisory Relations – June 19th

The IIAR is delighted to host a teleconference on Best Practices in Sourcing Advisory Relations. The call is scheduled for Wednesday, June 19th at 4:00pm BST/11:00am EST. The panel will be moderated by Agi Donnithorne, IIAR Board Member, and the featured panellists include: Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture Edward Gardner, Advisor Relations Director at… Read More →

How Big is the IT Research Market ?

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected… Read More →

IIAR Webinar – Everest Group – Technology Trends Re-shape Global Services

Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO),  Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board) In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as… Read More →

IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014

When?  DAY: 4th April 2014 TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York) Agenda – Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input. Abstract from Paper – The relationship between industry… Read More →

[JOB POSTING] CapGemini – Industry Analyst Relationship Manager – North America

Capgemini Group – Industry Analyst Relationship Manager – USA Location: NA, Capgemini location, ideally Dallas/Texas or Boston, MA Position: Full-time Grade:  Manager reporting to Global Analyst Relations Manager The relationship manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate… Read More →

IIAR Webinar with Outsell – 26th March 2014 @ 4pm UK

The Technology Research Market … and where it fits in the bigger picture Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for… Read More →

IIAR Opportunity at IDC Directions in Santa Clara and Boston

The IIAR will be in attendance at the AR Luncheons at IDC Directions 2014 on the 11th of March in Santa Clara, CA and the 19th of March in Boston, MA. Please come by the IIAR table and say hello to John Gallagher (IIAR Member and US West Coast Coordinator) of Brunswick Group in Santa Clara… Read More →

[JOB POSTING] Teradata – Public and Influencer Relations Manager, International

Teradata – Public and Influencer Relations Manager, International Teradata International is looking for a senior Public Relations Manager to manage all media and influencer relations for the International region, while the International region covers Europe, Middle East & Africa and Asia Pacific. The PR Manager is responsible defining, driving and managing the overall public and… Read More →

IIAR AR Cafe – Gartner Symposium, Barcelona on 7 November

On Wednesday 7th November, 3:30pm CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Cafe. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also… Read More →

IIAR AR US Cafe – Gartner Symposium, Orlando on 21 Oct

On Sunday 21st October at 6:30pm ET, Stephen England – IIAR Board member and Director, KCG – will be hosting a reception event for IIAR members and prospects at Gartner Symposium, Orlando USA. This is a great chance to hear more about the IIAR and to compare notes ahead of the busy Symposium timetable. The… Read More →

IIAR Forum – Forrester’s Latest Strategy

It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint. In an open and honest exchange there was recognition of earlier strategies continuing but with… Read More →

Constellation Research continues expansion with digital marketing appointment

By Dave Noble, IIAR board member & APJ chapter lead Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers. Based in… Read More →

Around Phil Hassey from capioIT in 10 questions

Following on from the recent IIAR APJ panel discussion on New Analyst Firm Business Models, we hear from Phil Hassey – Founder of capioIT. Phil set up the company two years ago having established the Australian and Services business units at Springboard Research  where he was Vice President and been Services Director for IDC. He is… Read More →

Gartner completes acquisition of IDEAS International

By Dave Noble, IIAR board member & APJ chapter lead Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group). Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester),… Read More →

IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running… Read More →

IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

By: Dave Noble, IIAR Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president… Read More →

[Job Posting] Silicon Valley Opportunity for Senior AR Director

The Senior Director, Corporate Industry Analyst Relations is responsible for managing the relationships between the company and industry analysts that cover the IT networking industry. This position also manages a global team of Analyst Relations personnel that support the company’s various disciplines in the industry analyst community. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[JOB POSTING] Analyst & Influencer Relations Lead EMEA / Microsoft

The head of regional influencer communications for EMEA will define and executing on a traditional industry analyst program across EMEA, as well as developing a strategy and execution plan for communicating with and leveraging key bloggers, pundits and other influencers to create positive momentum, perception and buzz about Microsoft. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[JOB POSTING] Senior Manager, IT Influencer Relations / SAP (Palo Alto, CA)

Senior Manager, IT Influencer Relations PURPOSE AND OBJECTIVESAs a part of Global Communications, IT Influencer Relations is responsible for driving the strategy, communications and overall relationships with leading IT industry influencers (primarily made up of industry analysts). (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[JOB POSTING] Analyst Relations Director Europe / Tata Consultancy Services

Tata Consultancy Services (TCS) is seeking to strengthen its European marketing team with an Analyst Relations Director, Europe. TCS is a leading global IT Services provider, headquartered in Mumbai with over 160,000 current employees and US $ 6 billion in global revenues. The successful candidate will join a dedicated team of AR professionals that handle… Read More →

[Job Posting] AR Manager / Infosys (London)

Infosys is hiring a European based AR Manager to work in our Canary Wharf, London office supporting our European AR efforts along with some of our business units. minimum 2 years of AR experience in EMEA in-house experience and outsourcing industry experience preferable Please send CV to [email protected]     Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[Job Posting] Analyst Relations Senior Associate / Burson-Marsteller (Boston, NYC or San Francisco)

Burson-Marsteller’s Technology Practice has an opening at the Senior Associate level (5-7 years exp).  This is a high profile position with major global clients, providing significant opportunity to not only gain visibility with senior level executives, but also gain new skill sets by working as part of a dynamic, worldwide team of colleagues. The Senior Associate would be… Read More →