Tracking Analyst Influence: Is there an easier way?

To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here. Several IT buyer surveys have established… Read More →

Eria Odhuba (IIAR)

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

By Eria Odhuba (@eodhuba, LinkedIn), resident analyst relations lead at The Comms Crowd  “We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging… Read More →

In memory of Madan Sheina

Madan Sheina, one of Ovum’s highly regarded Analysts, tragically passed away recently. Madan possessed a rare combination of talents which allowed him to become a world class analyst, respected manager, a generous collaborator, and a fierce ambassador for quality. He was also always great fun to be around. Everyone at Ovum will remember him in… Read More →

The IIAR UK Summer Networking event is back in 2014: Bigger and Better than ever!

For this year’s IIAR 2014 Summer Party and Networking Event we have exclusive use of a stunning penthouse bar overlooking London (right next to St Paul’s Cathedral). With 80+ analysts attending (and growing), no queuing for one-on-one meetings and drinks plus food all evening why endure the conference scene? When: 15th July 2014 at 5pm… Read More →

IIAR Discussion – AR Training and Certification – What do You Require ?

Date: 1st August 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we… Read More →

IIAR Webinar – May 29 – Tracking analyst influence: Is there an easier way?

Date: May 29, 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar – Register here or use the FORM below Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets… Read More →

IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running… Read More →

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IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts. This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations… Read More →

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Ovum logo - IIAR website

[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe

Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission.  Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise.  See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →

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[GUEST POST] Big Dogs don’t yap: the secret ingredient for MQ success

Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the… Read More →

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[Job Posting] KPMG Seeks Associate Director, AR – Boston, USA

At KPMG we run our firm just as effectively as we support and strengthen our clients’ businesses. That means hiring talented people to help develop and manage our brand, publish our thought leadership, control our finances, run our IT infrastructure, and support our professionals in the field. There are great opportunities to build your career… Read More →

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Simon Levin / Skills Connections (IIAR, 2013)

[Guest Post] Does the consulting approach beat published research?

By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but… Read More →

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[JOB POSTING] Teradata – Public and Influencer Relations Manager, International

Teradata – Public and Influencer Relations Manager, International Teradata International is looking for a senior Public Relations Manager to manage all media and influencer relations for the International region, while the International region covers Europe, Middle East & Africa and Asia Pacific. The PR Manager is responsible defining, driving and managing the overall public and… Read More →

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IIAR London Forum, 5th March 2014 – Ethics and Social Media

The IIAR is holding a UK Forum, in London, on the 5th March 2014, with 2 panels to discuss “Ethics in the Analyst Industry” and the “Value of Social Media in Analyst Engagements”. Both topics overlap and are at the forefront of today’s Analyst Relations practice. Free to attend for all IIAR Members, new members… Read More →

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[JOB POSTING] Symantec – EMEA Corporate Communication Programme Manager – Reading, UK

Symantec – EMEA Corporate Communication Programme Manager Symantec makes the world a safer place by helping people, businesses and governments protect and manage their information so they can focus on achieving their goals. As the fourth largest independent software company in the world, Symantec has operations in more than 40 countries with 475 out of Fortune’s… Read More →

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Bridging the Gap between Procurement and Purchasing

The IIAR Webinar with NelsonHall’s CEO, John Willmott (@John_NH, LinkedIn), on the 6th February 2014, provided an overview of NelsonHall’s new vendor evaluation tool “NEAT” (NelsonHall Vendor Evaluation and Assessment Tool. According to Purchasing Insight the terms “Purchasing” and “Procurement” are often used, incorrectly and as alternatives. So what is the difference between purchasing and procurement? Procurement is the… Read More →

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[JOB POSTING] Fujitsu – Director of Analyst Relations – Location USA or UK

Fujitsu – Director of Analyst Relations – Corporate Communications, International Business Job Purpose – Owns the overall vision and strategy for Fujitsu analyst relations, in line with executive priorities, company direction, and corporate communications plan; develops, proposes, and helps execute analyst relations strategic plan to position Fujitsu as a global ICT player through building strong relationships… Read More →

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Ovum logo - IIAR website

[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe

Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission.  Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise.  See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →

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[GUEST POST] Big Dogs don’t yap: the secret ingredient for MQ success

Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the… Read More →

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Around Mark McGregor from MWD Advisors in 10 Questions

Mark McGregor is Principal Analyst for MWD Advisor’s BPM programme with a Six Sigma Black Belt and certified PRINCE2 practitioner. He recently joined the company having previously worked for Bloor Research as Research Director. You can find out more about Mark via his twitter feed and on LinkedIn or alternatively read the latest from the MWD blog…. Read More →

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IIAR Café at Forrester Forums – 19 June in Paris

The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris.  It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former… Read More →

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Ovum lays out its strategy to the IIAR

Last week the IIAR was given an insight into the new strategy at Ovum in a one and a half hour Q&A session with four of the company’s top executives. The in-person event in London saw Ovum’s MD (Brett Azuma), Global Director for IT (Ian Charlesworth), Global Director for Telecoms (Richard Mahony) and Chief Telecoms… Read More →

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Around James Quin from Info-Tech Research Group in 10 questions

James Quin, Director of Research, Events Division tells us more about himself and what he respects among AR professionals. Until recently James was Lead Research Analyst looking after all research in the areas of IT Security, Regulation and Compliance and Disaster Preparedness. You can find out more about James on LinkedIn and on twitter. What are your… Read More →

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Around Keith Humphreys from euroLAN Research in 10 questions

Today is an opportunity to find out more about Keith Humphreys at euroLAN Research. Keith is a consultant based in the UK and has been with euroLAN since 1994 studying networking vendors, analysing their markets and competitors. He holds a degree in Engineering from the University of Westminster and can be found on twitter and Linkedin.  What are your coverage… Read More →

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IIAR Gartner exclusive: Your questions answered on great presentations

Ever spent a frustrated hour arguing with an executive on why you shouldn’t have 30 slides for a 30-minute presentation? Or time and again had to insist that a Gartner VP doesn’t need to be told about basic market trends proven with stats from a competing analyst firm? The IIAR, working with the Gartner AR… Read More →

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[JOB POSTING] Metia Seeks Analyst Relations Account Manager

Purpose of the Position: We are looking for a communications strategist to lead analyst relations programmes for our clients. The position needs an individual who can create and deliver comprehensive plans to successfully engage clients with analysts. With sound knowledge of analysts and the technology space, you will be able to create relevant communications to promote… Read More →

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(Job Posting) Sourcing Advisor Relationship Manager-Influencer Marketing

An exciting opportunity to join a leading IT Solutions company as part of their Influencer Relations team is available now. This role leads on outreach and all aspects of communication to and with Sourcing and Executive Advisors and their firms, whilst liaising with internal Executives to drive relationship development in the long-term and maximise sales… Read More →

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(Job Posting) Edelman Seeks Senior Account Executive for Analyst Relations

Senior Account Executive – Analyst Relations, Silicon Valley office (San Mateo) Job Duties Summary: The successful candidate will work primarily with the A&R Edelman InSight Analyst Relations Team to support key named AR clients (including Adobe and HP), in the day-to-day execution of analyst relations programs. Daily responsibilities include developing analyst plans and strategies in… Read More →

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[JOB POSTING] Senior Analyst Relations Manager EMEA

Job Description – Senior Analyst Relations Manager EMEA (04426) Position Summary Adobe is looking for a Industry Analyst Relations Senior manager to drive the EMEA strategic communication program to top-tier industry analysts. Reporting to the director of corporate communications (based in Paris, France) with close links to the Adobe AR team (based in Adobe headquarters… Read More →

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[JOB POSTING] Hewlett-Packard Seeks Global Corporate Industry Analyst Relations Manager

Hewlett-Packard Company is seeking a seasoned executive to serve as Global Corporate Analyst Relations Manager, with responsibility for strengthening the company’s relationship with industry analysts and analyst firms globally as well as leading regional planning and execution of the corporate programme across EMEA. The role reports to the Director, Global External Corporate Communications and is… Read More →

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[Job Posting] VMware Seeks Group Manager, Industry Analyst Relations

Group Manager, Industry Analyst Relations Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and… Read More →

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[JOB POSTING] Burson-Marsteller’s Technology Practice Seeks Industry Analyst Relations (IAR) / PR Manager

Burson-Marsteller’s Technology Practice has an opening at the Manager level. This is a high profile position with major global clients, providing significant opportunity to not only gain visibility with senior level executives, but also gain new skill sets by working as part of a dynamic, worldwide team of colleagues. The manager would be responsible for… Read More →

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