How Big is the IT Research Market ?

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected… Read More →

IIAR Webinar – Everest Group – Technology Trends Re-shape Global Services

Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO),  Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board) In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as… Read More →

IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014

When?  DAY: 4th April 2014 TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York) Agenda – Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input. Abstract from Paper – The relationship between industry… Read More →

IIAR Webinar with Outsell – 26th March 2014 @ 4pm UK

The Technology Research Market … and where it fits in the bigger picture Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for… Read More →

[Job Posting] AR Manager vacancy at Amazon – Seattle, USA

Amazon Web Services (AWS) is seeking an experienced, highly-intelligent, personable, and detail-oriented manager to join our analyst relations (AR) team.  Cloud computing is arguably one of the most impactful developments in technology within the last 20 years and AWS is a pioneer and leader in the field.  The AWS cloud computing platform is used today… Read More →

Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012. Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume… Read More →

HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research

HfS Research announces revolutionary new on-demand service division to support enterprises with complex decision-making around outsourcing and business operations strategy New York, New York, November 29th, 2011 – HfS Research, the leading global analyst advisory firm covering outsourcing and shared services strategies, today announced it has joined forces with Sylvan Advisory to form HfS Consulting. … Read More →

TGIF – analyst magic quadrant

Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be… Read More →

IIAR APJ Forum and Christmas Drinks – Sydney, Australia

The IIAR APJ will be getting together ahead of the Christmas holidays for an in-person Forum and networking drinks on Tuesday 6 December in Sydney. The IIAR APJ Forum meeting will be held from 4pm – 6pm in North Sydney to discuss member requirements and plans for the coming year. This is a members-only session…. Read More →

IIAR Appoints New USA West Coast Chapter Lead

I am delighted to announce that Hannah Hyman has been appointed as our new Chapter Lead representing the IIAR west coast. Hannah is currently part of the IT Influencer Relations team at SAP, covering analyst relations for Services and Support topics. Hannah has been in the technology industry for most of her career. Most recently,… Read More →

IIAR UK Gets Festive!

IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS  Thursday 8th  December, 3pm onwards   What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus… Read More →

[Job Posting] PR/AR Manager for Numara in Tampa, USA

The AR / PR Manager will be responsible for driving awareness and foster relations with key influencers and customer segments within our market. The role requires responsibility for building and executing a measurable strategy that improves Numara’s awareness and understanding at the analyst, press, consultant, strategic partners, channel and end user levels. The AR/PR Manager… Read More →

IIAR USA Virtual Forum: 2012 Predictions

A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT. Guest speakers: Phil Fersht, Founder & CEO, HfS Research Mark Smith, CEO & Chief Research Officer, Ventana Research Moderator:… Read More →

[JOB POSTING] Sitecore – Senior Industry Analyst Relations Manager – Location “Virtual”

Sitecore – Senior Industry Analyst Relations Manager Sitecore seeks a Senior Industry Analyst Relations Manager to drive strategic and consistent communication programs to industry analysts. This member of the Sitecore Strategic Engagement team will be responsible for driving a high impact AR program to gain mind share and build analyst champions around Sitecore’s Digital Marketing… Read More →

IIAR London Forum: 4th December 2013 – Report

This IIAR Forum, kindly hosted by Fleishman Hillard in Covent Garden, was well attended by more than 20 members plus the panel members for the two discussion sessions… Selling your company on the value of professional analyst relations, hosted by David Rossiter (Sunesis). Panel members… Bill Reed – Analyst Relations Manager at AGT International Tim… Read More →

Join the IIAR at the UK London Forum – 4th December

Places at the IIAR London Forum are filling up fast, don’t panic though, there is still room for more ! With a great agenda of two discussion panels discussing two key AR topics, full details immediately below and here, make sure you book your place now. To attend this Forum, register directly via this >LINK<. The… Read More →

IIAR London Forum on 4th December

This, not to miss Forum, has just got better, there are now two panel discussions … New panel discussion – Selling your company on the value of professional analyst relations … It can sometimes be a challenging task to sell the value of professional analyst relations to the business. We’ve all been asked time after time,… Read More →

IIAR UK Forum – Save the Day – 4th December 2013.

On 4th December the IIAR UK Chapter will be hosting the November forum delayed by the storms. As advertised before this will be a unique session. For our panel discussion we already have confirmed: Ron Baillie (Strategy and Architecture Director at Tullow Oil), Simon Niven (Global Head of Technology Services at Freshfields Bruckhaus Deringer) Alistair… Read More →

Peyman Mestchian / Chartis (IIAR)

Around Peyman Mestchian of Chartis Research in 10 questions

Today we ask our infamous ten probing questions to Peyman Mestchian (LinkedIn) from Chartis Research. 1. What are your coverage areas? I cover risk and compliance technology or “RiskTech” for short. This is a relatively broad market sector. Sub-segments of our coverage include financial risk (market, credit, liquidity), operational risk, financial crime risk and energy trading… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013

On Wednesday 13th November, 7:30am CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also… Read More →

Simon Levin / Skills Connections (IIAR, 2013)

[Guest Post] Does the consulting approach beat published research?

By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but… Read More →

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray… Read More →

Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This… Read More →

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne……. Read More →

[JOB POSTING] Symantec Seeks US AR Manager

Symantec is looking for a seasoned AR professional for approximately 8 to 10 hours a week managing a variety of AR tasks, including: ·         Social Media and Analyst Monitoring Activities ·         Analyst Scheduling (Inquiries, Briefings, Consultations) ·         Program Management (leadership reports, best practice projects, etc.) Requirements: Minimum 3 years experience in AR or related field Familiarity with industry… Read More →

[JOB POSTING] Junior Account Manager Analyst Relations at Metia in London

Junior Account Manager Analyst Relations at Metia in London, United Kingdom | LinkedIn Job Description Support key accounts in their analyst relations programmes: • Suggest and plan appropriate AR activity against client roadmap and objectives with your line manager • Identify relevant analysts for particular activities and manage the briefing process • Be pro-active in presenting… Read More →

[JOB OPENING] SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD

SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD The Senior PR/Marketing Manager will be a technosavvy evangelist who drives the company’s service vision and ensures that the messages to the marketplace and press are compelling and consistent. They will be a key member of inter-disciplinary leadership teams to develop strategic, succinct and effective service and marketing initiatives. This… Read More →

[JOB OPENING] EMEA PR and AR Manager – NetApp

Job posted on netapp.com: Netapp: PR and AR Manager – EMEA Job Summary Job Summary: The AR/PR manager is a key function under Corporate Marketing and the role will ensure that processes and initiatives from Corporate are understood, adopted and tracked across EMEA with the field marketing teams. The role will work closely with country… Read More →

[JOB OPENING] Analyst Relations Manager at RightNow

The Analyst Relations Manager is a key role on RightNow’s Influencer Relations team. Reporting to the Director of Global Influencer Relations, the AR Manager is responsible for maintaining strong, positive relationships with industry analysts and other influencers to drive awareness of and advocacy for RightNow and our solutions. This person works closely with executives, product… Read More →

[JOB OPENING] Managers of AR ar Kronos

[THIS JOB IS POSTED ON BEHALF OF KRONOS, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT] Kronos Incorporated is seeking a self-starter who is seasoned in high-tech industry influencer relations. In this individual contributor role, you will be responsible for driving a communications program that clearly conveys Kronos messages regarding our company strategy, product… Read More →