So, with no further ado, the IIAR’s UK Chapter is delighted to announce its annual Summer Party and Networking Event, which this year is kindly sponsored by Tata Consultancy Services.

The party is taking place on Tuesday 16th July 2013. We’re kicking off from 5.00pm and you’re welcome to drop by anytime from then on.

We have exclusive use of a penthouse bar in the centre of London. There will be a free bar and extensive canapes for the duration so it’s sure to be a top class event.

If the weather’s nice, there’s a great balcony so we can soak in the sunshine and enjoy the views. If not, there are glass doors so we can stay warm and dry and admire them through the glass.

For those of you who have attended our events in the past, you will know that we always get a great mix of people attending.

We are expecting many of the UK’s leading analysts to come along (and perhaps even some from the rest of Europe and further afield) as well as plenty of IIAR members, both in-house and agency.

The party is free for analysts and IIAR members. If you’d like to come along, please do let us know. We will send you the details and make sure your name is on the guest list.

If you aren’t an analyst or an IIAR member and would like to join in the fun, there are also some tickets available at a cost of £75 / $100. Again, please contact us for more information.

We look forward to seeing you all on Tuesday 16th July. The more, the merrier!

Thanks to TCS for sponsoring our UK Summer Party & Networking Event

TCS is considered a “Big Four” global IT Services company, being ranked in the topmost tier of its industry in terms of market capitalization, employees, profitability, brand value and customer satisfaction worldwide.

Established in 1975, TCS’ European Operations account for over 25% of its global revenues, with over 50,000 employees catering to 350+ active clients including leading European firms in the FTSE 100, CAC40 and DAX30. The company operates 7 delivery centers in Europe and serves clients through it network of offices in 21 countries across the region.

The company was appointed as official technology partner to the TCS Amsterdam Marathon and the BMW Berlin Marathon and participates in a wide variety of community initiatives across Europe, cutting across health, wellness, youth education and environment conservation.

• Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture
• Edward Gardner, Advisor Relations Director at HCL
• Martin Atherton, VP, Advisor Relations, EXL Service

For those unfamiliar with the IIAR’s Best Practice teleconferences, the format of the discussion will have the featured speakers sharing personal anecdotes followed by a Q&A.

To sign up to join the teleconference, please email agi at analystrelations dot org and we will send you the calendar invite and dial in details.

Position Responsibilities:

• Develop and execute analyst relations plan and contact strategies per product/industry to increase research coverage for FICO and ensure a continuous level of analyst engagement.
• Manage outreach activities including analyst tours, briefings, inquiries and strategic advisory sessions; leverage interactions to gain intelligence that drives FICO strategies
• Field inbound inquiries and research requests, assess each opportunity, and marshall resources to respond
• Drive FICO’s participation in major vendor evaluations (e.g. Gartner Magic Quadrants, Forrester Waves), annual market share surveys, vendor landscape research and other research projects
• Help plan, coordinate and host FICO Analyst Day events
• Attend and help drive FICO participation in analyst hosted conferences and events
• Monitor analyst research agendas, blog posts and tweets for new research opportunities and coverage
• Procure and coordinate use of go-to-market services including analyst speaking engagements, webinars, custom research and publishing projects
• Coordinate program execution with other disciplines including PR, product/industry marketing and events.
• Ensure that AR best practices are employed consistently by FICO briefing teams and execs
• Help manage relationships with the account team at each research firm
• Assess program effectiveness by tracking and reporting program activity and outcomes

Preferred Experience:

• • 7-10 years of professional experience in analyst relations, PR or product marketing in a B2B technology marketing environment
• Track record of solid industry analyst relationships leading to influence and published results
• Strong written and verbal communication skills
• Strong technical and business background with the ability to link the two in ways that are meaningful to the analyst community
• Demonstrated project management skills with the ability to independently manage a high volume of complex, deadline-driven tasks concurrently
• Must be hands-on, work well in a team setting and be able to re-prioritize on the fly
• Ability to influence and lead multi-functional teams
• BA/BS degree required

Link to job on fico.com

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This role will involve developing AR strategy and executing successful AR programmes for hardware, software, services and telecommunications clients. The position also offers the exciting opportunity to contribute to the growth of the practice by pitching and winning new business, involving identifying prospects and working with existing PR clients to demonstrate the value of dedicated AR activity.

The candidate should have a minimum of five years of AR experience and a strong understanding of technology and the EMEA / global analyst landscape.

AxiCom is part of WPP, the world’s largest communications services group, and offers an excellent benefits package including Gym Membership contribution, Denplan healthcare, Company Blackberry, plus bonus scheme.

If interested please contact Lyle Closs, MD, AxiCom – lyle.closs@axicom.com

Location: Southwest London (Barnes)

Type: Consultancy
www.axicom.com

Primary Responsibilities:

– Develop and manage strong relationships with key analysts per our client’s market segment.
– Execute briefings/inquiries with relevant analysts and company spokespersons to ensure a continuous level of engagement.
– Increase inclusion in analyst research reports, market perspectives, market share data and industry event presentations as applicable.
– Work to establish the company as an integral part of the end user consideration set via analyst client recommendations.
– Assist internal subject matter experts/spokespersons in preparing content that is tailored for the analyst audience.
– Maintain steady flow of outbound communications to the full analyst target audience.
– Regularly assess feasibility and value of involvement in analyst sponsored, go-to-market offerings.
– Coordinate program execution with other disciplines including public relations, social media, and events as required.
– Assess the effectiveness of the analyst relations program via tracking, analyzing and presenting meaningful measurements for both marketing and non-marketing audiences.

Minimum Qualifications:

– 5-10 years of professional experience as an analyst relations manager in the high-tech, B2B market segment.
– BA/BS degree required.
– Additional preference given to candidates possessing an existing network of analyst contacts in relevant market segments.
– Exceptional interpersonal, written, and verbal communication skills.
– Strong project management skills; detail oriented.
– Must be hands-on, work well in a team setting, and be able to re-prioritize on- the-fly.
– Be able to interact successfully at all levels of the company, serve as internal analyst relations ambassador, and thrive under deadline-driven challenges.

THOSE INTERESTED CAN CONTACT STEVE DITIZII (EXECUTIVE RECRUITER) TO DISCUSS: 800-797-5228 EXT 109 OR sditizii.at.davalyncorp#dot/com

POSITION SUMMARY

• Contributing strategic, creative ideas for global AR programs that influence.
• Work closely with the global marketing team to develop integrated programs to support product offering introductions and thought leadership.
• Manage strategy across cross functional team with product marketing, competitive intelligence and market development (vertical industry) groups.
• Collaborate and communicate with Analyst Relations leads outside of the Americas to present and report on one unified global program.

KEY RESPONSIBILITIES & TASKS

Global Analyst Program Leadership

• Facilitate analyst briefings and interviews, preparing analyst briefing tours, presentations, and documents
• Oversee budget, analysis and recommendations for purchased analyst research subscription services.
• Own strategy and execution plan for annual global analyst summit VIP event.
• Spearhead strategy for consistent and impactful global participation in select industry analyst hosted events.
• Respond to analyst inquiries and attend briefings, ensuring that deliverables are provided.
• Develop and monitor an analyst report calendar for coverage potential.
• Work with product marketing, customer reference group and market development to secure positive coverage in analyst reports by creatively pitching and packaging angles for analysts.
• Establish processes for programmatic approach of communication and education of industry analysts.
• Drive content and distribution strategy for subscription analyst reports.

KEY CHALLENGES IN THIS ROLE

• Ability to thrive and multi-task in a fast-paced environment; working pro-actively and independently.

DIMENSIONS SPECIFIC TO THIS ROLE (scope/scale of role)
Key Stakeholders

• Internal: sales, field marketing, corporate marketing, product marketing, partner marketing, PR & AR, partner sales & marketing
• External: media, analysts, customers, influencers, prospects, competitors and partners

Geographical accountability/Regions

• Own influencer relations in US with global program ownership with key stakeholders in other geographies.

Revenue/Cost/P&L/ Budget responsibility

• Analyst subscriptions

COMPETENCIES & SKILLS

• Track record of solid industry analyst relationships leading to influence and published results.
• Out of the box, disruptive, creative, “think different” approach to developing AR programs to drive influence
• A self-starter with proven project management skills and  experience with social media
• A polished communicator who will represent the company in front of discriminating industry analysts.
• Excellent writing skills; expertise “translating” technology for varying audiences.
• Success representing analyst relations on cross-functional teams developing strategies and tactics for integrated marketing plans.
• Combines strategic prowess with executional excellence and a “can-do” attitude.

Qualifications and Experience

Qualifications

• Bachelor equivalent preferable
• Over 10 years strong industry analyst relations experience, preferably in enterprise software

Experience (technical, commercial, industry / product / functional expertise, etc.)

Job Requirements (For US – Americans with Disabilities Act (ADA) Compliance. Please indicate physical and mental effort required to perform the essential functions of the job. Examples include travel requirements, performing complex mathematical calculations, weight lifting requirements etc)·         Mobility – up to 10-20% travel

To apply click here.

Date: Thursday 20 June 2013, 1600 BST (London, GMT+01:00), 1100 EDT (New York, GMT-04:00), 0800 PDT (San Francisco, GMT-07:00), 1700 CEST (Brussels, GMT+02:00)

Speakers: David Taylor (LinkedIn)

Host: Rebecca Bergman

Registration: This session is free for IIAR members, guests can join for $25 / £15 each. Please register using this link or email info.at/analystrelations:org. You can join the IIAR here.

Best practice paper: IIAR members can access the paper on Huddle (link). A previous paper by Ellie Warner is also avaible (link, blog post)

Along with its ICT substrate, the industry research microcosm is experiencing those mutations: there are still some artisans but at the other end of the spectrum Giga, Meta, Yankee have all been swallowed up.

We’re back from the Ovum Industry Congress that took place on Tuesday and Wednesday this week (15-16/05/13) and it dawned on us to compare research firms to cars. Gartner? Global and reliable just like VAG (VW for DataQuest, Audi for EXP, etc).  IDC? Global and predictable, just like Toyota. Forrester-Giga? Overall good with some blind spots but also flashes of genius -a bit the Fiat-Chrysler group.

Where would you place Ovum then? We would venture the proposition that they’re quite like Subaru plus GM: quietly competent in IT, yet dominating the telco segment.

Or would you have other choices?

More to the point, we met with Steve Hotham (LinkedIn), the new Ovum MD  and the two segment heads of the IIAR Global Firm of Year 2012: Richard Mahony (@richardmahony, LinkedIn) for the telco arm and Ian Charlesworth (@ian_c_worth, LinkedIn) on the IT side.

For AR professionals, the choice of Steve to succeed Brett Azuma means continuity – always good news. Indeed, Ovum has a turbulent past, but has been flying solo since its independence day. Over the past few years it has made measurable progress without rocking the boat too much, despite some streamlining in its operations and sales – including the closure of Butler’s historical Hull HQ. There‘s been many speculations around Ovum over the last few years, but our personal opinion after considering several confidential sources, is that Ovum is stabilised; we don’t anticipate any ownership changes in the near to mid-term horizon for the least, including further structural changes within Informa.

On the telco side, Ovum claims to be the largest player: in addition to its 60 analysts, it is the only analyst house covering the industry end-to-end; from enterprise to consumers and from devices to wholesale, including key regulatory capabilities.

On the IT side, despite its relative lack of market presence, Ovum analyses 11 industries and technologies – mostly software plus services – and has in the region of 15,000 enterprise subscribers.

This two-pronged approach has the potential to put Ovum in a very desirable position, thanks to the convergence of IT and telecoms. It also has a few ‘golden nuggets’, such as a new decision matrix (more details to come in a call for IIAR members), a strong ANZ presence (especially in the Public Sector), the analysts’ experience and seniority (allowing them to be trusted advisors to businesses) and a healthy and steadily growing consulting organization. We’ll be watching with great interest its progress on converging its offerings across both industries. Another point of interest is how it grows its events into a profitable business, certainly an area where it can capitalise on Informa, the largest global business conference company bar none.

Its size also has undeniable advantages, such as agility to move in developing trends and ease of conducting business – something AR pros often complain about when talking about rivals.

Bottom line:

• Ovum remains a credible analyst firm in its key markets, is developing in ANZ and is certainly influential in key segments and geographies

• AR pros should look for opportunities to leverage this 120-analysts strong firm, while watching for coverage gaps

• AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNA

• Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership

By:

• Caroline Dennington (@CDennington, Linkedin), IIAR Board member
• Ludovic Leforestier (@lludovic, LinkedIn), IIAR Board member

Older posts on Ovum:

• Ovum lays out its strategy to the IIAR
• IIAR US Teleconference with Ovum MD – Q&A session
• [GUEST POST] Despite it all, Ovum is still a tier one analyst
• Ovum AR community call tomorrow (22/11/11)
• Ovum divorces from Datamonitor and graduates to Informa ownership
• Ovum launches its ‘brief a ton’
• Ovum’s got a brand new AR soapbox
• IIAR Discussion Group – OVUM to Discuss the Black Book of Outsourcing
• The British Are Coming! Datamonitor stalks Gartner analysts
• WORLD EXCLUSIVE: Gideon Gartner on the IIAR Blog!
• An update from Ovum
• Brief summary of the last IIAR Forum presentation by Datamonitor
• Around David Mitchell / Ovum in 10 questions