Comments for Institute of Industry Analyst Relations (IIAR) http://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Tue, 08 May 2018 20:33:00 +0000 hourly 1 Comment on [GUEST POST] Analysts’ Dirty Little Secrets by Ludovic Leforestier http://analystrelations.org/2014/08/24/guest-post-analysts-dirty-little-secrets/#comment-418752 Tue, 08 May 2018 20:33:00 +0000 http://analystrelations.org/?p=226039#comment-418752 Interesting comments. The article is dated indeed. The trigger has petered out. Yet, some of the salient points are interesting still.

Personally, I don’t think we’ll see regulation, except maybe if some player become over-dominant and abuse their position -a real possibility. However, more transparency would be welcome.

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Comment on [GUEST POST] Analysts’ Dirty Little Secrets by Simon Jones http://analystrelations.org/2014/08/24/guest-post-analysts-dirty-little-secrets/#comment-418751 Tue, 08 May 2018 19:39:15 +0000 http://analystrelations.org/?p=226039#comment-418751 As Duncan has already clarified, this article is years out of date. The case was settled out of court.

How can dredging up old, out of date posts (this was first posted on May 7, 2018 and then backdated today) help the IIAR’s mission, which is to “enhance the awareness, image and practice of the analyst relations profession globally”?

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Comment on [GUEST POST] Analysts’ Dirty Little Secrets by Duncan Chapple http://analystrelations.org/2014/08/24/guest-post-analysts-dirty-little-secrets/#comment-418750 Tue, 08 May 2018 10:32:17 +0000 http://analystrelations.org/?p=226039#comment-418750 Jonathan’s article is four years too late. This court case is an embarrassment to Netscout and it is trying to move past it. Here’s my note from when the court date was set in 2016: http://www.influencerrelations.com/4712/netscout-continues-unwise-gartner-suit

There’s no way that we’ll end up with government regulation of analyst firms. It’s a totally unrealistic idea, especially considering the reduction of financial-sector regulation. It’s not like FIFA: http://www.influencerrelations.com/3855/gartner-isnt-fifa-why-congress-wont-regulate-analysts

The bleating of losers like the Netscout management is well laid out in the extensive documentation uncovered in the discovery process from their mistaken court case. The idea that their MQ placement was influenced by their commercial relationship is also mistaken.

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Comment on Common Misconceptions and 4 Key Areas Tech Start-ups Can Benefit from Industry Analyst Relations by stcrossgroup http://analystrelations.org/2018/04/30/common-misconceptions-and-4-key-areas-tech-start-ups-can-benefit-from-industry-analyst-relations/#comment-418749 Tue, 01 May 2018 11:00:11 +0000 http://analystrelations.org/?p=232924#comment-418749 I wholeheartedly agree with Josh’s premise, the four areas are key for start-ups – Start-ups need support from industry analysts (and AR pros), endorsements like Cool Vendor status can be game changers for them. Along with the rationale you’ve discussed I saw some research this week that further convinced me that they need ‘our’ help to engage and win. The survival rate of start-ups in the UK, or the US isn’t great. Government stats show that by the fifth year over 50% fail. However, when start-up have CV status there seems to be a shade over 20% failure rate, ie almost 80% survive so a huge improvement! Further demonstrating the value of an analyst ‘endorsement’ in my mind. The challenge many start-ups have is working out who to target, when and with what – that’s where AR pros come in of course.

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Comment on IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract? by Forrester declares a loss, shares fall 11% - Kea's research blog http://analystrelations.org/2018/04/04/iiar-discussion-group-negotiating-with-forrester-are-you-getting-the-best-value-from-your-contract/#comment-418748 Fri, 27 Apr 2018 22:56:52 +0000 http://analystrelations.org/?p=227785#comment-418748 […] a call yesterday, colleagues from many of Forrester’s major clients had the opportunity to discuss a range of […]

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Comment on [GUEST POST] Moving AR into IR….. by JoannaGluzman http://analystrelations.org/2018/02/08/guest-post-moving-ar-into-ir/#comment-418745 Fri, 16 Feb 2018 11:52:20 +0000 http://analystrelations.org/?p=223221#comment-418745 In my personal experience this can work well provided IR and senior management understand the ‘relationship’ side of AR, the disclosures needed, accept the AR pro expertise and the latter given autonomy over their practice. Duncan is right in that IROs are trained to not disclose/share anything beyond the bare minimum. This by design means that IR is incompatible with AR because AR requires a large amount of ‘immaterial’ data disclosure. There arises the need for IR to trust that AR know what constitutes ‘material’ disclosure. The structure worked very well for me for the past 7 years. Equally, sitting within corporate communications worked well. Each structure has its own merits and downsides but I suspect that when AR is moved into IR, it is because senior management is concerned about uncontrolled disclosures around the organisation (analysts, journalists and consultants are notorious for finding their own ‘unofficial sources’). If this is the case then it is the job of the AR pro to educate IR and senior management and work together to ensure that disclosures are appropriate, proportionate and legal. I certainly learnt a lot in IR and it enabled me to expend my role further. Others might find it restrictive. It is what you make of it. If anyone finds themselves in this situation, I am happy to have a chat.

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Comment on [GUEST POST] Moving AR into IR….. by Duncan Chapple http://analystrelations.org/2018/02/08/guest-post-moving-ar-into-ir/#comment-418744 Sun, 11 Feb 2018 00:46:29 +0000 http://analystrelations.org/?p=223221#comment-418744 Thanks for your comment Abhinav. Of course, Rob and I are neither criticising TCS nor betting against its success: the company is a long-time leader in AR and it knows what it is doing. The TCS leadership clearly has great confidence in the new arrangement. I stress that more on the article on my blog. We’re simply making the point that most other firms should not copy this move.

Perhaps I have misunderstood what has happened? I thought that AR was still under Corporate Marketing, and reported to the CMO.

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Comment on [GUEST POST] Moving AR into IR….. by Abhinav Kumar http://analystrelations.org/2018/02/08/guest-post-moving-ar-into-ir/#comment-418743 Fri, 09 Feb 2018 16:37:38 +0000 http://analystrelations.org/?p=223221#comment-418743 Interesting article Duncan and raises many interesting conversations. I would like to offer a specific counterpoint. When AR rests under Corporate Marketing, it often competes for attention with scores of other sub functions & we have seen in many organizations that it does not always get the priority it deserves when it competes against larger budget and direct to business priorities. The point of our new approach is to have one of our most dynamic leaders (who has served with great distinction in terms of stakeholder relations in an affiliated function) take charge of the function and give it more leadership attention, plus make our engagements with Industry Analysts even more strategic. Time will tell whether any strategy works, but having known Kedar, our IR & and now AR head, for over 15 years I would caution anyone in betting against him. He is a strong fundamentalist who builds winning long term strategies. [Disclaimer: I work with TCS and serve in its marketing department. So while that gives me an interest in this issue, it also places me at an insider’s perch to give a meaningful perspective on this matter.]

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Comment on [GUEST POST] Moving AR into IR….. by Duncan Chapple http://analystrelations.org/2018/02/08/guest-post-moving-ar-into-ir/#comment-418742 Fri, 09 Feb 2018 09:47:35 +0000 http://analystrelations.org/?p=223221#comment-418742 I’ve added a few more comments at http://www.influencerrelations.com/6061/investor-relations-head-takes-over-ar-at-tata

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Comment on [GUEST POST] Moving AR into IR….. by Investor relations head takes over AR at Tata – Kea SageCircle http://analystrelations.org/2018/02/08/guest-post-moving-ar-into-ir/#comment-418741 Fri, 09 Feb 2018 08:17:10 +0000 http://analystrelations.org/?p=223221#comment-418741 […] IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the […]

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Comment on [JOB POSTING] Analyst Relations Manager, Nerdery, Minnesota, US by a16z & Huawei lead 2017’s most-shared analyst relations content – Kea Research http://analystrelations.org/2017/09/27/job-posting-analyst-relations-manager-nerdery-minnesota-us/#comment-418740 Fri, 29 Dec 2017 12:24:49 +0000 http://analystrelations.org/?p=189668#comment-418740 […] job postings that appeared on analystrelations.org. Najmeh Hafezeih’s article about the Analyst Relations Manager, Nerdery, Minnesota, US was shared 89 […]

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Comment on IIAR Board by IIAR Analyst Professional and Team of the Year 2017 – MONEY® News http://analystrelations.org/about/iiar-board/#comment-418738 Thu, 13 Jul 2017 13:16:16 +0000 http://iiar.wordpress.com/?page_id=489#comment-418738 […] and experienced professionals shining through best practices. On behalf of the IIAR Board, I am delighted to congratulate Signe, Tracy and Renata for their dedication to […]

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Comment on [GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next? by Ludovic Leforestier http://analystrelations.org/2017/05/25/idc-emea-provide-the-iiar-with-their-current-state-of-the-union-whats-changing-for-this-year-and-next/#comment-418737 Fri, 30 Jun 2017 16:49:49 +0000 http://analystrelations.org/?p=171968#comment-418737 IIAR members: the IIAR webinar with IDC @tomtxt @IDC_EMEA is available on @huddle > https://my.huddle.net/workspace/7600790/files/#/folder/43619269/list #ARchat

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Comment on The IIAR Tragic Quadrant for 2017 by Gartner announces leaders in Strategic Sourcing Application Suite providers – Procurement Diaries http://analystrelations.org/2017/02/24/the-iiar-tragic-quadrant-for-2017/#comment-418735 Fri, 05 May 2017 07:07:35 +0000 http://analystrelations.org/?p=155166#comment-418735 […] Well, recently in February, 2017, the Institute of Industry Analyst Relations (IIAR), a not-for-profit organization, released its Tragic Quadrant analysis. The IIAR Global Analyst Firm of the Year 2016 was announced Gartner. The runner ups were Forrester and IDC. The three criteria for the analysis were – Impact on the purchase decision, Relevance in the market and Interaction with the industry. More than 100 different individual organizations had responded to the survey. You may access the report here. […]

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Comment on The IIAR Tragic Quadrant for 2017 by GFraz116 http://analystrelations.org/2017/02/24/the-iiar-tragic-quadrant-for-2017/#comment-418732 Fri, 24 Feb 2017 19:17:10 +0000 http://analystrelations.org/?p=155166#comment-418732 Very informative and interesting webinar today, team! Thank you! If I could make one request, however, I’d ask that one of the gentlemen hosting the webinar pick up a handset or wear a headset. He was obviously on a speakerphone, which made it extremely difficult to make out everything he was saying.

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Comment on Winners announced: IIAR Analyst of the Year 2016 by HfS is named analyst of the year by our fellow professionals – BPO Up2date http://analystrelations.org/2016/12/06/winners-announced-iiar-analyst-of-the-year-2016/#comment-418730 Sat, 14 Jan 2017 06:15:51 +0000 http://analystrelations.org/?p=141292#comment-418730 […] recognize your achievements. The HfS Research team should be very proud of being awarded both Independent Analyst Firm of Year and Analyst of the Year for 2016 by the Institute of Industry Analyst Relations (IIAR), which covered 170 analysts and all the […]

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Comment on Vendor consortium will turn IDC into end-user specialist by MarkFrampton http://analystrelations.org/2016/04/01/vendor-consortium-will-turn-idc-into-end-user-specialist/#comment-418726 Fri, 01 Apr 2016 07:58:11 +0000 http://analystrelations.org/?p=103037#comment-418726 Subtle timing 😉

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Comment on Do you need to pay Gartner to be in the Magic Quadrant? by stevejnb http://analystrelations.org/2016/03/11/do-you-need-to-pay-gartner-to-be-in-the-magic-quadrant/#comment-418725 Sun, 13 Mar 2016 07:53:05 +0000 http://analystrelations.org/?p=102286#comment-418725 Brilliant post David, especially the section about barring analysts from taking the vendor dollar. This would leave our industry without some of the most creative, independents or boutique firms, and that would be a huge shame. I personally believe there is room for all of us.

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Comment on Do you need to pay Gartner to be in the Magic Quadrant? by stevejnb http://analystrelations.org/2016/03/11/do-you-need-to-pay-gartner-to-be-in-the-magic-quadrant/#comment-418724 Sun, 13 Mar 2016 07:47:16 +0000 http://analystrelations.org/?p=102286#comment-418724 Every Gartner client has a client confidentiality clause. Should that be different for tech providers than end user organizations?
Why does it matter if a vendor is a client or not for an MQ. We’re assessing how appropriate they are for a specific end user client base. Being a client is irrelevant especially if you do believe us when we say we are not pay to play.

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Comment on Do you need to pay Gartner to be in the Magic Quadrant? by rmanachi http://analystrelations.org/2016/03/11/do-you-need-to-pay-gartner-to-be-in-the-magic-quadrant/#comment-418723 Fri, 11 Mar 2016 20:53:51 +0000 http://analystrelations.org/?p=102286#comment-418723 One way Gartner can dispel the notion that you have to pay them to get in the MQ or be placed in a good position if for them to share stats on how many non-Gartner clients are included in an MQ and in what positions. I doubt they will ever do this …. but a girl can ask!

R

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