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IIAR Cafe with David Rossiter and Ovum

There are lots of rumours on what is going on at Ovum. David Rossiter, Sunesis Global AR (LinkedIn, @davidrossiter), will be hosting an IIAR Cafe with the MD and Chief Research Officer, providing you with the perfect opportunity to come meet with and learn what is really going on.

IIAR Café with Ovum – Aneil Rakity, managing director(LinkedIN)and Tim Jennings, chief research officer, (LinkedIN, @tjennings). They’ll be sharing the truth about what’s happening at Ovum and putting to bed some of the rumours that have been flying around about the company for the past couple of years, including the future of the brand. The presentation and open Q&A session will include updates on Ovum’s strategy, market positioning, target markets and competitive differentiators as well as the latest on its research organisation and research agenda. They’ll also be talking about how Ovum fits within Informa, the big investments taking place in product development, its expansion into the US market and the continuing convergence between Ovum’s service provider and technology teams.

If you’re interested in Ovum, this is a “don’t miss” event. Pre-registration is essential

David Rossiter

Date: Thursday 6th April 2017
Time: 1600 GMT, Drinks at 5.15pm (ish)
Location: Holborn, Central London 

Eventbrite - IIAR London Forum: Creating AR impact - are agencies an asset or a threat
Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.

 or 

Non members may contact Maria Ashton mashton at analyst relations dot           org for further options.

 

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IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn@lludovic), will moderate the session. This will be followed by a NelsonHall Session on Getting the Message Out in a Post-Truth World, presented by  Rachael Stormonth (LinkedIn, @rstormonth), Guy Saunders (LinkedIn, @GuySaunders1), Paul Connolly (LinkedIn, @Paul_NH), John Willmott (LinkedIn, @John_NH)

Getting the Message Out in a Post-Truth World

One key question for analyst relations in a post-truth world is, “How much does the quality and reputation of the medium you use to get your message out really matter?” Or is it just a case of “Never mind the quality, feel the width!”

We at NelsonHall believe that for marketing to be truly effective, it must combine influence with high-quality content. Accordingly, the session with NelsonHall on March 23rd will demonstrate:

  • Why a sound bedrock of evidence is still important in a post-truth society
  • Examples of value achieved by NelsonHall clients, including how NelsonHall can impact your company’s share price.

At the same time, it’s important for analyst firms to “drink their own champagne” and offer a leading-edge digital approach to their own service delivery. Accordingly, the session will provide introductions to NelsonHall’s buy-side reach and truly digital research product including its:

  • Buyer Intelligence Group & partner channels
  • Highly respected & impactful blogs
  • Interactive quadrant capability (what quadrants should look like in the digital age).

We look forward to meeting you on March 23: Rachael Stormonth (LinkedIn, @rstormonth), Guy Saunders (LinkedIn, @GuySaunders1), Paul Connolly (LinkedIn, @Paul_NH), John Willmott (LinkedIn, @John_NH)

Date: Thursday April 27th, 2017
Time: 1600 GMT for IIAR London Forum on Best Practice,  1700 GMT for NelsonHall session 
Location: Central London 

Eventbrite - IIAR London Forum: Creating AR impact - are agencies an asset or a threat
Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.

 or 

Non members may contact Maria Ashton   mashton at analyst relations dot           org for further options.

 

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IIAR Webinar: Tragic Quadrant

The webinar will be presented by IIAR board members Neil Pollock, (LinkedIN@neilpollock) and Ludovic Leforestier, (LinkedIn,@lludovic ). In the first part we will reflect on insights from the recent IIAR analyst of the year survey, by comparing this year’s survey with the previous analyst of the year survey’s, to reflect on what a longitudinal lens tells us about the changing nature of industry analyst firms and individual analysts. The second part of the webinar will present the IIAR ‘Tragic Quadrant’, which is our tongue-in-cheek take on the changing analyst landscape.
When we set out to do the IIAR Analyst of the Year survey, we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. This is by no means an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Time permitting, the session will also reflect on some of the findings from this and previous year IIAR surveys.
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