Institute of Industry Analyst Relations (IIAR)
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
A picture describes things better than a thousand words. In this case, the logos above depict quite well the changes Ovum experienced over the past few years. It will indeed be quite interesting to hear an update from the firm, now under Informa Telecom and Media (and no longer Datamonitor). There’s been some speculation about the future of Informa, so this call promises to be quite interesting. Continue Reading →
Sponsors of the IIAR Christmas Event, UK
IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS
Thursday 8th December, 3pm onwards
What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus a formal introduction to the new IIAR Board.
The event will be held on Thursday 8th December in central London with the networking celebrations taking place immediately after. It’s a great opportunity to wish your analyst friends and AR colleagues a Happy Christmas while meeting some new faces too.
This event is very kindly being sponsored by Metia – a global digital marketing agency with vertical experts in PR, AR, partner marketing and customer advocacy.
Speakers:
LinkedIn is emerging as the new, more ‘serious’ forum for corporate social networking. It is useful, functional and widely recognised as a business tool. Some sites, such as twitter and facebook, can too often blur personal and professional with potentially damaging or simply embarrassing consequences. LinkedIn, however, is more focused on work contacts, history and trips overseas. The mobile app has further aided LinkedIn’s popularity making it a useful tool for analysts on the go.
This and more was discussed at the latest IIAR Forum by a guest panel of analysts in front of a packed crowd of AR professionals. Continue Reading →
Contributor: David Rossiter, Head of Sunesis Analyst Relations and Director, Harvard PR
I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London.
It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences.
Fionnula Fitzsimons gave an absolutely excellent presentation on AR and sales. It was interesting, insightful and practical. Anyone in AR who needs to get their sales teams on board and demonstrate the value that AR can add to the sales cycle should make sure they get a copy of her presentation (downloadable by IIAR members from Huddle).
And then, we had an excellent panel debate on how analysts use social media with Richard Edwards (Ovum), Dale Vile (Freeform Dynamics) and Dean Bubley (Disruptive Analysis). Robert De Souza of IPsoft chaired a lively discussion. Continue Reading →
The IIAR will be holding its next UK Forum on Thursday 29th September, 3:45 – 6:30pm followed by an informal networking dinner. Included in this session will be an analyst panel on social media and case study around AR with sales. Continue Reading →
Defining ‘Green IT’ in the eyes of the analyst community was a topic of much discussion at last week’s IIAR London Forum. Panellists argued that Green ICT was meaningless when it was used to only represent rather superficial initiatives and not tackle real programmes of change in reducing corporate energy consumption. The value of smart metering and smart grids was also discussed with some scepticism expressed over the true value of smart grids in particular for the outside world.
The remainder of the session saw David Taylor, IIAR Board member, talk about recent updates and host a very popular AR clinic. Notes of these sessions can be found on huddle under ‘Files’ / ‘IIAR London Forums’.
Our thanks go to the guest panellists: David Metcalfe, David Mitchell, Saverio Romeo and moderator, Martin Atherton.
IIAR members can download notes from the session and Ovum’s energy research agenda via huddle.
There has been some talk in AR circles for a few months now about a reorg at Ovum but the firm remained remarquably quiet about it. So in advance of tomorrow’s AR community call, here are some details about what’s going on.
All their analysts were gathered today near Heathrow for the Ovum Industry Summit, a customer event quite similar in form to the old Butler Group Symposia. Continue Reading →
On Thursday 12th May 2011 the IIAR will be hosting an IIAR Café for its members in London, UK from 5:30-7:30pm. Continue Reading →
We got an email from Carter Lusher (@carterlusher) during the bank holiday week-end announcing what could be a solution to the scheduling pains all AR pros are dealing with.
Quite simply, all analysts will be on the deck on a day (the 18th May 2011), at their London offices and available for briefings. So if you book early, you can brief a ton of Ovumites, probably why Carter calls this Massively Parallel Briefing a “Brief-A-Thon”. Continue Reading →
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BARC and Le CXP announced last week they were merging.
BARC (no Twitter handle?) is a German IT analysis firm founded in 1994 and focusing mostly on ECM and BI. Le CXP (@cxpoeilexpert or @cxplace) dates back from 1973 and was formed originally as an end-user consortium aiming at evaluating something new at the time, packaged software.
Both focus on the end-user and will have something like 30 analysts and consultants overall, focussing only on software and selling mostly to end-users. Le CXP is also in partnership with Penteo (@PenteoAnalyst) in Spain.
Those three players, are some kind of exception for having built strong and resilient local IT Analysis firms. There are many other EMEA players, some such as Ovum are more global in nature, other like PAC are vendor-facing or are more about consulting (e.g. Experton). And many more in the UK.
Key takeaway for AR pros:
Following the successful IIAR Forums with Ovum, the firm has decided to hold regular calls for the AR community.
The first AR Community Call will be on Thursday 19th May 2011 at 0900 PDT / 1200 EDT / 1700 BST / 1800 CEST. Continue Reading →
The IIAR London Forum is scheduled for Thursday, January 20th in Central London from 3:45 – 6:30 pm. The guest analyst session will feature a discussion with Ovum analysts. Brett Azuma, Senior Vice President at Ovum will be joined by Tim Jennings and Carter Lusher.
We still have a few places left, and non-members are invited to attend one London Forum. Please RSVP to Jane Courtenay, jcourtenay(at)analystrelations(dot)org.
The IIAR London Forum is scheduled for Thursday, January 20th in Central London from 3:45 – 6:30 pm.
The guest analyst session will feature Brett Azuma, Senior Vice President at Ovum.
Members should RSVP to Jane Courtenay, jcourtenay(at)analystrelations(dot)org.
The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm. We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR.
The IIAR elections will take place during the Forum to elect a new board. Also, the results from the Salary Survey will be announced.
The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm. We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR.
We have just a few places left, if you would like to attend please contact Jane Courtenay, jcourtenay(at)analystrelations(dot)org.
The IIAR is delighted to host a teleconference led by OVUM/Datamonitor on Tuesday 29th June 2010 from 16:00 BST to 17:00 BST / 11:00 EST/8:00 PDT. Eamonn Kennedy, Research and Analysis Director at Datamonitor, will be with us to introduce the Black Book of Outsourcing.
The Black Book of Outsourcing: what AR professionals need to know about the world’s largest investigation into customer satisfaction with outsourcing.
Many AR professionals have heard of The Black Book of Outsourcing. Some understand the details behind it but few understand the changes that Datamonitor has made to this business in 2010. The Black Book of Outsourcing does not rely on traditional AR channels – it goes direct to clients for their feedback on satisfaction with outsourced services and the providers who deliver these services. In 60 minutes, this session seeks to provide AR professionals with answers to their executives’ questions about The Black Book. Eamonn will focus on the information requirements of AR professionals and will be happy to take questions.
IIAR members who would like to join the call should RSVP on huddle or by email to Jane.Courtenay (at) analystrelations (dot) org.
Datamonitor’s truck rolled around the Gartner headquarters in Stamford, CT, this morning. The firm’s Ovum’s business is aiming to hire, and the hoarding on the van asked analysts to send their resume in. As Greg has argued, Datamonitor may have to work hard to get Gartner analysts’ attention: and it seems to know it.
Well, almost…. Ovum kindly gave us an exclusive for the video below.
Following Datamonitor’s re-launch of their consolidated IT research brands under the Ovum name, they have held two back to back events in London and New York: Collaborative Intelligence launch event.
The London event featured “the Patriarch” Gideon Gartner (the founder of Gartner and Giga), superstar Jonathan Yarmis (LinkedIn, ex. AMR and now with Ovum, @jyarmis) and IIAR co-founder and AR extraordinaire David Rossiter (blog, @davidrossiter, LinkedIn, firm). The New Amsterdam event was with Carter Lusher instead of David.
[PART 1]
[youtube=http://www.youtube.com/watch?v=gX60IUKcB2k&hl=en&fs=1]
[PART 2]
[youtube=http://www.youtube.com/watch?v=LgUJAl-Enfk&hl=en_GB&fs=1&]
The “fireside chat” is on the IT analyst business, its beginnings and weaknesses in the original model bringing technology and business together over the course of the last 20 years. It contains quite a few really good thoughts provoking issues, including:
Here are some links to the other videos:
And finally, do check Ovum’s landing page on AMR: Does the Gartnerization of AMR raise concerns about the future quality of their research?
Since the last post I wrote on Datamonitor/Ovum/Butler after Mark Meek and David Mitchell came to present at the IIAR London Forum, they have been busy streamlining the organisation and bring together their research products.
I’ve had many conversations with them, and as far as I can tell, they seem to be executing well:
– As promised, the IT brands have all been consolidated under Ovum. Datamonitor provides the line-of business/non-IT research and Orbys provides sourcing research. Butler events are to be co-branded, as Ovum Butler.
– Clients should now have a single sales rep, apart from large international clients where it makes sense to have sales representatives in each market e.g. US and EMEA
– The research portfolio is being consolidated, and new research will all be in a consistent format. This process will take place over the next 3 months or so
– There will be a single team of analysts, with topic coverage areas grouped by horizontal technologies and services under Tim Jennings and the verticals under Ian Charlesworth
– The telco is pretty much unchanged, apart from the addition of a new set of contact centre research
Ovum’s running a webinar tomorrow; I’ve pasted the invite below with their permission.
What do you think?
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Duncan Chapple from Lighthouse AR has posted on his blog the following entry: Datamonitor, Ovum & Butler cohabitation makes AR easier (Analyst Equity).
Overall, I would say the reactions were very postive, juste tempered by a “wait and see” attitude towards whether they will execute efficiently. This is my personal take on some of the reactions and by no means an IIAR position or the aggregation of all the present members opinions. We can’t say too much as we’re bound by an NDA, but here are my thoughts -for what they’re worth.
Still personally, I think this goes in the right direction and if they they execute it correctly, we will end up with:
