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IIAR UK Forum: Come and meet Ovum’s Senior Management Team

By on Monday 30th April 2012 in IIAR, IIAR Forum, IT Analysis Firms, Ovum 0

For the next IIAR UK Forum in London on Wednesday 30th May at 4pm BST, we’re delighted to welcome Ovum MD Brett Azuma, Global Director for Ovum IT Ian Charlesworth, and Global Director for Ovum Telecoms Richard Mahony. We’re meeting with Brett, Ian and Richard just after the Ovum Industry Congress, being held in London from the 23-24 May, so this will be a great opportunity to hear the latest news at Ovum and what’s upcoming, and find out more about Ovum’s strategy and how this is developing.

In addition, David Treacher (Industry AR Manager, Dassault Systemes) will be sharing his insights on how he runs a global AR programme. This will be an opportunity to share experiences and views of the analyst companies that we all typically work with.

Plus there will be updates from IIAR Board member, David Rossiter and the IIAR UK chapter.

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Cloud Set to Dominate 2012

By on Thursday 15th December 2011 in AR, IDC, IIAR, IIAR Forum, IT Analysis Firms, Ovum 0

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012.

Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume of new applications distributed by the cloud, according to IDC. Ovum also put cloud as one of their key 2012 Super Themes saying there will be an evolution in the cloud with a focus on how to build the private cloud. Their feeling was, as with IDC, was that PaaS would be the fastest growing cloud segment and that enterprise adoption of the public cloud would significantly increase over the year.

Jane Doorly, VP of IDC discussed the industry’s shift to the “third platform” built on mobile, cloud, social, and Big Data technologies which will accelerate in 2012 forcing the industry’s leaders to make bold investments and fateful decisions. Continue Reading →

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Ovum AR community call tomorrow (22/11/11)

By on Monday 21st November 2011 in AR, Ovum 3

A picture describes things better than a thousand words. In this case, the logos above depict quite well the changes Ovum experienced over the past few years. It will indeed be quite interesting to hear an update from the firm, now under Informa Telecom and Media (and no longer Datamonitor). There’s been some speculation about the future of Informa, so this call promises to be quite interesting. Continue Reading →

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IIAR UK Gets Festive!

By on Thursday 17th November 2011 in AR, IDC, IIAR, IIAR Networking Event, IT Analysis Firms, Ovum 0

Sponsors of the IIAR Christmas Event, UK

IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS 

Thursday 8th  December, 3pm onwards

 

What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus a formal introduction to the new IIAR Board.

The event will be held on Thursday 8th December in central London with the networking celebrations taking place immediately after. It’s a great opportunity to wish your analyst friends and AR colleagues a Happy Christmas while meeting some new faces too.

This event is very kindly being sponsored by Metia – a global digital marketing agency with vertical experts in PR, AR, partner marketing and customer advocacy.

Speakers:

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[IIAR London Forum] LinkedIn the number one social media site for analysts

By on Thursday 6th October 2011 in AR, AR Best practices, IIAR, IIAR Forum, IT Analysis Firms, Ovum 6

LinkedIn is emerging as the new, more ‘serious’ forum for corporate social networking. It is useful, functional and widely recognised as a business tool. Some sites, such as twitter and facebook, can too often blur personal and professional with potentially damaging or simply embarrassing consequences. LinkedIn, however, is more focused on work contacts, history and trips overseas. The mobile app has further aided LinkedIn’s popularity making it a useful tool for analysts on the go.

This and more was discussed at the latest IIAR Forum by a guest panel of analysts in front of a packed crowd of AR professionals. Continue Reading →

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[Guest Post] IIAR UK Forum – Sales and Social Media Debated

By on Friday 30th September 2011 in AR, AR Best practices, Guest Posts, Guest posts – AR pros, IIAR, IIAR Forum, IT Analysis Firms, Ovum, Sunesis AR 0

Contributor: David Rossiter, Head of Sunesis Analyst Relations and Director, Harvard PR

I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London.

It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences.

Fionnula Fitzsimons gave an absolutely excellent presentation on AR and sales. It was interesting, insightful and practical. Anyone in AR who needs to get their sales teams on board and demonstrate the value that AR can add to the sales cycle should make sure they get a copy of her presentation (downloadable by IIAR members from Huddle).

And then, we had an excellent panel debate on how analysts use social media with Richard Edwards (Ovum), Dale Vile (Freeform Dynamics) and Dean Bubley (Disruptive Analysis). Robert De Souza of IPsoft chaired a lively discussion. Continue Reading →

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Green ICT debated at May 26th IIAR London Forum

By on Thursday 2nd June 2011 in IIAR, IIAR Forum, IT Analysis Firms, Ovum 0

Defining ‘Green IT’ in the eyes of the analyst community was a topic of much discussion at last week’s IIAR London Forum. Panellists argued that Green ICT was meaningless when it was used to only represent rather superficial initiatives and not tackle real programmes of change in reducing corporate energy consumption. The value of smart metering and smart grids was also discussed with some scepticism expressed over the true value of smart grids in particular for the outside world.

The remainder of the session saw David Taylor, IIAR Board member, talk about recent updates and host a very popular AR clinic. Notes of these sessions can be found on huddle under ‘Files’ / ‘IIAR London Forums’.

Our thanks go to the guest panellists: David Metcalfe, David Mitchell, Saverio Romeo and moderator, Martin Atherton.

IIAR members can download notes from the session and Ovum’s energy research agenda via huddle.

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Ovum divorces from Datamonitor and graduates to Informa ownership

By on Wednesday 18th May 2011 in IT Analysis Firms, Ovum 17

There has been some talk in AR circles for a few months now about a reorg at Ovum but the firm remained remarquably quiet about it.  So in advance of tomorrow’s AR community call, here are some details about what’s going on.

All their analysts were gathered today near Heathrow for the Ovum Industry Summit, a customer event quite similar in form to the old Butler Group Symposia. Continue Reading →

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Ovum launches its ‘brief a ton’

By on Tuesday 26th April 2011 in Ovum 4

We got an email from Carter Lusher (@carterlusher) during the bank holiday week-end announcing what could be a solution to the scheduling pains all AR pros are dealing with.

Quite simply, all analysts will be on the deck on a day (the 18th May 2011), at their London offices and available for briefings. So if you book early, you can brief a ton of Ovumites, probably why Carter calls this Massively Parallel Briefing a “Brief-A-Thon”. Continue Reading →

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Le CXP and BARC merge: ignore local firms at your perils

By on Wednesday 13th April 2011 in BARC, CXP, Experton, IT Analysis Firms, Ovum 2
BARC CXP logo (IIAR website)

BARC and Le CXP announced last week they were merging.

BARC (no Twitter handle?) is a German IT analysis firm founded in 1994 and focusing mostly on ECM and BI.  Le CXP (@cxpoeilexpert or @cxplace) dates back from 1973 and was formed originally as an end-user consortium aiming at evaluating something new at the time, packaged software.

Both focus on the end-user and will have something like 30 analysts and consultants overall, focussing only on software and selling mostly to end-users. Le CXP is also in partnership with Penteo (@PenteoAnalyst) in Spain.

Those three players, are some kind of exception for having built strong and resilient local IT Analysis firms.  There are many other EMEA players, some such as Ovum are more global in nature, other like PAC are vendor-facing or are more about consulting (e.g. Experton). And many more in the UK.

Key takeaway for AR pros:

  • All those firms do answer a need for local knowledge in local langage
  • For a reason, they can’t be easily dismissed, most of them for instance have a high SOV in their local market
  • Some also have a prescriber role with end-users, typically below the radar of larger US firms
  • Others have an expertise in the ecosystem and channels
  • AR professionals should incorporate local influencers into their plans, even if they can appear as a low priority from 5,000 miles away
  • Sometimes, they’re best “handled” through a GloCal model (members should read the IIAR Best Practice Papers on International AR > link 1, link 2)

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Reminder to Attend Jan 20th IIAR London Forum

By on Friday 14th January 2011 in IIAR, IIAR Forum, Ovum 1

The IIAR London Forum is scheduled for Thursday, January 20th in Central London from 3:45 – 6:30 pm. The guest analyst session will feature a discussion with Ovum analysts. Brett Azuma, Senior Vice President at Ovum will be joined by Tim Jennings and Carter Lusher.

We still have a few places left, and non-members are invited to attend one London Forum. Please RSVP to Jane Courtenay, jcourtenay(at)analystrelations(dot)org.

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Analyst Panel on Cloud Technology at Tomorrow’s IIAR London Forum

By on Wednesday 17th November 2010 in AR, IIAR Forum, Ovum 2

The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm.  We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR.

The IIAR elections will take place during the Forum to elect a new board. Also, the results from the Salary Survey will be announced.

 

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November IIAR London Forum Features Analyst Panel on the “Cloud”

By on Thursday 28th October 2010 in IIAR, IIAR Forum, Ovum 1

The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm.  We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR.

We have just a few places left, if you would like to attend please contact Jane Courtenay, jcourtenay(at)analystrelations(dot)org.

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IIAR Discussion Group – OVUM to Discuss the Black Book of Outsourcing

By on Tuesday 22nd June 2010 in IIAR, IIAR Discussion Group, Ovum 4

The IIAR is delighted to host a teleconference  led by OVUM/Datamonitor on Tuesday 29th June 2010 from 16:00 BST to 17:00 BST / 11:00 EST/8:00 PDT. Eamonn Kennedy, Research and Analysis Director at Datamonitor, will be with us to introduce the Black Book of Outsourcing.

The Black Book of Outsourcing: what AR professionals need to know about the world’s largest investigation into customer satisfaction with outsourcing.

Many AR professionals have heard of The Black Book of Outsourcing. Some understand the details behind it but few understand the changes that Datamonitor has made to this business in 2010. The Black Book of Outsourcing does not rely on traditional AR channels – it goes direct to clients for their feedback on satisfaction with outsourced services and the providers who deliver these services. In 60 minutes, this session seeks to provide AR professionals with answers to their executives’ questions about The Black Book. Eamonn will focus on the information requirements of AR professionals and will be happy to take questions.

IIAR members who would like to join the call should RSVP on huddle or by email to Jane.Courtenay (at) analystrelations (dot) org.

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The British Are Coming! Datamonitor stalks Gartner analysts

By on Wednesday 16th December 2009 in Gartner, Humour, Ovum 7

Datamonitor’s truck rolled around the Gartner headquarters in Stamford, CT, this morning. The firm’s Ovum’s business is aiming to hire, and the hoarding on the van asked analysts to send their resume in. As Greg has argued, Datamonitor may have to work hard to get Gartner analysts’ attention: and it seems to know it.

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WORLD EXCLUSIVE: Gideon Gartner on the IIAR Blog!

By on Friday 4th December 2009 in AMR, AR, Gartner, IT Analysis Firms, Ovum 11

https://i2.wp.com/about.ovum.com/technology/videos/fireside.jpg?resize=220%2C163Well, almost…. Ovum kindly gave us an exclusive for the video below.

Following Datamonitor’s re-launch of their consolidated IT research brands under the Ovum name, they have held two back to back events in London and New York: Collaborative Intelligence launch event.

The London event featured “the Patriarch” Gideon Gartner (the founder of Gartner and Giga), superstar Jonathan Yarmis (LinkedIn, ex. AMR and now with Ovum, @jyarmis) and IIAR co-founder and AR extraordinaire David Rossiter (blog, @davidrossiter, LinkedIn, firm).  The New Amsterdam event was with Carter Lusher instead of David.

[PART 1]
[youtube=http://www.youtube.com/watch?v=gX60IUKcB2k&hl=en&fs=1]

[PART 2]
[youtube=http://www.youtube.com/watch?v=LgUJAl-Enfk&hl=en_GB&fs=1&]

The “fireside chat” is on the IT analyst business, its beginnings and weaknesses in the original model bringing technology and business together over the course of the last 20 years. It contains quite a few really good thoughts provoking issues, including:

  • What’s the future of IT analyst firms?
  • Is the average age and experience of analysts decreasing?
  • Should IT analysts be paid like financial analysts, on results?
  • What should be the alternatives to Gartner?

Here are some links to the other videos:

And finally, do check Ovum’s landing page on AMR: Does the Gartnerization of AMR raise concerns about the future quality of their research?

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