Posted on Monday 7th April 2014 by Ludovic Leforestier
It’s been quite a long time in the making, it follows many acquisition rumours, many merger denials, but it’s finally there: Ovum merges with Informa Telecom and Media.
On paper, it’s the fourth ICT analysis firm of the market, depending on where place the line between analysis and market research. The staff doesn’t change much and they’re keeping the stronger brand, Ovum.
The merged business, which will be fully integrated by the end of May, will be led by Steve Hotham, current MD of Ovum, who will become its CEO. Spread across 23 offices, in 6 continents, Ovum will employ 275 staff, including 180 analysts providing a combination of global and local insight.
The press release doesn’t menti0n end-user influence, a key difference between both firms, but the Ovum Industry Congress is coming soon and will be a good place to assess this.
There are few reasons to change my conclusions from a previous post:
Ovum remains a credible analyst firm in its key markets, so AR folks should not discount it
AR pros should look for opportunities to leverage this 180-analysts strong firm, while watching for coverage gaps
AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNA AR pros should check vertical coverage outside of telco
Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership
Older posts on Ovum:
Filed under: Ovum | Tagged: Ovum | 10 Comments »
Posted on Thursday 30th January 2014 by David Rossiter
It was good to hear from Brett Azuma last week. He got in touch to let me know he’s just been appointed to lead the 60-strong analyst team at 451 Research.
If you don’t know him already, Brett’s an experienced and well-respected leader. He’s previously held senior positions at Ovum, where he was managing director, and Gartner, where he was group vice president/chief analyst. Continue reading
Filed under: 451 Group, Gartner, Ovum, People on the move | Tagged: 451 Group, Ovum | 1 Comment »
Posted on Friday 17th May 2013 by Ludovic Leforestier
If your research firm was a car manufacturer, which one would you be? In the early 20th century, there were hundreds of cars manufacturers and automobiles bought by nobility and industrialists. Fast forward to the present day: mass production has made them accessible to virtually all households and there are now fewer than 10 global car manufacturers. The story is much the same for IT, only on a 30-40 year time frame: just like Hispano-Suiza, few remember Prime Computers, and servers are now bought by business types rather than being operated by an army of lab coats. In other words, IT is becoming more normal from all aspects: financial, procurement, usage… yet more pervasive than ever. Just like you would not think of riding on horseback to fetch your loaf of bread, who could do without accessing email on their smartphone? Continue reading
Filed under: AR, Ovum | Tagged: Ovum | 8 Comments »
Posted on Thursday 2nd May 2013 by Ludovic Leforestier
This post was originally posted by Dave Noble / IntelligenAR (LinkedIn, @IntelligenAR) on his blog.
Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.
It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. Continue reading
Filed under: AR, Forrester, Gartner, IDC, IT Analysis Firms, Ovum | Tagged: Analyst Firms, Guest Post | 2 Comments »
Posted on Thursday 14th March 2013 by David R
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations
The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDennington
) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiter
) on sponsoring analyst events. One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. Continue reading
Filed under: AR Best practices, Celent, IDC Financial Insights, IIAR, IIAR Forum, Metia, Ovum, Silva Research Network, Sunesis AR | Tagged: AR Best practices, Celent, IDC Financial Insights, IIAR Forum, Metia, Ovum, Silva Research Network | 1 Comment »
Posted on Monday 25th February 2013 by shiprakhanna
The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!
For this event we have two great topics on the agenda:
- Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
- Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.
Filed under: AR Best practices, Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | Tagged: Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | 1 Comment »
Posted on Monday 17th December 2012 by shiprakhanna
Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along. With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & Sullivan, Informa, Celent, CCS Insight, Creative Intellect Consulting, AMI Partners, EuroLAN Research, Freeform Dynamics, PAC UK, Plum Consulting, RedMonk, Verdantix, Analysys Mason, Bloor Research, it sure was a great opportunity for IIAR members (including people from Microsoft, Accenture, BearingPoint, CSC, TCS, Symantec, Atos, Deloitte, Dassault Systemes, Tieto, Avaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue reading
Filed under: CSS Insights, Forrester, Gartner, IDC, IIAR, IIAR Networking Event, Ovum | Tagged: Accenture, AMI Partners, Analysys Mason, Atos, Avaya, BearingPoint, Bloor Research, CCS Insight, Celent, Creative Intellect Consulting, CSC, Dassault Systemes, Deloitte, EuroLAN Research, Forrester, Freeform Dynamics, Frost & Sullivan, Gartner, IDC, IIAR Networking Event, Informa, Microsoft, Ovum, PAC UK, Plum Consulting, Redmonk, Symantec, TCS, Tieto, Verdantix | Leave a comment »
Posted on Tuesday 11th December 2012 by shiprakhanna
Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney!
The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research director Steve Hodgkinson & ANZ regional manager Carsten Boeckmann will be joining us in person to provide some candid insights into where Ovum is heading from a research & organisational perspective, as well as how to engage more effectively with their team. Continue reading
Filed under: AR, IIAR, IIAR Forum, IT Analysis Firms, Ovum | Leave a comment »
Posted on Wednesday 31st October 2012 by iiarsecretary
The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the Year
AND THE WINNERS ARE…
Filed under: Constellation, Forrester, Gartner, Horses for Sources, IDC, IIAR, IIAR Analyst Of The Year, IT Analysis Firms, Ovum | Tagged: Constellation, Forrester, Gartner, hfs, Horse for Sources, IDC, IIAR, IIAR Analyst Of The Year, IT analysis firms, Ovum | 5 Comments »
Posted on Monday 23rd July 2012 by hlaceygutsell
This week on Thursday 26th July at 11am ET / 8am PT Ovum’s top management team will once again be making themselves available for your Q&A on the future of Ovum. This will be a similar session to the one run in the UK in May and is a chance for you to hear directly from those setting the company’s strategy and future road map.
There won’t be any presentations, just the chance for you to ask questions that matter to you and affect your AR program. This really is a unique opportunity and we hope as many of you as possible will join us, ready with lots of questions to ask the panel.
If you would like to attend please email me asap to reserve your place on the call and get the dial-in details. This session is free for IIAR members and $25 for non-members.
Filed under: IIAR, IIAR Discussion Group, IT Analysis Firms, Ovum | Tagged: IIAR, IIAR Discussion Group, IT analysis firms, Ovum | 2 Comments »