October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK Forum held on the 15th October is available <<here>>. Continue Reading →
In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection Continue Reading →
Date/Time: 15th October 2014, 5pm – 7pm BST
Location: Holborn, Central London – details sent when registered.
Register: <<HERE>> If you would like to join us please register soon.
1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence with the end-user community. Continue Reading →
Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.
It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. Continue Reading →
Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along. With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & Sullivan, Informa, Celent, CCS Insight, Creative Intellect Consulting, AMI Partners, EuroLAN Research, Freeform Dynamics, PAC UK, Plum Consulting, RedMonk, Verdantix, Analysys Mason, Bloor Research, it sure was a great opportunity for IIAR members (including people from Microsoft, Accenture, BearingPoint, CSC, TCS, Symantec, Atos, Deloitte, Dassault Systemes, Tieto, Avaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue Reading →
The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the Year
AND THE WINNERS ARE…
The original post can be found here.
Gartner. Forrester. IDC. And lots of smaller fish, too. You can’t read a tech-industy news story, attend a conference or listen to a sales pitch without someone quoting an industry analyst. For tech companies, analysts are big news and big business, promising to help with transformation, monetization and a slew of other things ending in “-ation.”
But what do technology industry analysts really do? And how do you find the one that’s right for your company’s needs. Let me try to explain, from the inside. You see, from 1999 through 2001, I was an analyst at Jupiter Research, now part of Forrester Research.
It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This acquisition is still subject to regulatory and other approvals.
This move has a strong reminiscence from Forrester’s purchase of Springboard last year (read our post:Forrester joins the feeding frenzy, buys Springboard)
Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites.
As with fine wines and corporate buying trends, so goes analyst firms. The shift of power from IT to Business signifies a move from Wine to Champagne….
- Client base and research approach
- There’s a wine analogy there: Gartner is like a Bordeaux (predictable blends) and Forrester is more like a Burgundy (more variable but sometimes great).
- Gartner tends to sell to a mature IT audience, which is where most of the IT budget is. Its research output thus tends to be more conservative, after all most people don’t really want to experiment the at bleeding edge. As a result, it’s unlikely you’ll be surprised by a genial piece of research.
- Forrester does this as well, but because (or thanks to) its marketing research, also cater for that role and its research style tends to be more adventurous (the Giga legacy probably) even if its coverage quality and quality is less constant.
- And IDC sells to IT vendors mostly, a little to industry leaders (has to be a Côtes du Rhône, with elements of both depending on the individual analyst for opinion whilst the trackers are more constant –Shiraz is a bit like Marmite, it’s “love it or hate it”).
- The point there is that your client base is your legacy, and unless you’re Steve Jobs or Henry Ford, most fail to break away from ‘building a faster horse’. In IT research aspects, it translates into “IT must align with business” (yawn). Analysts have been preaching this for the last 15 years, and it seems the issue hasn’t gone away. Some part of the IT will be run as a utility (a better word than cloud, and in the same bucket than facilities and real estate) whilst the innovative stuff will be done by the business. IT is the business, the rest is a commodity (this doesn’t mean that everyone knows how to provision a commodity efficiently).
- Another interesting aspect is that because they sell to a mature audience, they will confronted to a bit of an issue when baby-boomers will (finally) retire in the coming 5 years and be replaced by Gen-X and Gen-Y who have no appetite for academic style research. [Note: there’s a discussion here with some fellow IIAR members on whether the Gartner client base is that, er, experienced. What do you think?]
Indeed Gartner is trying (again) to grow its SMB user base, but unless they radically change the way research is written, they will probably fail again. Constellation has probably a good card to play there by targeting smaller, innovative companies –even though up to 2/3 won’t make it into adult age.
- On “design point”, Constellation is pitching itself right in the “future of work” trend.
- For analysts, time will tell if it’s ensuring, but trying to retain them by force (check this letter from Forrester’s CEO George Colony on non-compete) isn’t going to build a star-stable. Indeed, whilst Gartner seems to be doing a good job at keeping its best analyst, but it’d be curious to see how the average experience of Forrester analysts has evolved over time. There seem to be more researchers who graduated as analysts than analysts who came from a previous career. That in itself isn’t a sole predictor for insight, though it helps, but one would think that there’s a cost aspect (it’s the Forrester vs. the Giga models).
- For users, I’d venture out to say it’s again like Marmite. For establish companies, dealing with established brands having real offices offices is probably deemed ‘safer’. For Constellation’s target customers, meeting in a Stabucks probably isn’t a problem. James Governor (@monkchips, blog) seems to have found out that being unconventional actually helps with his specific audience: developpers.
- On analyst access
- In terms of business model, Ray is indeed accessible which is quite refreshing compared to other analysts who for instance reduce briefing slots to 30mn. Whether that can be scaled without administering Modafinil to the rest remains to be seen.
- For end users, it would be a net-gain if the processes to ensure a constant user experience as Constellation grows in size work effectively.
- On research approach
- Legacy firms underplay the community aspect indeed but let’s not forget that Gartner is quite a large community in itself.
- From an end-user aspect, one could expect more innovative research.
- On sales
- IMHO it’s where I’ll be watching Constellation as converting from a consulting model to a RAS one isn’t that straightforward. So far they seem to be on the right track though.
- Gaining enough scale to gain a sufficient end-user base is challenging for mid-sized firms but Constellation seem to be making all the right noises.
- Establish firms need to break away from their traditional user base to reinvent themselves before baby-boomers retire.
See also Duncan’s post on the IIAR Forum with Constellation:
And Ray Wang’s own post:
Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume of new applications distributed by the cloud, according to IDC. Ovum also put cloud as one of their key 2012 Super Themes saying there will be an evolution in the cloud with a focus on how to build the private cloud. Their feeling was, as with IDC, was that PaaS would be the fastest growing cloud segment and that enterprise adoption of the public cloud would significantly increase over the year.
Jane Doorly, VP of IDC discussed the industry’s shift to the “third platform” built on mobile, cloud, social, and Big Data technologies which will accelerate in 2012 forcing the industry’s leaders to make bold investments and fateful decisions. Continue Reading →
IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS
Thursday 8th December, 3pm onwards
What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus a formal introduction to the new IIAR Board.
The event will be held on Thursday 8th December in central London with the networking celebrations taking place immediately after. It’s a great opportunity to wish your analyst friends and AR colleagues a Happy Christmas while meeting some new faces too.
This event is very kindly being sponsored by Metia – a global digital marketing agency with vertical experts in PR, AR, partner marketing and customer advocacy.
A Glimpse into Peer Connect
Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through similar buying and implementation processes. The historical blockades to peer-to-peer exchange, however, have been (a) finding qualified peers and (b) providing a safe harbor for peers that prefer to remain anonymous in order
to participate. Continue Reading →
At IDC Directions on March 9th in Boston and on March 15th in San Jose, approximately 80 AR professionals attended the IDC-IIAR luncheon program – in fact the San Jose program was packed and IDC had to turn away walk-ins due to a lack of seats. The program at both venues included speeches by Crawford Del Prete / Executive Vice President of IDC’s worldwide research (bio, @craw), Barbara French / Senior Director of Analyst Relations, Juniper Networks (blog, @bfr3nch) and founder of Tekrati (now discontinued due to Barbara’s role at Juniper) and USA chapter heads from the IIAR. Continue Reading →
Presentations by Crawford Del Prete, Barbara French and the IIAR
Going to IDC Directions in Boston or San Jose in March, or thinking about it? You are invited to attend a special luncheon co-hosted by the IIAR at IDC’s U.S. Directions for analyst relations professionals. Besides networking with fellow AR people, there will be presentations by IDC EVP Crawford DelPrete and Barbara French, founder of Tekrati and Sway (see www.barbarafrench.net). Continue Reading →
Yesterday’s Teleconference on best practice AR for GSM featured Liz Pellegrino, Program Director for GSM, Elizabeth Rainge, IDC analyst, and Jon Peet, Head of Industry Analyst Relations, Nokia Siemens Networks. The panelists shared their expertise and recommendations for getting the most out of Mobile World Congress taking place in Barcelona in February. They also discussed some of the challenges involved in managing executive interviews with the large number of analysts who turn out for this event.
Members can find the notes from this call here.
Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?, do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.
Gartner’s MQ continues to be the source of much debate, mostly since it pits vendors against each others some are bound to be disappointed (a MQ with all vendors in the leaders quadrant won’t probably be of much use to IT buyers).
Gartner has overhauled the process in the last 5 years and made it quite robust now, though the weightings and ratings are still not publicised (a key difference with Forrester’s wave and IDC’s Decision matrixShort List).
No one asked for my opinions, so here they are:
- it’s better to be in than not, even if in the niche quadrant
- an MQ is better than a Marketscope (I don’t like rating vendors against a linear scale because it implies you should choose the one to the right)
- an MQ is still only 2 dimensions (hear below Gideon Gartner on this point)
- allocate enough time, about 100-120 man hours per MQ on the vendor side
- make sure you manage your constituents expectations and get their support
- IIAR members should read @edgyurko’s Best Practice Paper (link below)
Does this help? What is your experience? Do you have any tips? Continue Reading →
As a result of several requests, for the second year the IIAR will host a best practice AR teleconference focused on the Mobile World Congress (MWC), which takes place in Barcelona this February. The event is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment? Continue Reading →
This year the IIAR conducted the largest survey yet to identify who AR pro’s believe are the best firms and analysts in the market. These awards, summarising the votes of over 150 participants, reflect a significant change from previous winners and demonstrate that in a year of monetary uncertainty more focus has been spent geared towards the large international houses as oppose to the regional boutiques.