IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.
Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading tech media, data and marketing services company.
Website: idc.com
Twitter: @idc

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

Leave a Comment / AR, Forrester, Gartner, IDC, IIAR>, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> Webinar, IT Analysis Firms, Omdia, PAC, The IIAR> Analyst Of The Year (AOTY) /

On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice […]

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IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

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London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

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IIAR> Discussion Group – Forrester Pricing and Negotiation (and other firms)

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Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do

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A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

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The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then

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2022 IIAR> Award Winners

2022 IIAR> Awards Winners

Leave a Comment / Amazon Web Services, Forrester, IDC, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> News, IIAR> Webinar, Schaffer AR, Spotlight AR, Starsight Communications, SugarCRM, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year /

On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts

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IIAR> Webinar on recent IDC/ Metri and Blackstone/ IDG acquisitions with IDC’s President Crawford Del Prete and CRO, Meredith Whalen

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IDC parent changes owner Blackstone, the famous investment fund, has announced today it is acquiring IDG, the parent company of IDC from the current China Oceanwide. It is thus still privately owned but now by a US company. IDC is about a quarter of IDG’s group but it is likely to be one of the

IIAR> Webinar on recent IDC/ Metri and Blackstone/ IDG acquisitions with IDC’s President Crawford Del Prete and CRO, Meredith Whalen Read More »

Peter Marston / Research Director, IDC

Around Pete Marston from IDC in 10 questions

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Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and

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IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with IIAR> Analyst of the Year 2020, Peter Marston / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

2 Comments / AR Best practices, Avasant, CCS Insight, IDC, IIAR> Analyst Firm Webinar, IIAR> Webinar, The IIAR> Analyst Of The Year (AOTY) /

As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature

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IIAR> Webinar: IDC in 2021

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Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool

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IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

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The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

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IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

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London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the

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IIAR Tragic Quadrant 2018 v04

The IIAR> Tragic Quadrant 2018

5 Comments / 451 Group, AR, AR Best practices, CCS Insight, EJL Wireless, ESG, Everest Group, Forrester, Gartner, HFS Research, IDC, IHS, IIAR>, IIAR> Tragic Quadrant, ISG, IT Analysis Firms, Kuppinger Cole & Partner, Lopez Research, Mobile Experts, NelsonHall, Novarica, Ovum, The IIAR> Analyst Of The Year (AOTY) /

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a

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Barry Rabkin / Market Insights Group

[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group

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By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd. I was fortunate to become an insurance industry analyst in 1997. Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due to,

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IIAR Analyst Of The Year 2018: Margaret Adam / IDC

IIAR> Analyst Of The Year 2018: The Awards Unwrapped.

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Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners. 2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have

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[JOB POST] Research Lead, Services Research, IDC / London, Frankfurt or Copenhagen

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IDC Europe is looking for a Research Lead to build out its services research. The successful candidate will report to the management of IDC European Enterprise Research Group. IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC

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[JOB POST] Senior Research Analyst, Personal Computing Devices, IDC / London, UK

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IDC’s Personal Computing Devices research group in Europe is looking for a Senior research analyst to support the expansion of its research and business. This is a highly visible position that requires the candidate to develop cutting-edge qualitative and quantitative research for IDC’s exceptionally diverse base of clients that includes hardware and software vendors and providers of

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Around Giorgio Nebuloni from IDC in 10 questions

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We have had the pleasure for Giorgio Nebuloni (LinkedIn, gnebuloni) taking time out of his busy schedule to take part in our infamous 10 questions. Giorgio is a research director for IDC’s  European Infrastructure and Cloud research and leads the team of analysts responsible for tracking the cloud infrastructure, server, storage and converged systems markets in Western

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