“Nobody ever got fired for buying IBM” – a widely used cliché (FUD) from the 70s and 80’s. This would not work as a sales line now and perhaps, the days of “No one ever got the sack for using Gartner” and the role of AR professionals are also numbered ?
Disrupting the status quo of the legacy analyst firms with their “Fiery Fireside Chat“, on 26th September, were R “Ray” Wang (@rwang0)of Constellation Research and Phil Fersht (@pfersht) of HfS. This great discussion raised many points of interest for all Analyst Relations professionals; like: Do you have the right boss? Who do the analysts speak to in your company? and Do you spend too much time completing surveys ? Continue Reading →