We are delighted to welcome back Gartner on May 22nd for an update on their product roadmap. This will be presented by Jeff Golterman / GVP HTTPS and will take place as a webinar. (more…)
[GUEST POST] Crunching the analyst firm numbers – what do they tell us about Gartner, Forrester, IDC & others?
Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.
It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. (more…)
Gartner has done it again!! On 1st April 2013, Gartner “introduced” the Hype Bicycletm that it claims is specially designed to help navigate the peaks and troughs that IT managers encounter every day, and is your vehicle for IT success. According to Gartner, “After last year’s Magic Fractals and the year before’s Real Quadrants, this new addition to Gartner’s branded research should attract a good deal of attention.”
Read the full article here.
By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy
Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London. Find her on Twitter @suzannah_a, LinkedIn or on Suzannah@loudhouse.co.uk
It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.
According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.
How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? (more…)
Filed under: AR, AR Best practices, Gartner, Guest Post, IIAR, IIAR Webinar, Loudhouse | Tagged: AR Best practices, Gartner, Guest Post, IIAR, IIAR webinar, Loudhouse, Mobile World Congress, MWC | 2 Comments »
The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!
For this event we have two great topics on the agenda:
- Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
- Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.
Filed under: AR Best practices, Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | Tagged: Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | 1 Comment »
Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along. With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & Sullivan, Informa, Celent, CCS Insight, Creative Intellect Consulting, AMI Partners, EuroLAN Research, Freeform Dynamics, PAC UK, Plum Consulting, RedMonk, Verdantix, Analysys Mason, Bloor Research, it sure was a great opportunity for IIAR members (including people from Microsoft, Accenture, BearingPoint, CSC, TCS, Symantec, Atos, Deloitte, Dassault Systemes, Tieto, Avaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! (more…)
Filed under: CSS Insights, Forrester, Gartner, IDC, IIAR, IIAR AR café, IIAR Forum, IIAR News, Ovum | Tagged: Accenture, AMI Partners, Analysys Mason, Atos, Avaya, BearingPoint, Bloor Research, CCS Insight, Celent, Creative Intellect Consulting, CSC, Dassault Systemes, Deloitte, EuroLAN Research, Forrester, Freeform Dynamics, Frost & Sullivan, Gartner, IDC, Informa, Microsoft, Ovum, PAC UK, Plum Consulting, Redmonk, Symantec, TCS, Tieto, Verdantix | Leave a Comment »
AND THE WINNERS ARE…
Filed under: Constellation, Forrester, Gartner, Horses for Sources, IDC, IIAR, IIAR Analyst Of The Year, IT Analysis Firms, Ovum | Tagged: Constellation, Forrester, Gartner, hfs, Horse for Sources, IDC, IIAR, IIAR Analyst Of The Year, IT analysis firms, Ovum | 3 Comments »
This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently slated in the diary.
If you would like to attend please email me to receive confirmation and contact details.
This event is free to attend and will be at the Hotel Silken Diagonal Barcelona, Barcelona, Spain.
On Sunday 21st October at 6:30pm ET, Stephen England – IIAR Board member and Director, KCG – will be hosting a reception event for IIAR members and prospects at Gartner Symposium, Orlando USA. This is a great chance to hear more about the IIAR and to compare notes ahead of the busy Symposium timetable.
The event will be held at the Dolphin Hotel, Fountain Bar and is free to attend.
Please email me to register your interest and receive contact details.
Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group).
Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester), with completion of the deal taking place in July. The deal was valued at about A20 million, and was strongly supported by the major shareholders who included company founder, John Tulloch; CEO Steven Bowhill; and board members, including former CEO, Ian Birks.
Established in 1986, IDEAS expanded into the UK and the US, increasing its presence with the acquisition of DH Brown in 2004. Primarily focused on providing comparative performance data to server and storage vendors, it broadened its focus to include end-users in more recent years, offering tools for server consolidation, data centre analysis, and server and storage comparison. (more…)