- a piece in Information Week by David Carr (LinkedIn, @DavidFCarr) >
Gartner Magic Quadrant: NetScout Says Secret Is Green
- And this post by Duncan Chapple (LinkedIn, @DuncanChapple) of Kea >
Netscout unwisely sues Gartner for “Pay for Play”
- And finally this post by Richard Stiennon (LinkedIn, @stiennon) >
NetScout’s Great Blunder: Suing Gartner
Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and spend more time on topics that we, as AR professionals, have said we wanted to know more about.
Overall, it was an excellent event with a good balance of presentations and interactive discussions. The first panel slot was rather over staged and an over-run at the start of the day left little time for what must have been one of the most useful sessions of the day by David Black on Gartner reports and methodologies (“Gartner Update: Magic Quadrant Contextualization and Critical Capabilities”). See below for a summary of the updates. Continue reading
As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?
How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue reading
Filed under: AR Best practices, Gartner, IIAR Germany, IIAR News, IIAR Webinar | Tagged: analysts relations, AR community, CeBIT, Gartner, IIAR, IIAR Germany, IIAR News, IIAR webinar, industry analysts | 3 Comments »
If you don’t know him already, Brett’s an experienced and well-respected leader. He’s previously held senior positions at Ovum, where he was managing director, and Gartner, where he was group vice president/chief analyst. Continue reading
This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently in the diary.
This event is open to all Analyst Relations Professionals (current, past and potential new IIAR Members) and will be held at the Hotel Hilton Diagonal Mar Barcelona, Barcelona, Spain.
If you would like to attend please email to receive confirmation and contact details.
With the Summer coming to an end in Europe (boo!), it is time to start thinking about heading off to Orlando (6-10 October) and/or Barcelona (10-14 November) for the annual Gartner Symposium/ITxpo.
Gartner has recently announced that an enhanced version of the Magic Quadrant will be released on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional?
The IIAR ia delighted to host a webinar to preview the new version of the Gartner Magic Quadrant on Tuesday, 23rd July 2013 at 4:00pm BST/11:00am EST. The session will be given by Julie Thomas (MVP, Research Content Strategy), David Black (VP, Content Architecture & Methodology) and Theresa Ryan (Director, Research Content Strategy), all from Gartner Research and hosted by Ludovic Leforestier from the IIAR Board (LinkedIn, @bearingpointar, @lludovic). Continue reading