Forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.
Website: forrester.com
Twitter: @forrester

Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

Leave a Comment / AR, Destrier AR, ESG, Forrester, Gartner, Guest Posts, Guest posts - AR pros, People on the move /

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering […]

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IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

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Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant

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IIAR Analyst Firm of the Year 2017

Who is the IIAR> Analyst of the Year 2017?

2 Comments / 451 Group, Aite Group, AR, ESG, Forrester, Gartner, IDC, IIAR>, IIAR> Analyst Of The Year, IIAR> News, IIAR> Press Release, IT Analysis Firms, Ovum, PAC /

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight. The 2017 IIAR> Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well,

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The IIAR Tragic Quadrant 2017 featuring Gartner, IDC, Forrester, 451, Ovum, ESG, Machina, Crisp, Constellation, HfS

The IIAR Tragic Quadrant for 2017

11 Comments / 451 Group, Constellation, Crisp Research, Digital Clarity Group, ESG, Forrester, Gartner, Gartner Magic Quadrant, HFS Research, IDC, IIAR>, IIAR> Analyst Of The Year, IIAR> Tragic Quadrant, IIAR> Webinar, Machina Research, Ovum, The IIAR> Analyst Of The Year (AOTY) /

The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.

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AOTY

Winners announced: IIAR Analyst of the Year 2016

6 Comments / 451 Group, ABI Research, Aite Group, Aptitude Research Partners, Celent, Constellation, Creative Strategies., Current Analysis, ESG, Forrester, Gartner, IHS, IIAR> Analyst Of The Year, IIAR> News, IIAR> Press Release, Machina Research, Moor Insights and Strategy, Redmonk, The IIAR> Analyst Of The Year (AOTY) /

The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016 AND THE WINNERS ARE… Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best

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Jeff Man's 2011 April fool on Gartner Magic Quadrant: the Real Quadrant for the IIAR website

Constellation and the curse of the (not so) magic quadrant

1 Comment / AR Client References, AR debates, Constellation, Forrester, Forrester Wave, G2, G2 Crowd, Gartner, Gartner Magic Quadrant, Ovum, PAC, Peer Review Sites /

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries

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John Radcliffe / Gartner presenting a Gartner Magic Quadrant - IIAR website

Who’s really shaping the digital future?

Leave a Comment / Forrester, Forrester Wave, Gartner, Gartner Magic Quadrant /

Professor Neil Pollock looks at the role industry analysts play in creating today’s markets and asks: Who is shaping this dynamic digital world?… The words digital economy conjure images of young, tech-savvy entrepreneurs breaking moulds in a world where technology is disruptive. But could the reality be much more mundane and mercantile?

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Around Dan Bieler from Forrester in 10 questions

4 Comments / Forrester, IIAR> Analyst Of The Year, IIAR> Around In 10 Questions, The IIAR> Analyst Of The Year (AOTY) /

Today we ask our probing questions of Dan Bieler from Forrester. Dan (Linkedin, @DSBieler) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals   1. What are your coverage areas? Key focus areas include customer engagement strategies, the mobile mind shift, and digital transformation.

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Forrester Research Chief Marketing Officer to Speak at IIAR> UK AR Forum – 30 April 15

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This IIAR> UK Analyst Relations Forum (AR Forum) and IIAR> Webinar with Victor Milligan, CMO at Forrester Research Forrester’s new Chief Marketing Officer, Victor Milligan, will be coming to IIAR UK’s member event on Thursday, April 30, 6-8 PM UK time, to discuss the company’s “Age of the Customer” strategy and the future direction of

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