Archive | Digital Clarity Group

Around Scott Liewehr from Digital Clarity Group in 10 questions

dcg-team-profiles-scott-liewehrToday we ask our probing questions of Scott Liewehr from Digital Clarity Group (@Just_Clarity, see related posts). Scott ( LinkedIn@sliewehr) is the founder and CEO of Digital Clarity Group, voted New Analyst Firm of the Year by IIAR in 2014.

 

1. What are your coverage areas?
Customer Experience Management, Digital Transformation, Service Providers (specifically digital agencies and SI’s), marketing and ecommerce technologies, vendor and service provider selection, content management technology. Continue Reading →

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The IIAR “Tragic Quadrant”

Last year, as part of the 2014 IIAR Analyst of The Year Survey, we invited analyst relations professionals to rate their favourite industry analyst individuals and the firms they worked for. More than 60 individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

When we set out to do the IIAR Analyst of the Year (with Helen Chantry), we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. We are not claiming that this is an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Continue Reading →

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Digital Disruption Tsunami takes over Analyst firms

Constellation loves DCGConstellation loves DCGConstellation loves DCGIn an age of Digital Disruption and Business Transformation, when organisations are continuously embracing reinvention to stay in the business, change is imperative.

 

Who would have thought that the once dominant brands such as Blockbuster would be killed by a 30 staff strong Netflix due to their failure of recognizing the change and seizing the opportunity. And this is only one of the many classical examples of the rise and death of brands.

 

Digital Disruption or the Digital Business Transformation is a widely and most talked about term by almost every analyst firm in the past few years addressing organisations’ challenges and advising them to adapt themselves to this. In this era, you either need to be the disruptor (either reinvent yourself or acquire a unique combination of skills through alliances & acquisitions) or be disrupted by a competitor who embraces the change earlier than you.

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