451 Group – Institute of Industry Analyst Relations (IIAR) http://analystrelations.org The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. Mon, 24 Jun 2019 09:23:31 +0000 en-GB hourly 1 76177372 IIAR Webinar with Simon Robinson / 451 Research on Tuesday 2nd July 2019 http://analystrelations.org/2019/06/13/iiar-webinar-with-simon-robinson-451-research-on-tuesday-2nd-july-2/ http://analystrelations.org/2019/06/13/iiar-webinar-with-simon-robinson-451-research-on-tuesday-2nd-july-2/#respond Thu, 13 Jun 2019 09:40:09 +0000 http://analystrelations.org/?p=302944 Please join us on Tuesday, July 2, 2019 at 1500 GMT / 1600 CEST/ 1000 EDT / 0700 PDT for a discussion with Simon Robinson / Senior Vice President, Research at 451 Research.
451 Research is a leading information technology research and advisory company best known for its coverage of digital infrastructure, technology innovation, and market disruption.  

In this webinar we’ll discuss 451 Research’s influence and impact, differentiation and competitive advantage, as well as the format and the future of their research. We’ll also discuss how best to engage with the analysts at 451 Research and how AR professionals and vendors can leverage their research.

The discussion will be hosted by Simon Robinson (@simonrob451, LinkedIn) of 451 Research and Ludovic Leforestier (@lludovic LinkedIn), IIAR Board Member.

London-based members are invited to join in person for the webinar and drinks afterwards. Please register your interest using the form below.

This webinar is free for members. To register for this Webinar please click here.

After registering, you will receive a confirmation email containing information about joining the meeting.

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IIAR Analyst Of The Year 2018 – The Awards Unwrapped. http://analystrelations.org/2018/12/04/iiar-analyst-of-the-year-2018-the-awards-unwrapped/ http://analystrelations.org/2018/12/04/iiar-analyst-of-the-year-2018-the-awards-unwrapped/#comments Tue, 04 Dec 2018 20:00:32 +0000 http://analystrelations.org/?p=261326 Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners.

2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have been a critical focus for sales enablement and marketing. We see analysts themselves continuing to build profile beyond repors, through social media and content, and in response organisations are ramping their commitment to tracking how analysts impact their brand. It’s an exciting, evolving time.

So for the IIAR community, it’s important to recognise the range of analysts and firms who are leading the way. We listen carefully to the voices of our members and remain fully engaged with the global analyst network.

To this end we’ve heard from the community in eleven countries across four continents. We’ve reviewed hundreds of nominations and thousands of point scores. Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the IIAR.

All of this leads to one thing – as a festive drumroll is unleashed – the award winners

IIAR New Entrant Of The Year 2018

The winner is: Paul McKay / Forrester (LinkedIn@PMcKayForrester)


IIAR Client Partner Of The Year 2018

The winner is: Chris Cook / Ovum (LinkedIn)

Well done to Michael Devagno / Ovum ( LinkedIn@mdevagno) and Greg Pace / Gartner (LinkedIn@gregpace12) who were runners up in the category.


IIAR Influential Analyst Of The Year 2018

The winner is: Pat Sullivan / Gartner (LinkedIn)

And congratulations to Donald Feinberg (LinkedIn@Brazingo) and Lydia Leong (LinkedIn@cloudpundit) both also from Gartner.


IIAR Innovative Analyst Of The Year 2018

The winner is: …in fact the ‘winners are’ in a dead heat:

Bravo indeed to each of Tim Jennings / Ovum (Tim Jennings@tjennings), Ray Wang / Constellation (LinkedIn@rwang0) and Owen Rogers / 451 (LinkedIn@owenrog) who were joint first in this new category.


And the overall winner of the IIAR Analyst of the Year 2018

The winner is: Margaret Adam / IDC (Margaret Adam@madam_idc).

Read her IIAR Around In 10 Questions interview.

And congratulations to Gilbert van der Heiden / Gartner (LinkedIn) and Liz Herbert / Forrester (LinkedIn@lizherbert) who were runners up in the category.


Finally, we can announce the IIAR Analyst Firm Of The Year 2018

The winner is: Gartner (related blog posts@Gartner_inc)

And congratulations to the following firms who represented the rest of the IIAR community’s top five:

In second place, IDC (blog posts, @IDC)

Third comes Forrester (blog posts, @forrester)

In fourth position we have 451 Research (blog posts, @451Research)

And fifth but not least, Ovum (blog posts,@Ovum)


So bravo to everyone who won and to the runners up – and thanks to the IIAR community for your time in voting. We look forward to another highly engaged year in 2019. Until then have a great Christmas and festive season.


By the IIAR Awards Committee


Previous IIAR Analysts and Firms Of The Year

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Who is the IIAR Analyst of the Year 2017? http://analystrelations.org/2017/12/01/211235/ http://analystrelations.org/2017/12/01/211235/#respond Fri, 01 Dec 2017 14:33:35 +0000 http://analystrelations.org/?p=211235

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight.

The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well, actually we have three, but more about that shortly). Announced at the IIAR Christmas Party, kindly sponsored by Criteo, we celebrated the successes of some of the industry’s favourite thinkers and most serious strategists.

Recognising the voice of the analyst relations community

With the ever-diversifying tech landscape, the expertise and consultancy delivered by industry analysts gains a new stature. And so we spared no expense in interrogating the global analyst relations community as to the practitioners they most respect in their field.

We had responses from 13 countries, encompassing contributions from businesses under $50m right through to $multi-billion organisations. And as a result a wide array of analysts were recognised within the survey.


Drumroll please…

Prizes were awarded for the highest overall impact and relevance for the industry, whilst recognising how easy these analysts are to work with. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR. So with this context covered, we can get down to the nitty gritty and announce the winners…

This year’s winner of IIAR Analyst of the Year 2017 for Hardware is:

Jon Oltsik / ESG (LinkedIn, @joltsik)


Our winner of the IIAR Analyst of the Year 2017 for Software is:

Jost Hoppermann / Forrester (LinkedIn)

And the winner of IIAR Analyst of the Year 2017 in Services is:

Bill Martorelli / Forrester (LinkedIn, @BillMartorelli)


With this esteemed line up commended, it’s time to announce the overall Analyst of the Year Award for 2017. Recognised for his combination of strategic input to business outcomes, expertise in his field and overall quality of experience in working with him, we’re pleased to announce the winner of…

IIAR Analyst of the Year 2017 Overall

Bill Martorelli / Forrester

Huge congratulations Bill and well done on all the excellent work you’ve done with the IIAR community.


Recognising the evolving industry

IIAR members were also asked to identify fresh talent within the analyst community. We asked you to call out your ‘New Entrant of the Year’ nominations, and the response was so strong that we actually wanted to celebrate all of the nominees. So we’re delighted to commend the following analysts for making a great impact to our profession:

  • Mila D’Antonio / Ovum
  • Amanda LeClair / Forrester
  • Fernando Montenegro / 451 Research
  • Simon Abrahams / PAC
  • Meghna Mukerjee / Aite Group
  • Kiel Carlsson / Forrester


Sharing in success

Further to the individual analyst of the year, we also have our analyst firm of the year. This was a close-run competition, but in the end there was one that stood out.

This year’s IIAR Analyst Firm of the Year 2017 is 


Well done to all of the Gartner team and thanks to Nick Jones for collecting the award.


Helping us create business value

This year we added a new category, to celebrate professionals also adding incredible value to AR. We’re delighted to announce that the inaugural 

IIAR 2017 Analyst Client Partner of the Year award goes to:

Anne Stevenson / IDC

Partnerships between AR professionals and the analyst firms with whom they work are a key part of our sector – in fact it can be the critical factor in creating business value. So well done to Anne for your contributions.


With that we come to a close for this year. Congratulations to everyone who has been recognised within the awards – and thanks to the AR professionals for taking the time to vote. Here’s to another great year in 2018.


By  (LinkedIn, @Tom_Buttle) and  (@aniruddho, LinkedIn)

IIAR AOTY Working Group

IIAR 2017 Xmas Party and Analyst of the Year 2017

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Around Penny Jones / 451 in 10 Questions http://analystrelations.org/2017/08/04/around-penny-jones-451-in-10-questions/ http://analystrelations.org/2017/08/04/around-penny-jones-451-in-10-questions/#respond Fri, 04 Aug 2017 15:16:20 +0000 http://analystrelations.org/?p=153594 Today we ask our probing questions of Penny Jones (LinkedIn@PennyJones451)  Principal Analyst, MTDC & Managed Services at 451 Research.

Penny Jones, 451 Research (IIAR website)

  1. What are your coverage areas?

    I cover the European multi-tenant datacenter (colocation – wholesale and retail) markets and hosting and managed services. I focus mostly on the business proposition of providers and geographic and other trends affecting these industries.

  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?

    The market is evolving – and it needs to. The way technology is being consumed and delivered is changing rapidly, and in many cases, this means that the ways in which particular elements of the market are measured and reported on also need to adapt to reflect changing trends such as hybrid cloud, IoT, even external impacts such as Brexit and data regulations, etc. This includes my side of the market, where the days of being able to view colocation as a real estate play are long gone. Analyst firms and analysts will increasingly be required to alter the way they view markets as they continue to progress to answer the questions put forward by the IT industry, investors and others relying on insight into the market.

  3. What’s your typical day like?

    In my world, this isn’t such a thing as a typical day. One day could begin with a trip to City Airport to visit a client, tour a datacenter or conduct briefings in country. The next could start with yoga, a coffee, then writing of reports. The third day could start with an international inquiry call on the European market, or with my head down working on a deadline for an advisory report. Events such as Brexit, or the removal of Safe Harbour, or a large acquisition often require me to drop everything, focus on associated research while I sit back and wait for the phone to ring – because it inevitably will.

  4. Now, c’mon, tell me an AR horror story?

    I am one of those people that prefer to be at the airport three hours prior to an international flight (ok, maybe 2 if leaving from City Airport or if I am only skipping over the Channel). Either way, any time I am at an event and AR books a car for me leaving only an hour to arrive and get to the gate is a horror story. I once got stuck in traffic heading to JFK and only made my flight because it happened to be half an hour delayed!


  1. What is your research methodology?
    Dealing with clients and focusing on providers positioned across Europe (and I should mention, I like to cover not only providers but the demand side of the market so we could also be talking about SIs, enterprises etc) I have to rely on a fair bit of phone contact – each briefing tends to last around an hour. That said, physically visiting sites and meeting face-to-face is a large part of my job, and I would say for every phone briefing there is an in person meeting scheduled. This means I am quite well set up for remote working. On top of collecting a lot of figures, which we tie into some of the 451 Research data products, most of my conversations are around technical details, company strategy and market overview. In most cases, I do not have a tick-list, and the conversation will work both ways. My work requires me to write reports on individual companies, M&A activity, long-form reports on markets (London, Amsterdam, Frankfurt and Paris), and markets (covering every country in Europe, and increasingly MEA). I also work closely with the rest of the analyst team and data teams at 451 Research, and as well as information they produce appearing in some of my own insights, these also feature heavily in presentations, webinars and other activities carried out.
  2. Any favourite restaurant or food that you’d like to share?

    I am Australian, so I love a good flat white and brunch on a weekend (the more interesting the better – not your standard English breakfast). As for hobbies, sitting at a desk for quite a few hours a day, and week, means exercise is incredibly important, and yoga especially helps clear my mind (especially when working on many reports, covering many topics, at once!).

  3. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?

    I am glad this said the ‘next’ 30 minutes, as I spent the last thinking over these questions. I am currently sitting here listening to Trump on the radio as I work – my 30 minute challenge will be to sustain a smile. My 6- month challenge? I am closely monitoring what Brexit means for the European and UK MTDC and hosting market and keeping up with the ever-evolving outcome of this will continue to be a challenge. I am also planning a wedding (how hard can it be?).

  4. Is there another analyst whose work you rate highly?

    While I have covered my industry for many years now, I have only been an analyst for the last few. I am always in awe of the deep insight many of my colleagues at 451 Research have in the market, in particular our founders William Fellows, John Abbott, Nick Patience and Andy Lawrence as well Rory Duncan and Kelly Morgan from my own team. All have such deep knowledge of their industries, but also of the processes required for proper objective analysis into the market. Their work goes beyond individual reports and advisory, I can also admire them for sharing their knowledge and showing support across the group.

  5. Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.

    I have had some great experiences at AR events targeting analysts with in-depth knowledge of individual companies. Colocation and cloud providers, as well as managed service providers, are going through an unprecedented amount of change at the moment and deep dives into strategy and company positioning are increasingly important so we can stay up to date on company strategy but also understand why companies might be adopting new products and services and omitting others. The days I have attended recently – and increasingly – offer increased insight. This becomes even more important when we can discuss attitudes and observations on trends such as Brexit, data regulations and vertical industry take up of services.


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The IIAR Tragic Quadrant for 2017 http://analystrelations.org/2017/02/24/the-iiar-tragic-quadrant-for-2017/ http://analystrelations.org/2017/02/24/the-iiar-tragic-quadrant-for-2017/#comments Fri, 24 Feb 2017 11:49:40 +0000 http://analystrelations.org/?p=155166 Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

The IIAR Tragic Quadrant 2017 featuring Gartner, IDC, Forrester, 451, Ovum, ESG, Machina, Crisp, Constellation, HfS

IIAR Tragic Quadrant 2017

We are able to represent the top 10 industry analyst firms according to this new analysis. Gartner is “up and to the right”, which means that it leads in terms of impacting purchase decisions and relevance (e.g. their analysts know their stuff).

However, the small size of its bubble indicates that analyst relations professionals think Gartner is amongst the hardest of analyst firms to do business with out of all the analyst firms represented. Close behind is Forrester and IDC. The size of IDC’s bubble merits attention, as it was reported to be “one of the most flexible firms” to deal with, to use the words of one of our respondents. All three firms more or less maintain the same ordinal position in the top right quadrant as last time (see the Tragic Quadrant for 2015 below).

Other notable developments is HfS which has improved its ‘relevance from the previous Tragic Quadrant but it is perceived to be slightly less impactful by analyst professionals. Ovum and 451 Research maintain more or less the same position with regard to the ‘Big 3’, but 451 has overtaken Ovum in terms of relevance, whilst Ovum has made a dramatic improvement in terms of ease of interaction. Constellation remains more or less in the same position as last time. New entrants this year into the Tragic Quadrant include Machina and Crisp Research, with the former, by some degree, perceived as the most flexible of analyst firms to work with by analyst relations professionals.

IIAR Tragic Quadrant for 2015

The IIAR Tragic Quadrant 2015 featuring Gartner, IDC, Forrester, Ovum, HfS, Constellation, 451 Research, Celent, Pac, ESG, Digital Clarity Group, Ventana, SMB Group

For those who have not come across the Tragic Quadrant before, it gets its name from the infamous GartnerMagic Quadrant’ of course. We see it as a kind of ‘Magic Quadrant of Magic Quadrant’. We are not claiming that it is the results of an exhaustive study. Nor do we pretend that the Tragic Quadrant is a completely serious piece of research. (There is a clue in the title “Tragic”). Nonetheless, we do think the data collected – and note, that we now have Analyst of the Year surveys stretching back several years – throw some interesting light both (a) onto the changing nature of the industry analyst landscape and (b) how analyst relations professionals view the analyst ecology. It is demonstrating that in engaging with analyst firms IT vendors are balancing the requirements for these firms to have ‘impact’, ‘relevance’ and to be ‘easy to work with’.

Analyst relations professionals could therefore use a tool like this to look at their target audience engagement strategies. It would encourage them to balance ‘ease to do business with’ against ‘relevance’ and ‘impact’. To say the same thing in different words, they shouldn’t brief analysts just because they’re easy to deal with. Or, conversely, they should approach those analysts which are less of a pain depending on the type of impact the AR professional is looking to achieve (see the AR SOSM model).

Analyst firms might also use this tool to monitor the ‘transactional tax’ that they impose on analyst relations professionals. If they raise the ‘interaction barrier’ too high (e.g. make it too difficult for analyst relations professionals to interact with them) while not providing sufficient coverage and showing impact, this could affect their vendor information source. They may be left with only a partial view of the market (raising exhaustivity and fairness issues). Finally, their vendor revenues might suffer too.


By Fabio Rocha (LinkedIn), Ludovic Leforestier (LinkedIn@lludovic), Neil Pollock (LinkedIn@neilpollock).


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Winners announced: IIAR Analyst of the Year 2016 http://analystrelations.org/2016/12/06/winners-announced-iiar-analyst-of-the-year-2016/ http://analystrelations.org/2016/12/06/winners-announced-iiar-analyst-of-the-year-2016/#comments Tue, 06 Dec 2016 19:30:25 +0000 http://analystrelations.org/?p=141292 The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016



Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture.

The analysts were rated along a wide range of criteria that included: i) their knowledge of the domain, whether their research gives actionable advice, is their writing novel and thought provoking etc; through to ii) questions about their impact on technology adoption decisions; and iii) whether the particular analyst was easy and flexible to work with from an analyst relations point of view.

Unlike last year, where the vote was a close run thing, this time around there is a clear winner. One analyst stood “head and shoulders” above his peers with respect to how he was viewed by analyst relations pros.

The IIAR analyst of the year 2016 is Phil Fersht from HfS Research (LinkedIn@pfersht). Phil was runner up in the award last year, behind Julie Short of Gartner. This is a hat-trick for Phil as was he was also a previous winner of the award in 2010 and 2011. Congratulations once again to Phil. He is obviously doing something right!

The winner of the analyst of the year was nominated for the following reasons:

“Thought leader…say no more”.

“He is head and shoulders above all industry analysts as an influencer in the market and gives great unvarnished advise to our senior leadership”‘.

“Phil is very approachable and his advice brings in a different dimension to our thinking towards our strategy and business”

Phil Fersht

The runners up this year were Julie Short (LinkedIn@JulieDShort) from Gartner and Doug Cahill (LinkedIn, @dougcahill) from Enterprise Strategy Group. Whilst Julie was winner of the award last year, this is the first time that Doug has featured on our winners dais. Congratulations on their second and third places. Here are some reason why they received so many votes:

Julie is “driven, smart and easy to work with”.

Doug has “strong ability to distill and interpret complex concepts into key takeaways and actionable guidance – whether that is to end users or vendor clients”.

Following close, and unlucky not to be included in the final shortlist of three, were a large group of highly rated analysts. This included Chris Pang, Gard Little, Liz Herbert, Barbra McGann, Andrew Butler, Andy Mulholland, Mark Grannan and Ray Wang.


Global and Independent Analyst firms of the year were run using the same format based on 15 criteria, but in separate categories to allow for more equitable comparisons between the larger and smaller firms. The industry analyst market is segmented in terms of role and by size.

IIAR Global Analyst Firm of The Year

The IIAR Global Analyst Firm of the Year 2016 is Gartner.

The runner ups are Forrester and IDC.

This year again, Gartner was the clear category leader, followed by Forrester, IDC and Ovum. Forrester managed to reverse its position from last year where IDC came out in front. Special mention should be made of Ovum who continue to close the gap on the firms in front of it.

Here are just some of the comments we received about Gartner:

“I like how quickly and aggressively Gartner has grown out their marketing practice over the past 3 years”. 

“Gartner is premium priced, but delivers business value. Gartner has the broadest and deepest coverage of end-to-end data management. At least with the analysts I deal with on an ongoing basis, the analysts are client service focused and check their egos at the door”. 

“Gartner is the leading analyst firm by far, and their new recruited analysts are eager to learn. Great account team!!!”.

Here is a selection of comments about our runners up:


“Their account management exceeds the competition, and they make a true effort for us as a client to feel we are getting a full value from our investment”.

“Great group of analysts, Sales teams, and management. Fair pricing considering the competition above them…”.


“Regional and WW a great firm to get data on markets and products, very useful to build GTM plans and activities. Nice people!!”.

“What I enjoy about IDC is that their analysts are very approachable (they are not as formal as say Gartner), they are covering more and more of what we do, they publish a lot of Marketscapes which is difficult in terms of time commitment and resources but when the end result is positive its a good outcome/visibility for the firm, the analysts are good at writing ad hoc pieces (IDC Links) and working with them for PR or marketing purposes is easy”. 

“This is the ONLY global analyst/research firm that focuses on manufacturing and related technology on a truly global basis”.


IIAR Independent Analyst Firm of The Year

The Independent Analyst Firm of the Year 2016 is HfS

The runner ups for this year are and ESG and Constellation Research.

In the Independent Analyst Firm of the Year category, HFS emerged as the clear winner, with ESG and Constellation fighting it out for second and third respectively. 451 Research and RedMonk also scored well.

Respondents described how HfS were:

“Thought leaders, flexible and very fast to see the latest trends”.

“Great firm, and growing global influence. Still needs to catch the Big 2”.

“HfS analysts are very easy to approach. Their content is easy to understand and use. They are very flexible in their deliverable usage”.


IIAR New Firm of The Year

Best New Entrant

In this category, our respondents were asked to identify a number of promising and potentially disruptive new firms. A wide range of new firms were mentioned. This shows that there is not one ‘market’ for industry analyst research but diverse markets with theses smaller firms able to cater for specialized products, technical fields and industrial settings. Here we list some of the firms in order of the votes they received: Moor Insights and Strategy, Aite GroupMachina Research, Current Analysis, IHS, ABI Research, Aptitude Research Partners, Celent and Creative Strategies.


About this survey

The data was collected and analysed by Fabio Rocha (LinkedIn) and Neil Pollock (LinkedIn, @neilpollock). Fabio is a seasoned executive with more than 20 years of enterprise sales, marketing and business development experience in IT software and services. He is currently completing a PhD at the University of Edinburgh Business School. Neil is a member of the IIAR board. In his day job he is Professor of Innovation at the University of Edinburgh Business School. He has recently published How Industry Analyst Shape the Digital Future. A more detailed analysis of the findings will be posted in due course, including of course a new version of the IIAR Tragic Quadrant. Finally, Ludovic Leforestier (@lludovicLinkedIn) oversaw the development of the survey and has been behind its continued improvement over several years following the original version by Jonny Bentwood  (LinkedIn@jonnybentwood).


Past winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners.

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IIAR Forum and Webinar – How well do you know 451 Research? http://analystrelations.org/2016/09/27/iiar-forum-and-webinar-how-well-do-you-know-451-research/ http://analystrelations.org/2016/09/27/iiar-forum-and-webinar-how-well-do-you-know-451-research/#respond Mon, 26 Sep 2016 23:53:44 +0000 http://analystrelations.org/?p=129242 451 Penny Jones, William Fellows, James Stanton451 Research has been growing rapidly over the past few years, with an analyst team of 120+ and a diversified set of data-driven research services.  James Stanton, (@stantonibusLinkedIn), SVP Marketing will provide an overview of the company. He will be accompanied by William Fellows, VP and Founder of 451, (@wif, LinkedIn)  and Penny Jones, (@PennyJones451, LinkedIn), a Senior Analyst focused on European Services who will provide an overview of her coverage area and help answer questions on how best to engage the 451 Analyst team.

Moderated by Ludovic LeforestierLinkedIn @lludovic), Bearing Point and IIAR Board member.

Where: Webinar or  in person, register below
When: 4th October 2016
Time: 9am PDT/ 12noon EDT/ 5pm BST/ 6pm CET
Registration:  IIAR members can either register for the webinar or join us in person for the presentation and keep the conversation going over drinks at a nearby pub.

Non IIAR Members should contact the IIAR Community Manager.


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Around Christian Renaud in 10 Questions http://analystrelations.org/2016/08/02/around-christian-renaud-in-10-questions/ http://analystrelations.org/2016/08/02/around-christian-renaud-in-10-questions/#respond Tue, 02 Aug 2016 12:29:24 +0000 http://analystrelations.org/?p=118687 Christian Renaud / 451 Research (IIAR profile)Today we ask our probing questions of Christian Renaud from 451 Research. Iowa based Christian (LinkedIn, @xianrenaud) is Research Director for IoT (Internet of Things).  See all posts on The 451.


  1. What are your coverage areas?
    Internet of Things.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    I think the market is speciating between smaller boutique shops and larger numbers shops with specialists in the middle, like 451.
  3. What’s your typical day like?
    About 1/3 quiet contemplation, 1/3 briefings and meetings, and 1/3 complete chaos.

  4. Now, c’mon, tell me an AR horror story?
    When an AR person takes it upon themselves to help rewrite a research report to make it into a marketing document for the firm. I know you said ‘story’ singular, but this is a recurring nightmare.
  5. How do you position your firm? What is your business model?
    We cover the business of technology innovation, in enterprises, consumer and carriers/operators. As you would expect, the primary customers for that analysis are enterprise adopters, carriers, vendors, and the financial community who invests in the innovation pipeline.
  6. What is your research methodology?
    451 does primary quantitative research in multiple areas, including IoT, with our proprietary enterprise and consumer technology panels, which I leverage alongside vendor and customer briefings as well as my own primary research.
  7. Tell us about one good AR practice you’ve experienced or one good AR event you’ve atttended.
    The most recent Fujitsu Forum in Tokyo was well executed, as was the most recent Cisco C-Scape event in Las Vegas.
  8. What are your offerings and key deliverables? 
    We have qualitative and quantitative research (written) as well as presentations (live), webinars, strategy days, and custom consulting projects.
  9. Any hobbies or favourite restaurant / food that you’d like to share?
    I enjoy time with my daughters when I am not traveling, and we all enjoy trying any food we have never tried before. Routine is the enemy.
  10. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?
    The IoT market is large and unbounded, so determining which areas to focus on (and which to ignore) with finite resources is my largest challenge.


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Around Katy Ring in 10 Questions http://analystrelations.org/2016/05/30/around-katy-ring-in-10-questions/ http://analystrelations.org/2016/05/30/around-katy-ring-in-10-questions/#respond Mon, 30 May 2016 19:48:58 +0000 http://analystrelations.org/?p=113944 Today we ask our probing questions of Katy Ring (LinkedIn@451Research) Research Director for IT Services at the 451 Group (see all posts on The 451).


  1. What are your coverage areas?Katy Ring 451 Group
    I cover Cloud Transformation Services – basically how advanced technologies are used by consultancies and IT service companies to create and deliver offerings for digital transformation.
  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It is much the same as other marketplaces – you have the large incumbents that everyone moans about but continue to use, the disruptive entrants that are the most fun to work for, and the mid-sized firms that are squeezed by both sides. One thing that does bother me about the IT Analysis Marketplace is the lack of young analysts coming through – in many geos this is a side effect of the death of industry trade journalism, which is where a lot of us began our careers. I’m pleased to say 451 is investing in a graduate Research Associate scheme to help address this.
  1. What’s your typical day like?
    I tend to have two different types of day: either I spend the day in my home office writing, researching, taking phone briefings and enquiry calls; or I am traveling to customer sites and events around the world. The former type of day is quite introspective, the other is socially demanding. The variety is part of what makes the job interesting.
  1. Now, c’mon, tell me an AR horror story?
    Many years ago being disinvited from an event because (I was told) that although I was a tier 1 analyst the vendor had decided I worked for a tier 2 firm. I am not sure in what world that kind of attitude makes for good relationships but most analysts have experienced this kind of nonsense at one time or another.
  1. How do you position your firm? What is your business model? 
    I would say 451 Research is a disruptive firm with reasonable scale (more than 120 analysts globally). We deliver a combination of research & data across fourteen channels aligned to the prevailing topics and technologies of digital infrastructure. Our digital transformation coverage spans from the data-center core to the mobile edge.
    We differentiate by publishing daily, topical, up-to-date reports via our Market Insights product. We also publish longer pieces of research such as our Voice of the Enterprise quarterly commentator products that we provide in a range of technology areas.
    Our customer base is a mix of suppliers, investors and buy-side organizations in that order. However, our readership influence tips that mix on its head, as our commentator network of over 30,000, accesses our research via a “freemium” model.
  1. What is your research methodology?
    We employ a lot of PhDs – indeed by some vendors’ metrics this fact alone would merit rebranding as a big data consultancy – so we undertake primary research. The research is largely conducted via the phone, although where we can we like to meet in person. However, the quantitative team is working with sample sizes that would make face-to-face meetings quite challenging!
  1. Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.
    I particularly welcome the all too rare ability to meet customers as part of the “speed-dating” executive 1:1 sessions that vendors provide at analyst events.
  1. Any hobbies or favourite restaurant / food that you’d like to share?
    Magdalen in Tooley Street is great and brings back good memories of the CIO dinners Kate Hanaghan and I hosted when we were running K2 Advisory.
  1. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?
    For the rest of the year? Trying to analyze “digital transformation services” in a way that is both meaningful and useful to our audiences. In the next 30 minutes? Deciding which biscuit to have with my cuppa
  1. Is there another analyst whose work you rate highly?
    I have a lot of respect for William Fellows, who I have the pleasure of working with at 451 – he is an individual with an encyclopedic knowledge of the cloud industry. Other analysts that I find to be both creative and engaging in the way they work are Kate Hanaghan, Bola Rotibi, and Jess Figueras.

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The IIAR “Tragic Quadrant” http://analystrelations.org/2015/06/08/the-iiar-tragic-quadrant/ http://analystrelations.org/2015/06/08/the-iiar-tragic-quadrant/#comments Mon, 08 Jun 2015 15:16:20 +0000 http://analystrelations.org/?p=97150 Last year, as part of the 2014 IIAR Analyst of The Year Survey, we invited analyst relations professionals to rate their favourite industry analyst individuals and the firms they worked for. More than 60 individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

When we set out to do the IIAR Analyst of the Year (with Helen Chantry), we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. We are not claiming that this is an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with.

The IIAR survey asked respondents to assess individual industry analysts on a range of issues broadly grouped according to the following criteria:

  • ‘Impact’ (to what extent does the industry analyst impact the technology purchase decision);
  • ‘Relevance’ (is the particular industry analyst relevant to the technology purchase decision, do they understand the marketplace);
  • ‘Interaction’ (how easy is the industry analyst to reach and to interact with).

We are able to represent the top 13 industry analyst firms according to this new analysis. We have produced three Tragic Quadrants according to i) overall industry analyst firms, ii) global industry analyst firms, and finally iii) independent industry analyst firms.

  • The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

Overall Industry Analyst Firms Quadrant

The IIAR Tragic Quadrant 2015 (Overall) featuring Gartner, IDC, Forrester, Ovum, HfS, Constellation, 451 Research, Celent, Pac, ESG, Digital Clarity Group, Ventana, SMB Group

The IIAR Tragic Quadrant 2015 (overall) featuring Gartner, IDC, Forrester, Ovum, HfS, Constellation, 451 Research, Celent, Pac, ESG, Digital Clarity Group, Ventana, SMB Group

In terms of the Overall Industry Analyst Firm Quadrant, Gartner, Forrester and IDC came out ahead of rivals. In terms of their specific ranking according to our analysis, Gartner is 1st, Forrester 2nd, and IDC 3rd. Gartner is higher on impact and relevance than its immediate rivals, but did less well in terms of interaction. IDC by contrast scores someway ahead of Gartner in terms of interaction but is perceived to be slightly less impactful and relevant. By contrast, although some way behind the leaders in terms of impact and relevance, Digital Clarity Group, Ventana and SMB Group did particularly well on interaction.

Global Industry Analyst Firms Quadrant

2015 IIAR Tragic Quadrant - Global Firms featuring Gartner, Forrester, IDC, HfS Research, Ovum, 451 Research

2015 IIAR Tragic Quadrant – Global Firms featuring Gartner, Forrester, IDC, HfS Research, Ovum, 451 Research

In terms of the Global Industry Analyst Firms Quadrant, Gartner stood out as 1st. This was followed by, in 2nd place, Forrester, and IDC in 3rd place. As mentioned above, Gartner were successful with high levels of relevance but performed less well on interaction. IDC performed particularly well on impact and interaction. In terms of the other firms, HfS performed well across all three categories but scored particularly well on impact. 451 Research and Ovum did well based on interaction.

Independent Industry Analyst Firms Quadrant

2015 IIAR Tragic Quadrant - Independent analyst firms featuring Constellation, HfS Research, Ventana, SMB Group

2015 IIAR Tragic Quadrant – Independent analyst firms featuring Constellation, HfS Research, Ventana, SMB Group

In terms of the Independent Industry Analyst Firms Quadrant, Constellation were in 1st place, HfS in 2nd place, followed by SMB Group in 3rd place and Ventana in 4th. Constellation scored particularly well on impact, whilst HfS performed well on impact and interaction but less well on relevance. SMB Group scored highly in terms of interaction. Ventana did well in terms of impact but slightly lower in terms of interaction.

In case you were wondering the Tragic Quadrant is by no mean meant to be a normative or scientific depiction of the industry analysis industry. It offers but one window onto this world that was partially inspired by Juvenal’s ancient dictum Quis custodiet ipsos custodies? (which, roughly translated, is who assesses the assessors? or, in our case, who analyses the analysts?). Whilst it was initially intended as a bit of fun we do nevertheless think there are some interesting aspects for AR professionals and analyst houses to take from it. We see at least two takeaways emerging for different audiences:

  • AR professionals may use this as a subjective analysis tool to look at their target audience engagement strategies. They should balance ‘ease to do business with’ against ‘relevance’ and ‘impact’. Or, in other words, they shouldn’t brief analysts just because they’re easy to deal with (or conversely they should look at analysts which are less of a pain depending on the type of impact the AR professional is looking for (see the AR SOSM model);
  • analyst firms should monitor the ‘transactional tax’ they impose on AR people: if they raise the ‘interaction barrier’ too high while not providing sufficient coverage and not showing impact, their vendor information source might soon provide them only a partial view of the market (raising exhaustivity and fairness issues) or their vendor revenues might suffer too.


By Neil Pollock (LinkedIn@neilpollock), Yulia Sidorova (LinkedIn) and Ludovic Leforestier (LinkedIn@lludovic)


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[GUEST POST] 451 hires ex Ovum, Gartner chief to lead global research http://analystrelations.org/2014/01/30/guest-post-451-hires-ex-ovum-gartner-chief-to-lead-global-research/ http://analystrelations.org/2014/01/30/guest-post-451-hires-ex-ovum-gartner-chief-to-lead-global-research/#comments Thu, 30 Jan 2014 08:13:01 +0000 http://analystrelations.org/?p=12873 Brett AzumaBy David Rossiter (LinkedIn, @davidrossiter) from Sunesis.

It was good to hear from Brett Azuma last week. He got in touch to let me know he’s just been appointed to lead the 60-strong analyst team at 451 Research.

If you don’t know him already, Brett’s an experienced and well-respected leader.  He’s previously held senior positions at Ovum, where he was managing director, and Gartner, where he was group vice president/chief analyst.

At 451, (where his official title is senior vice president, research), Brett will be providing leadership, direction and operational management to the company’s analyst team. This includes responsibility for the research agenda and analyst process as he is tasked with ensuring that 451 Research “continues to be insightful, with a focus on innovation; to be objective, reliably thorough and accurate; and most importantly to ensure that 451 delivers value to our clients.”

Brett’s very clear that as far as he’s concerned, his team is already doing a great job. Brett’s focus will be on helping guide the team successfully into the future, getting it ready for the next wave of growth. He sees opportunities for 451 Research to bring together resources to provide new and differentiated services to customers, for example by coupling 451 Research’s qualitative research and analysis services with the quantitative data resources owned by other divisions of The 451 Group.

We can also expect to see more research being written by Brett himself.  He acknowledges that he’s looking forward to getting out in the field again as an analyst. While it’s early days, he’s also got some new and interesting angles around the impact, opportunities and challenges that the Internet of Things may have on enterprise IT infrastructure.

So, congratulations to Brett on the new role and to 451 for a good hire.  Over the past few years, 451 has grown steadily in size and influence through organic growth and acquisition. What does the future hold?  Well, we’re looking forward to learning more as Brett gets his feet under the table

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The 451 Group and Tech:Touchstone: A good match of cultures and vision http://analystrelations.org/2013/02/14/the-451-group-and-techtouchstone-a-good-match-of-cultures-and-vision/ http://analystrelations.org/2013/02/14/the-451-group-and-techtouchstone-a-good-match-of-cultures-and-vision/#comments Thu, 14 Feb 2013 19:18:21 +0000 http://analystrelations.org/?p=5259 Last week saw yet another acquisition by The 451 Group. This time, it was the turn of the events division who snapped up Tech:Touchstone, including its innovative CEO, Simeon Turner (ex Gartner events). Tech:Touchstone is no stranger to The 451 Group having developed a strong partnership over the past four years, so this seems a logical step to continue exploring what IT decision makers are looking for from a technical events standpoint plus, progress what Tech:Touchstone knows is a tried and tested event format. It also means both companies can maximize on the strongly cultivated database which will allow them to expand through various sectors and locations including moves into Moscow, Singapore and Hong Kong.

The IIAR caught up with Simeon, now Managing Director of The 451 Group Events, and The 451 Group’s Chief Marketing Officer, Chris Hill who were both in great spirits at the prospect of what this acquisition means for the two companies. The 451 Group is growing although, it still intends to remains strong to its roots focusing heavily on the three operating divisions namely: 451 Research (syndicated research focused on the business of IT with qualitative and quantitative analysis on topics such as data center technologies, cloud, security, storage/big data); Uptime Institute (data center authority best known as the developer and owner of the Tiers standard for data centers, purchased by The 451 Group in 2007 and has since seen international expansion into 50 countries) and Yankee Group (the newest division acquired in December 2012 focused on analysis of the mobile communications industry, led by Terry Waters).

Moving forward, Tech:Touchstone will be part of The 451 Group Events and run events for all three divisions of The 451 Group. Hill and Turner agreed it is early days and in the short term, it will be business as usual. With the Information Security Summit coming up in just a few weeks time, The 451 Group is committed to delivering a rich event to its clients, both existing and new and although the February summit, the planning for which was well underway as the acquisition was executed, will be branded Tech:Touchstone, visibility from The 451 Group will be very evident. Both were keen to note that management of events is group wide now and no longer divisional. Worldwide presence will increase and AR Professionals can expect to see anywhere between 12 and 15 events in 2013 which is a dramatic expansion of the event portfolio that includes the well-established Uptime Institute Symposium, now in its 8th year, and 451 Research’s Hosting & Cloud Transformation Summit in Europe and North America, now in its 9th year. That said, Hill and Turner were quick to advise that The 451 Group is not and will not be a trade show or event organization but essentially, a syndicated research and consulting firm delivering local events with local knowledge and data to local people.

As for the future, AR Pros can expect to see an increase in analyst participation at events and Hill was excited about the prospect of additional local intelligence from on the ground analysts in region.

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A New Year and a New Owner for Yankee Group – the 451 Group http://analystrelations.org/2013/01/08/a-new-year-and-a-new-owner-for-yankee-group-the-451-group/ http://analystrelations.org/2013/01/08/a-new-year-and-a-new-owner-for-yankee-group-the-451-group/#comments Tue, 08 Jan 2013 18:42:29 +0000 http://analystrelations.org/?p=5032 On January 3rd 451 Group announced the acquisition of Yankee Group from Alta Communications (private equity firm) for an undisclosed sum. All Yankee Group employees are to be retained and the company will operate as an independent division of the 451 Group adding the 18 analysts (and 7 affiliate analysts) of Yankee Group to the roster of some 60 analysts at 451 Group.  Terry Waters will stay on as CEO of the new 451 division.

You can find some interesting analysis by Duncan Chapple regarding the financial background to this acquisition at www.analystequity.com/1853/yankee-group-saved-by-451-acquisition. Duncan’s perspective is reflective of the recent re-structuring at Yankee Group and provides some good historical context to Yankee Group’s past ownership.

Yankee Group Restructuring
Yankee Group has gone through a major re-structuring and change of direction since 2010, when Terry Waters was appointed as CEO (after Emily Nagle-Green stepped down). From 30 analysts at that time, the company has pared down to 18 full time-analysts (including 5 data specialists) and 7 affiliates including former staff. Five of the team (including one affiliate) are based in Europe, the rest are based in the Americas. The company has gone from an advisory and opinion business model (mixed research and consultancy) to a data-centric research and advisory model concentrating on subscription services. Historically Yankee Group’s customer base has been biased toward telcos and telecommunication software and services providers. With the transition to their focus on mobility, Yankee Group more recently have been seeking to increase sales to the wider enterprise and mobile ecosystem (ie payments, apps, cloud) market but penetration rates to-date will likely be limited.

In addition to the business model change the company has also transitioned from being a communications generalist to a specialist in mobility culminating in the launch of their Mobile Advisory & Planning Services (MAPS) product in May of last year. This is a hybrid product combining targeted research and data with regular daily and weekly analyst commentary and insights. The research focus is now the mobile ecosystem with an agenda covering topics such as mobile money, mobile broadband, mobile and connected devices, mobile applications and the cloud.

The New 451 Group Structure
The 451 Group will now be split between three independent divisions: 451 Research, Uptime Institute and Yankee Group. The 451 Research focus has been on Enterprise IT innovation concentrating on technology segments such as cloud, eco-efficient IT, enterprise security, information management, data centre technologies and internet infrastructure services. The 451 team have provided some limited coverage of mobile infrastructure. How this will integrate with the new Yankee Group Services is yet to be determined but Yankee Group’s CEO, Terry Waters, expects there will be opportunity for collaboration in research versus any transition of topics or resources. The 451 Group sees mobility as a major driver of innovation in business and technology markets globally and believes its impact in the evolving enterprise and broader consumer IT marketplaces will fundamentally shape the future expansion and strategy of Digital Infrastructure, a key focus of The 451 Group.

So, from an AR’s perspective a couple of key questions. If I subscribe to 451 Group or Yankee Group today (or both) what changes (and what is likely to change)? Is this likely to put Yankee Group onto a more stable footing and make them more relevant?

What Changes?
Conversation with Terry Waters suggests that the answer to the first question, in the near term at least, is nothing changes. Yankee Group contracts remain separate and there is no merging between the sales teams. The Yankee Group back-office staff will merge with those of the 451 Group so there may be some logistical changes but for now expect nothing more than that. Longer-term is more questionable. The 451 Group do have a good track history with M&A both as separate independent divisions (e.g. Uptime Institute) and as fully-merged businesses (e.g. TheInfoPro – which was initially set up as an independent division and then fully merged into 451 Research, ChangeWave Research). The research focus of all parts of the combined entity is data-centric versus opinion-focused research. The 451 Group ownership also adds some marketing muscle to Yankee Group to help them more clearly articulate the new mobility focus. Whether 451 Research and Yankee Group ultimately merge however is likely more a question of the relative buying audiences, The 451 Group’s own long-term objectives (i.e. as an independent research business or to get acquired themselves) and the relative success that the independent model delivers.

A Stronger Yankee Group?
What about the related question of the long-term viability of Yankee Group? Certainly the new owner has a good understanding of the research model, both companies have a mostly vendor-facing business (albeit that 451 Group derives some significant revenue from the investment community), 451 Group likely has acquired a team of strong assets at a relatively low price, and overall has demonstrated some real ability to build a competitive research company in a market where it is very difficult to make real profit from research (unless you are very small or very big). With over 200 staff, the combined 451 Group is now of a similar size to Ovum, lagging IDC, Forrester and Gartner in analyst numbers but getting ever more visible on the radar as one of the few midsize advisory research firms that is profitably growing. For now this seems like a good landing place for Yankee Group and I expect will likely stem the flow of talent out of the company as well as allow the MAPS product offerings to fully develop for clients.  Now may be a time to re-visit Yankee Group if mobility is your area of product/services but do not expect any radical transformation or near-term shift in investment from today.

Key Takeaways for AR:

  • Expect no change in the near-term in terms of account manager, contractual terms (including seat access) or research coverage. You may wish to contact your account manager to confirm your own specific details.
  • If mobile telcos and telecom service providers are a key market review the revised offerings from Yankee Group and ensure that you are keeping their analyst team briefed. We would recommend also reviewing ABI Research, Current Analysis and Juniper Research for other specialist insights in the area of mobile.
  • Regularly review the situation with The 451 Group to see whether any structural changes take place which may create opportunities for combined contract negotiation between 451 Research and Yankee Group research.


Post written by Simon Levin, IIAR Board Member

Read also: What’s happening at Yankee Group?

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