In any given week, analysts hear many pitches. What may not be apparent is “How engaged is the analyst?” So if you are a vendor, how do you engage an analyst? First, don’t be one of those people who is more interested in getting through all your slides in the short period of time you have with the analyst versus really having an engaging conversation with the analyst. Continue reading
At 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.
They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue reading
Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.
On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.
Their claim to be the leading European analysis firm conveniently forgets Ovum however…
More to follow soon.
Updated 15/06/14: register here for a an IIAR call with:
- Laurent Calot / CEO, CXP (LinkedIn, @LaurentCalot)
- Frederic Munch / CEO, PAC (LinkedIn, @FredMunch)
- Moderator: Ludovic Leforestier (LinkedIn, @lludovic)
It’s open to all AR professionals and users of the current Ovum and Informa Telecoms & Media (ITM) research services.
According to Claire Booty, PR manager for Ovum, Steve will use the webinar to explain the rationale behind the merger of Ovum and ITM, highlight its new products, research agenda, and introduce key staff appointments.
If you want to attend, just email Claire with the names, job roles and contact details of those who wish to attend. She’ll send you all the details.
About the author
It’s been quite a long time in the making, it follows many acquisition rumours, many merger denials, but it’s finally there: Ovum merges with Informa Telecom and Media.
On paper, it’s the fourth ICT analysis firm of the market, depending on where place the line between analysis and market research. The staff doesn’t change much and they’re keeping the stronger brand, Ovum.
The merged business, which will be fully integrated by the end of May, will be led by Steve Hotham, current MD of Ovum, who will become its CEO. Spread across 23 offices, in 6 continents, Ovum will employ 275 staff, including 180 analysts providing a combination of global and local insight.
The press release doesn’t menti0n end-user influence, a key difference between both firms, but the Ovum Industry Congress is coming soon and will be a good place to assess this.
There are few reasons to change my conclusions from a previous post:
Ovum remains a credible analyst firm in its key markets, so AR folks should not discount it
AR pros should look for opportunities to leverage this 180-analysts strong firm, while watching for coverage gaps
AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNAAR pros should check vertical coverage outside of telco
Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership
Older posts on Ovum:
- Ovum, the quietly competent of ICT research industry?
- Ovum lays out its strategy to the IIAR
- IIAR US Teleconference with Ovum MD – Q&A session
- [GUEST POST] Despite it all, Ovum is still a tier one analyst
- Ovum AR community call tomorrow (22/11/11)
- Ovum divorces from Datamonitor and graduates to Informa ownership
- Ovum launches its ‘brief a ton’
- Ovum’s got a brand new AR soapbox
- IIAR Discussion Group – OVUM to Discuss the Black Book of Outsourcing
- The British Are Coming! Datamonitor stalks Gartner analysts
- WORLD EXCLUSIVE: Gideon Gartner on the IIAR Blog!
- An update from Ovum
- Brief summary of the last IIAR Forum presentation by Datamonitor
IIAR Webinar Report – Outsell provided an overview of the IT Research Market – 26th March 2014
Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading
Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO), Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board)
In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as the intersection of the solution model, technology model, talent and location model, and the sourcing model). In addition, Everest Group identified seven technology themes that are creating broad-based disruption in the IT and Business Process Services market. Continue reading
Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.
There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.
Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?
No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?
IIAR Webinar with Richard Stiennon, author of a key book for Analyst Relations Professionals and the book on the Magic Quadrant – “Up and to the Right“. Your opportunity to discuss this book with the author, ask questions and (perhaps) gain an advantage in your next Magic Quadrant.
Summary (from Host Beth Torrie) – Analyst Relations is a relatively new field. On hiring a junior AR, a few years ago, I found a terrific resource to help kick start their knowledge base – Up and To the Right. This book provides a great combination of strategy and execution to help intelligently navigate the industry analyst world. I also found it a fun and enjoyable read that I am looking forward to discussing with my peers! The title – based on Gartner’s famous Magic Quadrants – gives hints at where many CEOs want to be, but the book sheds deeper insights on how to build successful programs and relationships.
The Technology Research Market … and where it fits in the bigger picture
Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for many years and conducts an annual market size and share effort for the IT Research space as well as related information markets.
Outsell VP, Harry Henry (@harryhenry), will provide us with an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. He will also review how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading