Posted on Monday 7th April 2014 by Ludovic Leforestier
It’s been quite a long time in the making, it follows many acquisition rumours, many merger denials, but it’s finally there: Ovum merges with Informa Telecom and Media.
On paper, it’s the fourth ICT analysis firm of the market, depending on where place the line between analysis and market research. The staff doesn’t change much and they’re keeping the stronger brand, Ovum.
The merged business, which will be fully integrated by the end of May, will be led by Steve Hotham, current MD of Ovum, who will become its CEO. Spread across 23 offices, in 6 continents, Ovum will employ 275 staff, including 180 analysts providing a combination of global and local insight.
The press release doesn’t menti0n end-user influence, a key difference between both firms, but the Ovum Industry Congress is coming soon and will be a good place to assess this.
There are few reasons to change my conclusions from a previous post:
Ovum remains a credible analyst firm in its key markets, so AR folks should not discount it
AR pros should look for opportunities to leverage this 180-analysts strong firm, while watching for coverage gaps
AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNA AR pros should check vertical coverage outside of telco
Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership
Older posts on Ovum:
Filed under: Ovum | Tagged: Ovum | 10 Comments »
Posted on Wednesday 2nd April 2014 by Trevor IIAR
IIAR Webinar Report – Outsell provided an overview of the IT Research Market – 26th March 2014
Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading
Filed under: IIAR, IIAR Webinar, Outsell Inc | Tagged: IIAR, IIAR webinar | 1 Comment »
Posted on Tuesday 1st April 2014 by Trevor IIAR
Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO), Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board)
In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as the intersection of the solution model, technology model, talent and location model, and the sourcing model). In addition, Everest Group identified seven technology themes that are creating broad-based disruption in the IT and Business Process Services market. Continue reading
Filed under: Everest Group, IIAR, IIAR Webinar | Tagged: Analyst Firms, Everest Group, IIAR | Leave a comment »
Posted on Thursday 27th March 2014 by David Rossiter
The question of how AR professionals should use social media keeps cropping up.
Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.
There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.
Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?
No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?
Filed under: AR, AR Best practices, Celent, IIAR, IIAR Forum, Quocirca, Redmonk, Sunesis AR | Tagged: AR Best practices, Celent, IIAR Forum, IIAR London Forum, Quocirca, Redmonk | 1 Comment »
Posted on Wednesday 26th March 2014 by Trevor IIAR
IIAR Webinar with Richard Stiennon, author of a key book for Analyst Relations Professionals and the book on the Magic Quadrant - “Up and to the Right“. Your opportunity to discuss this book with the author, ask questions and (perhaps) gain an advantage in your next Magic Quadrant.
When: 16th April 2014 at 3pm (UK), 4pm (CET), 10am (EST)
Where: IIAR Webinar. Free to register (here) for IIAR Members. £15 for non-members, redeemable against membership, apply here.
Summary (from Host Beth Torrie) – Analyst Relations is a relatively new field. On hiring a junior AR, a few years ago, I found a terrific resource to help kick start their knowledge base – Up and To the Right. This book provides a great combination of strategy and execution to help intelligently navigate the industry analyst world. I also found it a fun and enjoyable read that I am looking forward to discussing with my peers! The title – based on Gartner’s famous Magic Quadrants – gives hints at where many CEOs want to be, but the book sheds deeper insights on how to build successful programs and relationships.
Filed under: IIAR, IT-Harvest | Tagged: AR, AR debates, IIAR, IIAR webinar | Leave a comment »
Posted on Wednesday 5th March 2014 by Trevor IIAR
The Technology Research Market … and where it fits in the bigger picture
Companies in the IT Research space have always carried a big reputation – often appearing to be bigger than they are and drawing interest from many corners. Outsell, Inc. has been an industry watcher of the research and business information space for many years and conducts an annual market size and share effort for the IT Research space as well as related information markets.
Outsell VP, Harry Henry (@harryhenry), will provide us with an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. He will also review how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading
Filed under: IIAR, Outsell Inc | Tagged: Analyst Firms, IIAR, IIAR webinar | 2 Comments »
Posted on Tuesday 4th March 2014 by Simon Jones
It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.
Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue reading
Filed under: AR, AR Agencies, AR Best practices, AR debates, Forrester, IIAR Best Practices Paper, IIAR Germany, tips | Tagged: analyst relations, AR Best practices, CeBIT, Forrester, IIAR Germany, OnPR, Pascal Matzke, Simon Jones, Yvonne Kaupp | 4 Comments »
Posted on Tuesday 4th March 2014 by Trevor IIAR
The IIAR will be in attendance at the AR Luncheons at IDC Directions 2014
on the 11th of March in Santa Clara
, CA and the 19th of March in Boston
, MA. Please come by the IIAR table and say hello to John Gallagher
(IIAR Member and US West Coast Coordinator) of Brunswick Group in Santa Clara and Alyssa Gilmore
(IIAR Board Member and US Chapter Lead) of Bloomberg in Boston.
Filed under: IDC, IIAR, IIAR United States | Tagged: IDC, IIAR | Leave a comment »
Posted on Monday 3rd March 2014 by AGilmore
Constellation Research, Inc.
–the award-winning research and advisory firm focused on how disruptive technologies transform business models–announced today
the addition of Peter Kim to the research team as Chief Strategy Officer and Principal Analyst. Kim, whose research focuses on Digital Marketing Transformation, expands Constellation’s ability to provide marketing leadership research/solutions to its early adopter clients worldwide and cement its unique position “somewhere between an analyst firm and a futurist firm” as Constellation Research Founder and Chairman R “Ray” Wang describes it. Continue reading
Filed under: AR, Constellation | Tagged: Analyst Firms, ar news, archat, Constellation | 1 Comment »
Posted on Thursday 20th February 2014 by yvekaupp
As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?
How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue reading
Filed under: AR Best practices, Gartner, IIAR Germany, IIAR Webinar | Tagged: analysts relations, AR community, CeBIT, Gartner, IIAR, IIAR Germany, IIAR webinar, industry analysts | 1 Comment »