Ovum, the quietly competent of ICT research industry?

Posted on Friday 17th May 2013 by Ludovic Leforestier

Ovum Industry Congress #oic13If your research firm was a car manufacturer, which one would you be? In the early 20th century, there were hundreds of cars manufacturers and automobiles bought by nobility and industrialists. Fast forward to the present day: mass production has made them accessible to virtually all households and there are now fewer than 10 global car manufacturers. The story is much the same for IT, only on a 30-40 year time frame: just like Hispano-Suiza, few remember Prime Computers, and servers are now bought by business types rather than being operated by an army of lab coats. In other words, IT is becoming more normal from all aspects: financial, procurement, usage… yet more pervasive than ever. Just like you would not think of riding on horseback to fetch your loaf of bread, who could do without accessing email on their smartphone? (more…)

Filed under: AR, Ovum | Tagged: | 7 Comments »

IIAR Webinar with Gartner

Posted on Tuesday 7th May 2013 by Ludovic Leforestier

We are delighted to welcome back Gartner on May 22nd for an update on their product roadmap. This will be presented by Jeff Golterman / GVP HTTPS and will take place as a webinar. (more…)

Filed under: Gartner, IIAR Discussion Group, IIAR Webinar | Tagged: , | Leave a Comment »

[GUEST POST] Crunching the analyst firm numbers – what do they tell us about Gartner, Forrester, IDC & others?

Posted on Thursday 2nd May 2013 by Ludovic Leforestier

This post was originally posted by Dave Noble / IntelligenAR (LinkedIn, @IntelligenAR) on his blog.

aji nagabon

Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.

It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. (more…)

Filed under: AR, Forrester, Gartner, IDC, IT Analysis Firms, Ovum | Tagged: , | 2 Comments »

Gartner’s latest April Fool’s prank- the Hype Bicycle!

Posted on Tuesday 2nd April 2013 by shiprakhanna

Gartner has done it again!! On 1st April 2013, Gartner “introduced” the Hype Bicycletm  that it claims is specially designed to help navigate the peaks and troughs that IT managers encounter every day, and is your vehicle for IT success. According to Gartner, “After last year’s Magic Fractals and the year before’s Real Quadrants, this new addition to Gartner’s branded research should attract a good deal of attention.”

Read the full article here.

Filed under: Gartner, Humour | Tagged: , , | Leave a Comment »

IIAR Webinar with ISG on Sourcing Advisory Relations Survey – 10 April 2013, 1600 GMT

Posted on Monday 25th March 2013 by shiprakhanna

We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_A, LinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@Dell, LinkedIn) will host. (more…)

Filed under: AR Best practices, IIAR, IIAR Webinar, ISG | Tagged: , , , , | Leave a Comment »

Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Posted on Thursday 14th March 2013 by David R
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations

The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, Cognizant, Edinburgh University and AGT International.

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The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDennington, LinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiter, LinkedIn) on sponsoring analyst events.  One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. (more…)

Filed under: AR Best practices, Celent, IDC Financial Insights, IIAR, IIAR Forum, Metia, Ovum, Silva Research Network, Sunesis AR | Tagged: , , , , , , | 1 Comment »

IIAR Webinar with H&K on Influencer Survey – 19 March 2013, 1600 GMT

Posted on Wednesday 13th March 2013 by shiprakhanna
We are pleased to announce an IIAR Webinar with H&K to present their annual Influencer Survey on 19th March 2013 at 1600 GMT / 0900 PST.  The panel will include Joshua Reynolds (@techspinR, LinkedIn) and Tris Clark (@TrisClarkARGuy, LinkedIn) from H & K and will be hosted by Ludovic Leforestier from the IIAR board (@lludovic, LinkedIn). This survey is a great proof-point for AR folks to show the real influence of analysts.

Filed under: AR debates, H & K, IIAR, IIAR Webinar | Tagged: , , , | Leave a Comment »

[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

Posted on Tuesday 26th February 2013 by shiprakhanna

By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy

Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London.  Find her on Twitter @suzannah_a, LinkedIn or on Suzannah@loudhouse.co.uk

 

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? (more…)

Filed under: AR, AR Best practices, Gartner, Guest Post, IIAR, IIAR Webinar, Loudhouse | Tagged: , , , , , , , | 2 Comments »

IIAR London Forum on 7th March 2013 in London

Posted on Monday 25th February 2013 by shiprakhanna

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.

    (more…)

Filed under: AR Best practices, Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | Tagged: , , , , , , , , , , | 1 Comment »

Three minutes with PAC

Posted on Thursday 21st February 2013 by Ludovic Leforestier

Following our IIAR Café and Webinar with PAC on Wed 20th Feb 2013, we’ve done a 3 mn video of Fréderic Munch (LinkedIn) / CEO, PAC (Pierre Audoin Consultants).

 

IIAR members will have access to the recording the IIAR Huddle extranet shortly.

See also some previous posts on PAC:

Filed under: IIAR AR café, IIAR Webinar, PAC | Tagged: | Leave a Comment »

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