Archive | IIAR

IIAR Member Directory

The new IIAR Member Directory has just been posted to the IIAR website – to view, go to the Library section, under IIAR General Information (membership required for access).

The directory will be updated regularly so if any members who are not included would like to be added to future editions, please just drop me an email. If any information included is incorrect or out-of-date, please let Hannah know.

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AR Institute launches on

LinkedIn logoThe Institute of Industry Analyst Relations has expanded onto LinkedIn, the main business networking site.

The new IIAR group allows AR professionals to connect with each other, and allows members to pass on connections and requests for information to other people on LinkedIn. The site lists more than 500 current contacts at each of the major analyst firms: Forrester, Gartner and IDC, making it a useful tool for professionals wanting to better understand analysts interests and connections.

IIAR members will have had invites by email: if you have not had an invite, and think you are an IIAR member (or want to become one) then contact Hannah. Dozens of AR professionals have already joined the LinkedIn group, from firms including ARM, AtosOrigin, BT, GXS, Nortel, Oracle, and Symantec.

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I never thought this would be so difficult!

Duncan kindly suggested WordPress because it’s much better, which I did. It’s much more difficult to set up than blogger and as soon as I did Catherine was commenting on Twitter that it’s buggy. I finally got around redirecting it but still can’t get the domains to work on WordPress (apparently I have to do something to the INAME or whatever) so that it’s seamless between the blog and

Anyway, it’s now up and running and all the IIAR members can post. We’ll be accepting guest posts too.

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Welcome to the IIAR blog!

During yesterday’s forum, kindly hosted by Susan from Logica and masterfully chaired by Janine from Vodafone, it has been decided to create a blog for the Institute. So, here here we go.
In accordance with the IIAR philosophy, it will be open to all the members and won’t be a single version of the truth -because we don’t see the world in black and white. We want this blog to be a community forum where we can debate openly, some posts might be controversial and that all more intesting.  As such, it is also a way to share thoughts and engage with the analyst community, about analyst relations the industry in general.

We will also post here survey results highlights, Task Forces thoughts, ideas around best practices and more.  However, the detailed results, best practices papers, presentations will remain on‘s members area.

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AR leaders to launch professional institute

Senior analyst relations professionals from across Europe have agreed to launch a professional institute. A meeting in London yesterday gathered together members of Europe’s two analyst relations networks to agree the goals, membership requirements and organisational framework for a new international association. Half of us went for dinner afterwards, and Marius’ photograph gives an idea of how convivial the meeting was.

The institute will aim to be a voice for analyst relations professionals and a framework to support their professional development. A meeting will be held on Thursday July 13 to register the progress planned over the coming months.

Lighthouse is very positive about this development. We think there are a number of tasks that this institute could take up.

  • It’s clear that an open dialogue is needed between the analysts relations community and the analyst firms on best practice. On many issues, one side has no idea of the frustrations with the other side.
  • Work needs to be done to promote the profession. PR agencies and AR consultancies have failed to co-operate to educate the industry about the specific and separate role of analyst relations. Too often, analyst relations is subordinated to the methods and tactics of media relations. By co-operating, we can clarify the specific role of AR professionals.
  • Professional development of AR professionals is weak. There are few training courses, and they are a poor substitute for the coaching, mentoring and learning-by-doing that is really needed to develop effective, self-confident, AR professionals.
  • Worldwide, analyst relations needs to resolve the cultural imbalance. A pragmatic, transactional and curtly neutral way of working has been coupled to an extreme narrowness in the information shared with analysts. This unnecessarily obstructs effective analyst relations outside the United States. An institute could point out the counterbalancing cultural norms, and help AR managers to adapt global communications approaches to better meet local needs.
  • We can encourage local or specialist networks to help people to build up contact with AR professionals in the same area. The meeting agreed that members should be able to set up open subcommittees look on particular topics or that bring together people in the same geography. Here’s an example. At the dinner after the meeting I was talking to an attendee from Germany: it’s clear that there is more than enough interest there to develop a German committee.
  • The accelerating rate of change in the analyst industry means that new firms can win greater traction with greater speed. We can use an institute to develop and share our appreciation of the analyst landscape.

The professionals who met yesterday are keen to take one step at a time. It would be foolhardy to attempt too much, too soon. However, the appetite is there to build a serious, open professional body. Serious membership fees will be levied to fund part-time staff. Membership will be open to all with an interest in analyst relations: we have no interest in excluding those with something to contribute (the only exclusion: analyst firms’ staff may not join). A formal managing committee will rotate its members, to maximize participation.

An online group has been set up for the Institute. If you’d like to get in touch please email analystrelations-owner at yahoogroups dot com (Correspondance will go to a committee, so don’t expect a quick reply).

Originally posted by Duncan Chapple on the 4/06/2006 09:50:00 AM

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