One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. This IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. Continue Reading →
We are delighted to welcome back Gartner on May 22nd for an update on their product roadmap. This will be presented by Jeff Golterman / GVP HTTPS and will take place as a webinar. Continue Reading →
We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_A, LinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@Dell, LinkedIn) will host. Continue Reading →
It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.
According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.
How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? Continue Reading →
Following our IIAR Café and Webinar with PAC on Wed 20th Feb 2013, we’ve done a 3 mn video of Fréderic Munch (LinkedIn) / CEO, PAC (Pierre Audoin Consultants).
IIAR members will have access to the recording the IIAR Huddle extranet shortly.
See also some previous posts on PAC:
IIAR is delighted to announce its two-in-one event with PAC’s top European and UK management on Wednesday 20th Feb 2013, 1730 onward in London. The event includes:
- IIAR Café: Come and meet PAC’s top European and UK management face-to-face!
- IIAR Webinar: Join them via online conference for a webinar! Continue Reading →
Following on from the popular discussion held at the UK Forum in September last year, the IIAR will once again be hosting a discussion on how to link analyst relations with sales but this time focused on the Asia-Pacific / Japan (APJ) market.
The call will be held on Thursday 18th October at 4pm Sydney / 1pm Singapore & Hong Kong / 10:30am India lasting one hour to include member Q&A. Continue Reading →
On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives.
During this session Gerry will examine the key tenets of planning and executing a comprehensive, global AR measurement program.
- AR Measurement: What Metrics Really Matter?
- Key Elements to Successfully Rolling Out an AR Measurement Program
- Presenting Key Results for Best Effect: A Data-Driven Approach
- How to Use Measurement to Inform Executives & Justify AR Investment Continue Reading →
Ever spent a frustrated hour arguing with an executive on why you shouldn’t have 30 slides for a 30-minute presentation? Or time and again had to insist that a Gartner VP doesn’t need to be told about basic market trends proven with stats from a competing analyst firm?
The IIAR, working with the Gartner AR Community team, has lined up an exclusive one and half hour slot with Gartner to answer your questions about how to deliver great presentations when briefing analysts. This will be an invaluable call to anyone in the AR business and give you real ammunition for insisting your executives spend more time preparing analyst presentations. This is a unique opportunity to glean top tips from some of the biggest names in the business and we hope as many of you as possible will join us.
The event will take place on Thursday 7th June from 3:30-5pm BST / 10:30-12midday EDT. You can either attend in-person at the Gartner offices in Egham or dial in via conference call.
Jeff Golterman, GVP Gartner and AR Community Lead (in person – Egham, UK)
Ed Thompson, VP Distinguished Analyst (in-person – Egham, UK)
Bryan Britz, Research Director (conf call – USA)
The IIAR will be holding an informal drinks reception afterwards. This session is for IIAR members only – please email me to take part if you’ve not already done so.
Due to popular demand we will once again be holding KCG’s presentation on the global analyst landscape. It proved a huge hit among US and EMEA AR audiences so we would like to extend the opportunity to those of you in Asia-Pacific to take part.
The teleconference will be held on Wednesday 6th June at 11am Sydney / 9am Singapore when the Knowledge Capital Group (KCG) will be delivering an APJ perspective on the definitive market share and market size numbers for Analyst Firms globally. Continue Reading →
Next Thursday 10th May at 11am EST / 8am PST / 4pm BST The Knowledge Capital Group (KCG) will be sharing its findings on the definitive market share and market size numbers for Analyst Firms globally.
Every spring KCG conducts a survey looking at the analyst landscape using a selection of data sources including; publicly available revenues, privately sourced figures and business model evaluation among others. KCG then estimates the total Sell Side and Buy Side markets for over 400 firms worldwide. During this call KCG will be presenting its latest findings using 2011 figures and updating the KCG “Mystical Box Chart”. This is an MQ like representation of the relative market position of the major and significant emerging and specialty firms. Continue Reading →
On Thursday 19th April at 8am PST / 11am EST / 4pm BST the CEO of Nucleus Research, Ian Campbell, will be delivering a presentation to the IIAR. If you’ve ever wondered what the company is about and their area of research then this is the perfect opportunity to learn more. Discussion will also include how an AR pros work with the company and become more involved in Nucleus’ research.
The call will last for 45mins with 15mins for Q&A.
* Who is Nucleus Research – getting to know the company and its credentials
* Research portfolio and research types
* Working with vendors
* How vendor AR can work with Nucleus
This call is open to all IIAR members. Please let me know via email if you would like to register for this call.
On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts on linking AR with sales. During this session, we’ll be discussing:
- Why linking AR with sales is key to AR’s success
- Educating the sales force on analyst influence and the role of AR
- Customer references – improving their quality and quantity and how working with analysts can multiply their value
- Is there a place for sales in AR metrics?
- Fionnula Fitzsimons, Associate Director and Head of AR – Bite Communications
- Rob Petrucelli, Senior Manager, Global Director, Technology AR – Accenture
- Stephen England, President & Partner – KCG / IIAR Board member
- Moderator: Hannah Kirkman, AR Consultant – Richmond Green
This call is open to all IIAR members.
- How over-the-top players took the value out of consumer services
- Reviewing operators’ role in service innovation
- M2M and LTE status report; assessing short and long term opportunities
We are pleased to announce the next IIAR USA Virtual Forum will be held with analyst firm, TBR, on Wednesday, 26th October at 11:30 am ET / 8:30 am PT / 4:30 pm GMT for 45 minutes.
The IIAR and Symantec are pleased to host a virtual lunch (noon Pacific, but all are welcome of course) with Mike Harris, GVP at Gartner who oversees the Global Technology & Service Provider research group. Prep yourself by reading Mike’s recent interview from the Gartner’s June AR Community newsletter. Mike will provide an overview of the purpose and structure of his team, and then will open up the floor for Q&A.
Mike will provide an overview of the purpose and structure of his team, and then will open up the floor for Q&A.
The IIAR is delighted to host an IIAR Webinar with Frost & Sullivan and speakers John Lake / Strategic Account Manager, and Adrian Drozd / Research Manager / Principal Analyst, Telecoms. The call is scheduled for Friday 8th April at 13:00 BST. Marc Duke ( blog, @marcduke, LinkedIn) will introduce the speakers, who will discuss the following topics:
- Introduction to Frost & Sullivan
- Research Services overview
- Consulting Service overview
- Research coverage and production – ICT
- Mega trends 2011
For those unfamiliar with the IIAR’s teleconferences, the format of the discussion will have the featured speakers sharing their insights followed by a Q&A.
To sign up for the webinar, IIAR members should please email jcourtenay (at)analystrelations (dot) org.
The IIAR hosted a Best Practices teleconference on Sourcing Advisory Relations on August 11th. The panel led by Ed Gyurko, IIAR Board Member, featured panellists, Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture, Ed Gardiner, Advisor Relations Director at HCL, and Simon Knowles, Managing Director, Essential Edge Ltd. The discussion, led by Ed Gyurko featured a lively discussion which had the panellists sharing their expertise and personal anecdotes followed by a Q&A.
Members can see notes from the call in our members area here.