Archive | IIAR Webinar

IIAR Webinar – 11th September – Best Practices in the Rules of Engagement

Keep calm and follow the rulesDate: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here

AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue Reading →

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Tracking Analyst Influence: Is there an easier way?

To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here.

Several IT buyer surveys have established that industry analysts are the second biggest influence on technology buying decisions, behind peer groups but well ahead of consultants.  Analysts influence through a number of different avenues – by direct phone conversations, by creating a broad media buzz through subscription research, media quotes and in social media such as blogs and the rapid fire of Twitter.

Intuitively, most AR professionals know that they need to track what analysts are saying via all these outlets, but are overwhelmed by the sheer magnitude of the task.  Shouldn’t it be easy in the age of “GOOGLE” to find anything that exists on the internet? Technically, YES! Although, when you are monitoring more than a handful of analysts across their research, blogs, Twitter and media quotes, things can get a little hectic.

 

See also the following IIAR Best Practice papers (membership required):

 

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IIAR members – be among the first to meet the management team of new Ovum

Ovum logoAt 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.

They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue Reading →

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Is there Really Magic in the MQ?

IIAR Webinar Report – On the 16th April, Beth Torrie (LinkedIn, Twitter) hosted a book chat with Richard Stiennon (LinkedIn, Twitter), author of Up and To The Right. While it wasn’t as fun as a class at the Hogwarts School of Witchcraft and Wizardry, attendees did get an insider view of the magic in the famous Gartner MQ process. As a former Gartner Analyst and Analyst Relations Executive, Richard shared an overview of his perspective on AR and a summary of his book. He considers the book a memoir and “a kiss and tell” about his experiences as with specifics about the famous Gartner Magic Quadrant and insights to better understand the many intricacies behind it. Continue Reading →

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How Big is the IT Research Market ?

IIAR Webinar Report – Outsell provided an overview of the IT Research Market – 26th March 2014

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue Reading →

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IIAR Webinar – Everest Group – Technology Trends Re-shape Global Services

Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO),  Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board)

In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as the intersection of the solution model, technology model, talent and location model, and the sourcing model). In addition, Everest Group identified seven technology themes that are creating broad-based disruption in the IT and Business Process Services market. Continue Reading →

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The IIAR opens its German Chapter

As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?

How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue Reading →

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Tuesday: pre-CeBIT IIAR call on AR in Germany

Yvonne Kaupp / T-Systems ; Simon Jones / OnPR

Yvonne Kaupp / T-Systems ; Simon Jones / OnPR

CeBIT is four weeks away! What can AR professionals do to make the most of the largest tech event in EMEA? What’s possible even at this short notice?

In Tuesday’s IIAR webinar, we will discusss on how you can attract attention from analysts — and explain what’s not possible. Long-time IIAR members Yvonne Kaupp (LinkedIn, @YveKaupp) from T-Systems, Simon Jones (LinkedIn, @MrNesjo) from OnPR and Duncan Chapple (LinkedIn, @DuncanChapple) from Kea will lead the discussion, linking the conference to the overall plan for your AR programme. Continue Reading →

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IIAR Webinar: NelsonHall’s New Vendor Evaluation – 6th Feb 4pm GMT

IIAR Webinar: NelsonHall’s New Vendor Evaluation – 6th February 2014

The IIAR is delighted to host a webinar on NelsonHall’s new vendor evaluation and sourcing managers’ tool which was launched in October last year. The call is scheduled for Thursday, February, 6th at 4:00pm GMT/11:00am EST.

John Willmott (LinkedIn, @John_NH), CEO at NelsonHall, present the demo and discuss their new tool. He will talk through the process of engaging with NelsonHall from the vendor perspective as well and information how this can be used by the buy-side. It will also be a good opportunity to ask John any questions you might have about NelsonHall. Continue Reading →

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