Posted on Sunday 6th July 2014 by Trevor IIAR
To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here.
Several IT buyer surveys have established that industry analysts are the second biggest influence on technology buying decisions, behind peer groups but well ahead of consultants. Analysts influence through a number of different avenues – by direct phone conversations, by creating a broad media buzz through subscription research, media quotes and in social media such as blogs and the rapid fire of Twitter.
Intuitively, most AR professionals know that they need to track what analysts are saying via all these outlets, but are overwhelmed by the sheer magnitude of the task. Shouldn’t it be easy in the age of “GOOGLE” to find anything that exists on the internet? Technically, YES! Although, when you are monitoring more than a handful of analysts across their research, blogs, Twitter and media quotes, things can get a little hectic.
See also the following IIAR Best Practice papers (membership required):
Filed under: IIAR, IIAR Webinar | Tagged: AR Tools, ARInsights | 1 Comment »
Posted on Friday 6th June 2014 by Ludovic Leforestier
At 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.
They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue reading
Filed under: IIAR, IIAR AR café, IIAR Webinar, Ovum | Tagged: IIAR Cafe, IIAR webinar, Ovum | Leave a comment »
Posted on Wednesday 7th May 2014 by Trevor IIAR
IIAR Webinar Report – On the 16th April, Beth Torrie (LinkedIn, Twitter) hosted a book chat with Richard Stiennon (LinkedIn, Twitter), author of Up and To The Right. While it wasn’t as fun as a class at the Hogwarts School of Witchcraft and Wizardry, attendees did get an insider view of the magic in the famous Gartner MQ process. As a former Gartner Analyst and Analyst Relations Executive, Richard shared an overview of his perspective on AR and a summary of his book. He considers the book a memoir and “a kiss and tell” about his experiences as with specifics about the famous Gartner Magic Quadrant and insights to better understand the many intricacies behind it. Continue reading
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Posted on Wednesday 2nd April 2014 by Trevor IIAR
IIAR Webinar Report – Outsell provided an overview of the IT Research Market – 26th March 2014
Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading
Filed under: IIAR, IIAR Webinar, Outsell Inc | Tagged: IIAR, IIAR webinar | 1 Comment »
Posted on Tuesday 1st April 2014 by Trevor IIAR
Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO), Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board)
In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as the intersection of the solution model, technology model, talent and location model, and the sourcing model). In addition, Everest Group identified seven technology themes that are creating broad-based disruption in the IT and Business Process Services market. Continue reading
Filed under: Everest Group, IIAR, IIAR Webinar | Tagged: Analyst Firms, Everest Group, IIAR | Leave a comment »
Posted on Thursday 20th February 2014 by yvekaupp
As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?
How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue reading
Filed under: AR Best practices, Gartner, IIAR Germany, IIAR News, IIAR Webinar | Tagged: analysts relations, AR community, CeBIT, Gartner, IIAR, IIAR Germany, IIAR News, IIAR webinar, industry analysts | 3 Comments »
Posted on Wednesday 19th February 2014 by Trevor IIAR
Date: 19th March 2014
Time: 4pm (UK Time)
Location: IIAR Webinar
Filed under: Everest Group, IIAR, IIAR Webinar | Tagged: IIAR, IIAR webinar | 2 Comments »