Posted on Thursday 27th March 2014 by David Rossiter
The question of how AR professionals should use social media keeps cropping up.
Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.
There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.
Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?
No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?
Filed under: AR, AR Best practices, Celent, IIAR, IIAR Forum, Quocirca, Redmonk, Sunesis AR | Tagged: AR Best practices, Celent, IIAR Forum, IIAR London Forum, Quocirca, Redmonk | 1 Comment »
Posted on Tuesday 10th December 2013 by Trevor IIAR
This IIAR Forum, kindly hosted by Fleishman Hillard in Covent Garden, was well attended by more than 20 members plus the panel members for the two discussion sessions…
Selling your company on the value of professional analyst relations, hosted by David Rossiter (Sunesis). Panel members…
Understand how user organizations specifically choose to engage with the research community. Simon Levin hosted this panel of…
Both sessions stimulated a good deal of healthy discussion, between the chair, the panellists and the audience of IIAR members with many interesting views on both panel subjects. A full recording of both sessions is available (for IIAR members) here. For those that prefer to “speed-read” some of the key points of the discussions read the meeting report here (again, for IIAR Members).
Filed under: IIAR, IIAR Forum | Tagged: IIAR Forum, IIAR London Forum, Past | Leave a comment »
Posted on Tuesday 3rd December 2013 by Trevor IIAR
Places at the IIAR London Forum are filling up fast, don’t panic though, there is still room for more !
With a great agenda of two discussion panels discussing two key AR topics, full details immediately below and here, make sure you book your place now. To attend this Forum, register directly via this >LINK<. The Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.
Please register now so we can ensure you are able to join the Forum without any last minute hassle.
Filed under: IIAR, IIAR Forum | Tagged: IIAR Forum | Leave a comment »
Posted on Thursday 28th November 2013 by Trevor IIAR
This, not to miss Forum, has just got better, there are now two panel discussions …
New panel discussion - Selling your company on the value of professional analyst relations …
It can sometimes be a challenging task to sell the value of professional analyst relations to the business. We’ve all been asked time after time, “so tell me again, why are these analysts important?”. We’re therefore delighted to have a panel of experts, including Bill Reed and Tim O’Sullivan (confirmed so far, there may be more), sharing their insights and experiences on how you can successfully show the value of analysts to the rest of your company and demonstrate the variety of important roles they have in influencing customers and other stakeholders. Please bring your thinking and talking hats along as this will be a practical, debate driven session on the explanations, arguments and tactics that can be used with management and colleagues alike.
This IIAR Forum is open to all IIAR Members, past and prospective IIAR Members.
Filed under: IIAR, IIAR Forum | Tagged: IIAR Forum | 1 Comment »
Posted on Tuesday 19th November 2013 by Trevor IIAR
On 4th December the IIAR UK Chapter will be hosting the November forum delayed by the storms. As advertised before this will be a unique session. For our panel discussion we already have confirmed:
- Ron Baillie (Strategy and Architecture Director at Tullow Oil),
- Simon Niven (Global Head of Technology Services at Freshfields Bruckhaus Deringer)
- Alistair Russell (Advisory Practice Director at CIO Connect)
This session will provide us all with a chance to “peek behind the curtain” and understand how user organizations specifically choose to engage with the research community. Continue reading
Filed under: IIAR, IIAR Forum, IIAR Networking Event | Tagged: UK Forum | Leave a comment »
Posted on Monday 7th October 2013 by Trevor IIAR
On Tuesday September 24th the UK chapter held its latest forum. There were three separate presentations and discussions at this forum: reviews of the research focus and relevance of both IHS electronics & media and Analysys Mason telecoms research. The final session was a presentation and discussion led by The Skills Connection. This gave attendees a chance to peek behind the sales curtain at these types of firms sharing some details on the practices and focus of sales in the large analyst houses, midsize specialists and small boutiques. The Forum concluded with the group sharing a range of best practices to bear in mind around briefings, events and annual contracts. The full report is available here as well as the Analysys Mason presentation and recordings of the meeting are available for IIAR members on our Huddle extranet.
The next IIAR UK Forum – “The Big Event” – will be held on the 30th October at 4pm (UK time); save the day and register your interest now !
Filed under: Analysys Mason, IHS, IIAR, IIAR Forum | Tagged: Analysys Mason, IHS, IIAR Forum | Leave a comment »