The IIAR will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT.
- Why Analyst Relations only solves part of the problem
- Analyst versus Stakeholder versus Influencer
- Relations versus relationships versus engagement
- The need to shift to Influencer Engagement (IE)
- “Reputation, reputation, reputation… the immortal part of myself…!”
- How reputations are built and destroyed (and ignored)
- How AR/IE pros can use #socmed to help identify who matters to them/their clients
- A look at some of the more useful #socmed tools
- Distinguishing what matters (wheat from chaff)
- War stories from the agency side
- The missing piece in the #socmed toolkit
- The next big thing for gauging influence?
If you would like to participate please email me for dial-in details – this call is open to IIAR members only.