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Around Tom Reuner from HfS Research in 10 questions

Tom Reuner SmallToday we ask our infamous ten probing questions of Tom Reuner (LinkedIn, @tom_reuner) from HfS Research where Tom Reuner is now the Managing Director of IT Outsourcing Research.

 

Questions:

1.    What are your coverage areas?
IT and business services. My remit is to drive the HfS research agenda for the “As-a-Service Economy” across SaaS applications, cloud eco-systems and IT. Together with my HfS colleagues I will continue to develop the research around process automation and cognitive computing in both IT and business processes.

2.    What are your opinions of the IT Analysis Marketplace and where do you see it going?
As I am getting old, now and then I indulge in memories of the good old days when I started at Gartner. The industry was in its infancy and even my modest knowledge did go a long way. These days an analyst has to be a segment specialist, being able to consult on very specific problems and be perceived as influencer through social media or more traditional means. The ubiquity of social media has not only changed the channels for research but introduced the notion of immediacy. HfS is at the forefront of reinventing the analyst model and that is part of the reason why I opted to join the folks. However, the downside in the industry is the consolidated nature of the analyst space with clients gravitating toward the big brands largely to mitigate risks and play the brand equity game.

3.    What’s your typical day like?
Luckily there is no such thing as a typical day. Suffice it to say being German I try to be organized but any schedule is constantly being re-written by clients and industry events. Ever since I had my own analyst firm, the boundaries between work and private life are being blurred as the laptop plays a significant part in both spheres. On “quieter” days when I am not travelling even before the first coffee I check the inbox and on industry events. The morning is mostly spend tracking the industry news flow and talk to clients. In the afternoon I will try hard avoid being a master procrastinator as my lovely wife calls it and work on deliverables.

4.    Now, c’mon, tell me an AR horror story?
The AR community is doing a terrific job battling with their internal stakeholders while feeding the insatiable appetite of us analysts for information and briefings. As for horror stories what happens in the community stays within the community. However, where I roll my eyes when companies or AR folks do a blind or unsophisticated tiering. I have worked for Gartner and I had my own firm. – which represent the extremes in the analyst food chain. Having seen one vendor having seating arrangements at a briefing where the front row was exclusively reserved for Gartner folks regardless whether they even cover the vendor was such an eyebrow moment.

5.    How do you position your firm? What is your business model?
As a boutique firm you constantly have to differentiate and to stay ahead of the market. At HfS, we’re the leading analyst authority and knowledge community for the global services industry. We also exist outside of the walls of the CIO’s office and cover business operations, such as finance, HR and supply chain, while most of competitors are still firmly stuck only covering IT and technology speeds and feeds.  We actually get deep into the weeds of business processes to understand how they are enabled and optimized by technology. In addition, our knowledge community of more than 100,000 services professionals is a huge differentiator for us as we can constantly test the pulse of our network with our regular surveys (we talk to more than 5,000 buyers of IT and business services a year). Our webcasts get over 1000 people regularly in them and our research and blogs / soundbites are read by thousands of readers everyday. In short we’re as much as media brand these days as we are analyst – service buyers love our insight and networking, while vendors love our strategic guidance, data and influencer over the buyer.

Our revenues come from four channels: 1) Enterprise uses/buyers of IT and Business Services; 2) “Big 4” Management Consulting firms; 3) Investors and PE; 4) Services and Tech vendors. Our mix is: 1) Enterprise uses/buyers of IT and Business Services – 40%; 2) “Big 4” Management Consulting firms – 15%; 3) Investors and PE firms – 10%; 4) Services and Tech vendors – 35%

6.    What is your research methodology?
A unique blend of thought-leadership that is underpinned by primary research and real-time survey data from our network. The thought leadership is enhanced through broad C-level access while the primary research is leveraging HfS’ vast community, I haven’t come across any other firm with a comparable focus on primary research.

7.    Any favourite AR professional you’d like to mention? Any why?
There are too many to single anybody out, but representative for the community a few names jump to mind. Veterans (in the best sense of the word) like Clare Loxley at HP or Jacqui McCouat at IBM, though they have moved on to pastures new. People like Ani Mukherjee at HCL who has grown in statue ever since we met and we have become good friends and shared the odd cigar. Representative for the many small vendors in process automation who don’t have dedicated AR functions, Daniela Zuin at IPsoft is the pick of the bunch. What all of these folks have in common is that they understand my requirements, are proactive and just fun to do business with.

 

8.    Any hobbies or favourite restaurant / food that you’d like to share?
I wish there would be more time for escapism, but travel and work takes up a lot of my time. The more I treasure the time we can spend with family and friends, often I end up cooking which I really enjoy. At my advanced age these indulgences need to be balanced by as much sport as possible to stay reasonably in shape. Restaurant? The best find for a long time is the The Chancery in Central London. A new up and coming chef who cooks sublime and innovative dishes.

9.    What is your biggest challenges for the upcoming 6 months? And for the next 30 minutes?
One of the reasons for HfS to approach me was to take their coverage into adjacent segments and to broaden the client base. Some of this research will be taking me outside my comfort zone but that is equally exiting as it is challenging. That is the only way you evolve as an analyst. As a company to scale while retaining the high quality of research and maintaining a unique culture is another challenge that we all will be working very hard on.

10.  Is there another analyst whose work  you rate highly?
I had the privilege to work with many outstanding analysts over the years. Many of them have become good friends and there are too many to mention. When I started out as an analyst I learned my trade at Gartner from shadowing Steve Brazier who now heads up Canalys. Without aiming to flatter my boss, Phil Fersht is constantly redefining the boundaries of what it means to be an analyst. And last but by no means least, Ian Brown at Ovum. He is an unsung hero but one of the smartest and nicest guys in the business.

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Around Phil Fersht from HfS Research in 10 Questions
HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research

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Around Rajesh Ranjan from Everest Group in 10 questions

Rajesh RanjanToday we ask our infamous ten probing questions of Rajesh Ranjan (LinkedIn, Blog) from the Everest Group. Rajesh Ranjan, is the Vice President of the Everest Group’sBusiness Process Outsourcing (BPO) research program. Rajesh is also a frequent participant and presenter at industry forums.

  1. What are your coverage areas?
    I cover Business Process Outsourcing (BPO) and associated next generation global services themes such as Business-Process-as-a-Service (BPaaS) and Analytics. Continue Reading →
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Around Cindy Jutras of Mint Jutras in 10 Questions

Cindy JutrasToday we ask our infamous ten probing questions to Cindy Jutras (LinkedIn, Twitter) from Mint Jutras. Cindy published hundreds of research papers whilst at the Aberdeen Group and now offers a number of services independently, through Mint Jutras.

1. What are your coverage areas?
Enterprise Applications with ERP at the core. But it is getting harder and harder to tell where ERP ends and other applications begin, so you will see me expand into performance management, HCM and others. And of course cloud and SaaS are key. Continue Reading →

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Around Peyman Mestchian of Chartis Research in 10 questions

Peyman MestchianToday we ask our infamous ten probing questions to Peyman Mestchian (LinkedIn) from Chartis Research.

1. What are your coverage areas?
I cover risk and compliance technology or “RiskTech” for short. This is a relatively broad market sector. Sub-segments of our coverage include financial risk (market, credit, liquidity), operational risk, financial crime risk and energy trading risk. Fundamentally we look at the role of technology as an enabler for enterprise risk management across financial and non-financial sectors.

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Around Leslie Ament from Hypatia in 10 questions

This is not Leslie Ament from Hypathia ResearchToday we as our infamous ten probing questions to Leslie Ament (@Hypatia_LeslieA, LinkedIn) from Hypatia Research Group.

  1. What are your coverage areas?
    Our team covers enabling technologies and services that empower organizations to capture, manage, analyze and apply customer and market intelligence to accelerate performance and to enhance profitability.  These include: Information Management, Data Integration, Governance, Risk and Compliance ; Customer Intelligence such as CRM, Social Intelligence, Customer Service & Support and Digital Marketing ;Business Analytics inclusive of: Business Intelligence (Operational Reporting), Advanced/Predictive Analytics, Text/Contextual Analytics, and Big Data Analytics ; Service Providers such as Management Consultancies, Marketing Services Providers and Agencies. Continue Reading →

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Around Chris Lewis from Lewis Insight in 10 questions

This #friday’s post is about a minor celebrity of the telecoms world. After a rich career at Yankee (now 451Chris Lewis / Lewis Insighst), Ovum and IDC, Chris (@chr1slew1s, LinkedIn) has now set up his own indie consultinng firm under the eponymous name of Lewis Insights. Read on!

  1. What are your coverage areas?
    After over 30 years of working in telecoms & networking, I cover all aspects of the industry and related value and supply chains.  I believe my strength lies in taking the whole picture and understanding how the pieces fit together. In short, telecoms is entering a period when the economic laws of demand and supply will kick in as telecoms becomes part of the broader ICT eco system, so that’s my focus! Continue Reading →
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Around Tim Gower from Kable in 10 questions

Tim GowerThis week, we’re pleased to introduce you with Tim Gower (LinkedIn) from Kable. Some might remember him from his Ovum and Datamonitor days. Don’t forget to join the IIAR Webinar next week with his management to hear more about Kable.

  1. What are your coverage areas?
    My role at Kable is to run our Global ICT Intelligence offering, which provides a broad mix of data-driven tools and analysis, looking at ICT investment trends across numerous geographies and vertical markets. We forecast enterprise ICT spending at both a market and individual customer level, and track the performance of ICT providers to highlight relevant opportunities for our clients. Continue Reading →

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Around Duncan Brown from PAC in 10 questions

Duncan Brown photo

Today, we’re profiling Duncan Brown (@duncanwbrown, LinkedIn, blog) who has just come back to the analyst world as Director at PAC (Pierre Audoin Consultants). Previously, Duncan was on the dark side with Influencers50 and when as an analyst at IDC and Ovum.

Duncan will be with other PAC members this Wednesday at the IIAR Café in London and the IIAR Webinar.

  1. What are your coverage areas?
    Everything! I’m a complete jack of all trades (and a master of none?). I’ve covered everything from CRM and ECM to e-payments and open source. And services. And printers. And…oh you get the idea. I’ve been around long enough to have seen everything at least once. Don’t you think the IT industry just keeps reinventing old problems as new ones to solve? These days I’m actually more interested in how IT firms go to market – they are generally appallingly poor at marketing themselves and their wares. Continue Reading →

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Around Phil Hassey from capioIT in 10 questions

Following on from the recent IIAR APJ panel discussion on New Analyst Firm Business Models, we hear from Phil Hassey – Founder of capioIT. Phil set up the company two years ago having established the Australian and Services business units at Springboard Research  where he was Vice President and been Services Director for IDC. He is widely regarded as one of the leading IT experts in the Asia-Pacific region. You can hear more via his blog and on twitter.

  1. What are your coverage areas?
    capioIT focuses on emerging technology and delivery models in emerging markets. From that footing there is a focus on integrating the emerging and disruptive business models from technology to the business.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    The broad church that is the IT Analysis marketplace is on the cusp of fundamental change. The days of IT analyst firms from New England completely dominating the market will reduce with increased opportunity and demand for insight from emerging markets (geographic and technology) based analyst/advisory firms. Continue Reading →
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Around Ben Woo from Neuralytix in 10 questions

In this interview Ben Woo, MD & Chief Strategist at Neuralytix, Inc. explains a little more about his background and company. Ben founded the company two years ago having worked as Programme VP at IDC for five years where he was responsible for advising clients on the evolution and trends relating to data storage systems. He also spoke at large events including the Big Data conferences worldwide. You can find out more about Ben through his LinkedIn profile and keep up to date via his blog and twitter.

  1. What are your coverage areas?
    We take a very different approach to market coverage. While most analyst firms cover technology areas, Neuralytix covers the business value of IT. We take a business problem, and discuss how various technologies apply to the problem.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    Despite being an alumnus of a very large analyst firm; we believe that most IT vendors are interested in the opinions of independent analyst firms. We also believe that analysts will become influencers. (Not that they were not before). However, those analysts who have greater influence on social media and other new media will be more relevant than the traditional report based publication model. Continue Reading →
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Around Phil Fersht from HfS Research in 10 Questions

Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting and AMR Research before joining HfS Research in 2009. You can follow Phil’s updates via twitter and LinkedIn or hear more from him and his team via the HfS blog.

  1. What are your coverage areas?
    Business and IT Services:  Business Process Outsourcing, ERP implementation strategies, Shared Services and Outsourcing, CFO and Business Operations strategies
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It’s struggling to change the status quo of the last 15+ years. The traditional analyst firms are still making money so they have no burning platform for change. All their research is firewalled and very slow to market and their analyst blogs are rarely read and clearly regulated. Too many of the analysts, especially in services, are not from real industry/practitioner backgrounds, which frustrates clients because they want to talk to analysts who’ve done more than pontificate from an ivory tower. At the same time, I do not see many analyst firms challenging their dominant position, so do not expect to see much change anytime soon. Continue Reading →
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Around Mark McGregor from MWD Advisors in 10 Questions

Mark McGregor is Principal Analyst for MWD Advisor’s BPM programme with a Six Sigma Black Belt and certified PRINCE2 practitioner. He recently joined the company having previously worked for Bloor Research as Research Director. You can find out more about Mark via his twitter feed and on LinkedIn or alternatively read the latest from the MWD blog.

1.  What are your coverage areas?

Given my 17 + years in the modeling tool market, it will come as no surprise that analysis & design will be a particular area of focus. I will also be looking more at some of the soft issues surrounding change and BPM in particular. As we say at MWD it is all about getting the best value from your IT investment, and that needs more than just technology skills.

2.  What are your opinions of the IT Analysis Marketplace and where do you see it going? Continue Reading →

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Around Dean Bubley from Disruptive Analysis in 10 questions

Today we learn more about Dean Bubley, Founder and Director of Disruptive Analysis. Having gained a degree from the highly prestigious, University of Oxford, Dean spent nine years at Datamonitor becoming Chief Analyst and Consulting Director. He then spent a brief stint as an equity analyst before setting up his own business, which celebrates its 10th anniversary this month. You can hear more from Dean via his blog or on twitter (unpaid) and (paid).
  1. What are your coverage areas?
    Primarily telecoms technology and service-provider business models, especially mobile. But I have an extremely broad beat within that, from voice & messaging, through mobile broadband & 4G/WiFi networks, to telecoms regulation & policymaking and devices.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    I see it as similar to many other industries – consolidation among medium/larger firms, fed by a growing pool of smaller ones. However, the move towards social media & collaboration makes it much easier for both solo analysts and ad-hoc alliances and affiliations. I work closely with various other organisations and individuals, such as STL Partners/Telco 2.0 and Martin Geddes Consulting. One last point – I sometimes feel that Telecoms Analysts have a somewhat different model to IT Analysts, as the “end-users” of network infrastructure are the telcos. Continue Reading →
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Around James Quin from Info-Tech Research Group in 10 questions

James Quin, Director of Research, Events Division tells us more about himself and what he respects among AR professionals. Until recently James was Lead Research Analyst looking after all research in the areas of IT Security, Regulation and Compliance and Disaster Preparedness. You can find out more about James on LinkedIn and on twitter.
  1. What are your coverage areas?
    Until recently I ran the Risk Management practice at the Info-Tech Research Group. In the last little while however I’ve taken over our Events division. I still have over-arching responsibility for all aspects of the IT Security areas of our taxonomy but now balance it with staying current with everything we write about, as well as everything our clients want us to write about.
  2. What’s your typical day like?
    The typical day starts at about 5:30am so that I can have some quiet time to actually work before the clients and junior analysts need their daily care and feeding. Once 9:00am rolls around it’s inquiry calls, content review, and meetings most of the day. Depending on the specific research cycle there can be briefings (vendors) and interviews (clients). If it’s an events day, it’s a drive to the airport, a plane to somewhere, a presentation and one-on-ones before the hotel room to catch up on the day.
  3. Now, c’mon, tell me an AR horror story? Continue Reading →
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Around Keith Humphreys from euroLAN Research in 10 questions

Today is an opportunity to find out more about Keith Humphreys at euroLAN Research. Keith is a consultant based in the UK and has been with euroLAN since 1994 studying networking vendors, analysing their markets and competitors. He holds a degree in Engineering from the University of Westminster and can be found on twitter and Linkedin
  1. What are your coverage areas?
    euroLAN Research has covered channels (ie Routes to Market) in EMEA since 1993 (we celebrate our 20 year anniversary in March next year). We focus on ITC, Security, Telecoms and Datacomms vendors but could have equally performed channel analysis for most industries.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    The consolidation appears to be balanced by the start-ups and spin-offs so remains static except that the new entrants have a sharper focus.
  3. What’s your typical day like?
    Check twitter, email and LinkedIn before arriving in the office and catch up with colleagues who are mostly remote and then it’s either desk based research or telephone interviews or getting out talking to channel partners. Continue Reading →
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Around Jennifer Belissent from Forrester in 10 questions

Jennifer Belissent, PhD. is  a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog and on twitter

1.   What are your coverage areas?

As I like to say, I am not a technologist; I study context. My coverage area is the context in which technology is purchased and used. As my bio reads “My research focuses on technology adoption and deployment patterns in emerging markets and in the public sector with a strong emphasis on “smart cities” and new business models to enable them.” Forrester serves 19 roles across business, marketing and strategy and technology industry professionals, and so I serve the Vendor Strategy role in tech industry companies. To help them do their job as successfully as possible, I look at what governments and businesses in Europe as well as globally are buying and why, who is doing the buying and from whom, and what the business terms are that enable the purchase.  The “story” fascinates me.  Continue Reading →

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Around Peter O’Neill from Forrester in 10 questions

Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter.

  1. What are your coverage areas?
    I research and advise a specific role, the technology marketing professional. I help them to be successful in their marketing processes, organization and automation by relating best practices.
  2.  What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It is changing dramatically. Analysts are still influencers but that aspect of their game is receding. They are taking on new functions and delivering insights to new audiences and in new ways. Continue Reading →
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Around Pim Bilderbeek from The METISfiles in 10 questions

Today’s featured analyst is Pim Bilderbeek (@pbilderbeek), ex-IDC, now running independent analyst firm The METISfiles (@metisfiles, blog) together with Marcel Warmerdam and Simone de Bruin (both ex-IDC as well).

1. What are your coverage areas?
The METISfiles covers three themes: Elastic Enterprise, Connected Worker and Partner Ecosystems. I am principal analyst for the Elastic Enterprise theme. My colleagues Marcel Warmerdam and Simone de Bruin cover the Connected Worker and Partner Ecosystem themes respectively. These connected themes, each influenced by innovation in technology, represent the foundation of our research programme.
Elastic Enterprise is about on-demand consumption of IT and Telecoms. Connected Worker covers changes in worker technology, workflow and employer-worker relationships. Partner Ecosystemexplores how ICT vendor channel, alliance, and partner strategies are changing and adapting to accommodate on-demand ICT consumption by elastic enterprises and connected workers. Continue Reading →

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Around Barry Wilderman from Wilderman Associates in 10 questions

Barry WildermanToday’s star analyst in our reasonably Barry Wilderman (blog),ex-META Group and Lawson, now running an  independent firm, Wilderman Associates.

  1. What are your coverage areas?
    I am interested in how customers derive value from enterprise applications: breaks down into package selection, managing consulting teams, post implementation success, cost management, support. Customers have a hard time demanding a value-centered project, which then leads to a strong ROI. Also cover business intelligence as a sub-specialty.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    I think it remains uneven. You can only form strong, useful opinions by getting background from the vendor, and then testing your assumptions with customers’ experiences. Continue Reading →
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Around Phil Hassey from capioIT in Eleven Questions

Phil Hassey at capioIT, www.capioIT.com is featured in our Around in 10 Questions series.  Phil recently established this  new industry analyst firm geared to enhance organisations strategies to capture and understand emerging technology in emerging markets. You can find Martin at  @PHassey.  Blog – http://capioit.wordpress.com/


  1. What are your coverage areas?
    Emerging technology and delivery models in emerging markets. Technology focus is on the BI/Analytics and Data Centre markets, as well as  solution delivery models. Geography wise it is the  Asia Pacific and the Middle East.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It is continually evolving and incumbents need to expect more pressure on their model. I have been very impressed watching the growth of the likes of Altimeter, Horses for Sources, RedMonk and others such as Longhaus locally in Australia. There is definitely demand for a better way of understanding the technology market, and helping both enterprises and vendors. Continue Reading →
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