Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s to come and exactly how their services can support AR pros and their programmes.
IIAR’s AR cafe: informal meetings with IT analysts and AR professionals
One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong.
As we discussed, what success looks like actually depends on your business objectives and expectations of the individual companies and stakeholders. We all recognised that “AR” has a very wide scope, since it also covers many complementary disciplines and – depending on your job – may include Market Intelligence, Go-to-Market, PR, Sales Enablement, Strategy, or all of these. Reporting lines also influence the weighting of AR components. Continue Reading →
The purpose of this meetup is to provide an informal medium for networking & learning opportunities once a month for Analyst Relations Professionals (ARP) and/or professionals working with Industry Analysts in the Tech industry.
Marketers, Social Marketers, Public Relations, Corporate Communications professionals and Analysts wanting to connect into the ARP community in Ottawa and greater Canada are invited to join. Continue Reading →
REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of AR and analysts, in a relaxed Environment.
Join us for the next IIAR German Chapter Summer Event on
Tuesday, July 27, 2017, from 7pm CET Continue Reading →
Tom Meyer / GVP IDC EMEA (LinkedIn, @tomtxt) and Dan Timberlake /UK MD IDC (LinkedIn) will be giving IIAR members an exclusive overview of IDC on the 18th May 2017 both in person and by webinar with a deeper dive into some of the interesting areas such as
- Major themes in the industry and how IDC is responding
- Faster development of new areas
- Actionability of IDC product on vendor / buyer side
- Buyer tools
- Interactions w/ customers and how they are changing
- Customer engagement / experience
- What IDC is supporting customers with
PLEASE NOTE THAT UNFORTUNATELY WE HAVE TO POSTPONE THIS SESSION, apologies for any inconvenience caused
There are lots of rumours on what is going on at Ovum. David Rossiter, Sunesis Global AR (LinkedIn, @davidrossiter), will be hosting an IIAR Cafe with the MD and Chief Research Officer, providing you with the perfect opportunity to come meet with and learn what is really going on.
Aneil Rakity, managing director(LinkedIN)and Tim Jennings, chief research officer, (LinkedIN, @tjennings) will be sharing the truth about what’s happening at Ovum and putting to bed some of the rumours that have been flying around about the company for the past couple of years, including the future of the brand. The presentation and open Q&A session will include updates on Ovum’s strategy, market positioning, target markets and competitive differentiators as well as the latest on its research organisation and research agenda. They’ll also be talking about how Ovum fits within Informa, the big investments taking place in product development, its expansion into the US market and the continuing convergence between Ovum’s service provider and technology teams.
If you’re interested in Ovum, this is a “don’t miss” event. Pre-registration is essential
Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.
If you are going to the Gartner Symposium, drop in to the IIAR Breakfast – for a coffee, perhaps some churros and a chat on all things AR related with Ludovic Leforestier (@lludovic, LinkedIn) IIAR co-founder and Director Thought Leadership and Analyst Relations at BearingPoint. Continue Reading →
451 Research has been growing rapidly over the past few years, with an analyst team of 120+ and a diversified set of data-driven research services. James Stanton, (@stantonibus, LinkedIn), SVP Marketing will provide an overview of the company. He will be accompanied by William Fellows, VP and Founder of 451, (@wif, LinkedIn) and Penny Jones, (@PennyJones451, LinkedIn), a Senior Analyst focused on European Services who will provide an overview of her coverage area and help answer questions on how best to engage the 451 Analyst team.
The IIAR German Chapter is planning a networking event in a Munich Beer Garden, AR professionals and analysts alike are invited. One of Munich’s famous beer gardens will provide a great relaxed environment in which to exchange news and experiences of the AR world.
As a key topic for this Stammtisch, we’ve chosen “How Analyst Relations and Sales need to become best friends”. Understanding the changing sourcing patterns in the wake of digitization is key for Analyst Relations Professionals aiming at supporting effectively sales and marketing.
Crisp Research will speak about the changing business models of analyst houses vis-à-vis the digital transformation and the changing sourcing strategies. Continue Reading →
It’s been a lively discussion. The third German chapter IIAR Stammtisch end of October, in Munich gathered AR professionals and analysts speaking about the strategic role that analyst relations play in companies of different sizes and countries.
In a group of 9 we kicked off the AR discussion with an intro round at 7pm and didn’t stop until we realised it has gotten late. As a topic we had chosen “how is AR for medium-sized companies different to AR for large companies” and while it is clear that smaller companies can learn from the big players, we raised the questions, whether there is anything to learn as well the other way around. Continue Reading →
Venue: Hilton Diagonal Mar Barcelona Hotel, Carrer del Taulat, 262-264, 08019 Barcelona, Spain
Time: 0830 local time
- IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014
- IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013
- Gartner Symposium/ITxpo 2013 – Leading in a Digital World
- IIAR AR Cafe – Gartner Symposium, Barcelona on 7 November
- IIAR AR US Cafe – Gartner Symposium, Orlando on 21 Oct
- IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011
The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar.
As a key topic for this Stammtisch, we’ve chosen “Analyst Relations for medium-sized businesses and what it can teach to AR professionals of large companies and vice versa”. Once again we are inviting locally-based analysts to join us.
As an AR professional, you should not miss this opportunity to join the biggest industry gathering of your peers in Germany this fall. To be part of the event, please RSVP as soon as possible. Note, IIAR membership is not required (but encouraged) for event attendees.
What else is going on in the German IIAR Chapter?
We are currently working on a whitepaper reflecting our discussion at the IIAR Stammtisch back in January. This will discuss the value of AR, the challenges AR pros are facing in their daily internal discussions and presenting also a wish list of AR and a wish list of analysts. This whitepaper will shared soon via the IIAR.
What: Webinar and post-event get-together
Where: Central London location confirmed to all who register
When: 24th Mar 2015, webinar starts 17:00 UK , 18:00 CET, 13:00 ET, 10:00 PT
Who: All AR Professionals are welcome, IIAR Membership not required
Join Apps Run The World and its leaders including President Albert Pang (@appsruntheworld) and Research Manager Miso Markovski (@glusce) for an update on one of the fastest-growing market-research firms covering the ICT space. Apps Run The World research team will discuss their unique blend of supply-side and demand-generation research offerings that could reshape the world of market research, or for that matter how ICT vendors target specific market segments. An added bonus, for those who can make it, join the Webinar live and the post-event get-together in Central London – free drinks and lots of great conversations.
This event, as ever, is free for all IIAR Members and (as a special “try-and-buy”) is free to attend for all AR Professionals. Complete the form below to register – now !
Last week, the second German IIAR Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications between vendors and analysts.
“Why should I speak to this analyst” is a question AR pros are often confronted with. The pressure on AR pros has risen during the past years in terms of showing the return of investments gained through analyst relations and showing the value analysts can bring. In recent years expectations have both grown and changed. Analysts are well aware of the new challenges, and eager to learn how to address.
In past years reports, whitepapers and analyst advice were naturally part of the relationship, today budgets are tighter in many companies, and investments in analyst insights have shrunk. Or teams became smaller, and bandwidth more limited to support research projects. Even more important becomes the task to explain to the internal stakeholders the treasures analysts can open up for them, and the value they can bring to the business. Continue Reading →
Our inaugural meeting last summer, was a great success, bringing AR professionals from across Germany together to discuss common ground, over after-work drinks in a popular Munich bar.
We have now fixed the next get-together for members of the AR community based in Germany, as well as AR professionals who are responsible for AR in Germany. The next IIAR German chapter networking event will be held on Thursday, January 22, once again in Munich – Location details will follow.
This time around, we will talk about AR measurement and how to put a price tag on the value of AR. To help the discussion, we’re inviting locally-based analysts to come along and join us, for an evening of networking and quality conversation. Continue Reading →
This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently in the diary.
This event is open to all Analyst Relations Professionals (current, past and potential new IIAR Members) and will be held at the Hotel Hilton Diagonal Mar Barcelona, Barcelona, Spain.
If you would like to attend please email to receive confirmation and contact details.
Analyst Relations: it can be rewarding, exhilarating, frustrating and – despite the fact that we’re often talking with analysts and spokespeople – it can be lonely, too. Especially when you’re the only one at your company who does what you do . . . or even knows what you do!
As AR professionals, we are often a team of one, haven’t had much formal training, and are being asked to do more than ever before. It’s not easy. But we’re not alone. We are part of of a global community, one that is growing, evolving and learning to address new challenges every day.
For several years, IIAR members in the UK and Europe have taken advantage of IIAR Networking Cafe events to meet up, make new contacts, discuss common challenges and opportunities, mentor each other and strengthen the AR Community.
Now, we’re bringing the same opportunity to the the other side of the “pond”. Continue Reading →
This is a must-attend event for Analyst Relations professionals working in Germany, or with German-focused analysts. The IIAR is building a community of AR pros in Germany and we’re getting together to network and discuss German-specific elements of AR. Continue Reading →
At 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.
They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue Reading →