IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14

Subject: IIAR – EMEA Service Providers AR Virtual Chapter
Date: 9th September 2014
Time: 4pm BST, 5pm CET, 6pm EET
Location: IIAR Webinar – Register <<Here>>
Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland

This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold meetings once every two months and bring together AR professionals from Service Provider companies across Europe with a varied agenda. The agenda for this meeting focuses on –  Continue reading

Analysts party in the sunshine

As the day drew to a close and the sun set over London, over 100 hundred of the UK’s leading analysts and AR professionals were busy drinking, talking and enjoying the spectacular views of St Paul’s Cathedral, the Shard and the city skyline. If you weren’t able to come along to this year’s IIAR summer party, you missed out on another treat of an evening. Someone described it as “the networking event of the summer” and if you were there, it’s easy to see why. Another said “stunning views, great company, interesting conversations, nice food, free booze – it couldn’t get any better.” Continue reading

What does analyst influence mean to you?

What does analyst influence mean to you?

If you’re in AR, how do you get it, and how do you measure it?

If you’re an analyst, how do you know whether you have it?

 

“Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how to define, optimize or measure analyst influence. It can be a source of confusion and frustration for AR practitioners and our stakeholders, not to mention the analysts who are expected to provide it! Continue reading

IIAR Webinar: Progressive Digital Media Group Acquires CurrentAnalysis Inc.

IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc.

Date: 5th September 2014
Time: 4pm BST, 5PM CET, 11am EST
Location: IIAR Webinar – Register HERE
 
Summary: On the 30 July 2014, the Board of Progressive Digital Media Group Plc, the provider of high quality premium business information to the consumer and technology markets, confirmed their acquisition of CurrentAnalysis Inc. We will be joined by their CEO and others who will present and discuss their acquisition; during which they will cover – Strategy, Business Models, Clients Served, Value Proposition and ultimately “Why should AR care?”
Attendees:

  • Simon Pyper – CEO Progressive Digital Media Group – Holding company for Kable, Pyramid and Current Analysis
  • Russ Milburn – MD Product Development
  • Tim Royston-Webb – MD Business Information

Continue reading

[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

Gartner has its ‘listening hat’ on at the UK AR Regional BriefingNew methodologies introduced by Gartner

Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and spend more time on topics that we, as AR professionals, have said we wanted to know more about.

Overall, it was an excellent event with a good balance of presentations and interactive discussions. The first panel slot was rather over staged and an over-run at the start of the day left little time for what must have been one of the most useful sessions of the day by David Black on Gartner reports and methodologies (“Gartner Update: Magic Quadrant Contextualization and Critical Capabilities”). See below for a summary of the updates. Continue reading

Tracking Analyst Influence: Is there an easier way?

To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here.

Several IT buyer surveys have established that industry analysts are the second biggest influence on technology buying decisions, behind peer groups but well ahead of consultants.  Analysts influence through a number of different avenues – by direct phone conversations, by creating a broad media buzz through subscription research, media quotes and in social media such as blogs and the rapid fire of Twitter.

Intuitively, most AR professionals know that they need to track what analysts are saying via all these outlets, but are overwhelmed by the sheer magnitude of the task.  Shouldn’t it be easy in the age of “GOOGLE” to find anything that exists on the internet? Technically, YES! Although, when you are monitoring more than a handful of analysts across their research, blogs, Twitter and media quotes, things can get a little hectic.

 

See also the following IIAR Best Practice papers (membership required):

 

In memory of Madan Sheina

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Madan Sheina, one of Ovum’s highly regarded Analysts, tragically passed away recently. Madan possessed a rare combination of talents which allowed him to become a world class analyst, respected manager, a generous collaborator, and a fierce ambassador for quality. He was also always great fun to be around. Everyone at Ovum will remember him in terms of the profound impact he had, and will continue to have, on our business, our research, and our clients.

In honour of his memory Ovum has set up a memorial fund. If you wish to contribute please follow this link to the memorial fund home page. All funds raised will go directly to Madan’s family.

The IIAR UK Summer Networking event is back, Bigger and Better than ever!

For this year’s IIAR Summer Party and Networking Event we have exclusive use of a stunning penthouse bar overlooking London (right next to St Paul’s Cathedral). With 80+ analysts attending (and growing), no queuing for one-on-one meetings and drinks plus food all evening why endure the conference scene?

When: 15th July 2014 at 5pm (UK) until late
Where: Central London overlooking St Pauls. Free for IIAR Members, register (here). £75 for non-members, fully redeemable against membership. Full details here.

IIAR Discussion – AR Training and Certification – What do You Require ?

Date: 1st August 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar

There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we can partner with Edinburgh University on the IIAR Certification programme required update and AR Training. Join our brainstorming on IIAR Training needs, facilitated by Edinburgh University training design experts Neil Pollock (LinkedIn, @neilpollock) and Gian Marco Campagnolo (@campagnolo_g) – read their profiles below, their expertise is unquestionable. You will be invited to name the 4 MOST IMPORTANT aspects that an “AR training programme should cover” – so come prepared. Continue reading

[JOB POSTING] – Market Analyst Relationship Manager – Capgemini

Market Analyst Relationship Manager

The Relationship Manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate them about Capgemini’s capabilities. The goal of the program is positive coverage in analyst reports and analyst recommendations of Capgemini to their end-user clients. This role is based in the USA and  will report to the Global Analyst Relations Manager, based in London. Continue reading

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