Archive | IIAR

“Why should I speak with him and her”

Yvonne Kaupp

Author – Yvonne Kaupp

Last week, the second German IIAR Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications between vendors and analysts.

“Why should I speak to this analyst” is a question AR pros are often confronted with. The pressure on AR pros has risen during the past years in terms of showing the return of investments gained through analyst relations and showing the value analysts can bring. In recent years expectations have both grown and  changed. Analysts are well aware of the new challenges, and eager to learn how to address.

In past years reports, whitepapers and analyst advice were naturally part of the relationship, today budgets are tighter in many companies, and investments in analyst insights have shrunk. Or teams became smaller, and bandwidth more limited to support research projects. Even more important becomes the task to explain to the internal stakeholders the treasures analysts can open up for them, and the value they can bring to the business.

AR professionals can face very different challenges. For example, an AR manager working for a new company in a niche market and a strong growth rate may face different challenges to an AR manager working for a large and established player in a saturated market. At the IIAR Stammtisch we exchanged about the specific pain points each of these AR managers might experience and the differing ways forward.

AR professionals and analysts have a common interest – proof the value of their work. Whilst we can’t do without AR measurement this has to be a value discussion rather than a simply a counting exercise, like counting the number of reports, the number of tweets, of interactions and so forth. AR pros and analysts need to join forces and seek ways to provide value to both sides and proof of the value delivered. The German Stammtisch, as part of the IIAR, will explore quantitative value measurement of Company+AR+Analyst interactions for a future IIAR Best Practice Paper.

Look out for more updates on this topic. We welcome your thoughts and experiences, leave a comment below – how do you show value delivered ?

Author – Yvonne Kaupp, IIAR Board Member and Lead for the IIAR German Chapter

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IIAR Germany Stammtisch Event – 22nd Jan 15

Yvonne KauppWhere: Munich – Location confirmed to all who register
When: 22nd January 2015, from 7pm to 10pm
Who: All AR Professionals are welcome, IIAR Membership not required

Our inaugural meeting last summer, was a great success, bringing AR professionals from across Germany together to discuss common ground, over after-work drinks in a popular Munich bar.

We have now fixed the next get-together for members of the AR community based in Germany, as well as AR professionals who are responsible for AR in Germany. The next IIAR German chapter networking event will be held on Thursday, January 22, once again in Munich – Location details will follow.

This time around, we will talk about AR measurement and how to put a price tag on the value of AR. To help the discussion, we’re inviting locally-based analysts to come along and join us, for an evening of networking and quality conversation.

Join us at the Stammtisch and be part of the biggest gathering of AR professionals in Germany – please RSVP to Yvonne Kaupp as soon as possible <<HERE>>. Note, you do not have to be a member of the IIAR to attend this event, so please invite any AR colleagues or friends as well.

Don’t forget the IIAR Discussion – Negotiating with Gartner, also on the same day at 17:00 CET – Register <<HERE>>. This will finish in plenty of time to join the Stammtisch.

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IIAR Jingle Bells c/o Dell

dell-blue_spot hi-resWith nearly 150 Analysts and AR Professionals confirmed to attend on the night, the 9th December, it seemed as though all arrived together to share a glass (or two, or three, or more) at the IIAR Christmas Party. The private room at the Convent Garden hostelry, complete with roaring fire and Christmas decorations was, at times, full to bursting. Never the less, a good time was had  by all who attended and the “free bar” (kindly sponsored by Dell) lasted all evening. Here are a few words, provided by our sponsor …

From a Dell perspective, the evening provided a fantastic networking opportunity in a fun and festive setting. The impressive turnout and the wide variety of analysts and AR professionals in attendance, created the ideal environment to catch up with existing analyst connections as well as establish new relationships with the ever-growing EMEA analyst community. 2014 has certainly been a busy year for all and the IIAR Christmas drinks were a great way to celebrate the successes of the year as we look towards an exciting 2015.

Dell also provided a fantastic tablet computer for the prize draw. The lucky winner was Peter Hall, Principal  Analyst at Ovum.

For those who missed the evening – and who attended, here are a few pictures, some taken before the crowd fully developed !

Here’s to another great IIAR Party and may we wish everyone a Fantastic Festive Holiday and a Prosperous New Year !!

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IIAR Election Results – The New 2015 Board

IIAR Logo SmallThe IIAR is delighted to announce the election results of its new Board Members for 2015. Following a transitional board meetings in January the new board will be effective for 12 months.

  Debleena Paul (@Debleena_Paul, LinkedInIndustry Analyst Relations Lead @ SapientNitro Europe: London, UK.
Yvonne Kaupp (@YveKauppLinkedIn) Analyst & Sourcing Advisor Relations at T-Systems International: Paris Area, France.
Ludovic Leforestier Ludovic Leforestier (@lludovicLinkedIn), AR Director – firm wide at BearingPoint. Location: London, UK
John Gallagher (LinkedIn), Director at Brunswick Group. Location: San Francisco Bay Area, USA
Robert De Souza (@robert_desouza) Director – Advisor & Analyst Relations @ Capgemini: Woking, Surrey, UK

Continue Reading →

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IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner
When - Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York
Where – IIAR Webinar
Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies)
Register Here – To attend please REGISTER <<HERE>>, now

AuctionSuccessfully negotiating your contract with analyst firms and gaining best advantage from your contract is a key activity for all Analyst Relations teams. This second meeting of a IIAR Discussion Group will review the outcomes document from the first meeting (available <<Here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
Held under Chatham House Rules the discussion will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies). The aim is to (ultimately) produce an IIAR Best Practice Paper that combines the knowledge of all participants.
Of course, by attending you will not only have the opportunity to give your knowledge and opinions but also gain from that of others and have the advantage to submit questions directly. Lets have a lively discussion, the more of you that join in the better, so please don’t forget to REGISTER <<HERE>>. Attending IIAR Events is free for all members, there may be a small charge for non-members.
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[JOB POSTING] PR/AR Lead – Avanade – London, UK

AvanadeThe Manager, PR/AR (Public Relations/Analyst Relations) seeks to raise awareness of and preference for Avanade among current and potential stakeholders (i.e., clients, employees, and partners), through managing the strategic planning and execution of media and analyst campaigns.

Key Responsibilities: 

  • Develops and executes influencer strategy and execution for assigned domain (e.g., North America, global, service line) through relationship development and strategy, and measures the effectiveness of implemented strategies
  • Owns news creation, press content calendar, press release development and other PR/marketing content-creation-related campaigns
  • Executes industry analyst relations programs through relationship building among analysts
  • Works closely with domain-specific and Corporate marketing, executives and Avanade SMEs when developing strategy and vision to maximize effectiveness across company stakeholders
  • Leads external communications (speaking, op-eds, public appearances) for appropriate domain executives
  • Leads domain-relevant internal communication initiatives to support alignment within company on messaging, crisis management, awards, and though-leadership marketing campaigns
  • Partners with Global External Communications team in working with Accenture and Microsoft PR-AR and leverage Accenture’s media efforts to heighten Avanade’s visibility in the marketplace

Years of Experience : 5+ years of Public Relations experience

Education: Bachelor’s degree in marketing, communications, public relations or related discipline

Other Skills/Knowledge:

  • Enterprise technology and services
  • Application of communications programs linked to business strategy
  • Industry analyst relationship building
  • Verbal and written storytelling
  • Comfort working in ambiguous situations
  • Problem-solving skills
  • Project management skills

Apply <<Here>>

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[JOB POSTING] Analyst Relations Manager – CA, US

ServiceNowTitle: Analyst Relations Manager
Location: Santa Clara, CA
Job Type: Full-Time

ServiceNow, The Enterprise IT Cloud Company, is the industry-leading cloud platform provider for building enterprise applications.  We are redefining markets and changing the perception of enterprise software.  Our cloud platform allows enterprise IT to bring together business strategy, application design and operations in a powerfully simple solution.

To sustain our explosive growth, we are looking for drivers—people who thrive on responsibility and live for the next big challenge.  We seek to employ the brightest and most forward-thinking talent on the planet; we’re looking for professionals who aren’t content with the status quo –people who are more interested in how things could become.  Accelerate your career and succeed in an environment where you can make an impact daily.  We invite you to join in to stand out.

Role: As Analyst Relations Manager you will work with the Sr. Manager of Analyst Relations to further ServicNow’s position within the Industry Analyst community with firms such as Gartner, Forrester, and IDC among others.  In this position you’ll be responsible for executing and managing the company’s visibility, interaction and influence within a diverse analyst community. The role is a mix of both internal and external analyst relation’s activities.

Responsibilities:

  • Develop and maintain strong relationships with industry analysts, as well as internal stakeholders.
  • Execute briefings and inquiries with relevant analysts and company spokespeople to ensure ongoing engagement of ServiceNow, its market strategies and products with the analysts.
  • Manage the collection of information gathering major industry analyst reports such as Gartner Magic Quadrants, Forrester Waves & IDC MarketScapes.
  • Monitor for relevant analyst research to summarize and send to key internal stakeholders.
  • Assist subject matter experts/spokespeople in preparing content tailored for an analyst audience.
  • Support and educate sales on analyst views and AR resources available to them.
  • Coordinate program execution with other disciplines such as PR and events when appropriate.
  • Manage multiple activities around ServiceNow’s annual Industry Analyst Summit and Knowledge Conference.
  • Help maintain internal AR databases

Requirements:

  • Bachelors Degree in marketing, public relations, communications, journalism or relevant discipline
  • 4-6 years in analyst relations, corporate communications, public relations, media relations or other relevant experience
  • Analyst relations experience preferred
  • Knowledge of IT Service Management, IT Operations Management, Project Portfolio Management, Software as a Service markets a plus
    Ability to work independently and as part of a team
  • Good interpersonal and relationship building skills
  • Good communication skills, both verbal and written
  • Ability to pay attention to details
  • Knowledge of Architect application a plus

Work Environment

We are a dynamic and rapidly growing software company with a strong sense of dedication to our customers. We work hard but try not to take ourselves too seriously. This is a very collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers through working with some of the most advanced technology and talented developers in the business. We provide competitive compensation, generous benefits, and a professional, yet relaxed atmosphere.

Apply <<Here>>

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IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

GartnerOn Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointarLinkedIn) will be hosting an IIAR AR Café.

This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently in the diary.

This event is open to all Analyst Relations Professionals (current, past and potential new IIAR Members) and will be held at the Hotel Hilton Diagonal Mar Barcelona, Barcelona, Spain.

If you would like to attend please email to receive confirmation and contact details.

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