Archive | IIAR

[JOB POSTING] PR/AR Lead – Avanade – London, UK

AvanadeThe Manager, PR/AR (Public Relations/Analyst Relations) seeks to raise awareness of and preference for Avanade among current and potential stakeholders (i.e., clients, employees, and partners), through managing the strategic planning and execution of media and analyst campaigns.

Key Responsibilities: 

  • Develops and executes influencer strategy and execution for assigned domain (e.g., North America, global, service line) through relationship development and strategy, and measures the effectiveness of implemented strategies
  • Owns news creation, press content calendar, press release development and other PR/marketing content-creation-related campaigns
  • Executes industry analyst relations programs through relationship building among analysts
  • Works closely with domain-specific and Corporate marketing, executives and Avanade SMEs when developing strategy and vision to maximize effectiveness across company stakeholders
  • Leads external communications (speaking, op-eds, public appearances) for appropriate domain executives
  • Leads domain-relevant internal communication initiatives to support alignment within company on messaging, crisis management, awards, and though-leadership marketing campaigns
  • Partners with Global External Communications team in working with Accenture and Microsoft PR-AR and leverage Accenture’s media efforts to heighten Avanade’s visibility in the marketplace

Years of Experience : 5+ years of Public Relations experience

Education: Bachelor’s degree in marketing, communications, public relations or related discipline

Other Skills/Knowledge:

  • Enterprise technology and services
  • Application of communications programs linked to business strategy
  • Industry analyst relationship building
  • Verbal and written storytelling
  • Comfort working in ambiguous situations
  • Problem-solving skills
  • Project management skills

Apply <<Here>>

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[JOB POSTING] Analyst Relations Manager – CA, US

ServiceNowTitle: Analyst Relations Manager
Location: Santa Clara, CA
Job Type: Full-Time

ServiceNow, The Enterprise IT Cloud Company, is the industry-leading cloud platform provider for building enterprise applications.  We are redefining markets and changing the perception of enterprise software.  Our cloud platform allows enterprise IT to bring together business strategy, application design and operations in a powerfully simple solution.

To sustain our explosive growth, we are looking for drivers—people who thrive on responsibility and live for the next big challenge.  We seek to employ the brightest and most forward-thinking talent on the planet; we’re looking for professionals who aren’t content with the status quo –people who are more interested in how things could become.  Accelerate your career and succeed in an environment where you can make an impact daily.  We invite you to join in to stand out.

Role: As Analyst Relations Manager you will work with the Sr. Manager of Analyst Relations to further ServicNow’s position within the Industry Analyst community with firms such as Gartner, Forrester, and IDC among others.  In this position you’ll be responsible for executing and managing the company’s visibility, interaction and influence within a diverse analyst community. The role is a mix of both internal and external analyst relation’s activities.

Responsibilities:

  • Develop and maintain strong relationships with industry analysts, as well as internal stakeholders.
  • Execute briefings and inquiries with relevant analysts and company spokespeople to ensure ongoing engagement of ServiceNow, its market strategies and products with the analysts.
  • Manage the collection of information gathering major industry analyst reports such as Gartner Magic Quadrants, Forrester Waves & IDC MarketScapes.
  • Monitor for relevant analyst research to summarize and send to key internal stakeholders.
  • Assist subject matter experts/spokespeople in preparing content tailored for an analyst audience.
  • Support and educate sales on analyst views and AR resources available to them.
  • Coordinate program execution with other disciplines such as PR and events when appropriate.
  • Manage multiple activities around ServiceNow’s annual Industry Analyst Summit and Knowledge Conference.
  • Help maintain internal AR databases

Requirements:

  • Bachelors Degree in marketing, public relations, communications, journalism or relevant discipline
  • 4-6 years in analyst relations, corporate communications, public relations, media relations or other relevant experience
  • Analyst relations experience preferred
  • Knowledge of IT Service Management, IT Operations Management, Project Portfolio Management, Software as a Service markets a plus
    Ability to work independently and as part of a team
  • Good interpersonal and relationship building skills
  • Good communication skills, both verbal and written
  • Ability to pay attention to details
  • Knowledge of Architect application a plus

Work Environment

We are a dynamic and rapidly growing software company with a strong sense of dedication to our customers. We work hard but try not to take ourselves too seriously. This is a very collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers through working with some of the most advanced technology and talented developers in the business. We provide competitive compensation, generous benefits, and a professional, yet relaxed atmosphere.

Apply <<Here>>

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IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

GartnerOn Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointarLinkedIn) will be hosting an IIAR AR Café.

This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently in the diary.

This event is open to all Analyst Relations Professionals (current, past and potential new IIAR Members) and will be held at the Hotel Hilton Diagonal Mar Barcelona, Barcelona, Spain.

If you would like to attend please email to receive confirmation and contact details.

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New! US-based IIAR Networking Events in November and December

Liberty SmallAnalyst Relations:  it can be rewarding, exhilarating, frustrating and – despite the fact that we’re often talking with analysts and spokespeople – it can be lonely, too.  Especially when you’re the only one at your company who does what you do . . . or even knows what you do!

As AR professionals, we are often a team of one, haven’t had much formal training, and are being asked to do more than ever before. It’s not easy.  But we’re not alone.  We are part of of a global community, one that is growing, evolving and learning to address new challenges every day.

For several years, IIAR members in the UK and Europe have taken advantage of IIAR Networking Cafe events to meet up, make new contacts, discuss common challenges and opportunities, mentor each other and strengthen the AR Community.

Now, we’re bringing the same opportunity to the the other side of the “pond”.

The IIAR is pleased to announce our first two local U.S. Networking Cafes, sponsored by the AR Forum. These informal evening events will offer U.S.-based AR professionals a chance for networking and exchanging ideas with peers.

These initial U.S. events will be opened to include to all AR professionals, and are not exclusive to members of IIAR.  Any AR professional based near — or traveling to — a host city on the scheduled dates is welcome to RSVP and attend.  Please, pass this information along!

Our first two events will take place in Boston (November 19) and New York (December 4).  Below, you’ll find specifics for each event and who to contact for an invitation or more information.

For more information about these events or about the U.S. Chapter of the IIAR, please contact IIAR Board Member Alyssa Gilmore <<Here>>

U.S. Networking Cafe Details:

CITY:    Boston
DATE:  Wednesday, November 19, 2014
TIME:   7:00 – 9:00 PM
VENUE:  The Merchant, 60 Franklin St. in downtown Boston
CONTACT: Alyssa Gilmore, <<Here>>

CITY:   New York
DATE;  Thursday, December 4, 2014
TIME:   7:00 -10:00 PM
VENUE:  Carbone Ristorante Italiano – 331 West 38th Street (btw 8th and 9th)
CONTACT:  Robin Schaffer, <<Here>>

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IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner)
When - Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York
Where – IIAR Webinar
Register Here – To attend please REGISTER <<HERE>>, now

AuctionSuccessfully negotiating your contract with analyst firms and gaining best advantage from your contract is a key activity for all Analyst Relations teams. This initial meeting of a IIAR Discussion Group will open up the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
Held under Chatham House Rules the aim is to (ultimately) produce an IIAR Best Practice Paper that combines the knowledge of all participants.
Of course, by attending you will not only have the opportunity to give your knowledge and opinions but also gain from that of others and have the advantage to submit questions directly. Lets have a lively discussion, the more of you that join in the better, so please don’t forget to REGISTER <<HERE>>. Attending IIAR Events is free for all members, there may be a small charge for non-members.
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IIAR Christmas Party – 9th December 2014

Tree01There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries.

This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday 9th December, from 5.30pm and we aim to surpass our Summer Party in venue, numbers and fun – not an easy task given the success of our summer parties !!

Free food and drinks await those who venture out amidst the winter snow.

All analysts and AR folk are welcome. Analysts and IIAR members get in for free – a good reason for joining the IIAR. There are also a limited number of guest tickets available at £75 each.

We can’t guarantee you a seat but we do promise you an entertaining time, whether you stay the whole evening or just pop by for a quick drink

Many thanks to our friends at Dell for sponsoring our 2014 party and helping make it possible for us to provide what will be the most fun Analyst/AR Christmas Party in the UK this year.

Please book the date in your diary and Register if you plan to come along by clicking <<Here>>

 

dell-blue_spot hi-resDell is an end-to-end technology solutions company, thriving on delivering technology solutions to customers to help them achieve more.

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New Portfolio of Decision Making Methodologies from IDC

IDC October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK Forum held on the 15th October is available <<here>>. Continue Reading →

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IDC, End-Users and Strategic AR – all at our latest London meeting

MK 2small Panel 1 smallWell, that was a late one but well worth it.

In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection.

In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works with CIOs and what research it’s now producing for the IT buyer.

And it turns out that there’s quite a lot. Marianne talked through the reach and exposure IDC has with end-users. She also explained several newer services that the company is launching directly to target the CIO and in-house IT decision makers.

David Rossiter of Sunesis/Harvard PR then had the pleasure of chairing a panel discussion on Strategic AR.

It was a spirited, entertaining and insightful conversation. Led by our three panellists – Bill ReedAGTDom PannellUnisys; and our own Yash KhannaTCS – the audience weren’t shy about sharing their views on what they heard as well as their experiences.

We should provide wine and beer more often.

For IIAR members who couldn’t be there in-person, you can listen to recordings of both sessions in Huddle. For non-IIAR members, you can have access if you join up but otherwise you’ve missed out on two great conversations.

Our next meeting is at Christmas on the 9th December, in central London. We’ve got a great party planned, which Dell is kindly sponsoring. You should really come along for at least one drink.

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[GUEST POST] Building credibility to boost sales with IT Analyst Relations

This Guest Posting was first published on Influencer Relations and Marketing, author Sven Litke, Kea Company. Many thanks for allowing the IIAR to re-publish.

When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed to e. g. finance requirements to fund the growth or adding enough skilled people to their workforce) is that once they are moving out of their comfort zone they are facing prospects that are much more skeptical than those in their home markets.

It seems to be a common pattern that vendors manage to grow to a certain size (depending on the size of their home market this is often somewhere between five and twenty million dollars) and then start thinking about ways to expand further. This often is when they are confronted with the ‘real outside world’ for the first time. Before this they managed to successfully leverage their network, or simply were the vendor with an office location closest to where the customer was. This kind of home advantage usually works up to a certain point. You might be able to successfully sell to new clients based on recommendations from your network to 2nd degree connections but that’s about where it stops. When you are dealing with prospects who have never heard of you and who don’t have any other obvious connection path (be it geographically or personal) to your company the selling gets much tougher. Obviously the first thing any vendor will do is to bring his USPs to the attention of the potential buyer. But be honest: How many competitors are out there who are making similar claims in regards to their or their solution’s capabilities? At this stage it doesn’t matter if their (or your) claims are true because at this stage the only thing that matters is the question of who is going to get the chance to proof their claims either by further demonstrations, POCs, trials or ideally by closing the deal.

A similar challenge vendors are facing is connected to the deal size. A lot of customers are willing to ‘risk’ a limited amount of money on a new vendor or a solution that is new to the market. With increasing deal size this inclination to take some risk quickly declines which is why smaller or new vendors often fail to win the larger deals in the market. This is also true in regards to the ‘business criticality’ of a solution. Buying something that is a nice to have from a new vendor is much easier than buying a solution that is business critical or security relevant from an unproven source.

Credibility wins business.

With markets where there are typically multiple vendors offering multiple solutions for a problem the buyer needs to significantly narrow down the field of potential suppliers. So being on the short list for further evaluation must be the primary goal in the early stage of the sales process. This is where the topic of credibility comes into play. When competing in their home markets a vendor is virtually guaranteed to get a place on the short list. Once competing outside: Not so much. Credibility means that a potential customer has enough trust in the claims you make about your company and your solution to give you the chance to prove yourself. Having credible sales people goes a long way towards that goal but obviously they are very hard to find. In addition some customers will never accept anything coming directly from a vendor at face value.  Also references help to generate trust, even though the effectiveness of a reference quickly declines when they are not meeting the criteria a specific customer is looking for. This can include the requirement for a reference from the same country, the same vertical or of similar size – or ideally all of this at the same time. And of course if you were not lucky enough to acquire the right mix of reference customers in your home market this only brings you back to the initial problem of getting new customers in the first place. So the question remains how to best handle the credibility issue.

Influencers create credibility

This is where influencer relations has its place in the marketing mix. People like journalist and industry analysts make their living from evaluating technologies, vendors and solutions. Industry analysts in particular are heavily involved in advising technology buyers in regards to their vendor selection and short list creation. With industry analyst groups such as Gartner, Forrester, IDC and Ovum influencing between 40% and 60% of commercial technology sales their market reach is much bigger than anything a midsize vendor can hope to achieve on its own. This means that being mentioned by analysts – either in written research or in 1:1 inquiries – will open up indirect access to many potential customers. Coverage in official research publications is the most powerful tool for your sales people and your marketing materials to demonstrate that your technology, company, products and service offerings and methods are highly recognized and credible.

Analysts are writing about your market, whether you like it or not. Being pro-active in reaching out to analysts gives you the strategic advantage of being able to influence their research by providing them with the insight they need, when they need it. Analyst Relations is not a billion dollar club. It is critical that analysts are well informed of your company strategy, products, and services. This needs to be an ongoing process to maintain a top-of-mind status, especially for a vendor that aims for higher name recognition and company growth. Early engagement with analysts is a great way to get analyst buy-in and top-of-mind presence to increase credibility and in turn to secure your place on the short list and to boost sales.

This Guest Posting was first published on Influencer Relations and Marketing.

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Don’t Forget – IIAR UK Forum with IDC – 15th October

Don't ForgetIDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum

Date/Time: 15th October 2014, 5pm – 7pm BST
Location: Holborn, Central London – details sent when registered.
Register: <<HERE>> If you would like to join us please register soon.

Agenda: 

1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence with the end-user community. Continue Reading →

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