Archive | IIAR

Around Margaret Adam from IDC in 10 Questions

Margaret Adam / IDC for the IIAR around in 10 questions

This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (madam_idc, LinkedIn, blog) with our world famous ten questions.

 

  1. What are your coverage areas?
    Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP, ISV, etc) to new routes to market (marketplaces and cloud service brokerages) to non-traditional partners (start-ups, strategy consulting, industry cloud, digital agencies etc). Essentially, I look at routes to market and advise our customers on the optimum route to market in Europe both in the short term and longer term. Continue Reading →
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Wrap-up: IIAR Germany 2018 kick-off

IIAR German Chapter meeting at Restaurant Ella, MunichA few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course.

Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKauppLinkedIn) and Simon Jones (@simondestrierLinkedIn), the networking event was focused on the topic of “how to run an effective inquiry”, with IIAR members and guests (our “prospective members”) sharing best practice and experiences. One point which came through loud and clear is that everyone is nervous about running their first analyst inquiry calls – usually related to having enough questions to ask in a 30-minute call. Continue Reading →

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Around Andy Butler / ex. Gartner in 10 questions….

Today we ask our probing questions to the well renowned Andy Butler (LinkedIn) just retired VP Distinguished Analyst at Gartner (Alumnus), who gives us his views on the the industry in 10 questions. Enjoy..

Andy Butler, ex. Gartner for the IIAR website

 

  1. How long have you been in the IT industry and where did you begin your
    career?
    I can claim a 45 year unbroken period in the industry. I left school at 18 and immediately started working, as I was not convinced that a university course would be necessary for where I wanted to go. Back then it was still possible to get into a profession without a degree; something that is much harder to achieve these days. I was able to join Nielsen Research, who employed school leavers with decent grades to be fast tracked into professional roles. After a few months working in a research QA function, I found a role as an RPG II programmer on their IBM System 3 Model 10. I then followed a typical “IT apprenticeship” through programming, systems analysis and finally IT management roles that evolved into various software and hardware product marketing positions at HP prior to joining Gartner in 1997. Continue Reading →
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IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

IIAR Discussion Group: negotiating with Gartner Aniruddho Mukherjee and Ludovic LeforestierFeeling the pinch in your negotiation with Gartner on your subscription contract? Do you feel comfortable in buying the various seats options being pushed your way? Are you confident that you are getting value from your contracts?

You’re not alone -many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant) on Gartner’s hard stance and cowboy attitude during negotiations: it maybe the IIAR Analyst Firm of the Year 2017 but also the hardest to work with.
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IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

IIAR Sourcing Advisory GroupA few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created the IIAR SAR Workgroup. I hosted a roundtable webinar and this blog is a summation of that webinar.

A new breed of (Sourcing Advisor Relations) SAR is emerging, whose job resembles that of a solutions broker. To succeed, a new skill-set is needed. For analyst relations professionals, the gap is widening and it’s becoming harder simply to move over into Advisor Relations.

As we’ve heard from many sources, the big deal is dead. Buyers have been buying for some time and have become mature, relying less on advisors to assist them with the “big deals”. Continue Reading →

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Around Vernon Turner from Causeway Connections in 10 questions

Today we ask our probing questions of VernonVernon Turner / Causeway Connections (IIAR Around in 10 Questions) Turner (LinkedIn, @vernonxt)  Principal and Chief Strategist at Causeway Connections.

 

  1. What are your coverage areas?
    All things Internet Of Things tend to be my opening conversation piece, but given my experience in the ICT industry, the topics quickly go to enterprise infrastructure (including the network side), mobility, carriers, cloud), and now the trendy Blockchain, AI, and Digital Twin gets mentioned. The only thing missing is the kitchen sink.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    I really think that the industry is ripe for disruption and new business models will emerge. I don’t just mean the way we have the Tier 1, 2 and the rest – I mean how we address an integrated delivery model between B2B2C and the analysts. Continue Reading →
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IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled

IIAR Sourcing Advisory GroupWith profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are morphing into “Influencer Relations” positions.

Don’t miss out, register today for this rescheduled event. Continue Reading →

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IIAR Webinar: the state of Advisor Relations: Europe (13 Dec) and North America (14 Dec)

IIAR Sourcing Advisory GroupWith profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations.  Roles are morphing into “Influencer Relations” positions.

To this end, IIAR (International Institute of Analyst Relations) has created a Sourcing Advisory Relations (SAR) Working Group, led by Wendy Shlensky / VP Analyst and Advisor Relations, HGS (LinkedIn, @WLS26)  and  Ed Gyurko (LinkedIn, @edgyurko).  The goal of this workgroup is to provide education and networking for analyst & advisor relations professionals. Continue Reading →

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Who is the IIAR Analyst of the Year 2017?

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight.

The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well, actually we have three, but more about that shortly). Announced at the IIAR Christmas Party, kindly sponsored by Criteo, we celebrated the successes of some of the industry’s favourite thinkers and most serious strategists. Continue Reading →

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IIAR Christmas Party, London 2017 – Sponsored by Criteo

IIAR + Criteo LogoWe are very excited to announce this year’s IIAR Christmas Party, proudly sponsored by Criteo, the Commerce Marketing Ecosystem leader

Come and join the festivities with free drinks and canapés, all Industry Analysts and AR folk are welcome. Industry Analysts and IIAR members get in for free – for non IIAR members this party is a great reason to join the IIAR. Alternatively there are a limited number of guest tickets available at £75 each, for tickets please use the form. Do our community manager using the (other) form below if you have any questions. Continue Reading →

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What’s really going on with Ovum? Meet the MD, Aneil Rakity

Aneil Rakity / Ovum - IIAR website - Photo©John Cassidy The Headshot Guy® www.theheadshotguy.co.uk 07768 401009Ovum (related blog posts, website) the UK-based analyst firm which enjoys a soft spot in the hearts of many AR pros, has gone through tough times in recent years.

Multiple changes of ownership accompanied by several different MDs have led to inconsistent and regularly changing strategies for the business, and a considerable turnover of staff.

Is this period in Ovum’s history now at an end, following the appointment of Aneil Rakity (LinkedIn) as the MD in 2016?

David Rossiter (LinkedIn, @davidrossiter), IIAR UK Chapter and director of analyst relations at Harvard, had the opportunity recently to sit down with Aneil and chief research officer Tim Jennings (@tjennings, LinkedIn) to find out what’s going on.

Read on for this and don’t miss the IIAR Webinar with Ovum on Wednesday 25th October > REGISTER NOW.

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[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

Gartner IIAR logosOn September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovicLinkedIn), from the IIAR Board.

David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities.

The AR community has always been tuned in to Gartner’s research calendars, with “Every season is Magic Quadrant season” being the mantra shared by many. As such, many AR professionals were keen to learn more from David. Continue Reading →

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How much are you worth? Introducing the IIAR Salary Survey

As a highly specialised profession, Analyst relations roles are notoriously hard to evaluate when it comes to compensation. They are often hard to find profiles, can report to different functions and thus bother recruiters and employers are often at pains to make the right call on salaries. In addition, expertise areas and their drivers are not often well understood -for instance whether analysts relation professionals manage research budgets, are the lead on one or several research firms, have a global remit, etc.

Sounds familiar? Continue Reading →

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IIAR Webinar: IIAR Analyst Relation Professionals and Teams of the Year 2017

TCS_IIAR_Summer Drinks 100-IIAR website

The result of IIAR Analyst Professionals and Teams of the Year 2017 was announced in the IIAR summer party in July. Join an IIAR Webinar discussing the survey and more fine-grained results about analysts’ changing perceptions of the AR Professional role on the 28th Sept at 1600 BST. Continue Reading →

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IIAR Canada & US chapter event-  2nd Annual SAAS NORTH Conference

SAAS canada- IIAR websiteOn November 29-30, 2017 the 2nd Annual SAAS NORTH Conference returns to Ottawa. SAAS NORTH is Canada’s largest SaaS conference, bringing the entire ecosystem together under one roof. Nationally and globally, SaaS is leading the way for growth in tech. According to Gartner, SaaS is estimated to exceed $46 billion this year. Continue Reading →

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Around Penny Jones / 451 in 10 Questions

Today we ask our probing questions of Penny Jones (LinkedIn@PennyJones451)  Principal Analyst, MTDC & Managed Services at 451 Research.

Penny Jones, 451 Research (IIAR website)

  1. What are your coverage areas?

    I cover the European multi-tenant datacenter (colocation – wholesale and retail) markets and hosting and managed services. I focus mostly on the business proposition of providers and geographic and other trends affecting these industries. Continue Reading →

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German IIAR Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner

One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong.

As we discussed, what success looks like actually depends on your business objectives and expectations of the individual companies and stakeholders. We all recognised that “AR” has a very wide scope, since it also covers many complementary disciplines and – depending on your job – may include Market Intelligence, Go-to-Market, PR, Sales Enablement, Strategy, or all of these. Reporting lines also influence the weighting of AR components.  Continue Reading →

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 Around Renata Barros from Cisco in 10 questions

Logo IIAR AR Professional of the YearThe third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco (@RenataBarros, LinkedIn) gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.

1. What’s been your career path to becoming an AR pro?

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