Tracking Analyst Influence: Is there an easier way?

To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here.

Several IT buyer surveys have established that industry analysts are the second biggest influence on technology buying decisions, behind peer groups but well ahead of consultants.  Analysts influence through a number of different avenues – by direct phone conversations, by creating a broad media buzz through subscription research, media quotes and in social media such as blogs and the rapid fire of Twitter.

Intuitively, most AR professionals know that they need to track what analysts are saying via all these outlets, but are overwhelmed by the sheer magnitude of the task.  Shouldn’t it be easy in the age of “GOOGLE” to find anything that exists on the internet? Technically, YES! Although, when you are monitoring more than a handful of analysts across their research, blogs, Twitter and media quotes, things can get a little hectic.

 

See also the following IIAR Best Practice papers (membership required):

 

In memory of Madan Sheina

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Madan Sheina, one of Ovum’s highly regarded Analysts, tragically passed away recently. Madan possessed a rare combination of talents which allowed him to become a world class analyst, respected manager, a generous collaborator, and a fierce ambassador for quality. He was also always great fun to be around. Everyone at Ovum will remember him in terms of the profound impact he had, and will continue to have, on our business, our research, and our clients.

In honour of his memory Ovum has set up a memorial fund. If you wish to contribute please follow this link to the memorial fund home page. All funds raised will go directly to Madan’s family.

The IIAR UK Summer Networking event is back, Bigger and Better than ever!

For this year’s IIAR Summer Party and Networking Event we have exclusive use of a stunning penthouse bar overlooking London (right next to St Paul’s Cathedral). With 80+ analysts attending (and growing), no queuing for one-on-one meetings and drinks plus food all evening why endure the conference scene?

When: 15th July 2014 at 5pm (UK) until late
Where: Central London overlooking St Pauls. Free for IIAR Members, register (here). £75 for non-members, fully redeemable against membership. Full details here.

IIAR Discussion – AR Training and Certification – What do You Require ?

Date: 1st August 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar

There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we can partner with Edinburgh University on the IIAR Certification programme required update and AR Training. Join our brainstorming on IIAR Training needs, facilitated by Edinburgh University training design experts Neil Pollock (LinkedIn, @neilpollock) and Gian Marco Campagnolo (@campagnolo_g) – read their profiles below, their expertise is unquestionable. You will be invited to name the 4 MOST IMPORTANT aspects that an “AR training programme should cover” – so come prepared. Continue reading

[JOB POSTING] – Market Analyst Relationship Manager – Capgemini

Market Analyst Relationship Manager

The Relationship Manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate them about Capgemini’s capabilities. The goal of the program is positive coverage in analyst reports and analyst recommendations of Capgemini to their end-user clients. This role is based in the USA and  will report to the Global Analyst Relations Manager, based in London. Continue reading

First German IIAR Stammtisch kicks off

The first German IIAR Stammtisch will kick off on Tuesday, 24th June, at 5pm CET at Cordobar, located in the famous Glockenback district of downtown Munich on, at Ickstattstraße 1a.

This is a must-attend event for Analyst Relations professionals working in Germany, or with German-focused analysts. The IIAR is building a community of AR pros in Germany and we’re getting together to network and discuss German-specific elements of AR. Continue reading

IIAR members – be among the first to meet the management team of new Ovum

Ovum logoAt 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.

They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue reading

[JOB POSTING] AR Manager, Amazon Web Services – Seattle, USA

Company: Amazon Web Services
Role: AR Manager
Location: Seattle, USA
Contact: Emily Dorch at Amazon

Amazon Web Services (AWS) seeks a creative, self-motivated, high-judgement, well-connected and experienced analyst relations (AR) professional to help drive its communications program. Continue reading

[GUEST POST] This Thursday, learn what the new Ovum is up to: webinar with CEO Steve Hotham

The new CEO at OvumSteve Hotham, is hosting a webinar on Thursday this week (May 22nd 2014) at 1600 UK time.

It’s open to all AR professionals and users of the current Ovum and Informa Telecoms & Media (ITM) research services.

According to Claire Booty, PR manager for Ovum, Steve will use the webinar to explain the rationale behind the merger of Ovum and ITM, highlight its new products, research agenda, and introduce key staff appointments.

If you want to attend, just email Claire with the names, job roles and contact details of those who wish to attend. She’ll send you all the details.

 

 

About the author

David Rossiter (LinkedIn@davidrossiter) runs Sunesis, a specialist AR agency, and writes the Analyst Insight blog.  He is a former board member of the IIAR and is now co-chair of the UK chapter.

IIAR Webinar – May 29 – Tracking analyst influence: Is there an easier way?

Date: May 29, 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar - Register here or use the FORM below

Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets and media as much as in subscription research. This IIAR Webinar will illustrate how one company deals with these issues using ARchitect.

Will ARchitect meet your needs? Complete the FORM below and find out. Continue reading

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