[JOB POSTING] – Two AR Manager Roles with Microsoft – Redmond, WA, USA

Senior Analyst Relations Manager

The Commercial Communications Analyst Relations team is looking for a talented and hard-driving individual to take a leadership role in developing strategic relationships with high-profile industry analysts in support of the SQL Database, Azure SQL Database, and Biztalk products, and the data platform and business intelligence workloads. (Full details here)

Analyst Relations Manager, Senior – Marketing

The Commercial Communications Analyst Relations team is looking for a talented and hard-driving individual to take a leadership role in developing strategic relationships with high-profile industry analysts in support of the Windows Server, Virtualization, and System Center products, and the datacenter management workloads. (Full details here) Continue reading

IIAR UK Forum – Breakfast Round-table – 20th May 14

Date and Time: 20th May 2014, 8:30am to 9:45am, Registration from 8:15am
Location:  Central London
Format: Round-table Discussion

We are going to do something different for the next IIAR UK Forum. We are organising a breakfast event in central London.

There will be just one subject – “The Future of Analyst Relations in the Changing World of Analysts, Media and Influencers”. Continue reading

[JOB POSTING] Director of Corporate Communications – Reading, UK

Director of Corporate Communications

Location: Reading, UK
Company: Software
Role: Permanent

The Director of Corporate Communication role will manage the below duties: Continue reading

[JOB POSTING] Mashery – Analyst Relations Manager – CA, WA, OR / USA

Analyst Relations Manager

San Francisco, CA | Seattle, WA | Portland, OR

 

The Role Continue reading

IIAR Analyst Relations Professional of the Year 2014 – and the winner is…

IIAR AR Professional of the YearSo here’s what you’ve all been waiting for – perhaps you’re wondering, “Is it someone I know? Could it be me?!” Well, before we get that far, let’s take a good look at ourselves to determine if we deserve the recognition or not.

As mentioned in the previous post, analysts did get the opportunity to give feedback not just on what AR pros do well and how well they do it, but also on what they don’t do well. Here are some examples of – ahem – bad practices which we are sure none of the top AR pros would ever engage in… Continue reading

[GUEST POST] The importance of business ethics

Business-EticsOn the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place at the table in London. I would like to take the opportunity to give a bit of my vision before the 5th. Since nobody reads  my words, it will not hurt the discussion.

Continue reading

Announcing the 2014 IIAR Analyst Relations Team of the Year

IIAR AR Team of the Year 2014

Working for a large IT or Telco vendor brings many perks but it’s not all plain-sailing. Having worked for the likes of HP and IBM, we know a thing or two about life in the megavendor fast lane: long hours, multiple internal stakeholders to please, ever-increasing targets to meet, ever-decreasing resources at your disposal, and of course even larger numbers of analysts with more varied coverages to service.

We also know that AR programs can vary widely from one large vendor to another, which is why we wanted to provide a ranking of these firms. We initially wanted to have a ranking of the ‘top 10’ megavendors, but we soon discovered that there are not that many companies which fit the criteria. In order to keep things serious, we established a cut-off point of revenues over US$20 billion, and in order to bring as wide a bearing as possible to the term ‘megavendor’, we decided to stipulate that those vendors should sell a mix of at least three of the following: IT hardware, networking equipment, telecommunication services, enterprise software, IT services and outsourcing, Business consulting. Continue reading

[JOB POST] Analyst Relations Manager – London

Analyst Relations Manager – Global Software Vendor – London

Experience: Analyst Relations, Marketing , Communications and Financial Services within a Software Vendor. Programme and Strategy Development for Analyst Relations, Agency Management and Information Delivery for Research Reports. IIAR Membership preferred although not essential. Continue reading

How Big is the IT Research Market ?

IIAR Webinar Report – Outsell provided an overview of the IT Research Market – 26th March 2014

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected all market research organizations. Continue reading

IIAR Webinar – Everest Group – Technology Trends Re-shape Global Services

Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO),  Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board)

In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as the intersection of the solution model, technology model, talent and location model, and the sourcing model). In addition, Everest Group identified seven technology themes that are creating broad-based disruption in the IT and Business Process Services market. Continue reading

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