Archive | Peer Review Sites

Constellation and the curse of the (not so) magic quadrant

At the beginning, the intent was pure.Gartner Real Quadrant

Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries in a year, allowing them to gather unique insights on the market segments they cover. This accumulated knowledge allow them to monetise this information asymmetry as reports, consulting sessions, speaking engagements, etc.

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IIAR Webinar with G2 Crowd: Why Peer Review Sites Matter: Influence and the digital buyer

Mike Fauscette / G2 CrowdWhy Peer Review Sites Matter: Influence and the digital buyer
Presented by Mike Fauscette (LinkedIn, @mfauscette), Chief Research Officer at G2 Crowd.
Moderated by Ludovic LeforestierLinkedIn @lludovic), BearingPoint and IIAR Board

When: Thursday 22 September 2016
Time: 0800 PST/ 1100 EDT/ 1630 BST/ 1730 CEST

The Internet and mobile technologies have changed the way people interact and created a population that is always on and always connected. This new connectivity and interaction patterns have opened up many new business innovation and opportunities, but at the same time has led to behavioral changes that are creating frictions and unmet expectations among employees, partners and customers/prospects. For many companies this manifests as a “sales” problem but is, in fact a buyer behavioral “problem”. Buyers are looking to new sources of information, sharing past experiences and in general influenced in new ways and by different I information sources. Continue Reading →

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Will research crowdsourcing finally move analyst firms to an experience business model?

G2 Crowd Grid for Help desk - IIAR website

G2 Crowd Grid for Help desk

Good piece by Tony Bradley on TechSpective.net (via Rob Enderle and Stephen England) on whether crowdsourced analysis could displace Gartner, Forrester, IDC, etc.

I’ve been watching analysts for a long time and think this is fascinating -I was waiting for such a “JD Power of Tech” for a long time. The piece talks about Chaordix and Whale Path, and I’ve known for a while about G2 Crowd. Another well known so called Peer Review Site (PRS) is TrustRadius.

If they get it right, it will finally change the analyst business. Continue Reading →

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