Archive | AR

Friday tip: make conference calls invite great again

Robot phone IIAR websiteA little tip after being on one too many calls which was needlessly hard to join today.

You’ve all been there: you’re on a mobile phone (because you’re busy wrapping the previous call on your laptop) but the number is buried in the invite body. Then it is a US number, like 0808 800 0082, that doesn’t work for anyone not based in the country. And then you need to memorise a 9 digit passcode. Nine digits, what were they thinking about?

The good news is that there’s a fix. Continue Reading →

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[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

Gartner IIAR logosOn September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovicLinkedIn), from the IIAR Board.

David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities.

The AR community has always been tuned in to Gartner’s research calendars, with “Every season is Magic Quadrant season” being the mantra shared by many. As such, many AR professionals were keen to learn more from David. Continue Reading →

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Around Penny Jones / 451 in 10 Questions

Today we ask our probing questions of Penny Jones (LinkedIn@PennyJones451)  Principal Analyst, MTDC & Managed Services at 451 Research.

Penny Jones, 451 Research (IIAR website)

  1. What are your coverage areas?

    I cover the European multi-tenant datacenter (colocation – wholesale and retail) markets and hosting and managed services. I focus mostly on the business proposition of providers and geographic and other trends affecting these industries. Continue Reading →

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German IIAR Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner

One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong.

As we discussed, what success looks like actually depends on your business objectives and expectations of the individual companies and stakeholders. We all recognised that “AR” has a very wide scope, since it also covers many complementary disciplines and – depending on your job – may include Market Intelligence, Go-to-Market, PR, Sales Enablement, Strategy, or all of these. Reporting lines also influence the weighting of AR components.  Continue Reading →

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Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017…

IIAR AR Professional of the Year

The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS!

Who will succeed as top AR professional current title-holder Signe Lonberg?

Which AR team will take the title from the current holders IBM?

Is the ‘responsiveness’ of AR professionals to industry analysts requests and needs still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights into the evolution in analysts’ perception of AR performance.

Analysts have now voted… No drum roll yet – as we’re not ready to announce the winner just now, but we will tomorrow evening during the IIAR Summer Party at the Shangri La at the Shard – promise!

Make sure you register if you’d like to attend as the event is strictly by invitation only!  

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IIAR Munich Beer Garden Event – Join us on July 27 for the next IIAR German chapter Stammtisch!

REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of AR and analysts, in a relaxed Environment.

Join us for the next IIAR German Chapter Summer Event on

Tuesday, July 27, 2017, from 7pm CET Continue Reading →

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IIAR Webinar: Crisp Research outlines European expansion

This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it was a return to the analyst industry after spending the last two years with a vendor.
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IIAR Webinar with ARInsights: How to Manage an AR Event

Events create a lot of stress for AR teams, often stretching them to a creaking point. They account for an large proportion of the overall AR budget, their organisation consumes the team and put great demands on executive time.  Nothing can go wrong, and no detail can be overlooked.  AR teams are tasked with creating personalided analyst and executive agendas that can have no conflicts, while making sure that analysts and executives are left with no idle time.
In this webinar, Crystal Golightly (LinkedIn, @crysgolightly) / ARInsights will share best practices how to take the stress out of organising analyst events gathered by working with clients such as Oracle, Cognizant, Infor and many others.

This session will be moderated by Ludovic Leforestier (LinkedIn, @lludovic), IIAR Board Member and Global Influencer Director at Criteo. Continue Reading →

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[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next?

By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup.

IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how are they handling organisational change since their change of ownership, earlier this year? These were just some of the questions posed by Industry Analyst Relations professionals at a recent IIAR webinar and networking session with…

Dan Timberlake (UK&I MD, VP Sales, EMEA), Tom Meyer (GVP Research EMEA, @tomtxt), and Mathew Heath (EMEA Marketing Director, himself the brains behind the always-entertaining @IDC_EMEA account).
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[JOB POSTING] Senior Manager, Analyst Relations, OpenText, California

Open Text is seeking a Senior Manager, Analyst Relations, based (ideally) in the Bay Area, Ca – but flexible for the right candidate!

This role will report to the Senior Director, Global Communications and will be the day to day contact for all analyst relations activity relating to Business Network, BPM and eDiscovery Business Units. This individual will deliver frequent proactive engagement with tier-one industry analysts in an effort to educate and positively influence them about OpenText’s vision, mission and portfolio across specific OpenText Business Units.

URL Link to Vacancy

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[JOB POSTING] Senior Analyst Relations Manager, Sausalito, California

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personSitecore logo ( commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. More than 4,900 brands––including American Express, Carnival Cruise Lines, easyJet, and L’Oréal–– have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Sitecore is experiencing spectacular growth all over the world, and the Sitecore Analyst Relations team shapes and steers industry analysts’ perception of Sitecore and the market in which we operate. To build on Sitecore’s success and growth, we’re seeking a Sr. Analyst Relations Manager to help support and continue the company’s growth.
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Crisp Research confirms position as rising star on the European AR scene with arrival of top analyst Stefan Ried

After spending the last couple of years working for a vendor, Dr. Stefan Ried is to rejoin the ranks of the industry analyst community – arriving in April as Principal Analyst and Practice Lead for IoT at German analyst and consultancy outfit Crisp Research. 

Crisp, founded by former Experton analysts Dr Carlo Velten and Steve Janata, now boasts 20 analysts and consultants. Offering a hybrid mix of research and consulting, the firm is considered by AR professionals to be a rising star on the German analyst scene, thanks in part to its accessibility and willingness to work with vendors.

By the time he left Forrester at the end of 2014, where he was a VP and Principal Analyst, Stefan Ried had spent seven years covering cloud computing strategy – watching the industry grow from its early days. At Crisp, he’ll lead a new Internet of Things (IoT) practice.

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IIAR Webinar & Cafe with Ovum POSTPONED


There are lots of rumours on what is going on at Ovum. David Rossiter, Sunesis Global AR (LinkedIn, @davidrossiter), will be hosting an IIAR Cafe with the MD and Chief Research Officer, providing you with the perfect opportunity to come meet with and learn what is really going on.

Aneil Rakity, managing director(LinkedIN)and Tim Jennings, chief research officer, (LinkedIN, @tjennings) will be sharing the truth about what’s happening at Ovum and putting to bed some of the rumours that have been flying around about the company for the past couple of years, including the future of the brand. The presentation and open Q&A session will include updates on Ovum’s strategy, market positioning, target markets and competitive differentiators as well as the latest on its research organisation and research agenda. They’ll also be talking about how Ovum fits within Informa, the big investments taking place in product development, its expansion into the US market and the continuing convergence between Ovum’s service provider and technology teams.

If you’re interested in Ovum, this is a “don’t miss” event. Pre-registration is essential

David Rossiter

Location: London & Webinar


Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.


Non members may contact Maria Ashton mashton at analyst relations dot           org for further options.


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IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn@lludovic), will moderate the session. This will be followed by a NelsonHall Session on Getting the Message Out in a Post-Truth World, presented by  Rachael Stormonth (LinkedIn, @rstormonth), Guy Saunders (LinkedIn, @GuySaunders1), Paul Connolly (LinkedIn, @Paul_NH), John Willmott (LinkedIn, @John_NH) Continue Reading →

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BREAKING: Gartner gobbles brand benchmarking agency

2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Gartner purchases L2Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company.

This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR).

As IT expenditure moves to business lines and to the marketing fiction of customer experience, this is a path also trodden by consultancies: the big four (Deloitte, EY, PwC, KPMG), IT players such as IBM and Accenture and the TWICH (Tech Mahindra, Wipro, Infosys, TCS, Cognizant, HCL) as well as regional players such as BearingPoint have all been buying digital agencies. This potentially brings Gartner’s mainstream RAS (Research Advisory Services) in competition with those service companies as well as specialists such as Sapient Nitro (Gartner consulting sometimes already competes with some of those players. Continue Reading →

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[JOB POSTING] Senior Manager, Industry Analyst Relations, Berlin, Germany

HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to delivering drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit  

The HERE Industry Analyst Relations team (IAR) shapes and steers the industry analyst perception of HERE and its environment. We are currently looking for a Senior Manager with previous experience and proven track record in industry analyst relations to join the passionate team. The role is responsible for creating and executing strategy, messaging and tactics to shape stakeholder engagements with industry analysts in order to support the company’s overall objectives. You have the requisite planning and operations skills to plan, manage and execute analyst engagements from ideation to execution. You have 5-7 years’ experience industry analyst relations either in-house or on the agency side. You should have experience in partnering communication colleagues and outside agencies to drive and enhance business results across multiple teams and stakeholders.

In this role, you will work closely with the senior management in HERE and will also act as an adviser within your area of expertise. The role is based in Berlin and will report to the Head of Analyst Relations.

Job responsibilities:

– Help create, manage and execute a comprehensive HERE analyst relations program globally.
– Cultivate and strengthen strategic relationships with HERE top-tier analysts ensuring they are up-to-date on HERE strategy, offering, messaging and key leaders.
– Build strong personal relationships with key analysts.
– Ensure that leading industry analysts understand our strategy, our products and our differentiators.
– Manage creation of presentations and briefing documents for analyst engagements.
– Field inbound inquiries and research requests, assess each opportunity and coordinate resources to respond.
– Support planning and execution of HERE analyst engagements, briefing tours, strategy days and site visits.
– Support analyst report review process as necessary.
– Drive HERE inclusion in key reports and ratings, and clearly communicate HERE competitive positioning with analyst community.
– Track and report on analyst interactions and coverage.

Desired Skills and Experience
– Proven track record and minimum of 5-7 years of technology-related communications experience that includes direct analyst relations experience (either in-house or agency).
– Comfortable with technology concepts. Location industry understanding a plus.
– Experience in mobile, wireless/tech/LBS, consumer electronics, consumer entertainment, consumer durables, and/or digital/media industries preferred.
– Able to turn complex, technology heavy topics into digestible, compelling stories
– Ability to synthesize, interpret and summarize third-party analysis and research for cross-functional audiences. Experience interacting at all levels of a company, including senior/top management.
– Strong, native or near-native English written and verbal communications skills.
– Driven, self-organized team player with a demonstrated ability to achieve objectives.
– Strong project management skills. Able to manage multiple projects concurrently; comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
– Experience managing the planning and execution of analyst events is desired.

Education Requirements

Bachelor’s degree at minimum.

To apply for this role please contact the IIAR Community Manager Mashton at   analystrelations dot    org


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The IIAR Tragic Quadrant for 2017

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

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IIAR Webinar: Tragic Quadrant

The webinar will be presented by IIAR board members Neil Pollock, (LinkedIN@neilpollock) and Ludovic Leforestier, (LinkedIn,@lludovic ). In the first part we will reflect on insights from the recent IIAR analyst of the year survey, by comparing this year’s survey with the previous analyst of the year survey’s, to reflect on what a longitudinal lens tells us about the changing nature of industry analyst firms and individual analysts. The second part of the webinar will present the IIAR ‘Tragic Quadrant’, which is our tongue-in-cheek take on the changing analyst landscape.
When we set out to do the IIAR Analyst of the Year survey, we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. This is by no means an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Time permitting, the session will also reflect on some of the findings from this and previous year IIAR surveys.
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[JOB POSTING] Industry Analyst Relations Manager, Fairfax, Virginia, US

CGI Analyst Relations (AR) sits within the Strategic Industry Consulting team – a global expert team that helps CGI business units to win and grow aligned to the three year plan. AR’s objective is to support the business by building and maintaining positive, informed relationships between key industry analysts and CGI executives / subject matter experts (SMEs) in order to drive positive preference for CGI with the critical influencer community.  

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