PAC does Nordic

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PAC (@PAC_Consultants) did not go as far as Lapland but came back from Northern shores with another “strategic partnership”, this time with Radar Ecosystems (@radareco) -a Swedish firm.

As with TBR, the press release is scant on details but we can speculate the deal is about cross-selling and extending its geographic reach. Continue reading

[GUEST POST] Ode to the Analyst Firm Salesperson and Other Key Non-Analysts

I just survived Gartner Symposium in Orlando and as part of my regular post mortem, I analyze what went well and what I can do to improve the experience next year. A critical player for me this week is my Gartner salesperson, which got me thinking about how many AR managers neglect this key participant in their program.

Analyst firm salespeople are unsung heroes in the AR world because AR managers tend to overly focus on our analysts and overlook these useful resources. I remember one year when I was at Oracle OpenWorld, I took out my account execs for dinner one evening – no analysts, only my key salespeople from the major firms to a fun dinner as a thank you and hosted them, as usually it’s the salesperson hosting us. This was years ago so hopefully things have gotten better out there, but I was saddened when one of my account execs said it was the first time he saw an AR manager do something special for sales rather than for an analyst. Continue reading

[GUEST POST] Quiz: How Mature is Your Analyst Relations Program?

  1. How often are you surprised by an important analyst report impacting your company?

    1. All the time, my life sucks.

    2. Every now and then my morning is ruined.

    3. Not often, sometimes a peripheral analyst will write something unexpected without checking in.

    4. It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.

    5. Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue reading

PAC and TBR announce a ‘strategic global partnership.’ Yep.

[This post are my views only, not that of the IIAR board or my employer]

PAC (Pierre Audoin Consultants) and TBR (Technology Business Research) announced last week a ‘global strategic partnership’. The press release is scant on details about the exact terms of the collaboration but they point out that they complement themselves geographically, with TBR based mostly (if only?) in the USA and PAC being a Franco-German (or actually Germano-French) firm. Continue reading

The Ray Constellation Experience

Constellation Research has announced today that it is taking a new step in its development and hired a CEO -see press release below- in the person of Bridget Chambers (@bridgchambers, LinkedIn), who comes from the SAP User Group.

I spoke yesterday to Constellation’s founder (and IIAR Analyst of the year 2009), Ray Wang (@rwang0, LinkedIn) and Bridget and as usual found the conversation fascinating. This post is not a position from the IIAR, its members or board, not my employer  -just a sum of personal thoughts. Comments are welcome of course. Continue reading

Don’t tell my mother I work in AR, she believes I’m a pianist…

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.

AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue reading

New IIAR best practice primer paper: Who are industry analysts and what do they do?

Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.

With this in mind, the IIAR is releasing a primer on the analyst industry. Continue reading

Gartner Symposium/ITxpo 2013 – Leading in a Digital World

With the Summer coming to an end in Europe (boo!), it is time to start thinking about heading off to Orlando (6-10 October) and/or Barcelona (10-14 November) for the annual Gartner Symposium/ITxpo.
Continue reading

IIAR Webinar – Gartner Magic Quadrant Enhancements 2013

Save the Day and Register Now for this “Not-to-Miss” Webinar.

Gartner has recently announced that an enhanced version of the Magic Quadrant will be released on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional?

The IIAR ia delighted to host a webinar to preview the new version of the Gartner Magic Quadrant on Tuesday, 23rd July 2013 at 4:00pm BST/11:00am EST. The session will be given by Julie Thomas (MVP, Research Content Strategy), David Black (VP, Content Architecture & Methodology) and Theresa Ryan (Director, Research Content Strategy), all from Gartner Research and hosted by Ludovic Leforestier from the IIAR Board (LinkedIn, @bearingpointar, @lludovic). Continue reading

Examining The New Gartner Interactive Magic Quadrant

Gartner has recently announced that an enhanced version of the Magic Quadrant will be released  on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional?

Here comes MQ 2.0
The Gartner MQ has not really changed its physical appearance since its original introduction. The famous two-by-two matrix and dots started life on paper and were effectively shifted onto the web with no real change. Over the years, the MQ has been industrialized at the back end with a structured measurement methodology. The front end moved from a static, locked-in-PDF view to a mildly interactive view several years ago, where users could mouse-over a position to read vendor specific strengths and challenges. The degree of interactivity however is about to increase dramatically.

So what’s driving this minor revolution? Continue reading

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