Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Posted on Thursday 14th March 2013 by David R
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations

The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, Cognizant, Edinburgh University and AGT International.

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The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDennington, LinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiter, LinkedIn) on sponsoring analyst events.  One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. (more…)

Filed under: AR Best practices, Celent, IDC Financial Insights, IIAR, IIAR Forum, Metia, Ovum, Silva Research Network, Sunesis AR | Tagged: , , , , , , | 1 Comment »

IIAR Webinar with H&K on Influencer Survey – 19 March 2013, 1600 GMT

Posted on Wednesday 13th March 2013 by shiprakhanna
We are pleased to announce an IIAR Webinar with H&K to present their annual Influencer Survey on 19th March 2013 at 1600 GMT / 0900 PST.  The panel will include Joshua Reynolds (@techspinR, LinkedIn) and Tris Clark (@TrisClarkARGuy, LinkedIn) from H & K and will be hosted by Ludovic Leforestier from the IIAR board (@lludovic, LinkedIn). This survey is a great proof-point for AR folks to show the real influence of analysts.

Filed under: AR debates, H & K, IIAR, IIAR Webinar | Tagged: , , , | Leave a Comment »

[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

Posted on Tuesday 26th February 2013 by shiprakhanna

By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy

Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London.  Find her on Twitter @suzannah_a, LinkedIn or on Suzannah@loudhouse.co.uk

 

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? (more…)

Filed under: AR, AR Best practices, Gartner, Guest Post, IIAR, IIAR Webinar, Loudhouse | Tagged: , , , , , , , | 2 Comments »

IIAR London Forum on 7th March 2013 in London

Posted on Monday 25th February 2013 by shiprakhanna

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.

    (more…)

Filed under: AR Best practices, Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | Tagged: , , , , , , , , , , | 1 Comment »

[GUEST POST] A tale of two sales teams – an analysis of Gartner’s & Forrester’s 2012 financials

Posted on Sunday 17th February 2013 by carolinedennington

Dave Noble recently posted a good insight on his blog at http://intelligenAR.wordpress.com looking in to the financial results of Gartner and Forrester. To go directly to the article click the following link: http://intelligenar.wordpress.com/2013/02/14/a-tale-of-two-sales-teams-an-analysis-of-gartners-forresters-2012-financials/

Filed under: AR debates | Leave a Comment »

[GUEST POST] How AR is Doing: An Ex-AR Practitioner’s View from the Other Side, by Evan Quinn / ESG

Posted on Friday 15th February 2013 by EQ

This guest post has been authored by Evan Quinn (LinkedIn, @evanquinn, blog) who is a Senior Principal Analyst at ESG (Enterprise Strategy Group) covering Data Management, Analytics, Big Data and Cloud Platform-as-a-Service. While at Axicom, Evan was also on the IIAR board .

Speech is free: Evan and ESG are not associated in any ways with the IIAR and the post below contains Evan’s opinions which might not reflect the views of IIAR’s members or ESG.

A couple of years ago I decided it was time to step away from the analyst/influencer relations function for at least awhile.  The researcher/competitive analyst side of me was asking for an outlet, and so I left the AR ranks.  But, ironically, in my current job as an industry analyst I have  the opportunity to see how AR practitioners perform their jobs every business day.  I am here to report that things have changed somewhat in AR, and in some cases not for the better.  But first some background. (more…)

Filed under: AR, AR Best practices, ESG, Guest Post | Tagged: , , , | 11 Comments »

New Eastern star sighted in the Constellation

Posted on Thursday 31st January 2013 by Ludovic Leforestier

Catalyst
Constellation just announced (post, tweet) it entered a partnership with ITR, the well known Japanse research firm.

This is a good time to stop and have a look at those two firms.

Constellation
Founded in 2010 by Ray Wang (@rwang0, LinkedIn), after leaving Forrester and a stint at Charlene Li’s Altimeter. At the start, Constellation focussed on end-user advisory but quickly expanded its portfolio to RAS (research and advisory services) and events. The pricing and consumption models are flexible, based on pre-paid units.  The revenue split is in majority towards syndicated research, events being in the norm (about ⅕) and consulting (end consulting and vendor) making up the rest. (more…)

Filed under: AR, Constellation, IT Analysis Firms, ITR | Tagged: , , | Leave a Comment »

[JOB POSTING] Manager, Analyst Relations, Digital Realty – CA, USA

Posted on Monday 14th January 2013 by shiprakhanna

Company: Digital Realty

Location: CA – San Francisco

Key Objectives

  • The analyst relations (AR) manager provides a key link between industry analysts and internal marketing or corporate executives.
  • The successful candidate should come with managerial experience and a proven track-record at a high-tech or data center vendor or analyst firm as well as polished communications skills.
  • The position will justify the resource head count by influencing industry analysts with positive company messages that will lead to highly qualified business opportunities.

Overview

Because industry analysts can potentially influence the Company’s revenues, the analyst relations (AR) manager should possess corporate and product marketing experience as well as excellent communications skills. The successful AR candidate will have a firm grasp of the target markets and understand corporate positioning and product messaging.  This position will be a dedicated resource for developing relationships with industry analysts, providing them with product information, case studies, sales successes, marketing events and conferences as well as tracking and reporting internally, including senior management, sales and marketing, on research and industry trends identified by the research community. (more…)

Filed under: AR, Jobs -AR roles | Tagged: , | Leave a Comment »

IIAR APJ Forum on 12th Dec 2012

Posted on Tuesday 11th December 2012 by shiprakhanna

Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney!

The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research director Steve Hodgkinson & ANZ regional manager Carsten Boeckmann will be joining us in person to provide some candid insights into where Ovum is heading from a research & organisational perspective, as well as how to engage more effectively with their team. (more…)

Filed under: AR, IIAR, IIAR Forum, IT Analysis Firms, Ovum | Leave a Comment »

[GUEST POST] Six steps to get value for money from your analyst contracts

Posted on Tuesday 11th December 2012 by Duncan Chapple

Duncan Chapple's method for optimizing spend with analyst firmsWhile the Northern hemisphere is getting chilly, this is the one month when salespeople at firms like Gartner and Forrester really start to sweat. Many vendors sign off their major contracts with analysts firms around now, and it’s a great opportunity for analyst firms and vendors to maximise the value from their contracts.

Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. Gartner has a huge number of account managers and, while some clients don’t like being sold to, the advantage of working with Gartner is that it works harder than most other firms to make sure that seat-holders benefit from what they have bought.

(more…)

Filed under: AR, AR Best practices | Tagged: , | Leave a Comment »

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