It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.
Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue reading
Filed under: AR, AR Agencies, AR Best practices, AR debates, Forrester, IIAR Best Practices Paper, IIAR Germany, tips | Tagged: analyst relations, AR Best practices, CeBIT, Forrester, IIAR Germany, OnPR, Pascal Matzke, Simon Jones, Yvonne Kaupp | 4 Comments »