Gartner’s latest April Fool’s prank- the Hype Bicycle!

Gartner has done it again!! On 1st April 2013, Gartner “introduced” the Hype Bicycletm  that it claims is specially designed to help navigate the peaks and troughs that IT managers encounter every day, and is your vehicle for IT success. According to Gartner, “After last year’s Magic Fractals and the year before’s Real Quadrants, this new addition to Gartner’s branded research should attract a good deal of attention.”

Read the full article here.

TGIF – analyst magic quadrant

Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet

The World of Analysts (copy 2011 TechVentive, Inc.)

Well worth a read if you have a minute.

More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be not individually and based on objectives rather than preferences, availability or brand.

Friday: scheduling

Scheduling is one of my pet peeves, simply because locking diaries for a briefing between an exec and an analyst is complicated. They’re just usually really busy and travel so much they have a better chance to bump into each other in an aiport lounge than on a conference call! I sometimes think it’s easier to keep track of particules in the LHC…

Thankfully, there are a few tools today that make my life simpler:

  • I’ve already blogged about tungle.me, it would be great if all analysts used it!
  • I also use twitter to see when analysts are available for a quick chat
  • dopplr and tripit are also useful to see when they might be in the same location

Anyway, what prompted this post was the cartoon on the left from the multi-talented Andreas “Andy” Bitterer: we already knew his photographic and analytical skills (need advice on data quality anyone?), it seems he’s quite good at drawing too. It’s funny as well, just to disprove some myths about Germans :-)

So check his blog, it’s well worth it:
Analysterical – The Exotic Life of Analysts

Other related posts:

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Downfall: Gartner MQ and learnings

Late last week I resurrected a common meme around Hitler’s downfall video but this time applied it to analyst relations.

In the original post, I simply let the parody of the video speak for itself but after reviewing the many comments on the blog and on twitter, I have noticed that quite a few people are commenting about what they can learn from this.

Needless to say, when AR is done well the scenario that this video portrays should never happen. Here are some of the key points:

There is some argument as to whether we need to do any EMEA outreach or whether it is sufficient to just speak to those in the US

Being an EMEA AR pro, this one really irks me. Even though the US analysts may sometimes be the lead for a specific topic area, this is not always the case. What’s more when end users wish to buy a solution they often ask the local analysts in their region for guidance. If you haven’t spoken to them, how can you hope for positive commentary. Finally the EMEA analysts can often give valuable advice regarding how to refine the messaging to make it more relevant for their geography as well as give advice on local issues that may not be important in other regions.

We are only positioned as a challenger. They scored us down because we didn’t provide enough customer evidence

There should never be any surprises when it comes to the MQ being published. Make sure you run plenty of inquiries and SAS days to fully understand where the analysts are positioning you and why and what you need to do to change their perception. Do the process and document everything and obviously you should make sure that your executive team are prepared for the eventual placement and understand why you are positioned where you are.

We were positioned well in the Forrester Wave… a well-respected alternative

Always investigate alternatives. Despite many execs and sales people often being incapably of looking beyond the MQ, there are many tools and analysts out there. It all depends on your objectives and defining which solution is right for you.

There are many more things you can take from this video as I have tried to include as many clichés as possible. Most importantly remember that this is created in jest as a parody for our wonderful AR industry. I hope you like it.

 

The British Are Coming! Datamonitor stalks Gartner analysts

Datamonitor’s truck rolled around the Gartner headquarters in Stamford, CT, this morning. The firm’s Ovum’s business is aiming to hire, and the hoarding on the van asked analysts to send their resume in. As Greg has argued, Datamonitor may have to work hard to get Gartner analysts’ attention: and it seems to know it.

TGIF!

A Friday post, just to wind-up my friends at IDC and DQ (Hi Claus, Fabs, Eric, Chris, Ivano, Bo, Angela, Bob… and all the ones I forget!)

From Dilbert.com

And a serious thought as well: would more transparency in the research process help with objectivity and vendor independence?

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