Guest posts by industry analysts
NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the GMQ or they have a legitimate grievance, I am not in a position to judge Whether NetScout will be successful with their […]
[GUEST POST] Analysts’ Dirty Little Secrets Read More »
[GUEST POST] by @drnatalie from @ConstellationRG on Key Requirements for Vendors When Briefing Software Analysts #archat
Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned
[GUEST POST] Analyst value does not equal word count Read More »
Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was
[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics Read More »
Guest post by @cormacfoster on what do technology industry analysts really do? #readwriteweb
[GUEST POST] An Insider’s Guide to Technology Analysts by Cormac Foster Read More »
A New Approach to Market Analysis for the Evolving Mobile Communications Industry An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice
[GUEST POST] An Analyst’s Take on the Crisis in AR by Saverio Romeo / Frost & Sullivan Read More »
In this post, Curt Monash of Monash research discusses the link between vendor patronage and bias -a fascinating and must read for any AR person!
The Bottom Line: Influencers Who Adopt Multiple Influencer Types Emerge As Market Makers
Market makers create tremendous influence in the market. Today’s savvy influencers adopt multiple influencer types to gain market maker status. A true market maker will master at least four influencer types. For example, some industry analysts earn market maker status by authoring books, writing for media publications, facilitating peer to peer sessions, delivering training, advising clients via consulting, keynoting events, and partnering with academia. Management consultants who author books, gain a column on a blog such as Forbes, and run focused events achieve market maker status. Blogger media moguls who write industry analyst reports, lead training sessions, and speak at events gain market maker status. Expect legacy models to be blown up as new firms of market makers emerge and continue the disinter-mediation of the influencer market.
Read on this guest post from Fred McClimmands on when and why are outsourcing and insourcing of AR viable options.
[GUEST POST] Outsourcing Analyst Relations: A viable option? by Fred McClimans Read More »
Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here.
[GUEST POST] Josh “Groundswell” Bernoff on What do analysts actually do? Read More »
Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices. Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was
[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner Read More »
My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers.
Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead, SAP must continue to innovate and invest in this area.
The growth of enterprise blogging as a recognized form is great news for technology buyers, who rely on independent sources of information when making important technology and business decisions.
[Guest post] Blogger relations at SAP by Michael Krigsman Read More »
Our guest post today is from Lisa Rowan (LinkedIn, @lisarowan), IDC’s Program Director for HR, Learning and Talent Strategies. Read on for Lisa’s tips for briefing analysts from the analyst perspective. There are excellent resources available to assist the AR profession including IIAR but on this side of the briefing table, it seems like that advice is
[GUEST POST] Briefing tips and best practices from Lisa Rowan / IDC Read More »
