Professor Neil Pollock looks at the role industry analysts play in creating today’s markets and asks: Who is shaping this dynamic digital world?…
The words digital economy conjure images of young, tech-savvy entrepreneurs breaking moulds in a world where technology is disruptive. But could the reality be much more mundane and mercantile? Continue Reading →
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has signaled it doesn’t expect major changes this go around.
Curious to get other AR managers’ thoughts on the Wave. What has been your experience, and do you have any best practices you want to share?
For IIAR members, the IIAR Best Practice Paper is available on our extranet > Managing the Forrester Wave
Tomorrow, we’ll be holding our regular discussion group call, and this month the topic is ‘Managing the Forrester Wave’. The session will be led by Peggy O’Neill, who recently authored a white paper for the IIAR on this subject. IIAR members who would like to join the discussion, please contact IIAR Secretary, Hannah Kirkman. Details of upcoming events can be found on the events calendar.