The words digital economy conjure images of young, tech-savvy entrepreneurs breaking molds in a world where technology is disruptive. But could the reality be much more mundane and mercantile? Continue Reading →
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has signaled it doesn’t expect major changes this go around.
Curious to get other AR managers’ thoughts on the Wave. What has been your experience, and do you have any best practices you want to share?
For IIAR members, the paper is available on our extranet > Managing the Forrester Wave