On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind as they are at the IIAR, they have invited me to take place at the table in London. I would like to take the opportunity to give a bit of my vision before the 5th. Since nobody reads my words, it will not hurt the discussion.
Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.
When I was in PR, it was cat fight supreme with territorial ism and turf wars. Most of the announcements I did with these companies when in Analyst Relations didn’t have that element. For the most part, the announcements were about standards, not products. So that went a long way towards working together. Still, if you include IBM, the companies I’ve named here aren’t known for being best buddies.
As and aside, I can say that the executives (who can be the source of most problems) all worked towards the cause of the best briefing possible. Continue reading
A while back, Curt Monash (@curtmonash, blog) caught our attention by calling on tech vendors and solution providers to disclose which IT analysts’ white papers posted on their web pages, or otherwise used in marketing, are sponsored. That’s good practice, and one which most AR professionals have supported over the last decade or more.
But since AR is a two-way street, what about the reverse? Shouldn’t IT analysts (and actually, pretty much about everyone, including bloggers) disclose if a specific research area, project, note, blog post, white paper, speech, webcast, etc, is being paid for by a third party?