Recently, the IIAR held a discussion group on AR careers following a series of blog posts by Marc Duke on this topic.
AR still suffers from being in the shadow of PR and like Marc, most of those taking part in the call had fallen into AR careers by accident. What can we do, as an industry, to spread the word?
Filed under: AR, AR Best practices, AR debates, IIAR | Tagged: AR, AR Best practices, AR debates, IIAR | 5 Comments »
In the second of his series of guest posts on AR careers, @marcduke looks at the skills required to succeed in AR and how to keep them in good shape.
Filed under: AR Best practices, AR debates, IIAR | Tagged: AR, AR Best practices, AR debates | Leave a Comment »
I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began. As the AR profession has matured, the question of where AR as a career is going is a serious one that merits consideration.
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A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through [...]
Filed under: AR, AR debates, Focus, Forrester, Gartner, IDC, IIAR, IT Analysis Firms, Wikibon | Tagged: AR, Focus, Forrester, Gartner, IDC, IIAR, Wikibon | 1 Comment »
In this post, Curt Monash of Monash research discusses the link between vendor patronage and bias -a fascinating and must read for any AR person!
Filed under: AR, AR debates | Tagged: AR, AR Best practices, Ethics | 3 Comments »
Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?, do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.
Filed under: AR Best practices, AR debates, Forrester, Gartner, IDC, IIAR, MagicQuadrant | Tagged: AR debate, Forrester, Gartner, IDC, Magic Quadrant, MQ, Wave | 3 Comments »
What is an IT analyst? Write an answer on Quora What is an IT analyst? 12/1 update: some great answers and also a fascinating discussion How relevant will Analyst Firms like Gartner (with its MQ) and Forrester be in the next 10 year?
Filed under: AR, AR debates | 2 Comments »
AR is an art and science; if you measure everything you take the art out of it. Social media and marketing measurement software is starting to provide the data, but there must always be a place for intuition and personal relationships.
Filed under: AR, AR Best practices, AR debates | Tagged: AR, AR debates, IIAR Best Practices Paper | Leave a Comment »
Read on this guest post from Fred McClimmands on when and why are outsourcing and insourcing of AR viable options.
Filed under: AR, AR Best practices, AR debates, Guest Post | Tagged: analysts relations, AR, influence, insourcing, investor relations, IR, marketing, outsourcing, PR, public relations | 6 Comments »
