There’s no penalty for jumping the gun On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best. But when the starting gun goes off in relation to [...]
Filed under: Gartner, AR, AR debates, MagicQuadrant, IT Analysis Firms | Tagged: AR, AR debates, Gartner, IT analysis firms, MagicQuadrant | Leave a Comment »
This article was originally posted on hp.com: How to Read an Analyst Report. Good read.
Filed under: AR Best practices, AR debates | Tagged: AR Best practices, AR debates, Forrester, Gartner, IDC | Leave a Comment »
Are research firms stuck in the same IP enforcement trap than record labels?
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I’m often asked why bother with AR when there’s already a fully-fledged PR team? To many analysts and AR pros, this may sound like a strange question, after all do you ask an electrician to do the plumbing? However, I’ve seen many times in large corporations PR folks coming to manage AR teams (not always successfully [...]
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The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root cause of analysts’ lowering confidence. These are my four suggestions.
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After more than a decade consulting to analyst relations teams, and some year before as an analyst, I’m seeing a deep, and deepening, crisis in analyst relations.
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Recently, the IIAR held a discussion group on AR careers following a series of blog posts by Marc Duke on this topic.
AR still suffers from being in the shadow of PR and like Marc, most of those taking part in the call had fallen into AR careers by accident. What can we do, as an industry, to spread the word?
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In the second of his series of guest posts on AR careers, @marcduke looks at the skills required to succeed in AR and how to keep them in good shape.
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I first encountered the heady world of AR in 1997 as a lowly account executive. The PR agency I worked for, Text 100, was the main agency for Microsoft in Europe. It had a very, very small AR programme which was passed around and found its way to me. That’s where my AR journey began. As the AR profession has matured, the question of where AR as a career is going is a serious one that merits consideration.
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A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through [...]
Filed under: AR, AR debates, Focus, Forrester, Gartner, IDC, IIAR, IT Analysis Firms, Wikibon | Tagged: AR, Focus, Forrester, Gartner, IDC, IIAR, Wikibon | 1 Comment »
