Posted on Monday 14th October 2013 by peggyoneilliiar
I just survived Gartner Symposium in Orlando and as part of my regular post mortem, I analyze what went well and what I can do to improve the experience next year. A critical player for me this week is my Gartner salesperson, which got me thinking about how many AR managers neglect this key participant in their program.
Analyst firm salespeople are unsung heroes in the AR world because AR managers tend to overly focus on our analysts and overlook these useful resources. I remember one year when I was at Oracle OpenWorld, I took out my account execs for dinner one evening – no analysts, only my key salespeople from the major firms to a fun dinner as a thank you and hosted them, as usually it’s the salesperson hosting us. This was years ago so hopefully things have gotten better out there, but I was saddened when one of my account execs said it was the first time he saw an AR manager do something special for sales rather than for an analyst. (more…)
Filed under: AR Best practices, AR debates, Guest Post | Tagged: AR Best practices, Guest Post | 3 Comments »
Posted on Monday 7th October 2013 by Ludovic Leforestier
How often are you surprised by an important analyst report impacting your company?
All the time, my life sucks.
Every now and then my morning is ruined.
Not often, sometimes a peripheral analyst will write something unexpected without checking in.
It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.
Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. (more…)
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Posted on Monday 2nd September 2013 by Ludovic Leforestier
Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.
AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. (more…)
Filed under: AR Best practices, AR debates, IIAR, IT Analysis Firms | Tagged: analyst relations, AR, AR Best practices, IIAR | 11 Comments »
Posted on Tuesday 27th August 2013 by carolinedennington
Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.
With this in mind, the IIAR is releasing a primer on the analyst industry. (more…)
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Posted on Tuesday 20th August 2013 by carolinedennington
With the Summer coming to an end in Europe (boo!), it is time to start thinking about heading off to Orlando (6-10 October) and/or Barcelona (10-14 November) for the annual Gartner Symposium/ITxpo.
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Posted on Tuesday 2nd July 2013 by carolinedennington
The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June.
The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality and feature David Taylor, author of the new IIAR Best Practice Paper in Measurement.
To attend this webinar, please contact Caroline Dennington at firstname.lastname@example.org for registration details.
A copy of the paper can be found on our Huddle Extranet. If you get a chance, have a read through and don’t forget to come to the session with lots of questions which David will be only too happy to answer!
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Posted on Friday 28th June 2013 by Ludovic Leforestier
It’s Friday night and your exec / stakeholder / boss (tick all that applies) walks into your cubicle / desk / office brandishing what clearly is a Gartner report in his hand. Alas, it’s clear it does not mean kudos and a promotion -she’s clearly fuming, probably after being lambasted by the higher echelons. She’s getting closer and you’re guessing it’s about that magic quadrant. Yup, the dot moved down a little bit. The analyst won’t explain, you’ve tried his boss, send some emails and it feels you’re out of options.
Time to play the trump card. (more…)
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Posted on Sunday 16th June 2013 by carolinedennington
Owing to technical issues, the Best Practices in Measurement webinar will be rescheduled to a date in July.
The IIAR would like to extend its apologies to those who tried to join the session today and also to the session moderator, Rebecca Bergman, Analyst Relations Manager at Digital Reality and David Taylor, author of the new IIAR Best Practice Paper in Measurement.
A copy of the paper can be found at https://my.huddle.net/workspaces/7600790/files/23495251.
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Posted on Friday 14th June 2013 by agidonnithorne
The IIAR is delighted to host a teleconference on Best Practices in Sourcing Advisory Relations. The call is scheduled for Wednesday, June 19th at 4:00pm BST/11:00am EST. The panel will be moderated by Agi Donnithorne, IIAR Board Member, and the featured panellists include:
- Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture
- Edward Gardner, Advisor Relations Director at HCL
- Martin Atherton, VP, Advisor Relations, EXL Service (more…)
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Posted on Friday 17th May 2013 by Ludovic Leforestier
Measurement is one of the issues most often raised by AR professionals. A new IIAR Best Practice Paper by David Taylor has just been released. We will be hosting a Best Practice Webinar on the subject on the
20th June 11th July 2013.
Filed under: AR Best practices, IIAR, IIAR Best Practices Paper, IIAR Webinar | Tagged: AR Best practices, IIAR Best Practices Paper, IIAR webinar | 1 Comment »