IIAR Webinar: Best Practices in Measurement

Posted on Sunday 16th June 2013 by carolinedennington

The IIAR is delighted to host a webinar covering Best Practices in Measurement on Thursday, June 20th at 4:00pm BST/11:00am EST.

The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality and feature David Taylor, author of the new IIAR Best Practice Paper in Measurement. A copy of the paper can be found at https://my.huddle.net/workspaces/7600790/files/23495251.

To register for this session please use the following link: https://analystrelations.webex.com/analystrelations/onstage/g.php?t=a&d=702033210

Filed under: AR, AR Best practices, IIAR, IIAR Webinar | Tagged: , | Leave a Comment »

IIAR Best Practice Teleconference on Sourcing Advisory Relations – June 19th

Posted on Friday 14th June 2013 by agidonnithorne

The IIAR is delighted to host a teleconference on Best Practices in Sourcing Advisory Relations. The call is scheduled for Wednesday, June 19th at 4:00pm BST/11:00am EST. The panel will be moderated by Agi Donnithorne, IIAR Board Member, and the featured panellists include:

  • Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture
  • Edward Gardner, Advisor Relations Director at HCL
  • Martin Atherton, VP, Advisor Relations, EXL Service (more…)

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IIAR Best Practice Webinar: A practical guide to measurement

Posted on Friday 17th May 2013 by Ludovic Leforestier

Measurement is one of the issues most often raised by AR professionals. A new IIAR Best Practice Paper by David Taylor has just been released.  We will be hosting a Best Practice Webinar on the subject on the 20th June. (more…)

Filed under: AR Best practices, IIAR, IIAR Best Practices Paper, IIAR Webinar | Tagged: , , | Leave a Comment »

IIAR Best Practice Webinar: The AR Compass

Posted on Friday 10th May 2013 by Ludovic Leforestier

The AR CompassOne of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme.  The latest IIAR Best Practice Paper has just been released and covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. During this call, we’ll detail this framework and explain how to leverage it for your benefit. (more…)

Filed under: AR Best practices, IIAR, IIAR Discussion Group, IIAR Webinar | Tagged: , , | Leave a Comment »

[GUEST POST] When Your Company Takes Out Your Favorite Analyst

Posted on Friday 3rd May 2013 by peggyoneilliiar

By Peggy O’Neill, AR Director / Informatica (LinkedIn).

It happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under control – when one day, wham! You get a call from one of your SVPs sharing some exciting news! Joe Analyst, one of your company’s key advocates, has now joined your company.

AR managers will inevitably grapple with this scenario as analysts migrate to vendors often. Informatica took out two high profile analysts last year and I’ve experienced this at previous employers too. AR managers can expect certain behaviors when an analyst who used to cover your company comes inside, so your best bet is to prepare for when that day hits and take full advantage of the opportunity. (more…)

Filed under: AR Best practices, AR debates, Guest Post | Tagged: , , | 3 Comments »

[GUEST POST] Doing a Joint Announcement with the Competition, How to Cooperate

Posted on Tuesday 30th April 2013 by dick4sanchez

By John Simons (@JohnSimonds, LinkedIn),originally posted here a year ago. It’s vintage and all the better!

Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.

When I was in PR, it was cat fight supreme with territorial ism and turf wars. Most of the announcements I did with these companies when in Analyst Relations didn’t have that element. For the most part, the announcements were about standards, not products. So that went a long way towards working together. Still, if you include IBM, the companies I’ve named here aren’t known for being best buddies.

As and aside, I can say that the executives (who can be the source of most problems) all worked towards the cause of the best briefing possible. (more…)

Filed under: AR Best practices, ethics, IIAR Best Practices Paper | Tagged: , , , | 1 Comment »

IIAR Webinar with ISG on Sourcing Advisory Relations Survey – 10 April 2013, 1600 GMT

Posted on Monday 25th March 2013 by shiprakhanna

We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_A, LinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@Dell, LinkedIn) will host. (more…)

Filed under: AR Best practices, IIAR, IIAR Webinar, ISG | Tagged: , , , , | Leave a Comment »

Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Posted on Thursday 14th March 2013 by David R
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations

The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, Cognizant, Edinburgh University and AGT International.

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The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDennington, LinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiter, LinkedIn) on sponsoring analyst events.  One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. (more…)

Filed under: AR Best practices, Celent, IDC Financial Insights, IIAR, IIAR Forum, Metia, Ovum, Silva Research Network, Sunesis AR | Tagged: , , , , , , | 1 Comment »

[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

Posted on Tuesday 26th February 2013 by shiprakhanna

By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy

Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London.  Find her on Twitter @suzannah_a, LinkedIn or on Suzannah@loudhouse.co.uk

 

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? (more…)

Filed under: AR, AR Best practices, Gartner, Guest Post, IIAR, IIAR Webinar, Loudhouse | Tagged: , , , , , , , | 2 Comments »

IIAR London Forum on 7th March 2013 in London

Posted on Monday 25th February 2013 by shiprakhanna

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.

    (more…)

Filed under: AR Best practices, Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | Tagged: , , , , , , , , , , | 1 Comment »

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