Posted on Tuesday 4th March 2014 by Simon Jones
It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.
Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue reading
Filed under: AR, AR Agencies, AR Best practices, AR debates, Forrester, IIAR Best Practices Paper, IIAR Germany, tips | Tagged: analyst relations, AR Best practices, CeBIT, Forrester, IIAR Germany, OnPR, Pascal Matzke, Simon Jones, Yvonne Kaupp | 1 Comment »
Posted on Monday 3rd March 2014 by AGilmore
Constellation Research, Inc.
–the award-winning research and advisory firm focused on how disruptive technologies transform business models–announced today
the addition of Peter Kim to the research team as Chief Strategy Officer and Principal Analyst. Kim, whose research focuses on Digital Marketing Transformation, expands Constellation’s ability to provide marketing leadership research/solutions to its early adopter clients worldwide and cement its unique position “somewhere between an analyst firm and a futurist firm” as Constellation Research Founder and Chairman R “Ray” Wang describes it. Continue reading
Filed under: AR, Constellation | Tagged: Analyst Firms, ar news, archat, Constellation | 1 Comment »
Posted on Thursday 20th February 2014 by yvekaupp
As an analyst relations manager you may ask yourself the question: Should I do any specific German AR? Should I run an activity at CeBIT in Hanover, or at the Supercomputing show in Leipzig or set up exclusive f2f meetings with analysts at some location like Munich or Frankfurt, and maybe do it in local language? Should I send my stakeholders to a local analyst event like the Gartner CIO summit in Berlin?
How does the German analyst landscape look like. Which industry and analyst events are relevant? How big is the German analyst firms’ influence? Continue reading
Filed under: AR Best practices, Gartner, IIAR Germany, IIAR Webinar | Tagged: analysts relations, AR community, CeBIT, Gartner, IIAR, IIAR Germany, IIAR webinar, industry analysts | 1 Comment »
Posted on Monday 17th February 2014 by Duncan Chapple
Yvonne Kaupp / T-Systems ; Simon Jones / OnPR
CeBIT is four weeks away! What can AR professionals do to make the most of the largest tech event in EMEA? What’s possible even at this short notice?
In Tuesday’s IIAR webinar, we will discusss on how you can attract attention from analysts — and explain what’s not possible. Long-time IIAR members Yvonne Kaupp (LinkedIn, @YveKaupp) from T-Systems, Simon Jones (LinkedIn, @MrNesjo) from OnPR and Duncan Chapple (LinkedIn, @DuncanChapple) from Kea will lead the discussion, linking the conference to the overall plan for your AR programme. Continue reading
Filed under: AR Best practices, IIAR, IIAR Discussion Group, IIAR Germany, IIAR Webinar | Tagged: AR, CeBIT, IIAR Germany, IIAR webinar | 3 Comments »
Posted on Thursday 30th January 2014 by David Rossiter
It was good to hear from Brett Azuma last week. He got in touch to let me know he’s just been appointed to lead the 60-strong analyst team at 451 Research.
If you don’t know him already, Brett’s an experienced and well-respected leader. He’s previously held senior positions at Ovum, where he was managing director, and Gartner, where he was group vice president/chief analyst. Continue reading
Filed under: 451 Group, Gartner, Ovum, People on the move | Tagged: 451 Group, Ovum | Leave a comment »
Posted on Sunday 5th January 2014 by Ludovic Leforestier
PAC (@PAC_Consultants) did not go as far as Lapland but came back from Northern shores with another “strategic partnership”, this time with Radar Ecosystems (@radareco) -a Swedish firm.
As with TBR, the press release is scant on details but we can speculate the deal is about cross-selling and extending its geographic reach. Continue reading
Filed under: AR, PAC | Tagged: PAC, Radar | 2 Comments »
Posted on Monday 14th October 2013 by peggyoneilliiar
I just survived Gartner Symposium in Orlando and as part of my regular post mortem, I analyze what went well and what I can do to improve the experience next year. A critical player for me this week is my Gartner salesperson, which got me thinking about how many AR managers neglect this key participant in their program.
Analyst firm salespeople are unsung heroes in the AR world because AR managers tend to overly focus on our analysts and overlook these useful resources. I remember one year when I was at Oracle OpenWorld, I took out my account execs for dinner one evening – no analysts, only my key salespeople from the major firms to a fun dinner as a thank you and hosted them, as usually it’s the salesperson hosting us. This was years ago so hopefully things have gotten better out there, but I was saddened when one of my account execs said it was the first time he saw an AR manager do something special for sales rather than for an analyst. Continue reading
Filed under: AR Best practices, AR debates, Guest Post | Tagged: AR Best practices, Guest Post | 3 Comments »
Posted on Monday 7th October 2013 by Ludovic Leforestier
How often are you surprised by an important analyst report impacting your company?
All the time, my life sucks.
Every now and then my morning is ruined.
Not often, sometimes a peripheral analyst will write something unexpected without checking in.
It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.
Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue reading
Filed under: AR Best practices, IIAR Best Practices Paper | Tagged: IIAR Best Practices Paper | Leave a comment »
Posted on Monday 23rd September 2013 by Ludovic Leforestier
[This post are my views only, not that of the IIAR board or my employer]
PAC (Pierre Audoin Consultants) and TBR (Technology Business Research) announced last week a ‘global strategic partnership’. The press release is scant on details about the exact terms of the collaboration but they point out that they complement themselves geographically, with TBR based mostly (if only?) in the USA and PAC being a Franco-German (or actually Germano-French) firm. Continue reading
Filed under: AR, PAC, TBR | Tagged: PAC, TBR | 1 Comment »
Posted on Wednesday 4th September 2013 by Ludovic Leforestier
Constellation Research has announced today that it is taking a new step in its development and hired a CEO -see press release below- in the person of Bridget Chambers (@bridgchambers, LinkedIn), who comes from the SAP User Group.
I spoke yesterday to Constellation’s founder (and IIAR Analyst of the year 2009), Ray Wang (@rwang0, LinkedIn) and Bridget and as usual found the conversation fascinating. This post is not a position from the IIAR, its members or board, not my employer -just a sum of personal thoughts. Comments are welcome of course. Continue reading
Filed under: AR debates, Constellation, People on the move | Tagged: AR debates, Constellation, constellation research | 1 Comment »