Measurement is one of the issues most often raised by AR professionals. A new IIAR Best Practice Paper by David Taylor has just been released. We will be hosting a Best Practice Webinar on the subject on the 13th June. (more…)
If your research firm was a car manufacturer, which one would you be? In the early 20th century, there were hundreds of cars manufacturers and automobiles bought by nobility and industrialists. Fast forward to the present day: mass production has made them accessible to virtually all households and there are now fewer than 10 global car manufacturers. The story is much the same for IT, only on a 30-40 year time frame: just like Hispano-Suiza, few remember Prime Computers, and servers are now bought by business types rather than being operated by an army of lab coats. In other words, IT is becoming more normal from all aspects: financial, procurement, usage… yet more pervasive than ever. Just like you would not think of riding on horseback to fetch your loaf of bread, who could do without accessing email on their smartphone? (more…)
One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. The latest IIAR Best Practice Paper has just been released and covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. During this call, we’ll detail this framework and explain how to leverage it for your benefit. (more…)
It happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under control – when one day, wham! You get a call from one of your SVPs sharing some exciting news! Joe Analyst, one of your company’s key advocates, has now joined your company.
AR managers will inevitably grapple with this scenario as analysts migrate to vendors often. Informatica took out two high profile analysts last year and I’ve experienced this at previous employers too. AR managers can expect certain behaviors when an analyst who used to cover your company comes inside, so your best bet is to prepare for when that day hits and take full advantage of the opportunity. (more…)
[GUEST POST] Crunching the analyst firm numbers – what do they tell us about Gartner, Forrester, IDC & others?
Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.
It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. (more…)
Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.
When I was in PR, it was cat fight supreme with territorial ism and turf wars. Most of the announcements I did with these companies when in Analyst Relations didn’t have that element. For the most part, the announcements were about standards, not products. So that went a long way towards working together. Still, if you include IBM, the companies I’ve named here aren’t known for being best buddies.
As and aside, I can say that the executives (who can be the source of most problems) all worked towards the cause of the best briefing possible. (more…)
Gartner has done it again!! On 1st April 2013, Gartner “introduced” the Hype Bicycletm that it claims is specially designed to help navigate the peaks and troughs that IT managers encounter every day, and is your vehicle for IT success. According to Gartner, “After last year’s Magic Fractals and the year before’s Real Quadrants, this new addition to Gartner’s branded research should attract a good deal of attention.”
Read the full article here.
We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_A, LinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@Dell, LinkedIn) will host. (more…)
Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts
Filed under: AR Best practices, Celent, IDC Financial Insights, IIAR, IIAR Forum, Metia, Ovum, Silva Research Network, Sunesis AR | Tagged: AR Best practices, Celent, IDC Financial Insights, IIAR Forum, Metia, Ovum, Silva Research Network | 1 Comment »