[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy

Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London.  Find her on Twitter @suzannah_a, LinkedIn or on Suzannah@loudhouse.co.uk

 

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? Continue reading

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