Archive | AR Agencies

IIAR London Forum: Creating AR impact – are agencies an asset or a threat

To kickstart Q3 and the forthcoming events season, the U.K. Chapter of the IIAR  has organised an evening of healthy debate, intelligent content and responsible drinking.

The topic for our panel discussion is an evergreen one: should vendors keep AR in-house or could they benefit from external support? panel discussion2

Agenda – Wednesday 14th September 2016 – London

  • 1800: Welcome drinks
  • 1815: Welcome note & update by the IIAR Board
  • 1830: Tutorial: Case studies in Effective External AR support, Dominic Pannell /Buzz Method (LinkedIn, @buzzmethod)
  • 1900: Panel discussion – Creating AR impact – are agencies an asset or a threat?
    Chaired by Ludovic Leforestier /Bearing Point and IIAR Board (@lludovicLinkedIn) with

  • 2000: Analyst firm spotlight with Aditya KishoreHeavy Reading (an Informa company)
  • 2045: Drinking Class on Gin presented by Paulina Michelak, By The Bottle
  • 2115: networking sponsored by Tenderlake and By The Bottle – Networking Through Responsible Drinking

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IDC, End-Users and Strategic AR – all at our latest London meeting

MK 2small Panel 1 smallWell, that was a late one but well worth it.

In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection.

In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works with CIOs and what research it’s now producing for the IT buyer.

And it turns out that there’s quite a lot. Marianne talked through the reach and exposure IDC has with end-users. She also explained several newer services that the company is launching directly to target the CIO and in-house IT decision makers.

David Rossiter of Sunesis/Harvard PR then had the pleasure of chairing a panel discussion on Strategic AR.

It was a spirited, entertaining and insightful conversation. Led by our three panellists – Bill ReedAGTDom PannellUnisys; and our own Yash KhannaTCS – the audience weren’t shy about sharing their views on what they heard as well as their experiences.

We should provide wine and beer more often.

For IIAR members who couldn’t be there in-person, you can listen to recordings of both sessions in Huddle. For non-IIAR members, you can have access if you join up but otherwise you’ve missed out on two great conversations.

Our next meeting is at Christmas on the 9th December, in central London. We’ve got a great party planned, which Dell is kindly sponsoring. You should really come along for at least one drink.

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[GUEST POST] So what to social media?

david rossiterBy David Rossiter (LinkedIn, @davidrossiter) from Sunesis.

 

The question of how AR professionals should use social media keeps cropping up.

Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.

There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.

Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?

No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?

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Making the most of CeBIT (even at the last minute)

CeBIT logoIt’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.

Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue Reading →

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Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations

The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, CognizantEdinburgh University and AGT International.

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The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDenningtonLinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiterLinkedIn) on sponsoring analyst events.  One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. Continue Reading →
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[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy

Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London.  Find her on Twitter @suzannah_a, LinkedIn or on [email protected]

 

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? Continue Reading →

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IIAR London Forum on 7th March 2013 in London

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.

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[Guest Post] Does the consulting approach beat published research?

By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead

We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but its ramifications are much wider.

For those who haven’t yet followed the Twitter feeds and blog links, let me try to summarise what’s going on.

Stanton’s charge is that Magic Quadrants serve a purpose by offering insight into vendors and products, but that the high-level nature of the analysis means they are poor primary tools for making choices. He emphasises the lack of nuance possible in a written article, compared with the detailed, customised insight that can be provided via a consulting engagement. And, of course, he is right. Continue Reading →

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IIAR Teleconference: KCG and Intelligen present an APJ view of the global analyst landscape

Due to popular demand we will once again be holding KCG’s presentation on the global analyst landscape. It proved a huge hit among US and EMEA AR audiences so we would like to extend the opportunity to those of you in Asia-Pacific to take part.

The teleconference will be held on Wednesday 6th June at 11am Sydney / 9am Singapore when the Knowledge Capital Group (KCG) will be delivering an APJ perspective on the definitive market share and market size numbers for Analyst Firms globally. Continue Reading →

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IIAR US Teleconference: KCG presents its take on the global analyst landscape

Next Thursday 10th May at 11am EST / 8am PST / 4pm BST The Knowledge Capital Group (KCG) will be sharing its findings on the definitive market share and market size numbers for Analyst Firms globally.

Every spring KCG conducts a survey looking at the analyst landscape using a selection of data sources including; publicly available revenues, privately sourced figures and business model evaluation among others. KCG then estimates the total Sell Side and Buy Side markets for over 400 firms worldwide. During this call KCG will be presenting its latest findings using 2011 figures and updating the KCG “Mystical Box Chart”. This is an MQ like representation of the relative market position of the major and significant emerging and specialty firms. Continue Reading →

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IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011

The IIAR will be hosting a members-only networking event during the Gartner Symposium, in Orlando, USA on Monday 17th October, 6pm ET.

After a frantic day of briefings and workshops come and relax with IIAR friends over a cold drink. It’s a great way to wind down plus the perfect chance to discuss where and how you would like to see the IIAR grow and develop. There is the opportunity to exchange thoughts and share best practices in a relaxed setting before the evening entertainment and corporate dinners begin. Hosting the café will be Stephen England from KCG.

For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.

 

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What’s happening at Yankee Group?

Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at anytime). Continue Reading →

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IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss:
What’s the value of social media to Asia/Pacific AR professionals?
  • Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester
  • Mandi Bateson – Director, Digital, Hill & Knowlton
  • Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator) Continue Reading →
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(Job Posting) Edelman Seeks Senior Account Executive for Analyst Relations

Senior Account Executive – Analyst Relations, Silicon Valley office (San Mateo)

Job Duties Summary:

The successful candidate will work primarily with the A&R Edelman InSight Analyst Relations Team to support key named AR clients (including Adobe and HP), in the day-to-day execution of analyst relations programs. Daily responsibilities include developing analyst plans and strategies in support of product launches and events, managing the industry analyst database, fielding incoming inquiries, planning and scheduling industry analyst briefings and tours, reporting activities to client contact on a daily basis, etc. Continue Reading →

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[Job Posting] VMware Seeks Group Manager, Industry Analyst Relations

Group Manager, Industry Analyst Relations

Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and go green. With 2008 revenues of $1.9 billion, more than 130,000 customers and more than 22,000 partners, VMware is one of the fastest-growing public software companies. VMware’s award-winning technology, market-leading position and culture of excellence provide the more than 6,600 passionate people we employ in 40 locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.

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[JOB POSTING] Waggener Edstrom Seeks Senior Account Executive for their Microsoft Windows Client team

Waggener Edstrom is looking for a Senior Account Executive to join their Microsoft Windows Client team performing Analyst Relations. This Senior Account Executive will provide AR counsel, day-to-day client management and integration for major products in the Microsoft Windows Client business. As Senior Account Executive, you will be on point for integration and maintaining influential relationships, in addition to collaborating with your peers across the larger Microsoft Windows Client account. Our interactive, supportive environment encourages innovation and offers an opportunity to have a high degree of visibility. Team dynamics support risk taking and new ideas as ways to increase AR results. The position may be located in either Seattle, WA or Portland, Oregon

For details go to: http://jobs.waggeneredstrom.com/jobs/283317-Senior-Account-Executive.aspx

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KCG free webinars

I received KCG’s newsletter recently and they’re organising free analyst relations webinars on the following topics, so I thought I’d share this:

  • Top Ten Tough Time Tips
  • Measuring your AR Program’s Effect
  • Blogs and AR
  • AR and Sales
  • References – the life blood of AR
  • Eight steps to world class AR
  • Ranking and rating analyst events
  • Analysts, Media and Metrics

Note: the IIAR does not partner or endorses those seminars, they are organised by KCG which is an independent commercial organisation.

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Are local analysts “untouched” and influential?

Following a long week at Oracle Open World, I attended the West Coast IIAR meeting organised by Peggy O’Neil from H&K and hosted by Evan Quinn from HP, with several of my colleagues and a room full of AR peers.

Carter from SageCircle interviewed me (and Annemiek Hamelink from Wagged) after that exhausting week:
Oracle’s Ludovic Leforestier with a quick update on the Euro IT analyst landscape « SageCircle Blog

What do you think?

Are independent European firms doing well?
Are they influential and “largely untouched”?

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