Archive | AR Agencies

IIAR member AR Agencies

By Maria Ashton on Thursday 9th March 2017 in AR, AR Agencies, IIAR

IIAR Member Analyst Relations agencies serving technology clients

Axicom

Works with clients in the consumer, energy & automotive, enterprise computing, networking, telecoms and media technologies markets and with organizations driving policy & governance across the industry.
Offices in Amsterdam, London, Madrid, Milan, Munich, Paris and Stockholm, part of Cohn & Wolfe and the wider WPP group.
Services include media, influencer and analyst relations, corporate communications and digital.

CCgroup

Works with clients in the consumer, enterprise, broadcast and media, mobile and telecoms and financial services
Offices From our headquarters in London, and we are lead partners of the GlobalCom PR agency network. With 70 agencies across 60 countries, we can deliver support from wherever you operate.
Services include media, influencer and analyst relations, B2B corporate communications and digital.

Destrier Comms

Works with technology companies, mainly large and mid-size enterprises.
Offices in Munich and London.
Services High impact strategic communication for the age of digital transformation. Influencer relations, AR, PR and issues management.

Loenberg AR

Works with global technology companies of all sizes from small start-up companies to global Fortune 500 companies.
Offices in London
Services – Loenberg AR specialises in all aspects of analyst relations including dedicated analyst relations programme development and execution, briefings, events and perception audits. Loenberg AR also provides training and coaching courses for spokespeople and messaging workshops

Sunesis

Information to follow

The Skills Connection

Information to follow

If you would like more information regarding the listings here please contact the IIAR Community Manager using the form below.

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IIAR London Forum: Creating AR impact – are agencies an asset or a threat

By Maria Ashton on Wednesday 7th September 2016 in AR, AR Agencies, AR Best practices, AR debates, Events, Heavy Reading, IIAR, IIAR Forum, IIAR UK

To kickstart Q3 and the forthcoming events season, the U.K. Chapter of the IIAR has organised an evening of healthy debate, intelligent content and responsible drinking.

The topic for our panel discussion is an evergreen one: should vendors keep AR in-house or could they benefit from external support?

Agenda – Wednesday 14th September 2016 – London

1800: Welcome drinks
1815: Welcome note & update by the IIAR Board
1830: Tutorial: Case studies in Effective External AR support, Dominic Pannell /Buzz Method (LinkedIn, @buzzmethod)
1900: Panel discussion – Creating AR impact – are agencies an asset or a threat?
Chaired by Ludovic Leforestier /Bearing Point and IIAR Board (@lludovic, LinkedIn) with
- Tom Buttle /Chameleon (LinkedIn, @Tom_Buttle)
- Alexia O’Sullivan / EY (LinkedIn, @alexiaosullivan)
- Tim O’Sullivan / Deloitte (LinkedIn, @legbend)
- David Rossiter / Sunesis Global AR (LinkedIn, @davidrossiter)
2000: Analyst firm spotlight with Aditya Kishore / Heavy Reading (an Informa company)
2045: Drinking Class on Gin presented by Paulina Michelak, By The Bottle
2115: networking sponsored by Tenderlake and By The Bottle – Networking Through Responsible Drinking

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IDC, End-Users and Strategic AR – all at our latest London meeting

By trevoriiar on Thursday 16th October 2014 in AR debates, Events, IDC, IIAR, IIAR Forum, Sunesis AR

Well, that was a late one but well worth it.

In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection.

In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works with CIOs and what research it’s now producing for the IT buyer.

And it turns out that there’s quite a lot. Marianne talked through the reach and exposure IDC has with end-users. She also explained several newer services that the company is launching directly to target the CIO and in-house IT decision makers.

David Rossiter of Sunesis/Harvard PR then had the pleasure of chairing a panel discussion on Strategic AR.

It was a spirited, entertaining and insightful conversation. Led by our three panellists – Bill Reed, AGT; Dom Pannell, Unisys; and our own Yash Khanna, TCS – the audience weren’t shy about sharing their views on what they heard as well as their experiences.

We should provide wine and beer more often.

For IIAR members who couldn’t be there in-person, you can listen to recordings of both sessions in Huddle. For non-IIAR members, you can have access if you join up but otherwise you’ve missed out on two great conversations.

Our next meeting is at Christmas on the 9th December, in central London. We’ve got a great party planned, which Dell is kindly sponsoring. You should really come along for at least one drink.

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[GUEST POST] So what to social media?

By David Rossiter on Thursday 27th March 2014 in AR, AR Best practices, Celent, Quocirca, Redmonk, Sunesis AR

By David Rossiter (LinkedIn, @davidrossiter) from Sunesis.

The question of how AR professionals should use social media keeps cropping up.

Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.

There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.

Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?

No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?

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Making the most of CeBIT (even at the last minute)

By admin on Tuesday 4th March 2014 in AR, AR Agencies, AR Best practices, AR debates, Forrester, IIAR Best Practices Paper, IIAR Germany, tips

It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.

Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue Reading →

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Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

By admin on Thursday 14th March 2013 in AR Best practices, Celent, IDC Financial Insights, IIAR, IIAR Forum, Metia, Ovum, Silva Research Network, Sunesis AR

Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection

David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations

The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, Cognizant, Edinburgh University and AGT International.

pizap.com10.261492919176816941363216493160

The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDennington, LinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiter, LinkedIn) on sponsoring analyst events. One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. Continue Reading →

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[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

By admin on Tuesday 26th February 2013 in AR, AR Best practices, Gartner, Guest Post, IIAR, IIAR Webinar, Loudhouse

By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy

Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London. Find her on Twitter @suzannah_a, LinkedIn or on [email protected]

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? Continue Reading →

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IIAR London Forum on 7th March 2013 in London

By admin on Monday 25th February 2013 in AR Best practices, Celent, Gartner, HFS Research, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.
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[Guest Post] Does the consulting approach beat published research?

By admin on Monday 21st May 2012 in AR, AR Agencies, AR debates, Gartner, Guest Post, HFS Research, IT Analysis Firms

By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead

We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but its ramifications are much wider.

For those who haven’t yet followed the Twitter feeds and blog links, let me try to summarise what’s going on.

Stanton’s charge is that Magic Quadrants serve a purpose by offering insight into vendors and products, but that the high-level nature of the analysis means they are poor primary tools for making choices. He emphasises the lack of nuance possible in a written article, compared with the detailed, customised insight that can be provided via a consulting engagement. And, of course, he is right. Continue Reading →

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IIAR Teleconference: KCG and Intelligen present an APJ view of the global analyst landscape

By admin on Monday 14th May 2012 in AR Agencies, IIAR, IIAR Discussion Group, IIAR Webinar, KGC

Due to popular demand we will once again be holding KCG’s presentation on the global analyst landscape. It proved a huge hit among US and EMEA AR audiences so we would like to extend the opportunity to those of you in Asia-Pacific to take part.

The teleconference will be held on Wednesday 6^th June at 11am Sydney / 9am Singapore when the Knowledge Capital Group (KCG) will be delivering an APJ perspective on the definitive market share and market size numbers for Analyst Firms globally. Continue Reading →

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IIAR US Teleconference: KCG presents its take on the global analyst landscape

By admin on Wednesday 2nd May 2012 in AR Agencies, IIAR, IIAR Discussion Group, IIAR Webinar, KGC

Next Thursday 10^th May at 11am EST / 8am PST / 4pm BST The Knowledge Capital Group (KCG) will be sharing its findings on the definitive market share and market size numbers for Analyst Firms globally.

Every spring KCG conducts a survey looking at the analyst landscape using a selection of data sources including; publicly available revenues, privately sourced figures and business model evaluation among others. KCG then estimates the total Sell Side and Buy Side markets for over 400 firms worldwide. During this call KCG will be presenting its latest findings using 2011 figures and updating the KCG “Mystical Box Chart”. This is an MQ like representation of the relative market position of the major and significant emerging and specialty firms. Continue Reading →

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IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011

By admin on Friday 7th October 2011 in AR, AR Agencies, Gartner, IIAR, IIAR AR café, IT Analysis Firms, KGC

The IIAR will be hosting a members-only networking event during the Gartner Symposium, in Orlando, USA on Monday 17^th October, 6pm ET.

After a frantic day of briefings and workshops come and relax with IIAR friends over a cold drink. It’s a great way to wind down plus the perfect chance to discuss where and how you would like to see the IIAR grow and develop. There is the opportunity to exchange thoughts and share best practices in a relaxed setting before the evening entertainment and corporate dinners begin. Hosting the café will be Stephen England from KCG.

For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.

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What’s happening at Yankee Group?

By Duncan Chapple on Monday 19th September 2011 in AR Agencies, Guest Post, IT Analysis Firms

Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at anytime). Continue Reading →

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IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

By admin on Friday 16th September 2011 in AR Agencies, Forrester, IIAR, IIAR Discussion Group, IIAR Forum, IT Analysis Firms

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss:

What’s the value of social media to Asia/Pacific AR professionals?

Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester
Mandi Bateson – Director, Digital, Hill & Knowlton
Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator) Continue Reading →

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(Job Posting) Edelman Seeks Senior Account Executive for Analyst Relations

By admin on Monday 2nd August 2010 in AR Agencies, IIAR, Jobs -AR roles

Senior Account Executive – Analyst Relations, Silicon Valley office (San Mateo)

Job Duties Summary:

The successful candidate will work primarily with the A&R Edelman InSight Analyst Relations Team to support key named AR clients (including Adobe and HP), in the day-to-day execution of analyst relations programs. Daily responsibilities include developing analyst plans and strategies in support of product launches and events, managing the industry analyst database, fielding incoming inquiries, planning and scheduling industry analyst briefings and tours, reporting activities to client contact on a daily basis, etc. Continue Reading →

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[Job Posting] VMware Seeks Group Manager, Industry Analyst Relations

By admin on Monday 19th July 2010 in AR Agencies, Jobs -AR roles

Group Manager, Industry Analyst Relations

Virtualization is the technology that is poised to change the way we think about computing. VMware (NYSE: VMW) is the global leader in virtualization solutions from the desktop to the datacenter. Customers of all sizes rely on VMware to reduce capital and operating expenses, ensure business continuity, strengthen security and go green. With 2008 revenues of $1.9 billion, more than 130,000 customers and more than 22,000 partners, VMware is one of the fastest-growing public software companies. VMware’s award-winning technology, market-leading position and culture of excellence provide the more than 6,600 passionate people we employ in 40 locations worldwide with a platform for professional growth and the excitement of being an early-stage innovator.

Continue Reading →

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[JOB POSTING] Waggener Edstrom Seeks Senior Account Executive for their Microsoft Windows Client team

By admin on Friday 14th May 2010 in AR Agencies, IIAR, Jobs -AR roles

Waggener Edstrom is looking for a Senior Account Executive to join their Microsoft Windows Client team performing Analyst Relations. This Senior Account Executive will provide AR counsel, day-to-day client management and integration for major products in the Microsoft Windows Client business. As Senior Account Executive, you will be on point for integration and maintaining influential relationships, in addition to collaborating with your peers across the larger Microsoft Windows Client account. Our interactive, supportive environment encourages innovation and offers an opportunity to have a high degree of visibility. Team dynamics support risk taking and new ideas as ways to increase AR results. The position may be located in either Seattle, WA or Portland, Oregon

For details go to: http://jobs.waggeneredstrom.com/jobs/283317-Senior-Account-Executive.aspx

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KCG free webinars

By Ludovic Leforestier on Tuesday 13th January 2009 in KGC

I received KCG’s newsletter recently and they’re organising free analyst relations webinars on the following topics, so I thought I’d share this:

Top Ten Tough Time Tips
Measuring your AR Program’s Effect
Blogs and AR
AR and Sales
References – the life blood of AR
Eight steps to world class AR
Ranking and rating analyst events
Analysts, Media and Metrics

Note: the IIAR does not partner or endorses those seminars, they are organised by KCG which is an independent commercial organisation.

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Are local analysts “untouched” and influential?

By Ludovic Leforestier on Thursday 9th October 2008 in AR, IIAR, SageCircle

Following a long week at Oracle Open World, I attended the West Coast IIAR meeting organised by Peggy O’Neil from H&K and hosted by Evan Quinn from HP, with several of my colleagues and a room full of AR peers.

Carter from SageCircle interviewed me (and Annemiek Hamelink from Wagged) after that exhausting week:
Oracle’s Ludovic Leforestier with a quick update on the Euro IT analyst landscape « SageCircle Blog

What do you think?

Are independent European firms doing well?
Are they influential and “largely untouched”?

IIAR, Analyst Firms, SageCircle, AR