Author Archive | Wendy Shlensky

1st Ever IIAR NYC Summer Party

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The first NYC IIAR Summer Party was a smashing success.  Some stats:

  • 7 Members from Accenture, HGS, Radware, Spotlight AR and Wipro
  • 9 Prospects
  • 3 Analysts
  • 3 Agency Executives
  • 8 Enterprise Firms represented

Some highlights:

  • Connections forged. Questions discussed. Networking in action. Possible new chapters forming.

Why the IIAR NYC Summer Party – I wanted an event stateside. I haven’t been able to fly over for the IIAR London parties.  Change starts with me.

Why join the IIAR?  For me, it is a chance to discuss AR best practices and challenges in a more formal way than simply networking or responding to questions on Linked In.  I get to hone my networking, party throwing, and collaboration technology skills. I get out of my comfort zone to think about new ways of executing AR strategically.

What’s next for the NYC IIAR Chapter – some ideas – a monthly gathering, a holiday event, a more formal exchange of ideas with programming, office tours.  Chapter members please weigh in on your desires.  Non chapter members, please join in the conversation and join the IIAR @ www.analystrelations.org

 

 

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[INVITATION] Calling all NYC based AR Professionals and Analysts

Wendy Shlensky, IIAR, Spotlight AR and Wipro invite you to the 1st ever IIAR NYC Summer Party. Come along to mingle with your fellow AR practitioners and Industry Analysts. When: Tuesday 21st August 2018. Where: Pier I Cafe, Riverside Park South and 70th Street on the Hudson River, Manhattan

Wendy Shlensky (LinkedIn, @WLS26), IIAR, Spotlight AR and Wipro invite you to the 1st ever IIAR NYC Summer Party. Come along to mingle with your fellow AR practitioners and Industry Analysts.

When: Tuesday 21st August 2018.

Where: Pier I Cafe, Riverside Park South and 70th Street on the Hudson River, Manhattan

 

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IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

IIAR Sourcing Advisory GroupA few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created the IIAR SAR Workgroup. I hosted a roundtable webinar and this blog is a summation of that webinar.

A new breed of (Sourcing Advisor Relations) SAR is emerging, whose job resembles that of a solutions broker. To succeed, a new skill-set is needed. For analyst relations professionals, the gap is widening and it’s becoming harder simply to move over into Advisor Relations.

As we’ve heard from many sources, the big deal is dead. Buyers have been buying for some time and have become mature, relying less on advisors to assist them with the “big deals”. Continue Reading →

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IIAR Webinar: the state of Advisor Relations: Europe (13 Dec) and North America (14 Dec)

IIAR Sourcing Advisory GroupWith profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations.  Roles are morphing into “Influencer Relations” positions.

To this end, IIAR (International Institute of Analyst Relations) has created a Sourcing Advisory Relations (SAR) Working Group, led by Wendy Shlensky / VP Analyst and Advisor Relations, HGS (LinkedIn, @WLS26)  and  Ed Gyurko (LinkedIn, @edgyurko).  The goal of this workgroup is to provide education and networking for analyst & advisor relations professionals. Continue Reading →

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