Author Archive | Vicki Jenkins

[GUEST POST] So, You Did Well in an Industry Analyst Report… How Do You Get the Word Out?

By Vicki Jenkins/ Nelson Hall (LinkedIn@VickiJ_NH)
This is the fifth in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at promoting your organization’s inclusion in an analyst report. Vicki Jenkins / NelsonHall

Often times, before committing to participating in an industry analyst report, subject matter experts will say to their AR colleagues, ‘What happened with the last report we participated in? What did we get out of it?’ In many organizations, it’s not realistic to send the report to the marketing team simply asking them to leverage it, as they have many other commitments and deliverables and might not understand the value of the report and how to make best use of it internally or externally. Continue Reading →

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[GUEST POST] Analyst Briefings: The Delicate Business of Client References

By Vicki Jenkins/ Nelson Hall (LinkedIn@VickiJ_NH) 
This is the fourth in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship Vicki Jenkins / NelsonHallbetween AR and industry analysts. Here I take a look at using client references and case studies in the briefing process.

Quite often, participating in an analyst report requires providing client references as part of the briefing process, and in the area of outsourcing these can be rather difficult to secure. It is important to develop relationships with your sales and client services teams and to let them know about upcoming analyst reports that will require references so they can assist you without it being a fire drill. Knowing that references are required well in advance also enables your colleagues to select references appropriately, and avoid overusing certain clients where they are handling multiple requests for the client’s time. Continue Reading →

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[Guest Post] Analyst Briefings: Preparing for Success

By Vicki Jenkins/ Nelson Hall (LinkedIn@VickiJ_NH) Vicki Jenkins / NelsonHall

This is the third in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a more detailed look at preparing for analyst briefings.

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[Guest Post] AR Planning Doesn’t Have to be Like Nailing Jell-O to a Tree

By Vicki Jenkins / NelsonHall  (LinkedIn,  @VickiJ_NH)

With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the fence, and communication between the two sides is not always straightforward. Hence, this is the first in a series of blogs for AR professionals containing tips and pointers on how to ensure that the AR/analyst relationship stays smooth. Topics will include briefing preparation and follow-up plans, promotion plans for report placement, and industry analyst days. As it’s that time of year, I’ll start by taking a look at AR planning.  Continue Reading →

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