Author Archive | trevoriiar

IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner)
When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York
Where – IIAR Webinar
Register Here – To attend please REGISTER <<HERE>>, now

AuctionSuccessfully negotiating your contract with analyst firms and gaining best advantage from your contract is a key activity for all Analyst Relations teams. This initial meeting of a IIAR Discussion Group will open up the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
Held under Chatham House Rules the aim is to (ultimately) produce an IIAR Best Practice Paper that combines the knowledge of all participants.
Of course, by attending you will not only have the opportunity to give your knowledge and opinions but also gain from that of others and have the advantage to submit questions directly. Lets have a lively discussion, the more of you that join in the better, so please don’t forget to REGISTER <<HERE>>. Attending IIAR Events is free for all members, there may be a small charge for non-members.
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IIAR Christmas Party – 9th December 2014

Tree01There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries.

This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday 9th December, from 5.30pm and we aim to surpass our Summer Party in venue, numbers and fun – not an easy task given the success of our summer parties !!

Free food and drinks await those who venture out amidst the winter snow.

All analysts and AR folk are welcome. Analysts and IIAR members get in for free – a good reason for joining the IIAR. There are also a limited number of guest tickets available at £75 each.

We can’t guarantee you a seat but we do promise you an entertaining time, whether you stay the whole evening or just pop by for a quick drink

Many thanks to our friends at Dell for sponsoring our 2014 party and helping make it possible for us to provide what will be the most fun Analyst/AR Christmas Party in the UK this year.

Please book the date in your diary and Register if you plan to come along by clicking <<Here>>

 

dell-blue_spot hi-resDell is an end-to-end technology solutions company, thriving on delivering technology solutions to customers to help them achieve more.

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New Portfolio of Decision Making Methodologies from IDC

IDC October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK Forum held on the 15th October is available <<here>>. Continue Reading →

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IDC, End-Users and Strategic AR – all at our latest London meeting

MK 2small Panel 1 smallWell, that was a late one but well worth it.

In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection Continue Reading →

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[GUEST POST] Building credibility to boost sales with IT Analyst Relations

By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing.
Many thanks for allowing the IIAR to re-publish.

When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed to e. g. finance requirements to fund the growth or adding enough skilled people to their workforce) is that once they are moving out of their comfort zone they are facing prospects that are much more skeptical than those in their home markets. Continue Reading →

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Don’t Forget – IIAR UK Forum with IDC – 15th October

Don't ForgetIDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum

Date/Time: 15th October 2014, 5pm – 7pm BST
Location: Holborn, Central London – details sent when registered.
Register: <<HERE>> If you would like to join us please register soon.

Agenda: 

1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence with the end-user community. Continue Reading →

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“Wet Paint” ~ Refreshed IIAR Website

Refresh_1The IIAR is excited to announce the launch of our newly designed, fully refreshed, version of this IIAR Blog/Website, which goes live over this weekend, (4th and 5th, October 2014). Hopefully the transition will be smooth and the IIAR web presence will have a fresh new look over this weekend. Please excuse interruption in normal service during the change-over and any “construction in progress” pages, they will be updated soon. If you have any questions or feedback please feel free to contact us at info (at) analystrelations (dot) org

We hope you like it ! 

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IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct.

IDCHow do you ensure that your AR programme is adding value to the business?  How do you build a strategic AR programme?

In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be answering at our next UK meeting.

Before this discussion, there’s an exclusive session with IDC.  Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC, will be speaking on its reach and influence with the end-user community. Continue Reading →

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IIAR Germany 2nd Stammtisch Event

Unfortunately this event has been postponed and will be rescheduled.
Apologies to all who had registered.

The IIAR German Chapter will be holding its 2nd Stammtisch Event on the 7th October 2014. Starting at 6pm CET German AR Professionals will be meeting at the Ella Restaurant, Munich. The topic for this meetings discussion is – AR measurement and its relevance for successful positioning of AR towards internal stakeholders. (German characteristics). If you are local, in the area or are able to travel why not join your fellow AR Professionals and come along. Register: <<Here>>.  Attending is free for IIAR Members, there is a small charge for non-members.

The next event of the IIAR German Chapter is a Webinar covering the German analyst landscape will be held in November 2014 – date to be confirmed. Details to follow.

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IIAR Webinar Report – Progressive Digital Media Acquires CurrentAnalysis

progressive-digital-media-group-plc-logoFollowing the Progressive Digital Media Group’s acquisition of CurrentAnalysis Inc in July 2014, Simon Pyper (CEO Progressive Digital Media Group) and key members of his team, kindly agreed to provide a Webinar for IIAR Members. This well attended webinar took place on the 5th September and provided a great overview of their combined strategy, synergy and strengths the two companies are now able to offer their  blue-chip customer base, through expanding its premium subscription based services into global markets.

The webinar was led by Ludovic Leforestier (AR Director at BearingPoint and IIAR Board Member) who was joined by:

Simon Pyper – CEO Progressive Digital Media Group
Russ Milburn – MD Product Development
Tim Royston-Webb – MD Business Information

 

The webinar presentation and recording are now available (for IIAR Members) <<here>>

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IIAR Best Practice Paper: The 7+7+7 Golden Rules of Engagement

 

We’ll hold a webinar to discuss our latest IIAR Best Practice Paper: Analyst Relations and Industry Analysts –The 7+7+7 Golden Rules of Engagement byLudovic Leforestier & Caroline DenningtonKeep calm and follow the rules

Date: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here

AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue Reading →

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[JOB POSTING] Project Manager, Analyst Relations with PTC, North America

The Analyst Relations Project Manager is responsible for supporting our global AR program, which is designed to positively influence industry analysts (Gartner, Forrester, IDC, Aberdeen, CIMdata, Ovum, others), improve PTC’s leadership position in analyst reports, and, ultimately, increase sales.

The Analyst Relations Project Manager helps support relationships and communication between PTC and industry analysts by developing the infrastructure, managing the operations, and enabling the two-way strategic dialog between key analysts and PTC leadership. Continue Reading →

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IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14

Subject: IIAR – EMEA Service Providers AR Virtual Chapter
Date: 9th September 2014
Time: 4pm BST, 5pm CET, 6pm EET
Location: IIAR Webinar
Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland

This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold meetings once every two months and bring together AR professionals from Service Provider companies across Europe with a varied agenda. The agenda for this meeting focuses on –  Continue Reading →

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What does analyst influence mean to you?

What does analyst influence mean to you?

If you’re in AR, how do you get it, and how do you measure it?

If you’re an analyst, how do you know whether you have it?

 

“Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how to define, optimize or measure analyst influence. It can be a source of confusion and frustration for AR practitioners and our stakeholders, not to mention the analysts who are expected to provide it! Continue Reading →

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IIAR Webinar: Progressive Digital Media Group Acquires CurrentAnalysis – 5/9/14

IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc.

Date: 5th September 2014
Time: 4pm BST, 5PM CET, 11am EST
Location: IIAR Webinar – Register HERE
 
Summary: On the 30 July 2014, the Board of Progressive Digital Media Group Plc, the provider of high quality premium business information to the consumer and technology markets, confirmed their acquisition of CurrentAnalysis Inc. We will be joined by their CEO and others who will present and discuss their acquisition; during which they will cover – Strategy, Business Models, Clients Served, Value Proposition and ultimately “Why should AR care?”
Attendees:

  • Simon Pyper – CEO Progressive Digital Media Group – Holding company for Kable, Pyramid and Current Analysis
  • Russ Milburn – MD Product Development
  • Tim Royston-Webb – MD Business Information

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[GUEST POST] Key Requirements for Vendors When Briefing Software Analysts, by Natalie Petouhoff / Constellation

Natalie Petouhoff / Constellation (IIAR)By Natalie Petouhoff (@drnatalie, LinkedIn) from Constellation Research.

In any given week, analysts hear many pitches. What may not be apparent is “How engaged is the analyst?” So if you are a vendor, how do you engage an analyst? First, don’t be one of those people who is more interested in getting through all your slides in the short period of time you have with the analyst versus really having an engaging conversation with the analyst. Continue Reading →

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Tracking Analyst Influence: Is there an easier way?

To follow the IIAR Webinar with ARInsights and Huawei “Tracking Analyst Influence: Is there an easier way?” on the 29th May 2014 this describes the systems used by Huawei and a case study of their experience. The full document, presentation and recording from the webinar are all available here.

Several IT buyer surveys have established that industry analysts are the second biggest influence on technology buying decisions, behind peer groups but well ahead of consultants.  Analysts influence through a number of different avenues – by direct phone conversations, by creating a broad media buzz through subscription research, media quotes and in social media such as blogs and the rapid fire of Twitter.

Intuitively, most AR professionals know that they need to track what analysts are saying via all these outlets, but are overwhelmed by the sheer magnitude of the task.  Shouldn’t it be easy in the age of “GOOGLE” to find anything that exists on the internet? Technically, YES! Although, when you are monitoring more than a handful of analysts across their research, blogs, Twitter and media quotes, things can get a little hectic.

 

See also the following IIAR Best Practice papers (membership required):

 

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The IIAR UK Summer Networking event is back in 2014: Bigger and Better than ever!

IIAR Summer Party 2014 at The Grange, LondonFor this year’s IIAR 2014 Summer Party and Networking Event we have exclusive use of a stunning penthouse bar overlooking London (right next to St Paul’s Cathedral). With 80+ analysts attending (and growing), no queuing for one-on-one meetings and drinks plus food all evening why endure the conference scene?

When: 15th July 2014 at 5pm (UK) until late

Where: Central London overlooking St Pauls. Free for IIAR Members, register (here). £75 for non-members, fully redeemable against membership. Full details here.

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IIAR Discussion – AR Training and Certification – What do You Require ?

Date: 1st August 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar

There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we can partner with Edinburgh University on the IIAR Certification programme required update and AR Training. Join our brainstorming on IIAR Training needs, facilitated by Edinburgh University training design experts Neil Pollock (LinkedIn, @neilpollock) and Gian Marco Campagnolo (@campagnolo_g) – read their profiles below, their expertise is unquestionable. You will be invited to name the 4 MOST IMPORTANT aspects that an “AR training programme should cover” – so come prepared. Continue Reading →

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[JOB POSTING] – Market Analyst Relationship Manager – Capgemini

Market Analyst Relationship Manager

The Relationship Manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate them about Capgemini’s capabilities. The goal of the program is positive coverage in analyst reports and analyst recommendations of Capgemini to their end-user clients. This role is based in the USA and  will report to the Global Analyst Relations Manager, based in London. Continue Reading →

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