Gartner has recently announced that an enhanced version of the Magic Quadrant will be released on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional?
Here comes MQ 2.0
The Gartner MQ has not really changed its physical appearance since its original introduction. The famous two-by-two matrix and dots started life on paper and were effectively shifted onto the web with no real change. Over the years, the MQ has been industrialized at the back end with a structured measurement methodology. The front end moved from a static, locked-in-PDF view to a mildly interactive view several years ago, where users could mouse-over a position to read vendor specific strengths and challenges. The degree of interactivity however is about to increase dramatically.
So what’s driving this minor revolution? Continue Reading →