Gartner’s latest April Fool’s prank- the Hype Bicycle!

Gartner has done it again!! On 1st April 2013, Gartner “introduced” the Hype Bicycletm  that it claims is specially designed to help navigate the peaks and troughs that IT managers encounter every day, and is your vehicle for IT success. According to Gartner, “After last year’s Magic Fractals and the year before’s Real Quadrants, this new addition to Gartner’s branded research should attract a good deal of attention.”

Read the full article here.

IIAR Webinar with ISG on Sourcing Advisory Relations Survey – 10 April 2013, 1600 GMT

We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_ALinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@DellLinkedIn) will host. Continue reading

IIAR Webinar with H&K on Influencer Survey – 19 March 2013, 1600 GMT

We are pleased to announce an IIAR Webinar with H&K to present their annual Influencer Survey on 19th March 2013 at 1600 GMT / 0900 PST.  The panel will include Joshua Reynolds (@techspinR, LinkedIn) and Tris Clark (@TrisClarkARGuy, LinkedIn) from H & K and will be hosted by Ludovic Leforestier from the IIAR board (@lludovic, LinkedIn). This survey is a great proof-point for AR folks to show the real influence of analysts.

[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy

Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London.  Find her on Twitter @suzannah_a, LinkedIn or on Suzannah@loudhouse.co.uk

 

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? Continue reading

IIAR London Forum on 7th March 2013 in London

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.

    Continue reading

IIAR Café and Webinar with PAC on Wed 20th Feb 2013

IIAR is delighted to announce its two-in-one event with PAC’s top European and UK management on Wednesday 20th Feb 2013, 1730 onward in London. The event includes:

  • IIAR Café: Come and meet PAC’s top European and UK management face-to-face!
  • IIAR Webinar: Join them via online conference for a webinar! Continue reading

[JOB POSTING] Manager, Analyst Relations, Digital Realty – CA, USA

Company: Digital Realty

Location: CA – San Francisco

Key Objectives

  • The analyst relations (AR) manager provides a key link between industry analysts and internal marketing or corporate executives.
  • The successful candidate should come with managerial experience and a proven track-record at a high-tech or data center vendor or analyst firm as well as polished communications skills.
  • The position will justify the resource head count by influencing industry analysts with positive company messages that will lead to highly qualified business opportunities.

Overview

Because industry analysts can potentially influence the Company’s revenues, the analyst relations (AR) manager should possess corporate and product marketing experience as well as excellent communications skills. The successful AR candidate will have a firm grasp of the target markets and understand corporate positioning and product messaging.  This position will be a dedicated resource for developing relationships with industry analysts, providing them with product information, case studies, sales successes, marketing events and conferences as well as tracking and reporting internally, including senior management, sales and marketing, on research and industry trends identified by the research community. Continue reading

Election Results: The New IIAR Board

The IIAR is delighted to announce the election results of its new Board Members effective as of 7 January 2013 for 12 months.

Agi Donnithorne Agi (Agnieszka) Donnithorne (@agi_A, LinkedIn)Analyst and Influencer Relations, Account Director at LoudhouseLocation: London, UK
Caroline_Dennington Caroline Dennington (@CDennington, Linkedin)Director, Analyst Relations EMEA at SymantecLocation: London, UK
Hannah Hyman Hannah Hyman (@bgeeke, LinkedIn)Analyst Relations Manager at SAPLocation: Seattle, USA
Ludovic Leforestier Ludovic Leforestier (@lludovic, LinkedIn), AR Director – firm wide at BearingPointLocation: London, UK
Simon Levin Simon Levin (@theskillsconxn ,LinkedIn)MD, The Skills Connection
Location: London, UK

Continue reading

[JOB POSTING] Industry Analyst Relations Manager, Amdocs – USA

For 30 years Amdocs has ensured service providers’ success and embraced their biggest challenges – uniquely combining a BSS, OSS and network control product portfolio with professional services and managed services.  A global company with revenue of $3.2 billion in fiscal 2012, Amdocs has 20,000 employees and serves customers in more than 60 countries.

Amdocs is currently seeking an Industry Analyst Relations Manager. The AR Manager will plan, execute and manage strategic programs with leading analyst firms, including Gartner, Forrester, IDC and more. Continue reading

IIAR Christmas Networking Event concluded successfully!

Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along.  With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & SullivanInforma, Celent,  CCS Insight, Creative Intellect Consulting, AMI PartnersEuroLAN ResearchFreeform DynamicsPAC UKPlum ConsultingRedMonkVerdantixAnalysys MasonBloor Research, it sure was a great opportunity for IIAR members (including people from MicrosoftAccentureBearingPoint, CSC, TCSSymantecAtosDeloitteDassault SystemesTietoAvaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue reading

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