[GUEST POST] Trends: Influencers Aspire For Market Maker Status

(This post is cross-posted on the SoftwareInsider blog.)

Eight Major Influencer Types Exist Today

Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models.  In the past, eight influencer types followed five distinct traits (see Figure 1):

  1. Fame. Awareness, notoriety, perceived market status.
  2. Fortune. Billing rates, wealth, earnings.
  3. Market impact. Buy-side decisions making, sell-side product direction.
  4. Personal impact. Individual decisions, behaviour changes.
  5. Initial business model. Revenue drivers, monetization strategy.

Figure 1. Five Traits Of The Major Influencer Types

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