Author Archive | Maria Ashton

IIAR Summer Party, sponsored by TCS

We are excited to announce the date for the IIAR Summer Party, which is once again kindly sponsored by TCS.

Join us at the Shangri La at the Shard, Europe’s tallest building, for a glamorous night of drinks, canapés, and networking in the heart of London, with AR peers and analysts alike.

This event is by invitation only, it is free for IIAR Members and Industry Analysts. If you are not an IIAR Memeber but interested in attending please contact iiar dot community dot manager at analystrelations   dot org for more information, tickets may be purchased subject to approval.

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IIAR Webinar with ARInsights: How to Manage an AR Event

Events create a lot of stress for AR teams, often stretching them to a creaking point. They account for an large proportion of the overall AR budget, their organisation consumes the team and put great demands on executive time.  Nothing can go wrong, and no detail can be overlooked.  AR teams are tasked with creating personalided analyst and executive agendas that can have no conflicts, while making sure that analysts and executives are left with no idle time.
In this webinar, Crystal Golightly (LinkedIn, @crysgolightly) / ARInsights will share best practices how to take the stress out of organising analyst events gathered by working with clients such as Oracle, Cognizant, Infor and many others.

This session will be moderated by Ludovic Leforestier (LinkedIn, @lludovic), IIAR Board Member and Global Influencer Director at Criteo. Continue Reading →

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IIAR Webinar: Gartner Research Methodologies including the Magic Quadrant

Join David Black, Gartner‘s Managing Vice President for Methodologies and Customer Engagement (LinkedIn) for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.
In this discussion moderated by Ludovic Leforestier, Influencer Relations Director at Criteo and IIAR Board Member (LinkedIn, @lludovic) David will cover how the largest industry analyst firm plans which market to cover, what the methodology entails and involves, how it ensures impartiality and accuracy. We’ll also cover the impact of Gartner Peer Insights and touch on the recent addition of Gartner‘s Customer Choice Awards.
Don’t miss out, register today. Note this event is free for IIAR Members and is restricted to Analyst Relations Professionals only, all attendees will need to register with a company email address and will also be required to identify themselves upon dialling in. If you would like to attend in person you may do so, however the face to face discussion is subject to the same rules as the Webinar. If you have any queries on this event please use the contact form below.
When: Thursday 7th September 2017, 1600 -1700 BST  ***NOTE: NEW DATE***
Where: 

 

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[JOB POSTING] Senior Manager, Analyst Relations, California

Open Text is seeking a Senior Manager, Analyst Relations, based (ideally) in the Bay Area, Ca – but flexible for the right candidate!

This role will report to the Senior Director, Global Communications and will be the day to day contact for all analyst relations activity relating to Business Network, BPM and eDiscovery Business Units. This individual will deliver frequent proactive engagement with tier-one industry analysts in an effort to educate and positively influence them about OpenText’s vision, mission and portfolio across specific OpenText Business Units.

URL Link to Vacancy

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[JOB POSTING] Senior Analyst Relations Manager, Sausalito, California

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personSitecore logo (www.analystrelations.org)alized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. More than 4,900 brands––including American Express, Carnival Cruise Lines, easyJet, and L’Oréal–– have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Sitecore is experiencing spectacular growth all over the world, and the Sitecore Analyst Relations team shapes and steers industry analysts’ perception of Sitecore and the market in which we operate. To build on Sitecore’s success and growth, we’re seeking a Sr. Analyst Relations Manager to help support and continue the company’s growth.
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IIAR webinar: IDC exclusive update

Tom Meyer / GVP IDC EMEA (LinkedIn@tomtxt) and Dan Timberlake /UK MD IDC (LinkedIn)  will be giving IIAR members an exclusive overview of IDC on the 18th May 2017 both in person and by webinar with a deeper dive into some of the interesting areas such as

  • Major themes in the industry and how IDC is responding
  • Faster development of new areas
  • Actionability of IDC product on vendor / buyer side
  • Buyer tools
  • Interactions w/ customers and how they are changing
  • Customer engagement / experience
  • What IDC is supporting customers with

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IIAR Webinar & Cafe with Ovum POSTPONED

PLEASE NOTE THAT UNFORTUNATELY WE HAVE TO POSTPONE THIS SESSION,  apologies for any inconvenience caused

There are lots of rumours on what is going on at Ovum. David Rossiter, Sunesis Global AR (LinkedIn, @davidrossiter), will be hosting an IIAR Cafe with the MD and Chief Research Officer, providing you with the perfect opportunity to come meet with and learn what is really going on.

Aneil Rakity, managing director(LinkedIN)and Tim Jennings, chief research officer, (LinkedIN, @tjennings) will be sharing the truth about what’s happening at Ovum and putting to bed some of the rumours that have been flying around about the company for the past couple of years, including the future of the brand. The presentation and open Q&A session will include updates on Ovum’s strategy, market positioning, target markets and competitive differentiators as well as the latest on its research organisation and research agenda. They’ll also be talking about how Ovum fits within Informa, the big investments taking place in product development, its expansion into the US market and the continuing convergence between Ovum’s service provider and technology teams.

If you’re interested in Ovum, this is a “don’t miss” event. Pre-registration is essential

David Rossiter

Date: TO BE CONFIRMED
Time: TO BE CONFIRMED
Location: London & Webinar

 
Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.

 or 

Non members may contact Maria Ashton mashton at analyst relations dot           org for further options.

 

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IIAR member AR Agencies

IIAR Member Analyst Relations agencies serving technology clients

Axicom

  • Works with clients in the consumer, energy & automotive, enterprise computing, networking, telecoms and media technologies markets and with organizations driving policy & governance across the industry.
  • Offices in Amsterdam, London, Madrid, Milan, Munich, Paris and Stockholm, part of Cohn & Wolfe and the wider WPP group.
  • Services include media, influencer and analyst relations, corporate communications and digital.

 

CCgroup

  • Works with clients in the consumer, enterprise, broadcast and media, mobile and telecoms and financial services
  • Offices From our headquarters in London, and we are lead partners of the GlobalCom PR agency network. With 70 agencies across 60 countries, we can deliver support from wherever you operate.
  • Services include media, influencer and analyst relations, B2B corporate communications and digital.

 

Destrier Comms

  • Works with technology companies, mainly large and mid-size enterprises.

  • Offices in Munich and London.

  • Services High impact strategic communication for the age of digital transformation. Influencer relations, AR, PR and issues management.

Loenberg AR

  • Works with global technology companies of all sizes from small start-up companies to global Fortune 500 companies.
  • Offices in London
  • Services – Loenberg AR specialises in all aspects of analyst relations including dedicated analyst relations programme development and execution, briefings, events and perception audits. Loenberg AR also provides training and coaching courses for spokespeople and messaging workshops

 

St. Cross Group

  • Information to follow

 

Sunesis 

  • Information to follow

 

The Skills Connection 

  • Information to follow

 

If you would like more information regarding the listings here please contact the IIAR Community Manager using the form below.

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IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn@lludovic), will moderate the session. This will be followed by a NelsonHall Session on Getting the Message Out in a Post-Truth World, presented by  Rachael Stormonth (LinkedIn, @rstormonth), Guy Saunders (LinkedIn, @GuySaunders1), Paul Connolly (LinkedIn, @Paul_NH), John Willmott (LinkedIn, @John_NH) Continue Reading →

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[JOB POSTING] Senior Manager, Industry Analyst Relations, Berlin, Germany

HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to delivering drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com.  

The HERE Industry Analyst Relations team (IAR) shapes and steers the industry analyst perception of HERE and its environment. We are currently looking for a Senior Manager with previous experience and proven track record in industry analyst relations to join the passionate team. The role is responsible for creating and executing strategy, messaging and tactics to shape stakeholder engagements with industry analysts in order to support the company’s overall objectives. You have the requisite planning and operations skills to plan, manage and execute analyst engagements from ideation to execution. You have 5-7 years’ experience industry analyst relations either in-house or on the agency side. You should have experience in partnering communication colleagues and outside agencies to drive and enhance business results across multiple teams and stakeholders.

In this role, you will work closely with the senior management in HERE and will also act as an adviser within your area of expertise. The role is based in Berlin and will report to the Head of Analyst Relations.

Job responsibilities:

– Help create, manage and execute a comprehensive HERE analyst relations program globally.
– Cultivate and strengthen strategic relationships with HERE top-tier analysts ensuring they are up-to-date on HERE strategy, offering, messaging and key leaders.
– Build strong personal relationships with key analysts.
– Ensure that leading industry analysts understand our strategy, our products and our differentiators.
– Manage creation of presentations and briefing documents for analyst engagements.
– Field inbound inquiries and research requests, assess each opportunity and coordinate resources to respond.
– Support planning and execution of HERE analyst engagements, briefing tours, strategy days and site visits.
– Support analyst report review process as necessary.
– Drive HERE inclusion in key reports and ratings, and clearly communicate HERE competitive positioning with analyst community.
– Track and report on analyst interactions and coverage.

Qualifications
Desired Skills and Experience
– Proven track record and minimum of 5-7 years of technology-related communications experience that includes direct analyst relations experience (either in-house or agency).
– Comfortable with technology concepts. Location industry understanding a plus.
– Experience in mobile, wireless/tech/LBS, consumer electronics, consumer entertainment, consumer durables, and/or digital/media industries preferred.
– Able to turn complex, technology heavy topics into digestible, compelling stories
– Ability to synthesize, interpret and summarize third-party analysis and research for cross-functional audiences. Experience interacting at all levels of a company, including senior/top management.
– Strong, native or near-native English written and verbal communications skills.
– Driven, self-organized team player with a demonstrated ability to achieve objectives.
– Strong project management skills. Able to manage multiple projects concurrently; comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
– Experience managing the planning and execution of analyst events is desired.

Education Requirements

Bachelor’s degree at minimum.

To apply for this role please contact the IIAR Community Manager Mashton at   analystrelations dot    org

 

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The IIAR Tragic Quadrant for 2017

By Fabio Rocha (LinkedIn), Ludovic Leforestier (LinkedIn@lludovic), Neil Pollock (LinkedIn@neilpollock).

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

IIAR Tragic Quadrant 2017

IIAR Tragic Quadrant 2017

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

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IIAR Webinar: Tragic Quadrant

The webinar will be presented by IIAR board members Neil Pollock, (LinkedIN@neilpollock) and Ludovic Leforestier, (LinkedIn,@lludovic ). In the first part we will reflect on insights from the recent IIAR analyst of the year survey, by comparing this year’s survey with the previous analyst of the year survey’s, to reflect on what a longitudinal lens tells us about the changing nature of industry analyst firms and individual analysts. The second part of the webinar will present the IIAR ‘Tragic Quadrant’, which is our tongue-in-cheek take on the changing analyst landscape.
When we set out to do the IIAR Analyst of the Year survey, we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. This is by no means an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Time permitting, the session will also reflect on some of the findings from this and previous year IIAR surveys.
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[JOB POSTING] Industry Analyst Relations Manager, Fairfax, Virginia, US

CGI Analyst Relations (AR) sits within the Strategic Industry Consulting team – a global expert team that helps CGI business units to win and grow aligned to the three year plan. AR’s objective is to support the business by building and maintaining positive, informed relationships between key industry analysts and CGI executives / subject matter experts (SMEs) in order to drive positive preference for CGI with the critical influencer community.  

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[JOB POSTING] Manager, Analyst Relations: New York

IPsoft is looking for an exceptional Analyst Relations Manager to join its AR team.
Amelia, their industry-leading cognitive agent, is an artificial intelligence platform that makes it possible to automate knowledge work across a broad range of functions. Exposed to the same information as any new hire, she can quickly apply her knowledge to solve queries in a wide range of business processes. With Amelia able to shoulder the burden of tedious, often laborious tasks, she partners with human coworkers to achieve new levels of productivity and service quality.
 

This role will primarily focus on Industry Analyst Relations with the ability to manage additional focus areas as the business requires. The role requires working closely with members of leadership and marketing teams to inform and influence industry analysts, including building required internal consensus. The role requires careful cross company collaboration and requires both strategic thinking and practical execution:  Continue Reading →

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[JOB POSTING] Senior Manager AR, EMEA, location: London, UK

Symantec, one of the leaders in cybersecurity,  looking for a Sr. Manager of Analyst Relations for EMEA based in London to join our team and help shape the future of enterprise and consumer security by leading the strategy and execution of Analyst Relations programs in EMEA to further our most strategic company initiatives.

The successful candidate will have a hearty appetite for leading through change, a curiosity in tech innovation and proven success managing AR programs and corporate issues. Clear, concise communication and great relationship building skills are a must. This person is not only adept with current market trends, AR Best Practices and strategic thinking and planning with a knowledge of the current security industry analyst landscape in region, but is also graceful working with company spokespeople and senior executives.

Here’s what you would be doing:

  • Lead the AR strategy for the EMEA region in conjunction with Global Head of AR
  • Oversee planning and execution of all day-to-day regional AR activities, including:
    • Keeping up a drumbeat of regional analyst interactions – briefings, Inquiries, strategic engagements, etc.
    • Oversight of AR activities at all regional events we attend
    • Drive /host analyst get-togethers and events for regional PMs and execs
  • Cover assigned AR technology practice areas as required
  • Serve as first-touch AR regional spokesperson / liaison with all key analysts, building 1:1 relationships
  • Identify and work directly with EMEA business and product spokespeople for all regional analyst interactions
  • AR Budget management in region

Here’s what Symantec is seeking:

  • BA/BS in Communications, Journalism or related degree preferred
  • Excellent demonstrable experience in running a regional analyst relations program for a security technology vendor
  • Ability to thrive under tight deadlines with limited resources
  • Proven communicator, adept at telling the company and product story at a high level
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
  • Excellent communication, writing, editing, and project management skills
  • Proven record of budget management
  • A ROI-driven definition of strategies and tactics
  • A fun, team-oriented and energetic individual
  • Some travel required.

For more information please contact the IIAR Community Manager Maria Ashton
mashton   at   analystrelations dot org

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[JOB POSTING] Analyst Relations Manager: AWS, Munich

Amazon Web Services (AWS) is seeking an experienced, self-starting, highly-intelligent, personable, and detail-oriented manager to join its analyst relations (AR) team. 

AWS Analyst Relations Manager for Germany:  The successful candidate will have the unique opportunity to drive creation and execution of core strategic AR programs for AWS. The role will lead AWS Analyst Relations strategy and implementation in Germany (in Munich). The AR Manager role is tasked with driving awareness of the rapidly expanding number of services in the AWS technology infrastructure portfolio. The AWS AR Manager must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, identifying and facing big challenges, and adjusting to sudden and frequent change.  Continue Reading →

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IIAR Webinar: Getting Started in Analyst Relations

What better way to kick off the start of the new year than a “How to Guide” for Getting Started in Analyst Relations.

Lyn Fariello, (LinkedIn@LynFariello) will talk through everything you need to know from the practical aspects of managing a briefing and analyst evaluation through to the strategic aspects like identifying and managing stakeholders, key targets and planning.

Moderated by: Ludovic Leforestier (LinkedIn, @lludovic)
Date: Wednesday 25th January 2017
Time: 1600 GMT/ 1700 CET/ 0800 PST/ 1100 EST
Duration: One Hour
Register HERE

Registration is required, attendance is free for IIAR Members, non members should contact the IIAR Community Manager: Maria Ashton (mashton at analystrelations dot org) for options.

 

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Around Shawn Fitzgerald in 10 Questions

Today we ask our probing questions of Shawn Fitzgerald, (LinkedIn@IDC)Research Director, World Wide Digital Transformation Strategies at IDC. Shawn recently joined IDC 

IDC

  1. What are your coverage areas?

I’m responsible for leading and coordinating IDC’s World Wide Digital Transformation (DX) Strategies Practice and continuing to ensure IDC’s thought leadership in the digital economy. As you may already know, IDC estimates the economic value of DX to be $20T or more than 20% of global GDP.

  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?

The role and value we, as analysts, provide is tremendous and is ever more important to smart technology strategies. Today, technology is so core to businesses delivering on their brand promises, both products and services. Making a bad technology decision has such an impact on strategic and operational performance in a way that wasn’t the case 20 or 30 years ago. Conversely, making the right choices can enable break-through business performance and really create world-class customer differentiation capabilities. I’ve yet to meet successful business leaders who don’t want access to those insights. Continue Reading →

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IIAR Christmas Party, London 2016

We are very excited to announce this year’s IIAR Christmas Party, proudly sponsored by Dell. christmas-drinks-and-nibbles

Come and join the festivities with free drinks and canapés, all Industry Analysts and AR folk are welcome. Industry Analysts and IIAR members get in for free – for non IIAR members this party is a great reason to join the IIAR. Alternatively there are a limited number of guest tickets available at £75 each, for tickets please contact the community manager: Maria Ashton mashton at analystrelations dot org

Many thanks to our friends at Dell for sponsoring our 2016 party and helping make it possible for us to provide what will be the most fun Analyst/AR Christmas Party in the UK this year.

Don’t forget to Register Here
Only those with approved registrations may attend, this party is for IIAR Members, Industry Analysts and those in a related role. The IIAR  reserve the right to refuse anyone entry to the venue at their discretion. 
Venue: The Botanist, Broadgate Circle London EC2M 2QS

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