Author Archive | Maria Ashton

IIAR Webinar: Tragic Quadrant

The webinar will be presented by IIAR board members Neil Pollock, (LinkedIN@neilpollock) and Ludovic Leforestier, (LinkedIn,@lludovic ). In the first part we will reflect on insights from the recent IIAR analyst of the year survey, by comparing this year’s survey with the previous analyst of the year survey’s, to reflect on what a longitudinal lens tells us about the changing nature of industry analyst firms and individual analysts. The second part of the webinar will present the IIAR ‘Tragic Quadrant’, which is our tongue-in-cheek take on the changing analyst landscape.
When we set out to do the IIAR Analyst of the Year survey, we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. This is by no means an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Time permitting, the session will also reflect on some of the findings from this and previous year IIAR surveys.
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[JOB POSTING] Industry Analyst Relations Manager, Fairfax, Virginia, US

CGI Analyst Relations (AR) sits within the Strategic Industry Consulting team – a global expert team that helps CGI business units to win and grow aligned to the three year plan. AR’s objective is to support the business by building and maintaining positive, informed relationships between key industry analysts and CGI executives / subject matter experts (SMEs) in order to drive positive preference for CGI with the critical influencer community.  

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[JOB POSTING] Manager, Analyst Relations: New York

IPsoft is looking for an exceptional Analyst Relations Manager to join its AR team.
Amelia, their industry-leading cognitive agent, is an artificial intelligence platform that makes it possible to automate knowledge work across a broad range of functions. Exposed to the same information as any new hire, she can quickly apply her knowledge to solve queries in a wide range of business processes. With Amelia able to shoulder the burden of tedious, often laborious tasks, she partners with human coworkers to achieve new levels of productivity and service quality.
 

This role will primarily focus on Industry Analyst Relations with the ability to manage additional focus areas as the business requires. The role requires working closely with members of leadership and marketing teams to inform and influence industry analysts, including building required internal consensus. The role requires careful cross company collaboration and requires both strategic thinking and practical execution:  Continue Reading →

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[JOB POSTING] Senior Manager AR, EMEA, location: London, UK

Symantec, one of the leaders in cybersecurity,  looking for a Sr. Manager of Analyst Relations for EMEA based in London to join our team and help shape the future of enterprise and consumer security by leading the strategy and execution of Analyst Relations programs in EMEA to further our most strategic company initiatives.

The successful candidate will have a hearty appetite for leading through change, a curiosity in tech innovation and proven success managing AR programs and corporate issues. Clear, concise communication and great relationship building skills are a must. This person is not only adept with current market trends, AR Best Practices and strategic thinking and planning with a knowledge of the current security industry analyst landscape in region, but is also graceful working with company spokespeople and senior executives.

Here’s what you would be doing:

  • Lead the AR strategy for the EMEA region in conjunction with Global Head of AR
  • Oversee planning and execution of all day-to-day regional AR activities, including:
    • Keeping up a drumbeat of regional analyst interactions – briefings, Inquiries, strategic engagements, etc.
    • Oversight of AR activities at all regional events we attend
    • Drive /host analyst get-togethers and events for regional PMs and execs
  • Cover assigned AR technology practice areas as required
  • Serve as first-touch AR regional spokesperson / liaison with all key analysts, building 1:1 relationships
  • Identify and work directly with EMEA business and product spokespeople for all regional analyst interactions
  • AR Budget management in region

Here’s what Symantec is seeking:

  • BA/BS in Communications, Journalism or related degree preferred
  • Excellent demonstrable experience in running a regional analyst relations program for a security technology vendor
  • Ability to thrive under tight deadlines with limited resources
  • Proven communicator, adept at telling the company and product story at a high level
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
  • Excellent communication, writing, editing, and project management skills
  • Proven record of budget management
  • A ROI-driven definition of strategies and tactics
  • A fun, team-oriented and energetic individual
  • Some travel required.

For more information please contact the IIAR Community Manager Maria Ashton
mashton   at   analystrelations dot org

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[JOB POSTING] Analyst Relations Manager: AWS, Munich

Amazon Web Services (AWS) is seeking an experienced, self-starting, highly-intelligent, personable, and detail-oriented manager to join its analyst relations (AR) team. 

AWS Analyst Relations Manager for Germany:  The successful candidate will have the unique opportunity to drive creation and execution of core strategic AR programs for AWS. The role will lead AWS Analyst Relations strategy and implementation in Germany (in Munich). The AR Manager role is tasked with driving awareness of the rapidly expanding number of services in the AWS technology infrastructure portfolio. The AWS AR Manager must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, identifying and facing big challenges, and adjusting to sudden and frequent change.  Continue Reading →

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IIAR Webinar: Getting Started in Analyst Relations

What better way to kick off the start of the new year than a “How to Guide” for Getting Started in Analyst Relations.

Lyn Fariello, (LinkedIn@LynFariello) will talk through everything you need to know from the practical aspects of managing a briefing and analyst evaluation through to the strategic aspects like identifying and managing stakeholders, key targets and planning.

Moderated by: Ludovic Leforestier (LinkedIn, @lludovic)
Date: Wednesday 25th January 2017
Time: 1600 GMT/ 1700 CET/ 0800 PST/ 1100 EST
Duration: One Hour
Register HERE

Registration is required, attendance is free for IIAR Members, non members should contact the IIAR Community Manager: Maria Ashton (mashton at analystrelations dot org) for options.

 

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Around Shawn Fitzgerald in 10 Questions

Today we ask our probing questions of Shawn Fitzgerald, (LinkedIn@IDC)Research Director, World Wide Digital Transformation Strategies at IDC. Shawn recently joined IDC 

IDC

  1. What are your coverage areas?

I’m responsible for leading and coordinating IDC’s World Wide Digital Transformation (DX) Strategies Practice and continuing to ensure IDC’s thought leadership in the digital economy. As you may already know, IDC estimates the economic value of DX to be $20T or more than 20% of global GDP.

  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?

The role and value we, as analysts, provide is tremendous and is ever more important to smart technology strategies. Today, technology is so core to businesses delivering on their brand promises, both products and services. Making a bad technology decision has such an impact on strategic and operational performance in a way that wasn’t the case 20 or 30 years ago. Conversely, making the right choices can enable break-through business performance and really create world-class customer differentiation capabilities. I’ve yet to meet successful business leaders who don’t want access to those insights. Continue Reading →

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IIAR Christmas Party, London 2016

We are very excited to announce this year’s IIAR Christmas Party, proudly sponsored by Dell. christmas-drinks-and-nibbles

Come and join the festivities with free drinks and canapés, all Industry Analysts and AR folk are welcome. Industry Analysts and IIAR members get in for free – for non IIAR members this party is a great reason to join the IIAR. Alternatively there are a limited number of guest tickets available at £75 each, for tickets please contact the community manager: Maria Ashton mashton at analystrelations dot org

Many thanks to our friends at Dell for sponsoring our 2016 party and helping make it possible for us to provide what will be the most fun Analyst/AR Christmas Party in the UK this year.

Don’t forget to Register Here
Only those with approved registrations may attend, this party is for IIAR Members, Industry Analysts and those in a related role. The IIAR  reserve the right to refuse anyone entry to the venue at their discretion. 
Venue: The Botanist, Broadgate Circle London EC2M 2QS

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IIAR Breakfast/Cafe meet at the Gartner Symposium in Barcelona

If you are going to the Gartner Symposium, drop in to the IIAR Breakfast – for a coffee, perhaps some churros and a chat on all things AR related with Ludovic Leforestier (@lludovicLinkedIn) IIAR co-founder and Director Thought Leadership and Analyst Relations at BearingPoint.coffee-and-churros

When: Wednesday November 9th Nov 2016
Time: 08.30am local time
Venue: Hilton Diagonal Mar Barcelona Hotel, Carrer del Taulat, 262-264, 08019 Barcelona, Spain

Read also:

IIAR AR Café – Gartner Symposium, Barcelona – 09 Nov 2015
IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014
IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013

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Around Susan Prakasam from Microsoft in 10 questions

Today we ask our probing questions of Susan Prakasam from Microsoft. Singapore based Susan (LinkedIn, @suprakasam) is the Analyst lead for Microsoft Asia, and she won AR Professional of the Year for APAC in 2016. susan-prakasam-microsoft 

Questions:

  1. What’s been your career path to becoming an AR pro?

My longest stint has been in sales & business development before becoming an analyst. Both roles continue to hold value in my current avatar as an AR pro. The foundation in sales keeps me grounded in being customer centric and oriented to how analysts are best served to influence them, and my stint as an analyst helps me understand the regional landscape of analyst houses and the strengths each firm delivers on based on how it is structured and the methodology that is their unique proposition.

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IIAR Discussion Group: Negotiating with Gartner

Successfully negotiating your contract with analyst firms to get the best business value from commercial relationships with industry analysis firms is a key activity for many analyst relations (AR) teams.negotiating-with-gartner

A follow-on from our first IIAR Discussion Group will review the outcomes document from the first meeting (IIAR members can download it <<here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
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IIAR Best Practices Webinar: Strategic Analyst Tiering For Digital Business

This new IIAR Best Practices Paper will be resented by Susan Galer (@smgaler, LinkedIn) in an IIAR Webinar moderated by Ludovic LeforestierLinkedIn @lludovic), Bearing Point and IIAR Board, this how-to webinar is designed to go beyond textbook best practices, providing step-by- step techniques you can put in place immediately to:susan-galer

  • cut through the noise and determine which analysts really matter to your company
  • forge ahead even when you don’t have a business plan from internal stakeholders
  • match your organization’s objectives to the analyst’s true scope of influence
  • answer hard questions to bridge the gap between expectations and reality

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IIAR Forum and Webinar – How well do you know 451 Research?

451 Penny Jones, William Fellows, James Stanton451 Research has been growing rapidly over the past few years, with an analyst team of 120+ and a diversified set of data-driven research services.  James Stanton, (@stantonibusLinkedIn), SVP Marketing will provide an overview of the company. He will be accompanied by William Fellows, VP and Founder of 451, (@wif, LinkedIn)  and Penny Jones, (@PennyJones451, LinkedIn), a Senior Analyst focused on European Services who will provide an overview of her coverage area and help answer questions on how best to engage the 451 Analyst team.

Moderated by Ludovic LeforestierLinkedIn @lludovic), Bearing Point and IIAR Board member. Continue Reading →

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IIAR Webinar: The HfS Research-As-a-Service Model -“Thriving in a Market that Refuses to Change”

The enfant terrible of the industry analysis industry (with maybe a very traditional business model, see The mysterious HfS business model… revealed) will provide an update to IIAR Members on Horses for Sources Research. Presented by HfS founder, Chief Analyst Officer and twice IIAR Analyst of The Year (in 2011 and 2010Phil Fersht  (LinkedIn, @pfersht) and Barbra McGann, EVP Research (LinkedIn, @SheridanMcGann). HfS

The webinar will be chaired by Ludovic Leforestier /Bearing Point and IIAR Board (@lludovicLinkedIn).

Agenda:

  • About HfS
  • Today’s Analyst Industry
  • Aligning the Future of Tech with the Future of Research
  • The HfS Blueprint methodology and how it’s shaping the future analyst model
  • Wrap-up:  Where do we go from here?

When: Thursday 29th September
Time: 17.00 GMT/ 18.00 CET/ 9am PDT/ 12noon EDT
IIAR Members Register Here

This webinar is open to IIAR members, non members should contact the IIAR Community Manager: Maria Ashton mashton at analystrelations dot org.

See also

 

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IIAR London Forum: Creating AR impact – are agencies an asset or a threat

To kickstart Q3 and the forthcoming events season, the U.K. Chapter of the IIAR  has organised an evening of healthy debate, intelligent content and responsible drinking.

The topic for our panel discussion is an evergreen one: should vendors keep AR in-house or could they benefit from external support? panel discussion2

Agenda – Wednesday 14th September 2016 – London

  • 1800: Welcome drinks
  • 1815: Welcome note & update by the IIAR Board
  • 1830: Tutorial: Case studies in Effective External AR support, Dominic Pannell /Buzz Method (LinkedIn, @buzzmethod)
  • 1900: Panel discussion – Creating AR impact – are agencies an asset or a threat?
    Chaired by Ludovic Leforestier /Bearing Point and IIAR Board (@lludovicLinkedIn) with

  • 2000: Analyst firm spotlight with Aditya KishoreHeavy Reading (an Informa company)
  • 2045: Drinking Class on Gin presented by Paulina Michelak, By The Bottle
  • 2115: networking sponsored by Tenderlake and By The Bottle – Networking Through Responsible Drinking

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Around Christian Renaud in 10 Questions

451 IoT Christian RenaudToday we ask our probing questions of Christian Renaud from 451 Research. Iowa based Christian (LinkedIn, @xianrenaud) is Research Director for IoT (Internet of Things). 

  1. What are your coverage areas?
    Internet of Things.

  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    I think the market is speciating between smaller boutique shops and larger numbers shops with specialists in the middle, like 451.

  3. What’s your typical day like?
    About 1/3 quiet contemplation, 1/3 briefings and meetings, and 1/3 complete chaos.
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[JOB POSTING] Industry Analyst Relations Manager

Hewlett Packard Enterprise is looking for an Industry Analyst Relations Manager, for its Security Software and Services division.Hewlett Packard Enterprise Logo

The Analyst Relations Manager will play a vital role in communicating and engaging with the industry analysts and influencers who cover Hewlett Packard Enterprise’s Security software and services business. Security is a core strategic business for Hewlett Packard Enterprise (HPE), and as such this role will have high visibility inside and outside the company. The Analyst Relations Manager will play an important role in shaping the perception of HPE’s Security business, influencing analyst ratings and recommendations, ultimately impacting sales and performance of the business. Continue Reading →

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Gartner acquires SCM World, what does it mean for AR Professionals?

Gartner has consolidated its position as the leader of the pack through its latest acquisition of SCM World, we are not sure how much Gartner paid for SCM but it is estimated to be around the £10m plus mark.

SCM World is a privately held company headquartered in London, U.K., with approximately 60 associates serving clients worldwide in Supply Chain Management. SCM World is a leading cross-industry peer network and learning community providing subscription-based research and conferences powered by the world’s most influential chief supply chain officers and senior supply chain practitioners.

Readers may recall back in 2009 Gartner bought AMR, which served supply chain management and IT professionals. Continue Reading →

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Around Annette Zimmermann in 10 questions

Today we ask our probing questions of Annette Zimmerman from Gartner. Munich-based Research Director Annette (LinkedIn, Twitter) is Agenda Manager for Gartner’s devices research – and she probably has more gadgets than you.

  1. What are your coverage areas?Annette Zimmermann

My beat is very broad in comparison to many analysts. I cover personal technologies including devices, PCs and wearables, following firms like Apple, Microsoft, Google, Samsung to name but a few. I’m also tracking the IoT and specifically beacon technology and indoor positioning solutions from vendors like Cisco, Aruba and Estimote.

  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?

It’s still a growing business with demand coming from vendors and IT-users alike. Industry specific knowledge is becoming more important. Continue Reading →

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