Author Archive | Josh Seerattan

Common Misconceptions and 4 Key Areas Tech Start-ups Can Benefit from Industry Analyst Relations

 Photo: business man writing business strategy concept by Phenom Apps

Photo: business man writing business strategy concept by Phenom Apps

Industry Analyst Relations is often characterized as a “Pay to Play” endeavor with little opportunity for the bootstrapped tech venture; this is not the case. I would argue that there are opportunities for a dedicated Tech Startup to benefit from pursuing Industry Analyst Relations (IAR) even without a large budget to spend. Keep in mind Industry Analysts are knowledge focused experts and there can be equitable and beneficial exchanges of information for those who have put forth the effort to develop their Analyst Relations program and build the necessary relationships in the community. For those new to Industry Analyst Relations and who are considering the reasons to perform IAR, below are some common misconceptions, followed by four compelling reasons to develop an Industry Analyst Relations mission early in a Tech Startup. Continue Reading →

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IIAR AR Café: IIAR Canadian Chapter meet in Ottawa on July 20th

The purpose of this meetup is to provide an informal medium for networking & learning opportunities once a month for Analyst Relations Professionals (ARP) and/or professionals working with Industry Analysts in the Tech industry.

Marketers, Social Marketers, Public Relations, Corporate Communications professionals and Analysts wanting to connect into the ARP community in Ottawa and greater Canada are invited to join. Continue Reading →

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