And the IIAR Analyst of the Year 2011 is…

For the fourth year running, AR professionals have been polled to select the analyst and firms they consider the best best for thought leadership, ease to do business with, influence and value for money.

The IIAR is delighted to announce that this year’s IIAR Analyst of the Year 2011 goes to…

Continue reading

Analyst technology predictions 2011

(Edit – updated with more predictions. Computing have taken extracts and copied on their site – if anyone spots the citation please let me know!)

[Originally posted on Technobabble 2.0] Every year industry analysts formally put their reputation on the line and make predictions for the next 12 months. This post aims to summarise their views in one place – I recommend you click on the links by each post if you want to read more detail.

And for a bit of fun, why don’t you also compare how they did last year on this post

Firms included are: Gartner, Ovum, CCS Insight, Nucleus Research, HfS,  Infotrends, Quocirca, IHS Screen Digest, Forrester, Disruptive Analysis Continue reading

The IIAR Analyst of the Year 2010

This year the IIAR conducted the largest survey yet to identify who AR pro’s believe are the best firms and analysts in the market. These awards, summarising the votes of over 150 participants, reflect a significant change from previous winners and demonstrate that in a year of monetary uncertainty more focus has been spent geared towards the large international houses as oppose to the regional boutiques.

Continue reading

Introducing constellation research

When Ray Wang explains the thinking behind the newest analyst firm on the market, a few words are frequently used:

Disruption –  Experience – Research

These areas are at the crux of what Constellation Research is about and are probably the reasons why I believe that they will automatically be listed as a Tier One firm – something that is critical if they are to survive.

Disruption

Ray clearly states that they will partner with their clients to:

Guide buyers through a dizzying array of disruptive business models and technologies

The words that jump out at me here are ‘buyers’ and ‘disruption’.  This firm has a focus on end users – this is nirvana for vendors and something that many peers in the industry aspire to have in their client base. The objective is to have 70% buy-side business which considering they are starting day 0 with this number at 60% makes me believe that this isn’t wishful thinking.

The focus on disruptive technologies is prudent – whereas there are hundreds of analysts covering every aspect of technology, Ray has pragmatically realised that there is a need to bring order to chaos and advise people on trends, buyers’ POV and  technology in an independent and objective fashion. Continue reading

Analyst ethics?

Quis custodiet ipsos custodes?

Who guards the guards? This is a question that my peers and I have been discussing for some time. We are in a quandary. Analysts and analyst relations live in a symbiotic relationship where we need each other to thrive – you could argue that we are each others PR team in that the success of one group inevitably helps the other.

Conversely, the effect of a ‘bad apple’ impinges on us all. And so the question remains – who polices the analyst industry? Continue reading

IIAR Analyst of the Year

IIAR Analyst of the Year

IIAR analyst of the year survey

For the past few years, the IIAR has sought to indentify the analysts and firms who deserve recognition. In a world where most firms are only contacted by vendors because we want to brief or learn something from them, it is appropriate that once per year we pause and think – who did a damn good job and why?

It is not always the biggest analyst house that wins or the individual with the most twitter followers – what this survey has continued to show is that integrity, independence and market knowledge are the analyst qualities that are most highly valued by AR professionals.

This is a global survey with awards recognised for specific topic areas, globally and by region. There’s only 10 questions and won’t take more than a few minutes to please take part.

This survey is open to all in the AR industry – whether you are an independent, in-house or at an agency. Your vote counts so please vote now.

You can discuss this survey on twitter with the hashtag #iiarsurvey or share the link: bit.ly/iiarsurvey

IIAR Analyst of the year 2010

IIAR Analyst of the Year Next week the IIAR Analyst of the Year survey will be launched. This is an annual award that AR pros vote on to praise the analysts who they think are the best.

The survey is in it’s final stages of being completed – my ask to you is..

what questions do you want to ensure are included?

Put your comments below and we’ll try and make sure they are included.

For previous years results check out the following links:

2009 winners

2008 winners

Follow

Get every new post delivered to your Inbox.

Join 2,805 other followers

%d bloggers like this: