Frost & Sullivan to Present Webinar on 8th April

The IIAR is delighted to host an IIAR Webinar with Frost & Sullivan and speakers John Lake / Strategic Account Manager, and Adrian Drozd / Research Manager / Principal Analyst, Telecoms. The call is scheduled for Friday 8th April at 13:00 BST.  Marc Duke ( blog, @marcduke, LinkedIn) will introduce the speakers, who will discuss the following topics:

  • Introduction to Frost & Sullivan
  • Research Services overview
  • Consulting Service overview
  • Research coverage and production – ICT
  • Mega trends 2011

For those unfamiliar with the IIAR’s teleconferences, the format of the discussion will have the featured speakers sharing their insights followed by a Q&A.

To sign up for the webinar, IIAR members should please email jcourtenay (at)analystrelations (dot) org.

[Job Posting] Strategy Analytics Seeks Analyst for Enterprise Mobility

Analyst, Enterprise Mobility Newton, MA, USA

In order to extend our research leadership in enterprise mobility, Strategy Analytics, is offering an outstanding career opportunity for a disciplined and results-driven team member to join our Wireless Enterprise Strategies (WES) team. A strong desire for success, visibility in a highly dynamic industry, and a background within the wireless telecommunications, enterprise IT and/or market research sectors are essential for this role. Continue reading

[GUEST POST] Money, analyst attention, and implied analyst endorsement

This post, first published on Strategic Messaging,  is reposted here courtesy of the author, Curt Monash (bio, @curtmonash)”

This was and is meant to be a generally-applicable post. It just turns out to be laced with examples from my own experiences. I hope those aren’t too distracting from the broader points.

It is widely believed among analyst relations professionals that one should engage the services of the analysts most influential in one’s industry, in the hope that the analysts one pays will speak well of one’s company, publicly or privately as the case may be. Thus, the best way for an analyst to make money is:

  • Become influential in the industry s/he covers.
  • Say nice things about the companies in it, especially the ones with larger budgets.

On the whole, I think I do better at the first of those tasks than the second.

Sometimes the connection between money and saying nice things is pretty blatant. For example, I’m often asked “Hey, would you be interested in doing a white paper that highlights our product’s advantages?” Unfortunately for my bank account, I almost never think it’s a good idea to accept the commission. It’s not that I dispute that it is possible to be ethical when writing white papers. I just don’t find it easy. And frankly, even analysts I regard as ethical commonly turn out white papers with somewhat more bias than I like to see in documents carrying my name.

Even more directly, I’m occasionally grilled to the effect “Is your view of us sufficiently favorable that we should retain your services?” Those discussions generally don’t end up in a paying relationship, but so be it; the companies who do that aren’t clients I’d much enjoy having anyway.

[READ THE REST ON STRATEGIC MESSAGING]

Reminder to Register for the March 24 IIAR London Forum

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts,Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit.

We still have a few places left, and non-members are invited. Please RSVP to Jane Courtenay, jcourtenay(at)analystsrelations(dot) org.

[Job Posting] Analyst Relations Manager / Octopus

SAE/AE Analyst relations, London, UK

This is a great opportunity for an individual with a passion for Influencer marketing and analyst relations. You ideally come from a PR, marketing, research or AR background with at least 2 years experience. You will work primarily to support key named AR clients in the day to day execution of analyst relations programs. Daily responsibilities include developing analyst plans in support of product launches and events, managing the industry analyst database, fielding incoming inquiries, planning and scheduling industry analyst briefings and tours, reporting activities to client contact on a daily basis, managing day-to-day contact with IT analysts on client’s behalf etc. Continue reading

(Job Posting) Wind River Seeks PR Manager for SFO Bay Area

Wind River is looking for a Public Relations Manager to manage PR programs for various product and market-specific initiatives related to the Aerospace and Defense, Industrial and Medical market segments. The ideal candidate will have approximately 5-7 years of experience in public relations, preferably with PR agency experience, and demonstrated success managing media relations campaigns and programs. This is an excellent opportunity for a PR professional who has served as the day-to-day client liaison managing the flow of work, information, media relations, and content development. Continue reading

March IIAR London Forum Features Gartner

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts, Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit.

Members should RSVP to Jane Courtenay, jcourtenay(at)analystsrelations(dot) org.

[Job Posting] Polycom Seeks Director, Industry Analyst Relations for California

Polycom is seeking a senior evangelist to drive industry analyst relations at Polycom.  The successful candidate will be responsible for creating and executing Polycom’s strategic and tactical AR relationship program and will also be the key spokesperson for this very important community. Polycom’s industry analyst relations program is designed to enhance Polycom’s brand, support sales efforts and extend business units’ outreach into the analyst community. Location: Pleasanton or San Jose, California.

Continue reading

[Job Posting] Analyst Relations – Account Executive/ Senior Account Executive, Octopus Communications

We are looking for a confident, grounded person to join our AR team. You may have a PR background but ideally will also bring with you existing AR experience and a real interest in progressing further into this field. A real hands-on role with exposure to all levels of influencer communications.  Continue reading

[Job Posting] Senior AR Specialist, JDA (MA, TX, AZ / USA)

JDA is looking for a Senior Analyst Relations Specialist. As part of the communications team this position will contribute to an analyst relations program that ensures regular, two-way communication with global industry analysts in the supply chain management, retail and enterprise management software space. This position will be located in Cambridge, MA, preferred or Dallas, TX or Scottsdale, AZ.    Continue reading

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