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Around Katy Ring in 10 Questions

Today we ask our probing questions of Katy Ring (LinkedIn@451Research) Research Director for IT Services at the 451 Group (see all posts on The 451).


  1. What are your coverage areas?Katy Ring 451 Group
    I cover Cloud Transformation Services – basically how advanced technologies are used by consultancies and IT service companies to create and deliver offerings for digital transformation.
  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It is much the same as other marketplaces – you have the large incumbents that everyone moans about but continue to use, the disruptive entrants that are the most fun to work for, and the mid-sized firms that are squeezed by both sides. One thing that does bother me about the IT Analysis Marketplace is the lack of young analysts coming through – in many geos this is a side effect of the death of industry trade journalism, which is where a lot of us began our careers. I’m pleased to say 451 is investing in a graduate Research Associate scheme to help address this.
  1. What’s your typical day like?
    I tend to have two different types of day: either I spend the day in my home office writing, researching, taking phone briefings and enquiry calls; or I am traveling to customer sites and events around the world. The former type of day is quite introspective, the other is socially demanding. The variety is part of what makes the job interesting.
  1. Now, c’mon, tell me an AR horror story?
    Many years ago being disinvited from an event because (I was told) that although I was a tier 1 analyst the vendor had decided I worked for a tier 2 firm. I am not sure in what world that kind of attitude makes for good relationships but most analysts have experienced this kind of nonsense at one time or another.
  1. How do you position your firm? What is your business model? 
    I would say 451 Research is a disruptive firm with reasonable scale (more than 120 analysts globally). We deliver a combination of research & data across fourteen channels aligned to the prevailing topics and technologies of digital infrastructure. Our digital transformation coverage spans from the data-center core to the mobile edge.
    We differentiate by publishing daily, topical, up-to-date reports via our Market Insights product. We also publish longer pieces of research such as our Voice of the Enterprise quarterly commentator products that we provide in a range of technology areas.
    Our customer base is a mix of suppliers, investors and buy-side organizations in that order. However, our readership influence tips that mix on its head, as our commentator network of over 30,000, accesses our research via a “freemium” model.
  1. What is your research methodology?
    We employ a lot of PhDs – indeed by some vendors’ metrics this fact alone would merit rebranding as a big data consultancy – so we undertake primary research. The research is largely conducted via the phone, although where we can we like to meet in person. However, the quantitative team is working with sample sizes that would make face-to-face meetings quite challenging!
  1. Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.
    I particularly welcome the all too rare ability to meet customers as part of the “speed-dating” executive 1:1 sessions that vendors provide at analyst events.
  1. Any hobbies or favourite restaurant / food that you’d like to share?
    Magdalen in Tooley Street is great and brings back good memories of the CIO dinners Kate Hanaghan and I hosted when we were running K2 Advisory.
  1. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?
    For the rest of the year? Trying to analyze “digital transformation services” in a way that is both meaningful and useful to our audiences. In the next 30 minutes? Deciding which biscuit to have with my cuppa
  1. Is there another analyst whose work you rate highly?
    I have a lot of respect for William Fellows, who I have the pleasure of working with at 451 – he is an individual with an encyclopedic knowledge of the cloud industry. Other analysts that I find to be both creative and engaging in the way they work are Kate Hanaghan, Bola Rotibi, and Jess Figueras.

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Around Tim Jennings from Ovum in 10 questions

Today we ask our probing questions of Tim Jennings (LinkedIn, @tjennings, bio) Chief Research Officer and Research Fellow at Ovum (@ovum, see related posts).


1. What are your coverage areas?Ovum Tim Jennings
As Chief Research Officer at Ovum, my focus is less on a specific topic, and more on how technology overall is being applied to create business value. That said, I need to keep abreast of all the hot topics, and be able to hold vaguely sensible conversations on anything from converged infrastructure to customer experience. If I was to pick the coverage area that I enjoy most, it would be BI and information management.

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[JOB POSTING] Senior Account Supervisor, Analyst Relations at Edelman

Edelman Silicon Valley or San Francisco is currently seeking a Senior Account Supervisor to join its Analyst Relations (AR) team. The Senior Account Supervisor (SAS) will help manage the Analyst Relations Edelman logoclients to ensure that AR programs support larger account strategies.

The AR SAS exhibits excellence in all areas of analyst relations, including development of strategic client plans and professional relationships with industry analyst contacts. This person should be adept at recognizing opportunities to accelerate or take client agendas in new directions, working with team members to collaborate on ideas for new programs. The AR SAS will provide strategic counsel and anticipate client needs, providing superior client service.

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[JOB POSTING] Industry Analyst Relations Manager, Security Software and Services

Hewlett Packard Enterprise is seeking an Industry Analyst Relations Manager for Security Software and Services
HP, Hewlett PackardThe Analyst Relations Manager will play a vital role in communicating and engaging with the industry analysts and influencers who cover Hewlett Packard Enterprise’s Security software and services business. Security is a core strategic business for Hewlett Packard Enterprise (HPE), and as such this role will have high visibility inside and outside the company. The Analyst Relations Manager will play an important role in shaping the perception of HPE’s Security business, influencing analyst ratings and recommendations, ultimately impacting sales and performance of the business.

This position will report to the Communications team lead for HPE’s Security business, part of HPE’s Global Communications organization.

This individual will be responsible for all industry analyst relations engagement and activity for HPE’s Security software and services business.
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[JOB POSTING] Automation Anywhere – Senior Manager, Global Analyst Relations

 Senior Manager, Global Analyst Relations – Automation Anywhere

Automation Anywhere LogoReporting to the CMO, the Senior Manager of Global Analyst Relations will develop strategic relations with our growing community of classic analysts and next-gen influencers.

The Senior Manager of Global Analyst Relations is a self-starter with a passion for results-driven analyst relations proven by a track record in a complementary area such as enterprise software, process automation or IT business transformation for the digital economy. Day to day, this position will:

Define, develop and measure valuable two-way relationships with analysts worldwide
Drive broader and deeper coverage of differentiatd customer benefits, solutions and use cases
Provide management with outside-in input to strategies, products and services, drawing from industry trends, competitive landscapes and analyst message tests/advisory
Team with marketing, PR and sales to improve messaging and sales enablement
Broaden visibility of the company and help hone its voice across regions and marketsThis position works to build, support and measure external relationships, related marketing initiatives and detailed program plans in support of Automation Anywhere business objectives. The position requires frequent contact with industry influencers and all levels of Automation Anywhere, channel and customer spokespeople. The ideal candidate has 5 to 8 years’ experience in analyst relations, strong written and verbal communications skills, active listening skills, and the ability to manage multiple projects on time and on budget.This position is based at company headquarters in San Jose, CA, USA. Candidates must be local.

For more information please click here

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[JOB POSTING] Analyst Relations Manager

Juniper Networks Logo
Juniper is looking for an experienced influencer relations or industry analyst relations self-starter to support executive relations with industry opinion leaders. The Analyst Relations Manager is a high visibility position that will support the Sr Dir, Global Analyst Relations and work with all levels of Juniper from the CEO down. If you are an experienced influencer relations / analyst relations professional ready to take on a more strategic role — and you can show up every day with passion, precision and persuasion — then they would love to meet you.

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Around Anthony Mullen from Gartner in 10 questions

Today we ask our probing questions of Anthony Mullen  from Gartner (@gartner, see related posts). Anthony ( LinkedIn, @ant_mull) recently joined Gartner and was previously with Forrester. Last year while working in a data science consultancy, Anthony conceived of and ran a piece of R&D work that developed the worlds first richAnthony Mullen segmentation using wearable data. The work went on to develop propensity to buy predictions related to heart rate as well as dissecting what made for a good nights sleep.


  1. What are your coverage areas?
    I have two main streams that I’m working on. The first is macro trends and forecasting in the personal technologies space. The second is more horizontal research which covers topics like analytics, AI, IoT and the connected home. From a role point of view I often write for customer experience professionals, strategic planners and innovation teams.

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[JOB POSTING] Account Supervisor, Analyst Relations team

Edelman Silicon Valley is currently seeking an Account Supervisor to join its Analyst Relations (AR) team. images

The Account Supervisor (AS) will help manage the AR team and clients to ensure that Analyst Relations programs support larger account strategies. The AR AS exhibits excellence in all areas of analyst relations, including development of strategic client plans and professional relationships with industry analyst contacts. This person should be adept at recognizing opportunities to accelerate or take client agendas in new directions, working with team members to collaborate on ideas for new programs. The AR AS will provide strategic counsel and anticipate client needs, providing superior client service.

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[JOB POSTING] Business Technology Research Manager – professional services

The successful applicant will both take a lead on and support thought leadership projects in conjunction with the firm’s fee earners as well as act as an internal subject matter expert on business technology research supporting client work.

Candidates must be able to take a research question and develop it into a project, have strong stakeholder management skills as well as strong writing ability.

CB Resourcing operates as both an employment agency and an employment business. Applicants will need to be able to provide us with proof of their eligibility to work in the UK on request.

Please email [email protected] with your CV and contact details for a confidential discussion about this position.

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[JOB POSTING] Industry Analyst Relations Director

Philips-logo-wordmarkYour challenge

You will lead the global analyst relations discipline within the global integrated communications team. This is a newly-established discipline and of strategic importance for Philips, insofar as we are increasingly moving into the technology space, where industry analysts have significant influence over customer buying decisions.

Your responsibilities

You will be responsible for creating a global plan targeting the most relevant/impactful analysts, which will require you to work very closely with the business group leaders, to acquire a deep understanding of our product and solution offerings and those of our competitors. You will also be expected to collaborate with other disciplines within Philips, including marketing and media relations, to help ensure that positive analyst reports/comments are fully leveraged with customers, the media and other key influencers. Furthermore, you will:

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[JOB POSTING] Deloitte Global, Global Analyst Relations Manager

Deloitte Global, Global Analyst Relations ManagerDeloitte Logo
Global Analyst Relations (AR) is a highly specialized discipline within Deloitte. The AR team is entrusted with owning and managing Deloitte’s relationships with the analyst community on a global basis. The relationships are considered protected and of high value as analysts impact client buying decisions, rate, rank and report on our business, influence our brand and reputation, and provide advice to the business in shaping and directing marketing messages and firm strategies. AR programs are managed on a global, cross-functional and cross-industry basis to ensure the accurate and consistent positioning to maintain and advance our leadership position with the analysts. It is estimated that team activity impacts $3-6B in revenue and the team interfaces at the highest executive level of the firm across all businesses, geographies and industries

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[JOB POSTING] Director, Global Analyst Relations – Sitecore, CA or NH / USA

Sitecore: Director, Global Analyst Relations (Virtual, Sausalito, CA or Manchester, NH)Sitecore logo (
Role reports to: Vice President of Strategic Engagement


Advance the company’s mission to attain and sustain position and recognition as the leader in the customer experience market by facilitating a strategic analyst relations program. Continue Reading →

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IIAR 2014 Networking Event: analysts party in the sunshine

IIAR Summer Party 2014 at The Grange, London
As the day drew to a close and the sun set over London, over 100 hundred of the UK’s leading analysts and AR professionals were busy drinking, talking and enjoying the spectacular views of St Paul’s Cathedral, the Shard and the city skyline. If you weren’t able to come along to this year’s IIAR Summer Party, you missed out on another treat of an evening. Someone described it as “the networking event of the summer” and if you were there, it’s easy to see why. Another said “stunning views, great company, interesting conversations, nice food, free booze – it couldn’t get any better.” Continue Reading →

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[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn)

Gartner has its ‘listening hat’ on at the UK AR Regional BriefingNew methodologies introduced by Gartner

Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and spend more time on topics that we, as AR professionals, have said we wanted to know more about.

Overall, it was an excellent event with a good balance of presentations and interactive discussions. The first panel slot was rather over staged and an over-run at the start of the day left little time for what must have been one of the most useful sessions of the day by David Black on Gartner reports and methodologies (“Gartner Update: Magic Quadrant Contextualization and Critical Capabilities”). See below for a summary of the updates. Continue Reading →

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Final call to join THE analyst/AR event of the year: Tues 16th July, 5pm in London

After a hard day’s work what could be better than enjoying a cold beer with your analyst friends and AR peers in an open-air bar overlooking London. What’s more, thanks to our kind friends at Tata Consultancy Services, there’ll be free drinks and canape’s on offer too!

We have over 150 people registered to attend, with more than 100 analysts from firms including, Gartner, ForresterIDC and Ovum along with a host of others from the likes of Analysys MasonNelson Hall and Current Analysis among  others. Continue Reading →

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UK Chapter Summer Party Set to be Bigger Than Ever: Tues 16th July, 5pm til late

If you want a chance to catch up with your key analysts, get introduced to some important new faces in the industry and meet your AR peers then don’t miss the UK Chapter of the IIAR’s upcoming Summer Party and Networking Event.

We’ve ordered lots of glorious sunshine, booked an awesome venue exclusively for the IIAR and put enough money behind the bar for free drinks and canapés through the evening, thanks to very generous sponsorship from Tata Consultancy Services. With more than 90 analysts signed up to attend this is set to be the biggest event in the IIAR’s history! Continue Reading →

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Summer time & the party is coming: you’re all invited to the IIAR UK Summer Party & Networking event

It is that time of year. Look out the window and you can tell. Yes, it’s summer. Which surely means it must be party time…

So, with no further ado, the IIAR’s UK Chapter is delighted to announce its annual Summer Party and Networking Event, which this year is kindly sponsored by Tata Consultancy Services.

The party is taking place on Tuesday 16th July 2013. We’re kicking off from 5.00pm and you’re welcome to drop by anytime from then on. Continue Reading →

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Gartner’s latest April Fool’s prank- the Hype Bicycle!

Gartner has done it again!! On 1st April 2013, Gartner “introduced” the Hype Bicycletm  that it claims is specially designed to help navigate the peaks and troughs that IT managers encounter every day, and is your vehicle for IT success. According to Gartner, “After last year’s Magic Fractals and the year before’s Real Quadrants, this new addition to Gartner’s branded research should attract a good deal of attention.”

Read the full article here.

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IIAR Webinar with ISG on Sourcing Advisory Relations Survey – 10 April 2013, 1600 GMT

We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_ALinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@DellLinkedIn) will host. Continue Reading →

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