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[JOB POSTING] AR manager, Salesforce, San Francisco / CA, USA

Salesforce logoThe Manager/Senior Manager of the Analyst Relations Market Strategy team will oversee, develop, and execute a range of projects and programs for one of our product lines while helping to manage the relationships with some of the top industry analysts. This is a great opportunity to work with the Salesforce Market Strategy team in a role with huge potential for growth. This position will accelerate and evolve the existing analyst relations program, helping the company to:

  • Develop more strategic relationships with our growing community of analysts, market luminaries, and influencers
  • Provide Product Management with strategic consultation on products and services
  • Partner with the Sales Enablement organization, assisting in driving deals with analyst support
  • Collaborate with Product Marketing and Corporate Marketing to deliver content and programs to drive lead generation
  • Broaden visibility of the company, its strategy, and core products

The position requires a commitment to innovation in the technology industry, understanding of the enterprise software and cloud computing spaces, and established relationships with industry analysts. Clear, concise, and consistent communication skills are a must. Additionally, open communication across other members of the Market Strategy team is an essential requirement for the role, as well as the ability to multi-task and prioritize while maintaining a sense of humor is required.

Responsibilities

  • Provide end-to-end management of strategy, analyst relationships, and execution for a product line
  • Own the fast paced coordination of setting up meetings, tours, analyst days, Salesforce events, and news briefings
  • Be a trusted partner internally with the ability to staff analyst meetings and tours, provide first level feedback to spokespeople and senior executives, share thoughtful notes with stakeholders, own follow-up, suggest next steps, and contribute to strategy
  • Ability to create briefing documents and maintain contact both internally and externally
  • Understand the value of marketing back to build relationships with internal clients and stakeholders
  • Partner internally to build and deliver great content and assets, good judgment on quality of content and who would find it useful, and the ability to measure effectiveness of content
  • Demonstrate excellent judgment for company’s best interest, strong situational analysis, and the ability to negotiate
  • Be a great team player – willing to jump in and help others, take on new responsibilities and projects
    Willingness and ability to travel 25-40% of the time across North America

Required Skills

  • BA/BS degree from 4 year college/university
  • Minimum of 4-6 years of experience in Analyst Relations in the technology industry
  • Excellent communication, writing, editing, and project management skills
  • Proven ability to work under tight deadlines with limited resources
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
  • High level of energy, enthusiastic team player, and dedication to excellence
  • No ego – we are a small, dynamic team and everyone pitches in to get the job done
  • A positive, flexible attitude and a sense of humor are essential

Desired Skills

  • Previous experience in Analyst Relations, Investor Relations, Product Marketing, or Public Relations
  • CRM, enterprise software and/or cloud computing experience
  • Established relationships with industry analysts or influencers
  • Appreciation of wine, cheese and chocolate
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[JOB POSTING] Analyst relations manager, Kofax, Orange County, California, USA

Analyst Relations ManagerKofax logo

Key Responsibilities:

Manage the global AR program.   The successful candidate must have a firm grasp of the analyst industry and its unique concerns as it pertains to the IT enablement of businesses, as well as the ability to be an effective influencer to the entire relevant analyst community.  This position requires 5+ years of experience working in or with leading analyst consulting organization at senior levels, including Forrester, Gartner, IDC and Ovum.   The AR manager will craft a cohesive analyst outreach and nurture program and ensure the optimum level of company interaction across all relevant coverage areas in horizontal and vertical markets.   The AR manager will track, review, summarize and distribute relevant research reports and ensure inclusion and optimum coverage for Enterprise software.  The AR manager will drive an aggressive program to both maintain positive coverage in areas such as multi-channel capture, Robotic Process Automation, Case Management, Mobile, eSignature, Customers Communications and Smart Process Apps, as well as identify new areas of inclusion in enterprise software’s broad product line.  The AR manager will track key industry trends, and advise on areas of concern or interest.   Daily analyst interaction contact will be a combination of face to face, email and on the phone.

Primary Responsibilities:

  • Handle and coordinate requests for research participation; schedule briefings with proper Enterprise software SME.
  • Track/manage publish dates for key Gartner MQ and Forrester Wave reports (including Dynamic Case Management, Multichannel Capture, Smart Process Apps, Business Process Management, among others.)
  • Work with Product Marketing to complete responses, build presentations, conduct demos, etc.
  • Arrange and participate in briefings, track activity and ensure appropriate follow up is conducted in a timely basis.
  • Support internal requests for competitive intelligence, or research reports from Product Marketing

Required Skills

  • 5+ years in the Enterprise Software industry
  • Ability to interface internally and externally with CxO level executives
  • Strong leadership skills and ability to coordinate, plan and execute cross functionally
  • Strong influence skills in persuading highly opinionated analysts
  • Strong relationship building skills in foster productive, favorable relationships with analyst firms and key analysts
  • Strong verbal communications and writing skills
  • Must be a strategic thinker with solid market and technology expertise
  • Ability to multitask multiple, competing priorities
  • Self-motivated and proactive mindset, anticipates problems, presents solutions
  • Sense of urgency and drive for results
  • Service orientation and collaborative approach to getting work done
  • Ability to work within a global team strategically and tactically understanding cultural differences
  • International experience is a plus.
  • Fluent in English – other languages of interest

 

Other Responsibilities:

  • Miscellaneous research and special projects

 

Key Performance Indicators:

  • Grow the number of positive analyst relationships quarter over quarter
  • Inclusion and coverage in key analyst reports
  • Build brand awareness across all key analyst organizations
  • Establish enterprise software as the a consistent analyst recommendation in all relevant market

Required Experience

Qualifications:

  • Degree minimum
  • Advanced degree desirable

 

Job Location

Irvine, California, United States

Position Type

Full-Time/Regular

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Analysts party in the sunshine

As the day drew to a close and the sun set over London, over 100 hundred of the UK’s leading analysts and AR professionals were busy drinking, talking and enjoying the spectacular views of St Paul’s Cathedral, the Shard and the city skyline. If you weren’t able to come along to this year’s IIAR summer party, you missed out on another treat of an evening. Someone described it as “the networking event of the summer” and if you were there, it’s easy to see why. Another said “stunning views, great company, interesting conversations, nice food, free booze – it couldn’t get any better.” Continue Reading →

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[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn)

Gartner has its ‘listening hat’ on at the UK AR Regional BriefingNew methodologies introduced by Gartner

Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and spend more time on topics that we, as AR professionals, have said we wanted to know more about.

Overall, it was an excellent event with a good balance of presentations and interactive discussions. The first panel slot was rather over staged and an over-run at the start of the day left little time for what must have been one of the most useful sessions of the day by David Black on Gartner reports and methodologies (“Gartner Update: Magic Quadrant Contextualization and Critical Capabilities”). See below for a summary of the updates. Continue Reading →

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Making the most of CeBIT (even at the last minute)

CeBIT logoIt’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.

Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue Reading →

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Kim’s Game Plan for Constellation

Constellation Research GroupConstellation Research, Inc.–the award-winning research and advisory firm focused on how disruptive technologies transform business models–announced today the addition of Peter Kim to the research team as Chief Strategy Officer and Principal Analyst. Kim, whose research focuses on Digital Marketing Transformation, expands Constellation’s ability to provide marketing leadership research/solutions to its early adopter clients worldwide and cement its unique position “somewhere between an analyst firm and a futurist firm” as Constellation Research Founder and Chairman R “Ray” Wang describes it. Continue Reading →
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Final call to join THE analyst/AR event of the year: Tues 16th July, 5pm in London

After a hard day’s work what could be better than enjoying a cold beer with your analyst friends and AR peers in an open-air bar overlooking London. What’s more, thanks to our kind friends at Tata Consultancy Services, there’ll be free drinks and canape’s on offer too!

We have over 150 people registered to attend, with more than 100 analysts from firms including, Gartner, ForresterIDC and Ovum along with a host of others from the likes of Analysys MasonNelson Hall and Current Analysis among  others. Continue Reading →

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UK Chapter Summer Party Set to be Bigger Than Ever: Tues 16th July, 5pm til late

If you want a chance to catch up with your key analysts, get introduced to some important new faces in the industry and meet your AR peers then don’t miss the UK Chapter of the IIAR’s upcoming Summer Party and Networking Event.

We’ve ordered lots of glorious sunshine, booked an awesome venue exclusively for the IIAR and put enough money behind the bar for free drinks and canapés through the evening, thanks to very generous sponsorship from Tata Consultancy Services. With more than 90 analysts signed up to attend this is set to be the biggest event in the IIAR’s history! Continue Reading →

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Summer time & the party is coming: you’re all invited to the IIAR UK Summer Party & Networking event

It is that time of year. Look out the window and you can tell. Yes, it’s summer. Which surely means it must be party time…

So, with no further ado, the IIAR’s UK Chapter is delighted to announce its annual Summer Party and Networking Event, which this year is kindly sponsored by Tata Consultancy Services.

The party is taking place on Tuesday 16th July 2013. We’re kicking off from 5.00pm and you’re welcome to drop by anytime from then on. Continue Reading →

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Gartner’s latest April Fool’s prank- the Hype Bicycle!

Gartner has done it again!! On 1st April 2013, Gartner “introduced” the Hype Bicycletm  that it claims is specially designed to help navigate the peaks and troughs that IT managers encounter every day, and is your vehicle for IT success. According to Gartner, “After last year’s Magic Fractals and the year before’s Real Quadrants, this new addition to Gartner’s branded research should attract a good deal of attention.”

Read the full article here.

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IIAR Webinar with ISG on Sourcing Advisory Relations Survey – 10 April 2013, 1600 GMT

We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_ALinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@DellLinkedIn) will host. Continue Reading →

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Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations

The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, CognizantEdinburgh University and AGT International.

pizap.com10.261492919176816941363216493160

The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDenningtonLinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiterLinkedIn) on sponsoring analyst events.  One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. Continue Reading →
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IIAR Webinar with H&K on Influencer Survey – 19 March 2013, 1600 GMT

We are pleased to announce an IIAR Webinar with H&K to present their annual Influencer Survey on 19th March 2013 at 1600 GMT / 0900 PST.  The panel will include Joshua Reynolds (@techspinR, LinkedIn) and Tris Clark (@TrisClarkARGuy, LinkedIn) from H & K and will be hosted by Ludovic Leforestier from the IIAR board (@lludovic, LinkedIn). This survey is a great proof-point for AR folks to show the real influence of analysts.
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[GUEST POST] The Final Countdown… or how to survive attending MWC 2013

By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy

Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London.  Find her on Twitter @suzannah_a, LinkedIn or on [email protected]

 

It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.

According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.

How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? Continue Reading →

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IIAR London Forum on 7th March 2013 in London

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.

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Election Results: The New IIAR Board

The IIAR is delighted to announce the election results of its new Board Members effective as of 7 January 2013 for 12 months.

Agi Donnithorne Agi (Agnieszka) Donnithorne (@agi_A, LinkedIn)Analyst and Influencer Relations, Account Director at LoudhouseLocation: London, UK
Caroline_Dennington Caroline Dennington (@CDennington, Linkedin)Director, Analyst Relations EMEA at SymantecLocation: London, UK
Hannah Hyman Hannah Hyman (@bgeeke, LinkedIn)Analyst Relations Manager at SAPLocation: Seattle, USA
Ludovic Leforestier Ludovic Leforestier (@lludovic, LinkedIn), AR Director – firm wide at BearingPointLocation: London, UK
Simon Levin Simon Levin (@theskillsconxn ,LinkedIn)MD, The Skills Connection
Location: London, UK

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[JOB POSTING] Industry Analyst Relations Manager, Amdocs – USA

For 30 years Amdocs has ensured service providers’ success and embraced their biggest challenges – uniquely combining a BSS, OSS and network control product portfolio with professional services and managed services.  A global company with revenue of $3.2 billion in fiscal 2012, Amdocs has 20,000 employees and serves customers in more than 60 countries.

Amdocs is currently seeking an Industry Analyst Relations Manager. The AR Manager will plan, execute and manage strategic programs with leading analyst firms, including Gartner, Forrester, IDC and more. Continue Reading →

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IIAR Christmas Networking Event concluded successfully!

Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along.  With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & SullivanInforma, Celent,  CCS Insight, Creative Intellect Consulting, AMI PartnersEuroLAN ResearchFreeform DynamicsPAC UKPlum ConsultingRedMonkVerdantixAnalysys MasonBloor Research, it sure was a great opportunity for IIAR members (including people from MicrosoftAccentureBearingPoint, CSC, TCSSymantecAtosDeloitteDassault SystemesTietoAvaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue Reading →

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