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[JOB POSTING] Senior Manager, Analyst Relations, OpenText, California

Open Text is seeking a Senior Manager, Analyst Relations, based (ideally) in the Bay Area, Ca – but flexible for the right candidate!

This role will report to the Senior Director, Global Communications and will be the day to day contact for all analyst relations activity relating to Business Network, BPM and eDiscovery Business Units. This individual will deliver frequent proactive engagement with tier-one industry analysts in an effort to educate and positively influence them about OpenText’s vision, mission and portfolio across specific OpenText Business Units.

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[JOB POSTING] Senior Analyst Relations Manager, Sausalito, California

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personSitecore logo (www.analystrelations.org)alized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. More than 4,900 brands––including American Express, Carnival Cruise Lines, easyJet, and L’Oréal–– have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Sitecore is experiencing spectacular growth all over the world, and the Sitecore Analyst Relations team shapes and steers industry analysts’ perception of Sitecore and the market in which we operate. To build on Sitecore’s success and growth, we’re seeking a Sr. Analyst Relations Manager to help support and continue the company’s growth.
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[JOB POSTING] Senior Manager, Industry Analyst Relations, Berlin, Germany

HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to delivering drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com.  

The HERE Industry Analyst Relations team (IAR) shapes and steers the industry analyst perception of HERE and its environment. We are currently looking for a Senior Manager with previous experience and proven track record in industry analyst relations to join the passionate team. The role is responsible for creating and executing strategy, messaging and tactics to shape stakeholder engagements with industry analysts in order to support the company’s overall objectives. You have the requisite planning and operations skills to plan, manage and execute analyst engagements from ideation to execution. You have 5-7 years’ experience industry analyst relations either in-house or on the agency side. You should have experience in partnering communication colleagues and outside agencies to drive and enhance business results across multiple teams and stakeholders.

In this role, you will work closely with the senior management in HERE and will also act as an adviser within your area of expertise. The role is based in Berlin and will report to the Head of Analyst Relations.

Job responsibilities:

– Help create, manage and execute a comprehensive HERE analyst relations program globally.
– Cultivate and strengthen strategic relationships with HERE top-tier analysts ensuring they are up-to-date on HERE strategy, offering, messaging and key leaders.
– Build strong personal relationships with key analysts.
– Ensure that leading industry analysts understand our strategy, our products and our differentiators.
– Manage creation of presentations and briefing documents for analyst engagements.
– Field inbound inquiries and research requests, assess each opportunity and coordinate resources to respond.
– Support planning and execution of HERE analyst engagements, briefing tours, strategy days and site visits.
– Support analyst report review process as necessary.
– Drive HERE inclusion in key reports and ratings, and clearly communicate HERE competitive positioning with analyst community.
– Track and report on analyst interactions and coverage.

Qualifications
Desired Skills and Experience
– Proven track record and minimum of 5-7 years of technology-related communications experience that includes direct analyst relations experience (either in-house or agency).
– Comfortable with technology concepts. Location industry understanding a plus.
– Experience in mobile, wireless/tech/LBS, consumer electronics, consumer entertainment, consumer durables, and/or digital/media industries preferred.
– Able to turn complex, technology heavy topics into digestible, compelling stories
– Ability to synthesize, interpret and summarize third-party analysis and research for cross-functional audiences. Experience interacting at all levels of a company, including senior/top management.
– Strong, native or near-native English written and verbal communications skills.
– Driven, self-organized team player with a demonstrated ability to achieve objectives.
– Strong project management skills. Able to manage multiple projects concurrently; comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
– Experience managing the planning and execution of analyst events is desired.

Education Requirements

Bachelor’s degree at minimum.

To apply for this role please contact the IIAR Community Manager Mashton at   analystrelations dot    org

 

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[JOB POSTING] Industry Analyst Relations Manager, Fairfax, Virginia, US

CGI Analyst Relations (AR) sits within the Strategic Industry Consulting team – a global expert team that helps CGI business units to win and grow aligned to the three year plan. AR’s objective is to support the business by building and maintaining positive, informed relationships between key industry analysts and CGI executives / subject matter experts (SMEs) in order to drive positive preference for CGI with the critical influencer community.  

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[JOB POSTING] Manager, Analyst Relations: New York

IPsoft is looking for an exceptional Analyst Relations Manager to join its AR team.
Amelia, their industry-leading cognitive agent, is an artificial intelligence platform that makes it possible to automate knowledge work across a broad range of functions. Exposed to the same information as any new hire, she can quickly apply her knowledge to solve queries in a wide range of business processes. With Amelia able to shoulder the burden of tedious, often laborious tasks, she partners with human coworkers to achieve new levels of productivity and service quality.
 

This role will primarily focus on Industry Analyst Relations with the ability to manage additional focus areas as the business requires. The role requires working closely with members of leadership and marketing teams to inform and influence industry analysts, including building required internal consensus. The role requires careful cross company collaboration and requires both strategic thinking and practical execution:  Continue Reading →

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[JOB POSTING] Senior Manager AR, EMEA, location: London, UK

Symantec, one of the leaders in cybersecurity,  looking for a Sr. Manager of Analyst Relations for EMEA based in London to join our team and help shape the future of enterprise and consumer security by leading the strategy and execution of Analyst Relations programs in EMEA to further our most strategic company initiatives.

The successful candidate will have a hearty appetite for leading through change, a curiosity in tech innovation and proven success managing AR programs and corporate issues. Clear, concise communication and great relationship building skills are a must. This person is not only adept with current market trends, AR Best Practices and strategic thinking and planning with a knowledge of the current security industry analyst landscape in region, but is also graceful working with company spokespeople and senior executives.

Here’s what you would be doing:

  • Lead the AR strategy for the EMEA region in conjunction with Global Head of AR
  • Oversee planning and execution of all day-to-day regional AR activities, including:
    • Keeping up a drumbeat of regional analyst interactions – briefings, Inquiries, strategic engagements, etc.
    • Oversight of AR activities at all regional events we attend
    • Drive /host analyst get-togethers and events for regional PMs and execs
  • Cover assigned AR technology practice areas as required
  • Serve as first-touch AR regional spokesperson / liaison with all key analysts, building 1:1 relationships
  • Identify and work directly with EMEA business and product spokespeople for all regional analyst interactions
  • AR Budget management in region

Here’s what Symantec is seeking:

  • BA/BS in Communications, Journalism or related degree preferred
  • Excellent demonstrable experience in running a regional analyst relations program for a security technology vendor
  • Ability to thrive under tight deadlines with limited resources
  • Proven communicator, adept at telling the company and product story at a high level
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
  • Excellent communication, writing, editing, and project management skills
  • Proven record of budget management
  • A ROI-driven definition of strategies and tactics
  • A fun, team-oriented and energetic individual
  • Some travel required.

For more information please contact the IIAR Community Manager Maria Ashton
mashton   at   analystrelations dot org

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[JOB POSTING] Analyst Relations Manager: AWS, Munich

Amazon Web Services (AWS) is seeking an experienced, self-starting, highly-intelligent, personable, and detail-oriented manager to join its analyst relations (AR) team. 

AWS Analyst Relations Manager for Germany:  The successful candidate will have the unique opportunity to drive creation and execution of core strategic AR programs for AWS. The role will lead AWS Analyst Relations strategy and implementation in Germany (in Munich). The AR Manager role is tasked with driving awareness of the rapidly expanding number of services in the AWS technology infrastructure portfolio. The AWS AR Manager must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, identifying and facing big challenges, and adjusting to sudden and frequent change.  Continue Reading →

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IIAR Christmas Party, London 2016

We are very excited to announce this year’s IIAR Christmas Party, proudly sponsored by Dell. christmas-drinks-and-nibbles

Come and join the festivities with free drinks and canapés, all Industry Analysts and AR folk are welcome. Industry Analysts and IIAR members get in for free – for non IIAR members this party is a great reason to join the IIAR. Alternatively there are a limited number of guest tickets available at £75 each, for tickets please contact the community manager: Maria Ashton mashton at analystrelations dot org

Many thanks to our friends at Dell for sponsoring our 2016 party and helping make it possible for us to provide what will be the most fun Analyst/AR Christmas Party in the UK this year.

Don’t forget to Register Here
Only those with approved registrations may attend, this party is for IIAR Members, Industry Analysts and those in a related role. The IIAR  reserve the right to refuse anyone entry to the venue at their discretion. 
Venue: The Botanist, Broadgate Circle London EC2M 2QS

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Around Susan Prakasam from Microsoft in 10 questions

Today we ask our probing questions of Susan Prakasam from Microsoft. Singapore based Susan (LinkedIn, @suprakasam) is the Analyst lead for Microsoft Asia, and she won AR Professional of the Year for APAC in 2016. susan-prakasam-microsoft 

Questions:

  1. What’s been your career path to becoming an AR pro?

My longest stint has been in sales & business development before becoming an analyst. Both roles continue to hold value in my current avatar as an AR pro. The foundation in sales keeps me grounded in being customer centric and oriented to how analysts are best served to influence them, and my stint as an analyst helps me understand the regional landscape of analyst houses and the strengths each firm delivers on based on how it is structured and the methodology that is their unique proposition.

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[JOB POSTING] AR manager, Salesforce, San Francisco / CA, USA

Salesforce logoThe Manager/Senior Manager of the Analyst Relations Market Strategy team will oversee, develop, and execute a range of projects and programs for one of our product lines while helping to manage the relationships with some of the top industry analysts. This is a great opportunity to work with the Salesforce Market Strategy team in a role with huge potential for growth. This position will accelerate and evolve the existing analyst relations program, helping the company to:

  • Develop more strategic relationships with our growing community of analysts, market luminaries, and influencers
  • Provide Product Management with strategic consultation on products and services
  • Partner with the Sales Enablement organization, assisting in driving deals with analyst support
  • Collaborate with Product Marketing and Corporate Marketing to deliver content and programs to drive lead generation
  • Broaden visibility of the company, its strategy, and core products

The position requires a commitment to innovation in the technology industry, understanding of the enterprise software and cloud computing spaces, and established relationships with industry analysts. Clear, concise, and consistent communication skills are a must. Additionally, open communication across other members of the Market Strategy team is an essential requirement for the role, as well as the ability to multi-task and prioritize while maintaining a sense of humor is required.

Responsibilities

  • Provide end-to-end management of strategy, analyst relationships, and execution for a product line
  • Own the fast paced coordination of setting up meetings, tours, analyst days, Salesforce events, and news briefings
  • Be a trusted partner internally with the ability to staff analyst meetings and tours, provide first level feedback to spokespeople and senior executives, share thoughtful notes with stakeholders, own follow-up, suggest next steps, and contribute to strategy
  • Ability to create briefing documents and maintain contact both internally and externally
  • Understand the value of marketing back to build relationships with internal clients and stakeholders
  • Partner internally to build and deliver great content and assets, good judgment on quality of content and who would find it useful, and the ability to measure effectiveness of content
  • Demonstrate excellent judgment for company’s best interest, strong situational analysis, and the ability to negotiate
  • Be a great team player – willing to jump in and help others, take on new responsibilities and projects
    Willingness and ability to travel 25-40% of the time across North America

Required Skills

  • BA/BS degree from 4 year college/university
  • Minimum of 4-6 years of experience in Analyst Relations in the technology industry
  • Excellent communication, writing, editing, and project management skills
  • Proven ability to work under tight deadlines with limited resources
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
  • High level of energy, enthusiastic team player, and dedication to excellence
  • No ego – we are a small, dynamic team and everyone pitches in to get the job done
  • A positive, flexible attitude and a sense of humor are essential

Desired Skills

  • Previous experience in Analyst Relations, Investor Relations, Product Marketing, or Public Relations
  • CRM, enterprise software and/or cloud computing experience
  • Established relationships with industry analysts or influencers
  • Appreciation of wine, cheese and chocolate
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[JOB POSTING] Analyst relations manager, Kofax, Orange County, California, USA

Analyst Relations ManagerKofax logo

Key Responsibilities:

Manage the global AR program.   The successful candidate must have a firm grasp of the analyst industry and its unique concerns as it pertains to the IT enablement of businesses, as well as the ability to be an effective influencer to the entire relevant analyst community.  This position requires 5+ years of experience working in or with leading analyst consulting organization at senior levels, including Forrester, Gartner, IDC and Ovum.   The AR manager will craft a cohesive analyst outreach and nurture program and ensure the optimum level of company interaction across all relevant coverage areas in horizontal and vertical markets.   The AR manager will track, review, summarize and distribute relevant research reports and ensure inclusion and optimum coverage for Enterprise software.  The AR manager will drive an aggressive program to both maintain positive coverage in areas such as multi-channel capture, Robotic Process Automation, Case Management, Mobile, eSignature, Customers Communications and Smart Process Apps, as well as identify new areas of inclusion in enterprise software’s broad product line.  The AR manager will track key industry trends, and advise on areas of concern or interest.   Daily analyst interaction contact will be a combination of face to face, email and on the phone.

Primary Responsibilities:

  • Handle and coordinate requests for research participation; schedule briefings with proper Enterprise software SME.
  • Track/manage publish dates for key Gartner MQ and Forrester Wave reports (including Dynamic Case Management, Multichannel Capture, Smart Process Apps, Business Process Management, among others.)
  • Work with Product Marketing to complete responses, build presentations, conduct demos, etc.
  • Arrange and participate in briefings, track activity and ensure appropriate follow up is conducted in a timely basis.
  • Support internal requests for competitive intelligence, or research reports from Product Marketing

Required Skills

  • 5+ years in the Enterprise Software industry
  • Ability to interface internally and externally with CxO level executives
  • Strong leadership skills and ability to coordinate, plan and execute cross functionally
  • Strong influence skills in persuading highly opinionated analysts
  • Strong relationship building skills in foster productive, favorable relationships with analyst firms and key analysts
  • Strong verbal communications and writing skills
  • Must be a strategic thinker with solid market and technology expertise
  • Ability to multitask multiple, competing priorities
  • Self-motivated and proactive mindset, anticipates problems, presents solutions
  • Sense of urgency and drive for results
  • Service orientation and collaborative approach to getting work done
  • Ability to work within a global team strategically and tactically understanding cultural differences
  • International experience is a plus.
  • Fluent in English – other languages of interest

 

Other Responsibilities:

  • Miscellaneous research and special projects

 

Key Performance Indicators:

  • Grow the number of positive analyst relationships quarter over quarter
  • Inclusion and coverage in key analyst reports
  • Build brand awareness across all key analyst organizations
  • Establish enterprise software as the a consistent analyst recommendation in all relevant market

Required Experience

Qualifications:

  • Degree minimum
  • Advanced degree desirable

 

Job Location

Irvine, California, United States

Position Type

Full-Time/Regular

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IIAR Webinar: The HfS Research-As-a-Service Model -“Thriving in a Market that Refuses to Change”

The enfant terrible of the industry analysis industry (with maybe a very traditional business model, see The mysterious HfS business model… revealed) will provide an update to IIAR Members on Horses for Sources Research. Presented by HfS founder, Chief Analyst Officer and twice IIAR Analyst of The Year (in 2011 and 2010Phil Fersht  (LinkedIn, @pfersht) and Barbra McGann, EVP Research (LinkedIn, @SheridanMcGann). HfS

The webinar will be chaired by Ludovic Leforestier /Bearing Point and IIAR Board (@lludovicLinkedIn).

Agenda:

  • About HfS
  • Today’s Analyst Industry
  • Aligning the Future of Tech with the Future of Research
  • The HfS Blueprint methodology and how it’s shaping the future analyst model
  • Wrap-up:  Where do we go from here?

When: Thursday 29th September
Time: 17.00 GMT/ 18.00 CET/ 9am PDT/ 12noon EDT
IIAR Members Register Here

This webinar is open to IIAR members, non members should contact the IIAR Community Manager: Maria Ashton mashton at analystrelations dot org.

See also

 

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Around Christian Renaud in 10 Questions

Christian Renaud / 451 Research (IIAR profile)Today we ask our probing questions of Christian Renaud from 451 Research. Iowa based Christian (LinkedIn, @xianrenaud) is Research Director for IoT (Internet of Things).  See all posts on The 451.

 

  1. What are your coverage areas?
    Internet of Things.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    I think the market is speciating between smaller boutique shops and larger numbers shops with specialists in the middle, like 451.
  3. What’s your typical day like?
    About 1/3 quiet contemplation, 1/3 briefings and meetings, and 1/3 complete chaos.
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[JOB POSTING] Industry Analyst Relations Manager

Hewlett Packard Enterprise is looking for an Industry Analyst Relations Manager, for its Security Software and Services division.Hewlett Packard Enterprise Logo

The Analyst Relations Manager will play a vital role in communicating and engaging with the industry analysts and influencers who cover Hewlett Packard Enterprise’s Security software and services business. Security is a core strategic business for Hewlett Packard Enterprise (HPE), and as such this role will have high visibility inside and outside the company. The Analyst Relations Manager will play an important role in shaping the perception of HPE’s Security business, influencing analyst ratings and recommendations, ultimately impacting sales and performance of the business. Continue Reading →

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Around Annette Zimmermann in 10 questions

Today we ask our probing questions of Annette Zimmerman from Gartner. Munich-based Research Director Annette (LinkedIn, @mobileann) is Agenda Manager for Gartner’s devices research – and she probably has more gadgets than you.

 

  1. What are your coverage areas?Annette Zimmermann
    My beat is very broad in comparison to many analysts. I cover personal technologies including devices, PCs and wearables, following firms like Apple, Microsoft, Google, Samsung to name but a few. I’m also tracking the IoT and specifically beacon technology and indoor positioning solutions from vendors like Cisco, Aruba and Estimote.
  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It’s still a growing business with demand coming from vendors and IT-users alike. Industry specific knowledge is becoming more important.

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IIAR Summer Party 2016: All aboard

This year’s summer party is set to be a great event, the setting is one of London’s unique and iconic venues – the HMS Belfast, and is once again, kindly sponsored by Tata Consultancy Services.

IIAR members and Analysts dust off your glad rags and come rock the boat,  join us aboard a vessel which is steeped in history and naval charm for an evening of drinks, canapés and networking. Continue Reading →

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Around Katy Ring in 10 Questions

Today we ask our probing questions of Katy Ring (LinkedIn@451Research) Research Director for IT Services at the 451 Group (see all posts on The 451).

 

  1. What are your coverage areas?Katy Ring 451 Group
    I cover Cloud Transformation Services – basically how advanced technologies are used by consultancies and IT service companies to create and deliver offerings for digital transformation.
  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It is much the same as other marketplaces – you have the large incumbents that everyone moans about but continue to use, the disruptive entrants that are the most fun to work for, and the mid-sized firms that are squeezed by both sides. One thing that does bother me about the IT Analysis Marketplace is the lack of young analysts coming through – in many geos this is a side effect of the death of industry trade journalism, which is where a lot of us began our careers. I’m pleased to say 451 is investing in a graduate Research Associate scheme to help address this.
  1. What’s your typical day like?
    I tend to have two different types of day: either I spend the day in my home office writing, researching, taking phone briefings and enquiry calls; or I am traveling to customer sites and events around the world. The former type of day is quite introspective, the other is socially demanding. The variety is part of what makes the job interesting.
  1. Now, c’mon, tell me an AR horror story?
    Many years ago being disinvited from an event because (I was told) that although I was a tier 1 analyst the vendor had decided I worked for a tier 2 firm. I am not sure in what world that kind of attitude makes for good relationships but most analysts have experienced this kind of nonsense at one time or another.
  1. How do you position your firm? What is your business model? 
    I would say 451 Research is a disruptive firm with reasonable scale (more than 120 analysts globally). We deliver a combination of research & data across fourteen channels aligned to the prevailing topics and technologies of digital infrastructure. Our digital transformation coverage spans from the data-center core to the mobile edge.
    We differentiate by publishing daily, topical, up-to-date reports via our Market Insights product. We also publish longer pieces of research such as our Voice of the Enterprise quarterly commentator products that we provide in a range of technology areas.
    Our customer base is a mix of suppliers, investors and buy-side organizations in that order. However, our readership influence tips that mix on its head, as our commentator network of over 30,000, accesses our research via a “freemium” model.
  1. What is your research methodology?
    We employ a lot of PhDs – indeed by some vendors’ metrics this fact alone would merit rebranding as a big data consultancy – so we undertake primary research. The research is largely conducted via the phone, although where we can we like to meet in person. However, the quantitative team is working with sample sizes that would make face-to-face meetings quite challenging!
  1. Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.
    I particularly welcome the all too rare ability to meet customers as part of the “speed-dating” executive 1:1 sessions that vendors provide at analyst events.
  1. Any hobbies or favourite restaurant / food that you’d like to share?
    Magdalen in Tooley Street is great and brings back good memories of the CIO dinners Kate Hanaghan and I hosted when we were running K2 Advisory.
  1. What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?
    For the rest of the year? Trying to analyze “digital transformation services” in a way that is both meaningful and useful to our audiences. In the next 30 minutes? Deciding which biscuit to have with my cuppa
  1. Is there another analyst whose work you rate highly?
    I have a lot of respect for William Fellows, who I have the pleasure of working with at 451 – he is an individual with an encyclopedic knowledge of the cloud industry. Other analysts that I find to be both creative and engaging in the way they work are Kate Hanaghan, Bola Rotibi, and Jess Figueras.

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Around Tim Jennings from Ovum in 10 questions

Today we ask our probing questions of Tim Jennings (LinkedIn, @tjennings, bio) Chief Research Officer and Research Fellow at Ovum (@ovum, see related posts).

 

1. What are your coverage areas?Ovum Tim Jennings
As Chief Research Officer at Ovum, my focus is less on a specific topic, and more on how technology overall is being applied to create business value. That said, I need to keep abreast of all the hot topics, and be able to hold vaguely sensible conversations on anything from converged infrastructure to customer experience. If I was to pick the coverage area that I enjoy most, it would be BI and information management.

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[JOB POSTING] Senior Account Supervisor, Analyst Relations at Edelman

Edelman Silicon Valley or San Francisco is currently seeking a Senior Account Supervisor to join its Analyst Relations (AR) team. The Senior Account Supervisor (SAS) will help manage the Analyst Relations Edelman logoclients to ensure that AR programs support larger account strategies.

The AR SAS exhibits excellence in all areas of analyst relations, including development of strategic client plans and professional relationships with industry analyst contacts. This person should be adept at recognizing opportunities to accelerate or take client agendas in new directions, working with team members to collaborate on ideas for new programs. The AR SAS will provide strategic counsel and anticipate client needs, providing superior client service.

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[JOB POSTING] Industry Analyst Relations Manager, Security Software and Services

Hewlett Packard Enterprise is seeking an Industry Analyst Relations Manager for Security Software and Services
HP, Hewlett PackardThe Analyst Relations Manager will play a vital role in communicating and engaging with the industry analysts and influencers who cover Hewlett Packard Enterprise’s Security software and services business. Security is a core strategic business for Hewlett Packard Enterprise (HPE), and as such this role will have high visibility inside and outside the company. The Analyst Relations Manager will play an important role in shaping the perception of HPE’s Security business, influencing analyst ratings and recommendations, ultimately impacting sales and performance of the business.

This position will report to the Communications team lead for HPE’s Security business, part of HPE’s Global Communications organization.

This individual will be responsible for all industry analyst relations engagement and activity for HPE’s Security software and services business.
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