Author Archive | Ludovic Leforestier

IIAR members – be among the first to meet the management team of new Ovum

Ovum logoAt 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.

They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue Reading →

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Gallic research firms get cosy: after taking on Germany, CXP and PAC merge

Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.

On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.

Their claim to be the leading European analysis firm conveniently forgets Ovum however…

More to follow soon.

Updated 15/06/14: register here for a an IIAR call with:

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Ovum finally gets assimilated

ovum[1]It’s been quite a long time in the making, it follows many acquisition rumours, many merger denials, but it’s finally there: Ovum merges with Informa Telecom and Media.

On paper, it’s the fourth ICT analysis firm of the market, depending on where place the line between analysis and market research. The staff doesn’t change much and they’re keeping the stronger brand, Ovum.

The merged business, which will be fully integrated by the end of May, will be led by Steve Hotham, current MD of Ovum, who will become its CEO. Spread across 23 offices, in 6 continents, Ovum will employ 275 staff, including 180 analysts providing a combination of global and local insight.

The press release doesn’t menti0n end-user influence, a key difference between both firms, but the Ovum Industry Congress is coming soon and will be a good place to assess this.

 

There are few reasons to change my conclusions from a previous post:

  • Ovum remains a credible analyst firm in its key markets, so AR folks should not discount it

  • AR pros should look for opportunities to leverage this 180-analysts strong firm, while watching for coverage gaps

  • AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNA AR pros should check vertical coverage outside of telco
  • Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership

 

Older posts on Ovum:

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Kim’s Game Plan for Constellation

Constellation Research GroupConstellation Research, Inc.–the award-winning research and advisory firm focused on how disruptive technologies transform business models–announced today the addition of Peter Kim to the research team as Chief Strategy Officer and Principal Analyst. Kim, whose research focuses on Digital Marketing Transformation, expands Constellation’s ability to provide marketing leadership research/solutions to its early adopter clients worldwide and cement its unique position “somewhere between an analyst firm and a futurist firm” as Constellation Research Founder and Chairman R “Ray” Wang describes it. Continue Reading →
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Around Leslie Ament from Hypatia in 10 questions

This is not Leslie Ament from Hypathia ResearchToday we as our infamous ten probing questions to Leslie Ament (@Hypatia_LeslieA, LinkedIn) from Hypatia Research Group.

  1. What are your coverage areas?
    Our team covers enabling technologies and services that empower organizations to capture, manage, analyze and apply customer and market intelligence to accelerate performance and to enhance profitability.  These include: Information Management, Data Integration, Governance, Risk and Compliance ; Customer Intelligence such as CRM, Social Intelligence, Customer Service & Support and Digital Marketing ;Business Analytics inclusive of: Business Intelligence (Operational Reporting), Advanced/Predictive Analytics, Text/Contextual Analytics, and Big Data Analytics ; Service Providers such as Management Consultancies, Marketing Services Providers and Agencies. Continue Reading →

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PAC and TBR announce a ‘strategic global partnership.’ Yep.

[This post are my views only, not that of the IIAR board or my employer]

PAC (Pierre Audoin Consultants) and TBR (Technology Business Research) announced last week a ‘global strategic partnership’. The press release is scant on details about the exact terms of the collaboration but they point out that they complement themselves geographically, with TBR based mostly (if only?) in the USA and PAC being a Franco-German (or actually Germano-French) firm. Continue Reading →

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The Ray Constellation Experience

Constellation Research has announced today that it is taking a new step in its development and hired a CEO -see press release below- in the person of Bridget Chambers (@bridgchambers, LinkedIn), who comes from the SAP User Group.

I spoke yesterday to Constellation’s founder (and IIAR Analyst of the year 2009), Ray Wang (@rwang0, LinkedIn) and Bridget and as usual found the conversation fascinating. This post is not a position from the IIAR, its members or board, not my employer  -just a sum of personal thoughts. Comments are welcome of course. Continue Reading →

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Don’t tell my mother I work in AR, she believes I’m a pianist…

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.

AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue Reading →

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IIAR UK Summer Party & Networking Event 2013: Upping the Ante!

The UK Chapter of the IIAR saw an unprecedented 130 guests attend Tuesday’s annual Summer Party and Networking Event held in London, making it the most successful event ever held in the IIAR’s seven-year history.

The evening, sponsored by Tata Consultancy Services (TCS, the global Big Four IT services company) saw 95 analysts attend, representing 30 different firms including Forrester, Gartner, IDC and Ovum. Other analysts in attendance included from 451 Research, ABI Research, Aite Group, Analysys Mason, Celent, Creative Intellect Consulting, Current Analysis, EuroLAN Research, Freeform Dynamics,  IDATE, Informa, Nelson Hall, PAC, TechMarketView amongst others. From the AR side, around 35 guests representing multinational organisations and SMEs attended. There were also a few CMOs as well as CEOs. Continue Reading →

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Around Chris Lewis from Lewis Insight in 10 questions

This #friday’s post is about a minor celebrity of the telecoms world. After a rich career at Yankee (now 451Chris Lewis / Lewis Insighst), Ovum and IDC, Chris (@chr1slew1s, LinkedIn) has now set up his own indie consultinng firm under the eponymous name of Lewis Insights. Read on!

  1. What are your coverage areas?
    After over 30 years of working in telecoms & networking, I cover all aspects of the industry and related value and supply chains.  I believe my strength lies in taking the whole picture and understanding how the pieces fit together. In short, telecoms is entering a period when the economic laws of demand and supply will kick in as telecoms becomes part of the broader ICT eco system, so that’s my focus! Continue Reading →
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IIAR Webinar with Gartner’s Nancy ‘Ombudsman’ Erskine

It’s Friday night and your exec / stakeholder / boss (tick all that applies) walks into your cubicle / desk / office brandishing what clearly is a Gartner report in his hand. Alas, it’s clear it does not mean kudos and a promotion -she’s clearly fuming, probably after being lambasted by the higher echelons. She’s getting closer and you’re guessing it’s about that magic quadrant. Yup, the dot moved down a little bit. The analyst won’t explain, you’ve tried his boss, send some emails and it feels you’re out of options.

Time to play the trump card. Continue Reading →

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Around Tim Gower from Kable in 10 questions

Tim GowerThis week, we’re pleased to introduce you with Tim Gower (LinkedIn) from Kable. Some might remember him from his Ovum and Datamonitor days. Don’t forget to join the IIAR Webinar next week with his management to hear more about Kable.

  1. What are your coverage areas?
    My role at Kable is to run our Global ICT Intelligence offering, which provides a broad mix of data-driven tools and analysis, looking at ICT investment trends across numerous geographies and vertical markets. We forecast enterprise ICT spending at both a market and individual customer level, and track the performance of ICT providers to highlight relevant opportunities for our clients. Continue Reading →

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IIAR Webinar with Kable

kable_logoKable recently underwent a rapid transformation, after its ownership was transferred for £2.3m from the Guardian Group to Progressive Digital Media Group, the company presided over by Mike Danson -the fhe founder of Datamonitor which he later sold to Informa for £502m.

Kable was a specialist of government information intelligence and plans to broaden its reach to other industries. Mike brought several Ovum and Datamonitor staff, including Tim Royston-Webb (LinkedIn), now the group’s MD. Continue Reading →

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Ovum, the quietly competent of ICT research industry?

Ovum Industry Congress #oic13If your research firm was a car manufacturer, which one would you be? In the early 20th century, there were hundreds of cars manufacturers and automobiles bought by nobility and industrialists. Fast forward to the present day: mass production has made them accessible to virtually all households and there are now fewer than 10 global car manufacturers. The story is much the same for IT, only on a 30-40 year time frame: just like Hispano-Suiza, few remember Prime Computers, and servers are now bought by business types rather than being operated by an army of lab coats. In other words, IT is becoming more normal from all aspects: financial, procurement, usage… yet more pervasive than ever. Just like you would not think of riding on horseback to fetch your loaf of bread, who could do without accessing email on their smartphone? Continue Reading →

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IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass, by Charmaine Chan and Ludovic Leforestier

The AR CompassOne of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme.  This IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals.  Continue Reading →

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[GUEST POST] Crunching the analyst firm numbers – what do they tell us about Gartner, Forrester, IDC & others?

This post was originally posted by Dave Noble / IntelligenAR (LinkedIn@IntelligenAR) on his blog.

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Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.

It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. Continue Reading →

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