Final call to join THE analyst/AR event of the year: Tues 16th July, 5pm in London

After a hard day’s work what could be better than enjoying a cold beer with your analyst friends and AR peers in an open-air bar overlooking London. What’s more, thanks to our kind friends at Tata Consultancy Services, there’ll be free drinks and canape’s on offer too!

We have over 150 people registered to attend, with more than 100 analysts from firms including, Gartner, ForresterIDC and Ovum along with a host of others from the likes of Analysys MasonNelson Hall and Current Analysis among  others. Continue reading

UK Chapter Summer Party Set to be Bigger Than Ever: Tues 16th July, 5pm til late

If you want a chance to catch up with your key analysts, get introduced to some important new faces in the industry and meet your AR peers then don’t miss the UK Chapter of the IIAR’s upcoming Summer Party and Networking Event.

We’ve ordered lots of glorious sunshine, booked an awesome venue exclusively for the IIAR and put enough money behind the bar for free drinks and canapés through the evening, thanks to very generous sponsorship from Tata Consultancy Services. With more than 90 analysts signed up to attend this is set to be the biggest event in the IIAR’s history! Continue reading

IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

By: Dave Noble, IIAR Board Member & APJ Chapter Lead

Forrester VP Dane Anderson (left) and senior analyst Tim Sheedy at last week’s APJ Forum

Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space.

Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president & AP region manager, Dane Anderson, said that based on Q2 sales technology vendors now represented less than 50 per cent of the firm’s revenues in the region and that end-users would continue to be a major focus.

“We want to aggressively build out our end-user business… we can serve our vendor clients better by understanding their (end-user) clients more completely,” he said. Continue reading

Around Ben Woo from Neuralytix in 10 questions

In this interview Ben Woo, MD & Chief Strategist at Neuralytix, Inc. explains a little more about his background and company. Ben founded the company two years ago having worked as Programme VP at IDC for five years where he was responsible for advising clients on the evolution and trends relating to data storage systems. He also spoke at large events including the Big Data conferences worldwide. You can find out more about Ben through his LinkedIn profile and keep up to date via his blog and twitter.

  1. What are your coverage areas?
    We take a very different approach to market coverage. While most analyst firms cover technology areas, Neuralytix covers the business value of IT. We take a business problem, and discuss how various technologies apply to the problem.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    Despite being an alumnus of a very large analyst firm; we believe that most IT vendors are interested in the opinions of independent analyst firms. We also believe that analysts will become influencers. (Not that they were not before). However, those analysts who have greater influence on social media and other new media will be more relevant than the traditional report based publication model. Continue reading

Around Phil Fersht from HfS Research in 10 Questions

Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting and AMR Research before joining HfS Research in 2009. You can follow Phil’s updates via twitter and LinkedIn or hear more from him and his team via the HfS blog.

  1. What are your coverage areas?
    Business and IT Services:  Business Process Outsourcing, ERP implementation strategies, Shared Services and Outsourcing, CFO and Business Operations strategies
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It’s struggling to change the status quo of the last 15+ years. The traditional analyst firms are still making money so they have no burning platform for change. All their research is firewalled and very slow to market and their analyst blogs are rarely read and clearly regulated. Too many of the analysts, especially in services, are not from real industry/practitioner backgrounds, which frustrates clients because they want to talk to analysts who’ve done more than pontificate from an ivory tower. At the same time, I do not see many analyst firms challenging their dominant position, so do not expect to see much change anytime soon. Continue reading

Don’t forget to vote – IIAR Analyst of the Year 2012!

If you’ve not yet voted then please take this opportunity to give your top-rated analyst a boost and nominate them for this year’s IIAR 2012 Analyst of the Year and IIAR Analyst Firm of the Year.

We’ve worked hard to make this year’s survey a robust reflection of AR pros’ perspective on top-rated analysts and analyst firms but we need your help. It’s only an accurate reflection if you vote so please take just five minutes out while you enjoy your lunch or coffee/tea break to answer a few questions.

The winner will be the analyst with the highest overall rating from multiple responses, rather than the analyst that attracts the highest number of votes.

IIAR Analyst Firm of the Year will be run using the same format only we’ve split out the large global analyst firms from other smaller and independent firms so you can vote for multiple analyst firms.

All marketing communication professionals who regularly engage with analysts – IIAR members and non–members – are welcome to take part and all individual votes will be treated as strictly confidential.

The survey will be open until Friday 10th August with the results to be announced in September. There’s not long to go now so please do vote. Any questions feel free to contact me.

IIAR US Teleconference with Ovum MD – Q&A session

This week on Thursday 26th July at 11am ET / 8am PT Ovum’s top management team will once again be making themselves available for your Q&A on the future of Ovum. This will be a similar session to the one run in the UK in May and is a chance for you to hear directly from those setting the company’s strategy and future road map.

There won’t be any presentations, just the chance for you to ask questions that matter to you and affect your AR program. This really is a unique opportunity and we hope as many of you as possible will join us, ready with lots of questions to ask the panel.

Ovum speakers:

If you would like to attend please email me asap to reserve your place on the call and get the dial-in details. This session is free for IIAR members and $25 for non-members.

Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR UK Forum

Our next IIAR Forum in London is going to be a very special one!

We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession.

Please mark your diaries: Thursday 27th September, 4-6:30pm BST

Forrester Research Chief Marketing & Strategy Officer, Tom Pohlmann will be making his way from the US especially to meet with IIAR members and discuss Forrester Research’s plans and strategy. This is a unique opportunity to speak with and hear from one of the most influential executives within Forrester Research and have your questions answered directly on the future of the company and why you should continue your investment as a client / prospect.

In addition to that we have Dr. Neil Pollock, Reader in Information Systems from the University of Edinburgh School of Business who has carried out the first ever academic study of industry analysts and the kinds of influence they wield on IT decision makers and IT vendors. His talk will report on some of the top line findings of this research. Continue reading

IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts.

This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations (AR) professionals with four or eight years plus experience respectively focused in the AR industry.

Ed Gyurko – IIAR Certified Expert, Former Board Member and Influencer Engagement Manager, Logica (LinkedIn, @edgyurko) one of the first qualifying experts said, “The new IIAR certifications will not only help provide AR professionals with a way of differentiating themselves in the marketplace, but will also help enhance the AR profession overall.

Ellie Warner – IIAR Certified Expert, Director, Corporate Communications APJ, EMC (LinkedIn, @elliewarner) commented, “The new IIAR certifications are good for AR professionals both as individuals and as a community. They not only provide industry recognition, but also help to increase the knowledge base of the AR professional through the best practice white papers and case studies that have to be completed as part of the assessment.” Continue reading

IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester

The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in.

Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed update on where Forrester is at in the Asia-Pacific/Japan (APJ) region and an update 12 months after the Springboard acquisition. This will very much be a members-led discussion and so this event provides a great opportunity to ask questions that affect your business.

Following the event there will be informal networking with AR peers and the broader analyst community at the Cargo Bar, Darling Harbour from 5:30pm Sydney time onwards.

This session is free for IIAR members. Non-members can pay $A25 to attend via conference call or $A100 to attend in person. Please contact me to secure your place and receive further details or to request an invoice for payment. The event will be hosted by Dave Noble, IIAR Board Member.

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