Author Archive | Fionnula Fitzsimons

[JOB POST] Analyst and Consultant Relations, BT Global Services / London, UK

An exciting opportunity has arisen within our Global Services division (addressing multinational corporations’ ICT needs) to join our top performing Analyst Relations team and play a big part in the design and delivery of our global Analyst and Consultant Relations (ACR) programme. In this role you’ll be reporting to our Global Head of ACR and supporting key stakeholders, including the leadership team, as well as working directly with external influencers.

You’ll be informing and educating priority industry analysts and sourcing advisors on strategy and capabilities, as well as leveraging relationships with those influencers to glean insights on market trends to bring outside views into Global Services to help inform our strategic priorities and support our growth.

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[JOB POST] Advisory Analyst Relations, (Full Time Maternity Cover) E&Y / London, UK or New York, USA

The BMC function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

Function: Brand, Marketing & Communications (BMC)
Sub Function: Brand / External Communications – Analyst Relations
Job Rank: Assistant Director
Scope: Global
Location: London / New York (Global travel will be required pending business needs)

The opportunity 

This is an amazing opportunity to work at EY, in a great team environment and where Analyst Relations is growing and helping to support the company’s 2020 Vision. We are looking for a great candidate to fill a maternity cover.

Your key responsibilities

This member of the Analyst Relations team will oversee, develop and execute a range of programs, and help manage some of the top relationships in the industry analyst community. Reporting to the Global Analyst Relations Director, this position will accelerate and evolve the existing AR program, helping the company to:

• Develop more strategic relationships with our growing community of analysts

• Provide management with strategic consultation on services

• Partner with the sales enablement organization, assist in driving deals with analyst support

• Collaborate with brand, marketing and communications to deliver content and programs to drive lead generation

• Broaden visibility of the company, its strategy and core services.
The position requires a commitment to innovation, excellent understanding of the professional services industry, and established relationships with industry analysts. Clear, concise and consistent communication skills are a must. This person must be comfortable with current market trends, competitive positioning and executive level interaction. An amazing ability to multi-task, be pro-active and prioritize while maintaining a sense of humour is desired.

Desired Skills and Experience

Skills and attributes for success

  • Proactively make suggestions, conduct planning sessions and advise on positioning and tactics
  • Ability to be a services expert and capable of editing papers and co-developing Analyst briefing presentations with teams according to company messaging, provide direction on custom projects
  • Plan and execute AR program for designated areas of responsibility
  • Log and Report on Analyst activity in Architect
  • Demonstrate excellent judgment for company’s best interest, strong situational analysis, and ability to negotiate
  • Articulate company messages with external audiences to secure support both verbally and in writing
  • Ability to work independently, whilst being a great team player
  • Responsive and experience in successfully completing analyst ratings reports
  • Experience working in a matrixed, international environment
  • Spokesperson training and event management a plus
  • Manage corporate website content and analyst relations section on internal company resources


To qualify for the role you must have

  • BA/BS in Communications, Technology or Business preferred
  • 10+ years of experience in Analyst Relations in the technology or professional services industry
  • Excellent communication, writing, editing, and project management skills
  • Proven ability to work under tight deadlines with limited resources
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
  • Good relationships with top analysts
  • High level of energy, enthusiastic team player and dedication to excellence
  • A positive, flexible attitude and a sense of humor are desirable
  • An IIAR certification will be beneficial for this role

What working at EY offers

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

  • Support, coaching and feedback from some of the most engaging colleagues around
  • Opportunities to develop new skills and progress your career
  • The freedom and flexibility to handle your role in a way that’s right for you

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

About EY

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime. And with a commitment to hiring and developing the most passionate people, we’ll make our ambition to be the best employer by 2020 a reality.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world. 

For more information and to apply for this role click here

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[JOB POST] Global Media & Analyst Relations Manager – Communications, Media & Technology, Accenture / San Francisco or Seattle, USA

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com .

People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.

Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Continue Reading →

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[JOB POST] Analyst Relations Program Lead, T-Mobile / Seattle, USA

In this role, you’ll build, own, and run the industry analyst program. You’ll work with analysts to ensure company is represented in their analysis and consultations, with a focus on increasing enterprise consideration in wireless services, Internet of Things (IoT) and other emerging technology fronts. You’ll create our inbound AR program, harnessing third-party insights for the business to sharpen the product and service design. And of course, you’ll own the relationships with industry analysts and drive awareness and visibility for all company news.

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[JOB POST] Industry Analyst Relations Manager, Amdocs / London, UK

Amdocs is seeking an Industry Analyst Relations Manager to join its highly experienced and dedicated Industry Analyst Relations team. In this role the individual will be responsible for the planning, execution, management and measurement of strategic AR programs, primarily focused on (but not restricted to) Amdocs Media business, a leading global provider of premium content services and media technology solutions.

As part of a closely connected AR team within Corporate Marketing, you will collaborate with senior internal stakeholders, business leaders and subject matter experts as well as Amdocs’ established and growing network of global and specialist analyst firms, helping to engage and develop relationships and build advocacy for Amdocs’ leading capabilities in the communications and media industries.

Desired Skills & Experience

  • An Analyst Relations professional with 3-5+ years of experience in the planning, development and execution of global AR programs in a B2B technology environment, preferably telecommunications and / or media
  • Whilst not essential, knowledge of the media technology space and existing analyst relationships within would be an advantage
  • Strategic thinker with tactical execution skills; a flexible multi-tasker balancing long term relationship management with short term program goals
  • Grasp of new technologies and approaches and their business impact
  • A team player, contributor and collaborator able to effectively operate in a multi-national and cross functional environment
  • An ambassador with the ability to broker successful working relationships with internal clients and external influencers, engendering goodwill, trust and advocacy
  • Strong interpersonal communication with listening, writing and articulation skills, balancing attention to detail with management level summation
  • Creative thinker with experience integrating analyst relations with other programs eg social media for optimal effect
  • Location flexible, but London preferred. Some travel required (less than 20%)
  • BA/BS degree or equivalent experience

Job Responsibilities:

  • Design and development of proactive campaigns to optimize positioning of Amdocs via the industry analyst channel
  • Manage all elements of Amdocs Media AR program from concept to results, including:
    • Timely response to incoming analyst requests to maximize coverage opportunities
    • Key report management – identification, contribution and submissions, fact review and Amdocs-analyst liaison
    • Relationship development and maintenance, ‘business as usual’ communications (inquiries, briefings, etc) and planned campaigns eg roadshows and events
    • AR training and guidance for spokespeople
    • Identification of and enrollment in cross-team opportunities and fund raising
    • Program measurement and reporting
  • Support team planning and preparation of analyst activity at Amdocs and industry events;
  • Assist procurement and internal customers with subscription spend and paid for analyst engagements such as custom research projects, strategy days, speaking engagements, webinars, etc. as well as shortlisting, relationship and issue management.
  • Create effective, timely communications both internally, to highlight AR success and share analyst insights and externally, to support Amdocs ‘sustain leadership’, ‘evangelize the brand’ and ‘expand and diversify’ AR goals

All Amdocs roles require strong verbal and written communications skills, position-appropriate mentoring/leadership abilities, ability to quickly master new systems and/or processes, capacity to stay organized while managing competing priorities, and a deep customer service orientation, both internally and externally.

About VUBIQUITY

VUBIQUITY, part of Amdocs (NASDAQ: DOX), connects content owners and video providers to deliver entertainment to viewers on any screen. Working with 600+ leading film studios, television networks, independent producers and Digital First providers, VUBIQUITY brings premium content to over 1,000 global video distributors. VUBIQUITY has offices in Los Angeles, Toronto and London. For the latest company news, follow us on Twitter @VUBIQUITY or visit www.vubiquity.com.

About Amdocs

Amdocs is a leading software and services provider to communications and media companies of all sizes, accelerating the industry’s dynamic and continuous digital transformation. With a rich set of innovative solutions, long-term business relationships with 350 communications and media providers, and technology and distribution ties to 600 content creators, Amdocs delivers business improvements to drive growth. Amdocs and its 25,000 employees serve customers in over 85 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $4.0 billion in fiscal 2018. For more information, visit Amdocs at www.amdocs.com

For more information and to apply for this role, please contact [email protected]

 

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IIAR Webinar: Join us for a Webinar with Paul Reynolds from ISG on Thursday 7th February

Please join us on Thursday February 7th, 2019 at 15.00pm GMT / 16.00pm CET/ 10.00am EST / 07.00am PT for a presentation and discussion with Paul Reynolds, Partner and Chief Research Office at ISG.

ISG is the leader in market research for the 45B Outsourcing Industry. Join this IIAR Event to better understand ISG’s position in the research market, and how you can work better with their advisors.
Paul Reynolds from ISG will be our host. Paul leads Momentum, a division of ISG that provides research services to help service providers better target, win and retain business. Paul has 25 years of market research experience with specific expertise in methodology development, data analytics and research process design. Having found many service providers’ Advisor Relations functions to lack appropriate analytics, Paul is working to develop innovative new approaches that allow for data-driven programs based on the unique needs of each client. His approach benefits Advisor Relations, go-to-market functions, sales, strategy, marketing, and market/competitive intelligence teams.

Join the IIAR for a one-hour Discussion Group.  The discussion will be co-hosted by Paul Reynolds (@PaulLReynolds LinkedIn)  of ISG and Beth Torrie (@bethtorrieLinkedIn) IIAR USA Board.

This webinar is free for members.  To register for this Webinar please click to here

 

 

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[JOB POST] Analyst Relations Manager, Cylance / Irvine, California

THE POSITION

Cylance is seeking an Analyst Relations Manager to help with Cylance’s strategy for working with industry analysts (Gartner, IDC, ESG, etc.), major technology organizations, and government organizations that drive regulatory issues. You will report the VP of Product & Solutions Marketing and be responsible for an industry relations program while working closely with our executive leadership. Cylance is currently disrupting enterprise markets and as well as the consumer market space, so we are seeking an individual with industry relations expertise in both markets. Continue Reading →

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[JOB POSTING] Director OR Sr. Manager OR Manager of Market Strategy, Analyst Relations, Salesforce / San Francisco, California

Note Salesforce logo: Salesforce are open to three different experience levels listed in the title for our current opening Market Strategy, Analyst Relations.

Salesforce is looking for an experienced and passionate analyst relations expert with established industry analyst relationships.

This role will manage analyst relations for a Salesforce product line and requires a commitment to innovation in the technology industry and an understanding of the enterprise software and cloud computing spaces.

Clear, concise, and consistent communication skills are a must. Additionally, open communication with other members of the Market Strategy team is an essential requirement for the role.

The ability to multi-task and prioritize while maintaining a sense of humor is also required. Continue Reading →

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Around Soichi Nakajima from IDATE DigiWorld in 10 questions

Following our IIAR Webinar with Soichi NakajimaSoichi Nakajima / IDATE DigiWorld, Digital Telco Practice Lead (@NakajimaSoichiLinkedIn) at IDATE DigiWorld, here’s his interview in ten questions.

1. What are your coverage areas?
I cover all things Internet services and players; if you want to talk about the GAFA(M), FAMGA (yes it’s the same thing), FANG, BAT(X)… I’m all yours. To add a bit of flavor, I specifically take a telecommunication angle to cover the intersections of the Internet and telco worlds. Naturally this leads me to cover the US and China often, but being based in France we also have great European coverage, and it helps being Japanese to cover the Far East.

 

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[JOB POST] Senior Marketing Manager, Analyst and Influencer Relations / Austin, Texas, USA

Company Overview:

Epicor is one of the world’s leading software companies with over 20,000 customers in over 150 countries. With industry specific solutions for the manufacturing, distribution, retail and service industries, Epicor products allow our customers to focus on core, revenue generating activities while effectively and efficiently automating and streamlining their essential business functions. We believe in the power of our teams to drive growth for our customers and strive to create an environment focused on growth, learning, and communication. Epicor is privately owned by KKR & Co. and produces approximately $900M in annual revenue with around 4,000 employees.

Role Summary/Purpose:
The Analyst and Influencer Relations Manager is responsible for driving a strategic communication program to the industry analyst and influencer communities. This position forges strong relationships with industry analysts and influencers covering the enterprise software applications market worldwide, with primary focus on top tier firms such as Gartner, Forrester, Constellation, and IDC. Working closely with the Director of Corporate Communications, this position is responsible for developing and managing a comprehensive Analyst and Influencer Relations strategy and plan that clearly conveys Epicor’s strategy, product direction, and competitive position.

Essential Responsibilities:

  • Reporting to the Director of Corporate Communications, manage the planning and implementation of a strategic analyst and influencer relations program
  • Develop measurable objectives aligned with key Epicor business and marketing strategy
  • Work with product marketing team to develop analyst-specific positioning and messaging that results in positive analyst coverage and favorable perceptions
  • Develop and maintain trusted relationships with top industry analysts and influencers
  • Work with marketing organization to plan and implement appropriate analyst and influencer programs including engaging analysts to speak at Epicor events and to participate in Epicor sponsored webcasts
  • Proactively communicate relevant news, information, and business developments to the industry analyst and influencer community
  • Drive outreach initiatives that build rapport between company spokespersons and selected industry analysts and influencers
  • Work with PR and Field Marketing counterparts to plan product launch outreach, including scheduling pre-briefs with targeted industry analysts, secure analyst quotes, and media references
  • Manage industry analyst and influencer contact lists and updates
  • Manage and coordinate distribution of all AR-related materials to marketing and sales
  • Manage annual analyst research contract negotiations; ensure that all contract deliverables are managed and used appropriately throughout the year
  • Manage one direct report who is primarily responsible for the influencer program
  • Manage the company’s analyst and influencer attendees at the annual customer conference
  • Use the tools in place to measure and evaluate the AR and IR programs
  • Other projects/duties as assigned

Qualifications/Requirements:

  • BS/BA required, preferably in English, Communications, Public Relations, or Journalism.
  • 7-10 years experience in industry analyst relations role with a company or agency required, preferably in high-tech.
  • Has knowledge of commonly-used concepts, practices, and procedures within the analyst relations field. Strategic/logical thinker that is process and detail oriented.
  • Proficiency in all Microsoft Office applications (Word, Excel, PowerPoint) is necessary.
  • Project management skills including the ability to develop processes to drive plans and measure success of programs.
  • Excellent verbal and written communication skills.
  • Strong ability to collaborate with executives, peers, and team members.
  • Consultative skills to be able to counsel executives, marketing and sales organization around the needs of the analysts and how best to use this audience to drive desired results.

To apply for this role click here

 

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IIAR Discussion Group: negotiating with Gartner

Gartner IIAR logosTime to renew your Gartner subscription?

Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion with users in vendor organisations are Gartner for General Managers, Gartner for Sales Leaders, Gartner for Marketing Leaders, etc.

Following our latest discussion group on the subject, the IIAR is conducting a discussion group for members to exchange the issues they face when being sold bundled products. This will enable members to discuss ways to get the best value without disclosing individual price. IIAR will then present these findings to Gartner for their feedback and help Gartner sales teams improve client satisfaction. Continue Reading →

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[JOB POST] Research Lead, Services Research, IDC / London, Frankfurt or Copenhagen

IDC Europe is looking for a Research Lead to build out its services research. The successful candidate will report to the management of IDC European Enterprise Research Group.

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

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[JOB POST] Senior Research Analyst, Personal Computing Devices, IDC / London, UK

IDC’s Personal Computing Devices research group in Europe is looking for a Senior research analyst to support the expansion of its research and business.

This is a highly visible position that requires the candidate to develop cutting-edge qualitative and quantitative research for IDC’s exceptionally diverse base of clients that includes hardware and software vendors and providers of IT services. A successful candidate will be a subject-matter expert on personal computers (notebooks, desktops, workstations and gaming computers), and related technologies, and will have a strong knowledge of distribution and commercial channels. The focus of the role is to develop ongoing syndicated research and custom research for specific projects, as well as be a key quantitative contributor to the IDC Personal Computing Devices Tracker Program.

IDC’s PCD research helps IT Vendors and end users understand the impact of personal devices and emerging technologies on their business plans and execution. These emerging technologies include Cognitive Computing, Robotics, Mobile Systems, Advanced Security, among other leading-edge technologies. We are looking for innovative thinkers to take a dynamic role within the team, promoting and supporting industry-specific IT market research.  Candidates should bring extensive knowledge especially in the analysis of the value and trends of IT investment across industry sectors and among small and medium-sized companies.  The candidate will work with industry leaders to identify and analyze strategic business issues and key use cases for a wide range of technology solutions.

The role is based in London, and will involve some travel, predominantly in Europe but occasionally to other regions.

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[JOB POST] Media & Analyst Relations Specialist, Accenture / London, UK

Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.
Join Corporate Functions and you will become part of a diverse team which offers the essential expertise that enables all of our employees to deliver high performance to our clients. Our Corporate Functions professionals work in areas such as Human Resources, Finance, Legal, Marketing and Communications, CIO, Information Security, and Geographic Services.
Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.
Join a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 425,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. The sheer scale of Accenture’s capabilities and client engagements—and the unique way we innovate, collaborate, operate and deliver value—provides an unparalleled opportunity to grow and advance your career.
Marketing & Communications
Our Marketing & Communications team builds Accenture’s brand, protects its reputation, generates awareness of the company’s capabilities and services, and plays an integral in supporting sales growth. Our teams are involved in a range of activities from advertising, media relations, PR, sponsorships, social media, internal communications to brand management and thought leadership initiatives.
Media and Analyst Relations
The Media and Analyst Relations team protects and builds Accenture’s reputation in the marketplace and raises awareness of its client projects and its views on key industry issues by communicating key messages via targeted media outlets. Working closely with out PR agency, this involves liaising with media to develop relationships and place stories, writing press releases, media pitches and articles, as well as reacting to news events. Additionally, the team is responsible for issues management and media monitoring.
Job Summary:
This experienced Media and Analyst Relations Specialist will be responsible for driving media and analyst relations for Accenture. The includes development and promotion of “Big Push” campaigns in the media to help prepare the landscape for lead generation and sales. The candidate is expected to work competently with both the UK and global corporate media and analyst relations teams. He/she will report to a UK Media Manager. The candidate is expected to possess excellent writing skills, have a good knowledge of business and financial services media and will be able to offer sound professional media advice. The will involve some industry analyst relations and management of a PR agency. One of the key areas of the business that this will support is our Financial Services industry group. Spanning banking, insurance and capital markets, this group is the largest sector within Accenture UK.
Key Responsibilities:
  • Proactively drive media coverage in the UK.
  • Deliver and execute local media plans to publicise work of Accenture in target media.
  • Provide timely responses to media and analyst requests. Liaise with and support colleagues in UK and globally to provide answers.
  • Offer professional media advice to UK and global media colleagues and internally to stakeholders.
  • Manage and develop professional working relationships with key journalists and clients.
  • Provide media coaching and training for our spokespeople where necessary.
  • Work closely and manage relevant relationships with our PR agencies.
Relationships:
Reports to: UK Media and Analyst Relations Manager
Supervises: PR Agency
External Relationships: Media, Analysts, Clients, Third Party Vendors, Suppliers

 

Knowledge and Skill Requirements:

  • Understanding of Accenture’s area of business and overall business strategy.
  • Understanding of and ability to execute strategic PR and communications techniques.
  • Good understanding of/ relationships with UK financial services media.
  • Professional adviser to colleagues.
  • Understanding and ability to apply message development skills.
  • Global perspective and understanding of business marketplace.
  • Project management skills.
  • Demonstrate leadership skills.
  • Ability to develop and apply creative, workable solutions to project-related issues.
  • Strong oral and written communications skills.
  • Ability to work independently.
What’s in it for you?
All of our Corporate Functions professionals receive comprehensive training covering business acumen, technical and professional skills development. We offer a variety of formal and informal training programs at every level to help you acquire and build specialised skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with others. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
On top of this, we have an extensive benefits package which includes 30 days’ vacation per year, gym subsidies, private medical insurance and 3 extra days leave per year for charitable work of your choice!
What are the next steps?
If this sounds like the ideal role, career and company for you, click below to apply.
If relocation is required in applying to this position, the appointment to the role would be considered an employee driven transfer meaning that the employee will be personally responsible for covering all relocation costs and any costs associated with dependents.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.
Closing Date for Applications 25/11/2018
To apply for this role click here
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[JOB POST] Industry Analyst Relations Senior Manager, Communications, Sage / Massachusetts or New York

Sage is a global company with a local heart. The market leader for cloud-based accounting, financials, enterprise management, people, and payroll software, we empower the world’s business heroes—from single-person startups to large enterprises. Our people are passionate and positive. We inspire our colleagues to serve business builders everywhere and champion their success. As a FTSE 100 company with 14,000 colleagues across 24 countries, we do business the right way, while giving back to our local communities through the Sage Foundation. Be Sage, build on. Continue Reading →

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[JOB POST] Senior Account Supervisor, Analyst Relations, Edelman / Seattle or Portland, US

Edelman has an opening, in the Seattle or Portland office, for a seasoned Analyst Relations (AR) practitioner within the PNW technology practice. We are seeking a Senior Account Supervisor to join our growing team of talented and collaborative communications professionals who provide a diverse client base with expert counsel in analyst relations, communications & event planning, content development, and media and influencer engagement.

 

The Senior Account Supervisor role will have a deep understanding of the AR landscape and the ability to leverage AR strategies to support PR and digital team counterparts. As a Senior Account Supervisor on the AR team, you will also have the opportunity to help drive new business and marketing efforts, as well as lend support to team across practice areas, which makes interest and comfort in driving PR programs as well as AR efforts highly desired.

 

RESPONSIBILITIES:

  • Build and execute strategic AR programs to increase analyst awareness of client strategy, product portfolio and executive team
  • Drive coordination with stakeholders and PR/social team members for integrated execution of client initiatives
  • Help lead new business initiatives for the AR team, uncovering prospects and managing the RPF process
  • As needed, help lead and drive PR programs for clients as our PNW technology practice continues its rapid growth path
  • Oversee financial and operational performance of multiple accounts simultaneously, ensuring quality work, deadline and budget adherence, and that plan creation and execution map to goals
  • Counsel clients and troubleshoot client and internal issues, providing strategic counsel in partnership with senior managers (VP, SVP)
  • Work seamlessly with external agency partners (e.g., advertising agency, promotions agency) as part of integrated marketing team
  • Act as local client-facing representative of larger AR team, attending planning meetings, client events and updates as necessary
  • Demonstrate writing excellence when crafting internal and client materials and correspondence
  • Use relationships with analyst influencers and internal business partners to meet client needs
  • Supervise staff in multiple offices by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
  • Introduce clients to new capabilities, initiate new business process and display strong presentation skills during client pitches
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
  • Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct

  

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[JOB POSTING] Global Analyst Relations Manager, London

Hot job of the dayRole & Responsibilities

  • Sitting within the Global Communications team, this new Global Analyst Relations position will provide a key link between the organisation and the industry-leading analyst communities.
  • You will engage and develop further business opportunities and create, develop and maintain vibrant conversations with the industry analyst communities.
  • You will quickly develop a deep understanding of the organisation’s unique technology, key messaging, vision, purpose and mission.
  • Working collaboratively with the Communication and Product Management teams, you will ideate, implement and drive the strategy for a global analyst relations program and help produce analyst input and advice regarding competitors, market trends and new technologies.
  • Drive coverage and understanding of the organisation’s vision, strategy, competitive differentiation and market leadership.
  • Work with product marketing to understand the technology, development roadmap, perform competitive analysis, and build a compelling story to share with the analyst community.
  • Respond quickly to analyst requests, manage all responses which may require creating deliverables and coordinating between various internal departments.
  • Quarterly analyst newsletters and bi-weekly internal AR reports.
  • Analyse relevant analyst research, summarize, and distribute for internal stakeholders.
  • Track and report on all analyst interactions, social conversations, and coverage.
  • Work with analyst firms to complete research reports and whitepapers (such as MQ and Wave reports).
  • Engage with the organisation’s product management and communications teams to ensure engaging and up to date messaging.
  • Establish processes for ongoing communication and education of industry analysts
  • Facilitating a regular cadence of analyst briefings and interviews.
  • Provide recommendations and supporting proof-points for analyst research and subscription services.
  • Proactively engage and deepen relationships with our analysts and market influencers.
  • Responding to analyst inquiries, monitoring briefings, ensuring that deliverables are provided and suggesting research topics.
  • Support the corporate communications team in other PR-related programs and activities.
  • Securing analyst quotes for press release, marketing materials and sales collateral.
  • Create a target, global analyst house and analyst list.
  • Develop and monitor a global analyst report calendar for engagement.
  • Preparing analyst briefing tours, presentations, and documents.

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Around Giorgio Nebuloni from IDC in 10 questions

We have had the pleasure for Giorgio taking time out of his busy schedule to take part in our infamous 10 questions. Giorgio is a research director for IDC’s  European Infrastructure and Cloud research and leads the team of analysts responsible for tracking the cloud infrastructure, server, storage and converged systems markets in Western Europe.

What are your coverage areas?

My main focus area is European infrastructure, a broad spectrum of things ranging from Multicloud management software to service provider datacenters. I’m also increasingly involved in this year’s research sprints (we call them Launchpads) around emerging technologies (Quantum, Edge, Blockchain…) driven by brilliant analysts across multiple IDC teams.

What are your opinions of the IT Analysis Marketplace and where do you see it going?

Analysing the analysts! Three trends I see: the traditional need for ad-personam advisory to IT buyers is not only steady but increasing. With technology topics becoming ever more complex (see the interdependencies of Multicloud, or political nature of Blockchain use cases or AI’s ethical dilemmas), leaders need fact-and face-based opinions more than ever. The second is the changing nature of data. Data are the wheels of any self-respecting research vehicle. In the 3rd Platform era, generating data differently, from new sources and manipulating it better and faster than ever before is crucial. The third is the growing connection between branding, marketing and analyst house services – i.e. the analyst company becoming a digital agency.

What’s your typical day like?

The day starts at breakfast or in the bus, swiping through emails. After that it’s a lot of “Can you guys hear me alright?”, pulling out the toothpaste at security LHR T2 and providing feedback on reports and deliverables. The fun part are workshops or improvised whiteboard meetings with customers, and the unpredictable, sometimes heated conversations with IT buyers at our events. Also enjoyable are the rare isolation days (often in summer heat) with a piece of paper and pen, drawing the research agenda for the next months.

Now, c’mon, tell me an AR horror story?

Not a horror – but a thriller story. I’ve once attended an analyst event linked to a broader customer conference where the facilities were just not fit (or not booked properly). The poor AR person spent two days leading a bunch of analysts (distracted fellas in general) across ultra-crowded, immense halls from one meeting room to another, holding a tourist guide sign and a megaphone. In rare cases did the analysts arrive on time. In some cases they never made it to the meeting room. I think a couple of analysts are still roaming in that conference center (haven’t seen them since). In another case I flew into Vegas on the promise of an analyst track with executives – except there was no such thing, only technical sessions. Learnt my lesson on asking for agendas then!

What is your research methodology?

The ideas stem from anecdotal discussions with “Pathfinder” IT buyers and other IDC analysts. The proof points from primary research in form of small to large surveys. The hard data on market numbers from vendor conversations and guidance process.

Any favourite AR professional you’d like to mention? Any why?

Most of AR folks I know are great and enable easy access to vendor executives. I’ve worked closely and for a long time with Jos Baltes (HPE) who is not only hyper-responsive but also great to get a beer with. Most recently Caroline Dennington (NetApp) adds the British humour (!) – Antonella Crimi (Equinix) and Anna Carzana (AMD) the Italian flair. I’m missing several I know – impossible to mention all!

Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.

I’ve recently attended a one-day analyst-only event where keynotes were kept to less than 1 hour and most of the day was spent on one-to-ones, with some breaks in between. I thought it was great – even if I ended up talking myself dry. A good AR practice is booking events in the calendar well in advance – even if analysts themselves are sloppy RSVPers!

What are your offerings and key deliverables? 

Within my team, we deliver on a subscription program with report, surveys and customer enquiries; release multiple Tracker datasets on a quarterly basis and work on challenging custom project advising vendors and buyers on infrastructure-related decisions. A recent one I liked was advisory work for a custom chipset manufacturer to identify and position their Edge Computing and Gateway strategy.

Any hobbies or favourite restaurant / food that you’d like to share?

With a mixed Asian-Italian family we are way too fussy about food. For the Londoners – L’oro di Napoli in South Ealing. For the Frankfurters – Sushi Boy in Eschersheimer Tor; Lam Freres in Bahnhofsviertel.

What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?

Selecting what NOT to do or cover is the tough one for the next 6 months. With Innovation Accelerators kicking off it’s like the candy shop, but one can’t do everything properly! Next 30 minutes getting home on time for dinner!

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[JOB POST] Head of Analyst Relations, B2B Agency/ London, UK

Our client is a well established B2B technology PR agency with a difference.  They offer an in house Analyst Relations function.  They provide specialist analyst relations support to several existing clients. They are looking to grow the Analyst Relations footprint across the business, but also position the agency as a standalone AR function that could appeal to technology companies purely interested in AR. They are now looking for an ambitious and entrepreneurial candidate to build on our existing capabilities and client portfolio to ultimately create an independent Analyst Relations stream that is the envy of the technology industry. Continue Reading →

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