Author Archive | Fionnula Fitzsimons

[JOB POST] Senior Account Supervisor, Analyst Relations, Edelman / Seattle or Portland, US

Edelman has an opening, in the Seattle or Portland office, for a seasoned Analyst Relations (AR) practitioner within the PNW technology practice. We are seeking a Senior Account Supervisor to join our growing team of talented and collaborative communications professionals who provide a diverse client base with expert counsel in analyst relations, communications & event planning, content development, and media and influencer engagement.

 

The Senior Account Supervisor role will have a deep understanding of the AR landscape and the ability to leverage AR strategies to support PR and digital team counterparts. As a Senior Account Supervisor on the AR team, you will also have the opportunity to help drive new business and marketing efforts, as well as lend support to team across practice areas, which makes interest and comfort in driving PR programs as well as AR efforts highly desired.

 

RESPONSIBILITIES:

  • Build and execute strategic AR programs to increase analyst awareness of client strategy, product portfolio and executive team
  • Drive coordination with stakeholders and PR/social team members for integrated execution of client initiatives
  • Help lead new business initiatives for the AR team, uncovering prospects and managing the RPF process
  • As needed, help lead and drive PR programs for clients as our PNW technology practice continues its rapid growth path
  • Oversee financial and operational performance of multiple accounts simultaneously, ensuring quality work, deadline and budget adherence, and that plan creation and execution map to goals
  • Counsel clients and troubleshoot client and internal issues, providing strategic counsel in partnership with senior managers (VP, SVP)
  • Work seamlessly with external agency partners (e.g., advertising agency, promotions agency) as part of integrated marketing team
  • Act as local client-facing representative of larger AR team, attending planning meetings, client events and updates as necessary
  • Demonstrate writing excellence when crafting internal and client materials and correspondence
  • Use relationships with analyst influencers and internal business partners to meet client needs
  • Supervise staff in multiple offices by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
  • Introduce clients to new capabilities, initiate new business process and display strong presentation skills during client pitches
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
  • Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct

  

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[JOB POSTING] Global Analyst Relations Manager, London

Hot job of the dayRole & Responsibilities

  • Sitting within the Global Communications team, this new Global Analyst Relations position will provide a key link between the organisation and the industry-leading analyst communities.
  • You will engage and develop further business opportunities and create, develop and maintain vibrant conversations with the industry analyst communities.
  • You will quickly develop a deep understanding of the organisation’s unique technology, key messaging, vision, purpose and mission.
  • Working collaboratively with the Communication and Product Management teams, you will ideate, implement and drive the strategy for a global analyst relations program and help produce analyst input and advice regarding competitors, market trends and new technologies.
  • Drive coverage and understanding of the organisation’s vision, strategy, competitive differentiation and market leadership.
  • Work with product marketing to understand the technology, development roadmap, perform competitive analysis, and build a compelling story to share with the analyst community.
  • Respond quickly to analyst requests, manage all responses which may require creating deliverables and coordinating between various internal departments.
  • Quarterly analyst newsletters and bi-weekly internal AR reports.
  • Analyse relevant analyst research, summarize, and distribute for internal stakeholders.
  • Track and report on all analyst interactions, social conversations, and coverage.
  • Work with analyst firms to complete research reports and whitepapers (such as MQ and Wave reports).
  • Engage with the organisation’s product management and communications teams to ensure engaging and up to date messaging.
  • Establish processes for ongoing communication and education of industry analysts
  • Facilitating a regular cadence of analyst briefings and interviews.
  • Provide recommendations and supporting proof-points for analyst research and subscription services.
  • Proactively engage and deepen relationships with our analysts and market influencers.
  • Responding to analyst inquiries, monitoring briefings, ensuring that deliverables are provided and suggesting research topics.
  • Support the corporate communications team in other PR-related programs and activities.
  • Securing analyst quotes for press release, marketing materials and sales collateral.
  • Create a target, global analyst house and analyst list.
  • Develop and monitor a global analyst report calendar for engagement.
  • Preparing analyst briefing tours, presentations, and documents.

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Around Giorgio Nebuloni from IDC in 10 questions

We have had the pleasure for Giorgio taking time out of his busy schedule to take part in our infamous 10 questions. Giorgio is a research director for IDC’s  European Infrastructure and Cloud research and leads the team of analysts responsible for tracking the cloud infrastructure, server, storage and converged systems markets in Western Europe.

What are your coverage areas?

My main focus area is European infrastructure, a broad spectrum of things ranging from Multicloud management software to service provider datacenters. I’m also increasingly involved in this year’s research sprints (we call them Launchpads) around emerging technologies (Quantum, Edge, Blockchain…) driven by brilliant analysts across multiple IDC teams.

What are your opinions of the IT Analysis Marketplace and where do you see it going?

Analysing the analysts! Three trends I see: the traditional need for ad-personam advisory to IT buyers is not only steady but increasing. With technology topics becoming ever more complex (see the interdependencies of Multicloud, or political nature of Blockchain use cases or AI’s ethical dilemmas), leaders need fact-and face-based opinions more than ever. The second is the changing nature of data. Data are the wheels of any self-respecting research vehicle. In the 3rd Platform era, generating data differently, from new sources and manipulating it better and faster than ever before is crucial. The third is the growing connection between branding, marketing and analyst house services – i.e. the analyst company becoming a digital agency.

What’s your typical day like?

The day starts at breakfast or in the bus, swiping through emails. After that it’s a lot of “Can you guys hear me alright?”, pulling out the toothpaste at security LHR T2 and providing feedback on reports and deliverables. The fun part are workshops or improvised whiteboard meetings with customers, and the unpredictable, sometimes heated conversations with IT buyers at our events. Also enjoyable are the rare isolation days (often in summer heat) with a piece of paper and pen, drawing the research agenda for the next months.

Now, c’mon, tell me an AR horror story?

Not a horror – but a thriller story. I’ve once attended an analyst event linked to a broader customer conference where the facilities were just not fit (or not booked properly). The poor AR person spent two days leading a bunch of analysts (distracted fellas in general) across ultra-crowded, immense halls from one meeting room to another, holding a tourist guide sign and a megaphone. In rare cases did the analysts arrive on time. In some cases they never made it to the meeting room. I think a couple of analysts are still roaming in that conference center (haven’t seen them since). In another case I flew into Vegas on the promise of an analyst track with executives – except there was no such thing, only technical sessions. Learnt my lesson on asking for agendas then!

What is your research methodology?

The ideas stem from anecdotal discussions with “Pathfinder” IT buyers and other IDC analysts. The proof points from primary research in form of small to large surveys. The hard data on market numbers from vendor conversations and guidance process.

Any favourite AR professional you’d like to mention? Any why?

Most of AR folks I know are great and enable easy access to vendor executives. I’ve worked closely and for a long time with Jos Baltes (HPE) who is not only hyper-responsive but also great to get a beer with. Most recently Caroline Dennington (NetApp) adds the British humour (!) – Antonella Crimi (Equinix) and Anna Carzana (AMD) the Italian flair. I’m missing several I know – impossible to mention all!

Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.

I’ve recently attended a one-day analyst-only event where keynotes were kept to less than 1 hour and most of the day was spent on one-to-ones, with some breaks in between. I thought it was great – even if I ended up talking myself dry. A good AR practice is booking events in the calendar well in advance – even if analysts themselves are sloppy RSVPers!

What are your offerings and key deliverables? 

Within my team, we deliver on a subscription program with report, surveys and customer enquiries; release multiple Tracker datasets on a quarterly basis and work on challenging custom project advising vendors and buyers on infrastructure-related decisions. A recent one I liked was advisory work for a custom chipset manufacturer to identify and position their Edge Computing and Gateway strategy.

Any hobbies or favourite restaurant / food that you’d like to share?

With a mixed Asian-Italian family we are way too fussy about food. For the Londoners – L’oro di Napoli in South Ealing. For the Frankfurters – Sushi Boy in Eschersheimer Tor; Lam Freres in Bahnhofsviertel.

What is your biggest challenges for the upcoming 6 months? And for the next 30 mn?

Selecting what NOT to do or cover is the tough one for the next 6 months. With Innovation Accelerators kicking off it’s like the candy shop, but one can’t do everything properly! Next 30 minutes getting home on time for dinner!

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[JOB POST] Head of Analyst Relations, B2B Agency/ London, UK

Our client is a well established B2B technology PR agency with a difference.  They offer an in house Analyst Relations function.  They provide specialist analyst relations support to several existing clients. They are looking to grow the Analyst Relations footprint across the business, but also position the agency as a standalone AR function that could appeal to technology companies purely interested in AR. They are now looking for an ambitious and entrepreneurial candidate to build on our existing capabilities and client portfolio to ultimately create an independent Analyst Relations stream that is the envy of the technology industry. Continue Reading →

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[JOB POST] Interim Market Intelligence Manager, London, UK

CB Resourcing logo- IIAR websiteInnovation, innovation!  Non profit organisation requires an Interim Market Intelligence Manager to lead the Market Intelligence Team and build the organisation’s understanding  of markets, technologies and innovations and how these will and can be disrupted in the future.  You will develop strategies for bringing key players together to kickstart the creation of a new industry of innovation.

Key responsibilities include:

  • Provide excellent front line management to the members of the Market Intelligence team.
  • Support the organisation’s New Market Opportunities Programme, leading on the identification of future markets and strategy development for realisation of these markets.
  • Support the organisation’s strategy development, including identification of future priorities in the advanced urban services sector.
  • Lead on deliverables for commercial and research projects.
  • Own and deliver the internal market scanning processes and the horizon scanning programme.
  • Support and represent the thought leadership activities as one of the organisation’s lead experts for the state of the industry.
  • Build, lead and manage the Market Intelligence Team in delivery of market analysis, research and strategy for projects across the organisation.
  • Support business development, project planning and resource management for external opportunities related to Market Intelligence.
  • Drive team productivity and quality of the team’s deliverables, including quality control.

To be considered for this role you will need the following skills and experience:

  • BA required; preference for advanced degrees and for background in social sciences, engineering or natural sciences.
  • Previous demonstrable experience managing high performing teams towards successful delivery of projects.
  • Demonstrable experience in developing credible market intelligence for decisions making and for national dissemination.
  • Experience in market analysis within public services, infrastructure or technology-related sectors.
  • Experience in digital or innovation strategy and roadmap development in a multi stakeholder environment.
  • Experience working in an innovation environment and comfort working under ambiguous or fast-changing project parameters.
  • Demonstrable skills in communication and stakeholder management.
  • Collaborative working style and comfort working in teams.
  • You can also be considered for the permanent role

CB Resourcing operates as both an employment agency and an employment business. Applicants will need to be able to provide us with proof of their eligibility to work in the UK on request.

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[JOB POSTING] Research Lead, Infrastructure, IDC – UK / Germany

Overview

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and Event Company.

About the position

IDC Europe is looking for a Research Lead to build out its European infrastructure research. The successful candidate will report to the management of IDC European Infrastructure group. The role is located either at our London office or office in Germany: Frankfurt / Munich.

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[JOB POSTING] Director, Corporate Communications, Hootsuite / Vancouver, British Columbia, Canada

Who you are…

You are an experienced and strategic communications professional with a passion for driving things forward and building something bigger than yourself. You thrive in a fast-paced, ever changing environment and have a knack for thinking quick and strategically. Driving results keeps you motivated, and you are known for championing breakthrough ideas and initiatives.

As the Director of Corporate Communications, you will lead a team responsible for the strategy and execution of a compelling communications program that supports Hootsuite’s aggressive business objectives. Working closely with the Vice President of Brand and Communications, you’ll bring Hootsuite’s brand to life among media, analysts, investors, customers and partners to inspire them to action.

You have 15+ years of corporate communications, global media and analyst relations experience with particular emphasis on US-and Canadian-based contacts, investor communications, executive and internal communications experience in software, SaaS and/or social at both private and public companies. You bring 8+ years of communications leadership experience, with 5+ years agency experience. Additionally, you bring 8+ years experience in technology analyst relations with a proven track record of creating a regular cadence of open dialogue that positively influences analysts’ perceptions and research rankings of company strategy, product, platform and performance. Continue Reading →

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[JOB POSTING] Manager of Media & Analyst Relations / London, UK

LexisNexis_logo

The Manager of Media & Analyst Relations, International, serves as a communications consultant for the international markets with the insurance division of LexisNexis Risk Solutions.

This is a highly visible role designed for someone who loves public relations and working with senior leaders and collaborative teams to build awareness for our business. On a daily basis, you will liaise with marketing colleagues and PR firms across the UK, India and Brazil to coordinate product launches, announcements and other PR thought leadership campaigns promoting our technology, expertise and people. In some instances, you may be executing an existing PR strategy, and in other instances, you will be developing the PR strategy from scratch and securing buy-in across a global matrixed organisation. You will also liaise with our social media experts on social conversations and timing for integrated marketing campaigns.

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[JOB POSTING] Analyst Relations Manager / Dimension Data, London, UK

dimension dataLooking for the next step in your career? Enjoy a challenge?  Do you have an ambition for innovation? Want to make a difference?

If you join our growing global team, you’ll be working for an industry leader with offices across five continents, in over 47 countries and more than 28 000 employees.  You will work with some of the leading world brands across the Fortune 100 and  Fortune 500 companies – who are all relying on Dimension Data to help them use the power of technology to achieve their ambition in this digital era.You’ll be part of a team who’s passionate about making a difference to the way technology shapes how we live and work – whether it’s protecting the rhino, connecting the G20 Summit, or revolutionising cycling, giving you the opportunity to do great things. Continue Reading →

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Recruiting for the IIAR Board – Come and Join us!

IIAR Logo

Looking to raise your profile in the AR world? / Want to help shape the IIAR worldwide? / Want to be a part of a globally recognised organisation?

The IIAR is looking for new Board members to stand at this year’s election.

To be an IIAR Board member is  a great way of raising your profile in the industry and giving you a little something extra to put on your CV or Resume.

What’s more, if you’ve ever felt you could do things better, or would like to see some changes within the IIAR, then now’s your chance. Take this opportunity to get involved in decision-making and put your great ideas into practice! Continue Reading →

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[JOB POSTING] Head of Analyst Relations (AR) / BAE Systems, London or Guildford, UK

The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. Continue Reading →

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[JOB POSTING] Analyst Relations (AR) Specialist, BAE Systems / London or Guildford, UK

The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. Continue Reading →

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[JOB POST] Director of Analyst Relations, Enterprise Software / ABB Inc. Boulder, Colorado, US

 

Are you ready to work with a purpose? At ABB, you can be sure you’re helping to create a better world and deliver solutions that touch the lives of millions. With a heritage spanning more than 130 years, ABB today is writing the future of industrial digitalization. Through its innovations driving progress for utilities, industry, transportation and infrastructure, ABB is helping to create a safer, greener, more productive and more collaborative world. ABB operates in more than 100 countries and employs around 135,000 people.

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[JOB POST] Analyst Relations Manager / London, UK

Marketing Moves website, IIARrDESCRIPTION

  • Develop and implement a global analyst relations strategy that supports overall business objectives.
  • Build and maintain highly effective relationships with analyst houses and relevant analysts to assist sales and influence the market.
  • Match key stakeholders with analysts to raise profile as thought leaders in their sector.
  • Position the company as a leader across its product portfolio in key analyst reports.

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[JOB POSTING] Senior Consultant Manager, IT / London, UK

CB Resourcing logo- IIAR website

A specialist international research and advisory firm has a requirement for a Research Senior Consultant Manager. This full-time position will be based in London and play a key role in the identification and execution of bespoke technology research projects. The role has a strong focus on business development and project delivery.

The primary responsibilities and objectives of this Senior Consultant Manager requirement include, but are not limited to:

  • Business development and identifying customer requirements
  • Extensive customer interaction to identify and scope project requirements
  • Ensuring that customer projects are successfully delivered and meet expectations
  • Providing customers with advice and insight related to planning, go-to-market or strategic needs
  • Being an expert in technology or market developments
  • Developing consulting practices and frameworks

To be suitable for this Senior Consultant Manager, candidates require the following skills and experience:

  • Experience in a similar Consultant Manager role, gained in a consultancy, analytical or IT vendor environment
  • An in-depth understanding of the IT industry ecosystem including changes, threats and opportunities
  • The ability to operate as a Thought Leader, this would include the ability to provide insight on market dynamics and trends
  • A demonstrable track record as an analyst and in the creation of written content
  • The ability to present to senior stakeholders
  • Experience navigating a complex internal structure in which resources and stakeholders may be geographically dispersed over multiple locations
  • Willing and able to undertake occasional travel, particularly within the EU region

CB Resourcing operates as both an employment agency and an employment business. Applicants will need to be able to provide us with proof of their eligibility to work in the UK upon request.

To apply for this position, please click here

 

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[JOB POST] Analyst Relations Manager / Software Vendor, London

Job Description

Marketing Moves website, IIARr

  • Develop and implement a global analyst relations strategy that supports overall business objectives.
  • Build and maintain highly effective relationships with analyst houses and relevant analysts to assist sales and influence the market.
  • Match key stakeholders with analysts to raise profile as thought leaders in their sector.
  • Position the company as a leader across its product portfolio in key analyst reports.

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Calling all AR Professionals in New York City – join us for dinner on Thursday March 29th

We are kicking off Q1 of 2018 for the NYC chapter of the IIAR (Institute of Industry Analyst Relations) with our first networking dinner, taking place on Thursday March 29th at 6pm EDT.

The Venue is  Arno Ristorante, 141 W 38th Street.http://www.arnoristorante.com/  Continue Reading →

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[JOB POST] Analyst Relations Manager, Enterprise Channel / Amazon Web Services, Seattle, Washington

AWS, IIAR, IIAR jobs

Amazon Web Services (AWS) is seeking an experienced, self-motivated, and detail-oriented Analyst Relations (AR) Manager to support its AWS Marketplace and Service Catalog businesses.

The AWS cloud computing platform is used today by millions of businesses and developers around the world, ranging from startups to Fortune 50 enterprises. Cloud computing is arguably one of the most impactful developments in technology within the last 20 years. As AWS is a pioneer and leader in the fast growing field of cloud computing, there are thousands of analysts worldwide who are trying to understand AWS to then help their clients realize the transformation potential of cloud computing for their business.

AWS Marketplace is a curated digital catalog that helps businesses find, buy, and immediately start using the software and services that run on, and integrate with, AWS. The AWS Marketplace has more than 4,200 software listings from more than 1,280 ISVs and 160,000 active users. The catalog includes a broad set of building blocks for enterprise developers that spans compute, network, storage, database, security, performance management, and emerging technology such as machine learning. Industry analysts across the cloud computing world are highly interested in AWS Marketplace and its potential to disrupt the enterprise software procurement model, making this role both interesting and rewarding. Working hand in hand with AWS Marketplace in an enterprise setting, AWS Service Catalog enables businesses to centrally manage commonly deployed IT services and products procured in the AWS Marketplace to help them achieve consistent governance and meet compliance requirements.

The successful candidate for this AR position will be a creative and experienced analyst relations/communications professional for technology companies who likes to build programs. The right candidate possesses a track-record of successful AR program management in a global organization. In this role, the candidate will have a direct opportunity to innovate AWS AR programs and measurement of results via new approaches. He/she must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers.

Key Responsibilities:

· Develop and execute AR programs to educate the analyst community on AWS Marketplace and Services Catalog
· Proactively secure positive placement of AWS Marketplace and Service Catalog in key reports
· Drive analyst awareness of AWS Marketplace offerings and significantly expand analyst understanding of the unique AWS approach to cloud computing
· Deliver on-going AR program activities such as analyst briefings, events, inquiries, reporting and other core program tactics
· Prioritize and manage incoming requests for information, research review, customer references, event speakers, and research
· Write presentations and prepare executives for engaging with analysts
· Driving alignment with sales, marketing and product engineering to maximize awareness of customer requirements, existing market evidence, and AR program impact

The role is based in Seattle, WA and will require periodic travel.

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