Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.
There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.
Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?
No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?